cleaning pros

What cleaning pros does

CleaningPros is a Canadian residential and commercial cleaning service operating across seven markets — Edmonton, Calgary, Red Deer, Saskatoon, Regina, Winnipeg, and Kelowna (Coming 2025) — under the corporate parent Homekind Ltd., founded in 2012 by Levi and Rhonda Koenig. The company delivers time-based house cleaning through a fleet of 60+ background-checked 'Pro-Cleaners' equipped with over $1,000 each in commercial-grade equipment and eco-friendly supplies. Its service portfolio comprises four core residential products (Quoted Clean with guaranteed price, Checklist Clean with customer-defined budget, Recurring Cleans on weekly/bi-weekly/monthly schedules, and One Time Cleans) plus specialty services (Move In/Out, Spring Cleaning, Commercial & Business Cleaning), backed by an industry-distinctive 200% satisfaction guarantee that combines a free re-clean with a full money-back refund.

The underlying operational platform is the proprietary 'Homekind system', a centralized scheduling and customer-management tool shared across all Homekind-owned brands, paired with a mobile app for field staff and a customer-facing CleanNextWeek iOS application. Route optimization assigns Pro-Cleaners 30-minute arrival windows confirmed the day before service. The company runs a phone-led, sales-assisted GTM with no contracts, no pre-payment, and post-appointment credit-card billing — customers are charged only for actual time worked, with the difference credited if the job finishes under quote. Distribution is direct-to-consumer via a 1-855 toll-free mainline, dedicated local numbers per city, online quote forms, text/Facebook messaging, and city-specific SEO landing pages.

CleaningPros is a private, founder-led company with no disclosed external institutional capital. Revenue is generated through transaction fees (man-hour billing), subscription-style recurring cleans, and one-time gift card purchases. Brand equity is concentrated in Edmonton-area recognition (Vue Weekly 'Best House Cleaning Service' 2014-2017; BBB A-rating) and a 7,000+ Facebook following, with broader Canadian reach extending through the multi-city office footprint.

Name

cleaning pros

Legal name

Homekind Ltd.

Website

https://cleaningpros.ca

Company type

Private

Founded year

2012

Operating status

Operating

Short description

CleaningPros is a Canadian residential and commercial cleaning service operating across seven Canadian cities under Homekind Ltd., offering time-based and recurring house cleaning delivered by 60+ background-checked Pro-Cleaners with a proprietary scheduling platform and a 200% satisfaction guarantee.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (561720), Janitorial Services (56172)

SIC

Sanitary Services (4950)

akta.pro industry

PRIMARYHSAEAFAA

Whole-Home One-Time Cleaning

Home & Personal Services/Home Cleaning & Housekeeping/One-Time/Spring Cleaning

SECONDARYHSAEAAAD

Routine Bathroom Cleaning (Toilets/Showers/Sinks)

Home & Personal Services/Home Cleaning & Housekeeping/Standard/Recurring House Cleaning

SECONDARYHSAEACAI

Add-On Services for Move Cleaning (Inside Cabinets/Fridge/Oven/Windows/Walls/Baseboards)

Home & Personal Services/Home Cleaning & Housekeeping/Move-In/Move-Out Cleaning

SECONDARYBPABABAO

Move-In/Move-Out & Turnover Cleaning (Commercial)

Business & Public Services/Facilities Management & Building Services/Commercial & Janitorial Cleaning Services

Keywords

• Residential cleaning services
• Commercial cleaning services
• Recurring house cleaning
• Move out cleaning
• Deep cleaning services

Headquarters

HQ city

Sherwood Park

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. House Cleaning Services: Time-based billing (man-hours) for residential and commercial cleaning. Customers pay only for actual time used - if appointment takes less than quoted, they are credited the difference. No pre-payment required; credit card charged after appointment completion.
2. Recurring Cleaning Subscriptions: Weekly, bi-weekly, monthly recurring cleaning services. Customers set up regular schedules with flexibility to cancel, edit, or reschedule. No contracts required.
3. Gift Cards: Digital gift cards sold via phone with dollar or time values. Dollar value cards never expire; time value cards expire in 1 year. Cannot be split across multiple appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CleaningPros provides professional residential and commercial cleaning services through scheduled, one-time, and specialized appointments. Its service portfolio includes quoted and budget-based house cleaning, recurring cleaning, move-in/move-out and spring cleaning, and commercial cleaning, with professional supplies and equipment supplied by the company.

Product overview

CleaningPros is a Canadian house cleaning service operated by Homekind Ltd., offering a portfolio of seven distinct service products. The core offering consists of four residential cleaning service types: Quoted House Cleaning (customer-defined tasks with a guaranteed price), Checklist House Cleaning (budget-driven with a task list), Recurring House Cleaning (weekly/bi-weekly/monthly scheduled), and One Time House Cleaning (single appointments). Specialty services include Move In & Move Out Cleaning and Spring Cleaning, which use the same professional Pro-Cleaner infrastructure with eco-friendly tools. An eighth service product, Commercial & Business Cleaning, extends the detailed residential cleaning approach to commercial environments. All services are backed by the 200% Guarantee (free re-clean plus full refund) and include a Gift Card product. The company operates across seven Canadian cities (Edmonton, Calgary, Red Deer, Saskatoon, Regina, Winnipeg, Kelowna) with fully equipped, background-checked, and WCB-covered Pro-Cleaners.

Differentiator

Problem solved

Functional benefit

Products and services

• Quoted House Cleaning Service A residential cleaning service in which the customer specifies the required tasks and receives a guaranteed price quote. If cleaning takes less time than quoted, the customer's bill is reduced by the unused time.
• Checklist House Cleaning Service A budget-driven residential cleaning service in which the customer sets a spending limit and provides a customized task checklist. Pro-Cleaners work through the list until the budgeted time is exhausted.
• Recurring House Cleaning Services Scheduled residential cleaning offered weekly, bi-weekly, or monthly. Customers can customize the schedule and cancel, edit, or reschedule appointments without a contract.
• One Time House Cleaning Service A single residential cleaning appointment for events, guest visits, or other one-time cleaning needs, available on a flexible schedule without a contract.
• Move In & Move Out House Cleaning A specialized deep-cleaning service for homes or properties being vacated or prepared for new occupants, addressing the cleaning requirements of a residential move.
• Spring Cleaning Services A seasonal deep-cleaning service for refreshing homes, with supplies and equipment included and eco-friendly products used throughout the service.
• Commercial & Business Cleaning Services Professional cleaning for offices and other commercial environments, providing detailed business-space cleaning with customized service and 24/7 manager availability.
• House Cleaning Gift Cards Digital CleaningPros gift cards sold by phone and usable at any CleaningPros location across Canada. Cards are available in a dollar value that never expires or a time value that expires after one year.

Quantifiable outcome

• Over $1000 in professional equipment per cleaner ensures consistent quality
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BackCheckcoreOthersCanada's leading screening service for criminal record checks. All team members undergo full Canada-wide background checks before training is completed. CleaningPros does not hire staff with records that may put customers at risk.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Molly Maid Canada: Molly Maid is one of the largest residential house cleaning franchise networks in Canada, offering recurring and one-time home cleaning services with a similar direct-to-consumer phone/online quote model. Highly comparable on service offering, target customer (Canadian homeowners), and franchise-driven multi-city presence.
• Merry Maids (ServiceMaster): Merry Maids is a long-established North American residential cleaning franchise operating in Canada under ServiceMaster. It offers recurring and one-time house cleaning with similar products (move-in/out, deep cleans) and targets the same homeowner segment as CleaningPros.
• The Maids International: The Maids is a US-based residential cleaning franchise with Canadian franchise locations, offering recurring, one-time, and move-in/out home cleaning using a team-based cleaning method. Directly comparable product mix and customer base to CleaningPros.
• Maid Brigade: Maid Brigade is a North American residential cleaning franchise offering recurring, one-time, and specialty home cleaning with eco-friendly product positioning. Comparable to CleaningPros on service menu, eco-friendly messaging, and recurring subscription model.
• MaidPro: MaidPro is a US-based residential cleaning franchise with a presence in select Canadian markets, offering recurring, one-time, and move cleans with a similar quote-based pricing model. Closely comparable business model and customer experience.

Emerging players

• Betterway: Betterway is a Canadian on-demand home cleaning platform that operates in major Canadian cities including Toronto. It competes for the same residential cleaning demand as CleaningPros but uses an app-based booking model rather than phone-led sales.
• HomeWhiz: HomeWhiz is a Canadian home services platform offering on-demand booking for cleaning and related home services. It overlaps with CleaningPros in residential cleaning but uses a marketplace/app model rather than employed Pro-Cleaners.

Broad incumbents

• Angi (formerly Angie's List / Handy): Angi is a broad home services marketplace with significant North American scale that connects homeowners to local cleaning providers. While not a Canadian-only operator, it competes for CleaningPros' customer acquisition channels and represents a well-capitalized incumbent in adjacent cleaning-services demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CleaningProsHQ
• LinkedInlinkedin.com/company/cleaningpros

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cleaning pros