MaidPro
MaidPro is a Boston-based franchisor of residential and commercial cleaning services, operating 250+ independently owned franchise locations across the U.S. and Canada, serving homeowners, renters, commercial clients, and seniors via recurring and one-time cleaning plans.
- Company typePrivate
- Founded1992
- HeadquartersBoston, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What MaidPro does
MaidPro is a Boston-headquartered franchisor of residential and commercial cleaning services, operating through more than 250 independently owned and operated franchise locations across the United States and Canada. Founded in 1992 by Mark Kushinsky and Richard Sparacio, the company sells recurring and one-time cleaning services to homeowners, renters, commercial businesses, rental property owners, and seniors, with offerings that span house, apartment, condo, deep, move-in/move-out, post-renovation, rental turnover, holiday, and home-sale-prep cleaning. The franchise model is the primary go-to-market motion: MaidPro Franchise, LLC provides brand, training, and operational support to local franchisees who acquire and serve end customers, while MaidPro collects franchise fees and royalties at the corporate level. Pricing is quote-based, varies by location/home size, and is structured around no-contract recurring (weekly/biweekly/monthly) subscriptions with add-on services and one-time cleans; a $25-off first/third/fifth clean promotion and a $50 referral program support customer acquisition.
MaidPro's technology footprint is modest and operational rather than differentiating: route optimization for cleaning visits, the proprietary 49-Point Checklist™ (a registered trademark used to standardize service quality), the PRO Clean Promise satisfaction guarantee (24-hour re-clean), and standard franchise management and lead-capture tools. No public API, no AI/ML capability disclosures, no proprietary software platform, and no mobile app are documented; MaidPro does not appear to compete on technology. The company operates as part of the Threshold Brands portfolio alongside sibling home-services franchises (Pestmaster, Sir Grout, USA Insulation, Plumbing Paramedics, Men In Kilts, and others), generating cross-promotional referral flow across home-services categories. Customer acquisition is predominantly phone-driven (877-624-3776) and website-driven, supplemented by local SEO pages, content marketing, paid social, and PR in outlets such as Entrepreneur, Forbes, Franchise Business Review, and the Global Franchise Awards.
MaidPro is a privately held LLC with no public listing, no institutional investor backing disclosed, and no parent company ownership beyond the Threshold Brands affiliation. The company has accumulated 6.9M+ homes cleaned and 29,000+ five-star reviews over its 33-year history, and has been recognized in Entrepreneur's Franchise Hall of Fame, Forbes' Top Ten Best Franchises to Buy, the Canadian Franchise Association Awards of Excellence (2024), and the Global Franchise Awards (2025 finalist). Financial performance is not publicly disclosed: no revenue, ARR, royalty rate, or franchisee economics are reported, and the company has no documented funding rounds.
MaidPro firmographics
Firmographics- Name
- MaidPro
- Legal name
- MaidPro Franchise, LLC
- Website
- https://maidpro.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MaidPro is a Boston-based franchisor of residential and commercial cleaning services, operating 250+ independently owned franchise locations across the U.S. and Canada, serving homeowners, renters, commercial clients, and seniors via recurring and one-time cleaning plans.
- Ownership category
- akta.pro rank
MaidPro industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Janitorial Services (56172), Janitorial Services (561720)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Sanitary Services (4950)
- akta.pro primary industry
- General Recurring House Cleaning (Whole-Home) (HSAEAAAA)
- akta.pro secondary industry
- Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)
Keywords
Where MaidPro is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
MaidPro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Residential Cleaning Services: MaidPro's primary revenue stream is recurring and one-time residential cleaning services offered through independently owned franchise locations. Customers can choose weekly, biweekly, or monthly recurring cleaning plans, or book one-time cleans such as deep cleaning, move-in/move-out cleaning, or special event cleaning. Services are priced based on home size, cleaning type, and frequency, with no contracts required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weekly Recurring Cleaning |
| Subscription | Monthly | Biweekly Recurring Cleaning (Most Popular) |
| Subscription | Monthly | Monthly Recurring Cleaning |
| One time/ perpetual license | Pay-as-you-go | One-Time / Deep Cleaning |
| Other | Pay-as-you-go | Commercial Cleaning |
| Unit Pricing | Pay-as-you-go | Add-on Cleaning Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
MaidPro product offering
Product offeringCore offering
MaidPro provides professional residential and commercial cleaning services through a network of more than 250 independently owned and operated franchise locations across the U.S. and Canada. Core services include recurring weekly, biweekly, and monthly house, apartment, condo, and housekeeping cleaning; one-time deep cleaning; commercial cleaning for offices, retail, medical, education, and hospitality; and specialty services such as move-in/move-out, post-renovation, rental turnover, holiday, special event, and senior cleaning — all delivered under the trademarked 49-Point Checklist™ and backed by a 24-hour re-clean PRO Clean Promise.
Product overview
MaidPro is a house cleaning franchise network offering professional residential and commercial cleaning services across more than 250 independently owned and operated locations in the U.S. and Canada. The core service portfolio centers on recurring house cleaning, apartment and condo cleaning, deep cleaning, maid services, and commercial cleaning, all guided by the proprietary 49-Point Checklist. The offering is organized as a set of interlocking service tiers: recurring cleaning plans (weekly, biweekly, monthly) form the backbone, while specialty services — including Move-In/Move-Out Cleaning, Post-Renovation Cleaning, Rental Property Cleaning, Holiday Cleaning, Home Sale Prep Cleaning, Special Event Cleaning, and Cleaning for Seniors — address one-time or situational needs. Add-on Cleaning Services (oven interior, refrigerator interior, dishwashing, blinds) supplement both recurring and one-time cleans. The PRO Clean Promise guarantee backs all services. MaidPro also differentiates through its Greener Cleaning program using CRI Green Label Certified vacuums, microfiber rags, and route optimization. Gift cards provide an ancillary revenue stream. No contract is required for any service.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 6,908,764+ homes cleaned over the company's history
- +2 more outcomes
Companies that use MaidPro
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
MaidPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MaidPro partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- Angela Karum (Individual Franchisee)minorAngela Karum acquired a MaidPro franchise in Volusia County, Florida, expanding the company's presence in the Florida market.
- Satnam Singh (Individual Franchisee)minorSatnam Singh opened two new MaidPro territories in San Jose, California, representing franchisee-driven geographic expansion in the California market.
- Granite Garage FloorsminorGranite Garage Floors is listed among MaidPro's Threshold Brands Partners. Both companies operate under the Threshold brand umbrella and cross-promote services to shared customers looking for home improvement and cleaning services.
- Heating and Air ParamedicsminorHeating and Air Paramedics is part of the Threshold Brands portfolio and is listed as a partner with cross-promotional relationship to MaidPro, serving shared customers with home comfort and maintenance needs.
- Men In KiltsminorMen In Kilts is a home services franchise (window cleaning, gutter cleaning, pressure washing) listed as a Threshold Brands partner. The partnership provides cross-referrals between complementary home service brands.
- Miracle MethodminorMiracle Method is a surface refinishing franchise (bathtub and countertop refinishing) operating as a Threshold Brands partner with cross-promotional referrals to and from MaidPro.
- Mold MedicsminorMold Medics specializes in mold remediation and inspection services and is a Threshold Brands partner with mutual referral arrangements with MaidPro for customers needing mold-related cleaning or remediation.
- PestmasterminorPestmaster provides pest control and extermination services and operates as a Threshold Brands partner with cross-referral agreements with MaidPro for customers needing both cleaning and pest control services.
- Plumbing ParamedicsminorPlumbing Paramedics offers plumbing repair and services and is a Threshold Brands partner with referral arrangements with MaidPro for shared home service customers.
- Sir GroutminorSir Grout specializes in tile and grout cleaning, sealing, and restoration services. Listed as a Threshold Brands partner with mutual referral arrangements with MaidPro.
- USA InsulationminorUSA Insulation provides home insulation services and is a Threshold Brands partner operating under the same parent company as MaidPro, with cross-promotional referrals.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MaidPro competitors and assessment
Company assessmentEmerging players
- Thumbtack: Marketplace platform that aggregates local cleaning-service providers and competes for the same residential customer demand via lower-friction discovery and booking than traditional franchise channels.
- Handy: Tech-enabled on-demand platform connecting customers with independent cleaning professionals; competes with MaidPro on customer acquisition convenience and may pressure traditional franchise economics over time.
Broad incumbents
- Merry Maids: One of the largest residential cleaning franchise networks in North America, owned by ServiceMaster. Overlaps significantly with MaidPro on recurring home cleaning and benefits from the broader ServiceMaster platform.
- ServiceMaster Clean: Diversified cleaning and restoration franchise network that competes with MaidPro's commercial cleaning arm and shares franchisor DNA with Merry Maids, representing a broader incumbent in the same space.
Regional players
- Men In Kilts: Home-services franchise specializing in window, gutter, and pressure-washing cleaning; listed as a Threshold Brands partner with MaidPro and competes in adjacent exterior cleaning services.
Direct peers
- CleanNet USA: Commercial janitorial and office cleaning franchise network with comparable franchise structure, targeting many of the same commercial verticals (offices, medical, education) as MaidPro's commercial offering.
- The Maids: Residential cleaning franchise using a team-based four-person cleaning approach and a similar recurring-service model, competing head-to-head with MaidPro for the same homeowner customer base.
- Jani-King: Commercial janitorial franchise with global reach and a similar franchise-distributed model; competes with MaidPro in the commercial cleaning segment for office, retail, and institutional customers.
- Chem-Dry: Carpet and upholstery cleaning franchise with a national footprint; competes with MaidPro for add-on and specialty cleaning wallet share and shares the franchise-driven distribution approach.
- Molly Maid: Direct competitor operating a franchise-based residential cleaning service model across North America with comparable recurring and one-time cleaning offerings, similar 49-step-style checklists, and franchise-driven local operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MaidPro social profiles
Digital presenceMaidPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaidPro leadership team
Management profileNumber of profiles
Profiles4 records
MaidPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaidPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaidPro
What does MaidPro do?
MaidPro provides professional residential and commercial cleaning services through a network of more than 250 independently owned and operated franchise locations across the U.S. and Canada. Core services include recurring weekly, biweekly, and monthly house, apartment, condo, and housekeeping cleaning; one-time deep cleaning; commercial cleaning for offices, retail, medical, education, and hospitality; and specialty services such as move-in/move-out, post-renovation, rental turnover, holiday, special event, and senior cleaning — all delivered under the trademarked 49-Point Checklist™ and backed by a 24-hour re-clean PRO Clean Promise.
Is MaidPro a public or private company?
MaidPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MaidPro founded?
MaidPro was founded in 1992. It employs 1,001 to 5,000 people.
Where is MaidPro based?
MaidPro is headquartered in Boston, United States, in the North America region.
How does MaidPro make money?
One revenue line is on record: residential Cleaning Services.
Who are MaidPro's main competitors?
Emerging players on record are Thumbtack and Handy. Broad incumbents are Merry Maids and ServiceMaster Clean. Men In Kilts is listed as a regional player. Direct peers are CleanNet USA, The Maids, Jani-King, Chem-Dry and Molly Maid.
Does MaidPro have an API?
No public API is recorded for MaidPro.
What industry is MaidPro in?
MaidPro's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEAAAA, General Recurring House Cleaning (Whole-Home), with a secondary code of HSAEABAC, Whole-Home Deep Cleaning (Top-to-Bottom Intensive). Its NAICS code is 56172 and its SIC code is 2842.