carousel group
Carousel Group is a Stockholm-based commercial real estate advisory firm offering asset management, transaction advisory, and analysis & strategy to property owners, investors, and tenants in the Swedish market.
- Company typePrivate
- Founded2021
- HeadquartersStockholm, Sweden
- Headcount—
- GTM typeB2B
- OfferingServices
What carousel group does
Carousel Group AB is a Stockholm-based commercial real estate advisory and asset management firm founded in 2021. The company serves property owners, investors, and tenants in the Stockholm metropolitan area through three integrated business areas: Asset Management (proactive leasing and property optimization focused on competitive leases, stable tenants, and ROI-driven improvements), Transaction Advisory (buy-side deal support, deal origination through the firm's local network, and financing/derivatives procurement), and Analysis & Strategy (real estate lifecycle consulting covering ESG footprint, digital transformation, and capital allocation). Its client roster includes Unibail-Rodamco-Westfield (exclusive Swedish partner for office portfolio management), Fabege, Hufvudstaden, AMF Fastigheter, AFA Fastigheter, Wallenstam, Newsec, Atlasmuren Fastigheter, and Folksam, alongside tenant-side placements such as Handelsbanken and Joint Academy.
The company operates a small team — founding partners Emro Alkirwy (CEO, ex-ALM Equity and Unibail-Rodamco-Westfield) and Ma Te (COO, ex-Standard Chartered, Nordea Markets, Klarna), supported by Leasing Manager Jacob Treskog and Leasing Associate Frida Eriksson, with Victor Persson (CEO of Doxa and Serneke Group; former BlackRock and Unibail-Rodamco-Westfield) on the board. Its technology stack is described as a combination of digital workflows and personalized service, supplemented by the OfficeMatcher.se platform (a tenant-matching tool referencing 1,000+ Stockholm vacancies) and a data collaboration with Objektvision for market intelligence. The company publishes quarterly Stockholm office market insights and produces the Carousel Podcast featuring senior industry figures.
Carousel monetizes through professional services fees on a quote-based, individually negotiated basis — no standard pricing is disclosed. Revenue streams are professional services across asset management mandates, transaction advisory retainers/commissions, and strategy consulting engagements. Marketing is built around content (quarterly market reports, podcast), industry event participation (Almedalen, Real Summit, Real Meetings Summit), and LinkedIn. All activity is currently contained within Sweden with no disclosed international expansion.
carousel group firmographics
Firmographics- Name
- carousel group
- Legal name
- Carousel Group AB
- Website
- https://carouselgroup.se
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Carousel Group is a Stockholm-based commercial real estate advisory firm offering asset management, transaction advisory, and analysis & strategy to property owners, investors, and tenants in the Swedish market.
- Ownership category
- akta.pro rank
carousel group industry classification
Industry- Product category
- Commercial Real Estate Advisory & Asset Management
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)
Keywords
Where carousel group is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
carousel group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Asset Management Services: Proactive leasing and asset management services for property owners, focusing on enhancing revenue through competitive leases with stable tenants and implementing ROI-driven improvements using data analysis.
- Transaction Advisory: Advisory services for buy-side deal support, deal origination, financing support, and financial derivatives procurement facilitation for landlords and investors.
- Analysis & Strategy: Real estate strategy and transformation services, including operating model reviews, ESG footprint analysis, and digital transformation consulting throughout the real estate lifecycle.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
carousel group product offering
Product offeringCore offering
Carousel Group provides proactive real estate advisory services for commercial property owners and investors in the Stockholm metropolitan area. The company delivers three core service lines: Asset Management (proactive leasing and revenue optimization with data-driven improvements), Transaction Advisory (buy-side deal support, deal origination, financing support, and financial derivatives procurement), and Analysis & Strategy (real estate lifecycle guidance covering ESG footprint, digital transformation, and capital allocation). It also manages a portfolio of office spaces across Sundbyberg, Nacka Forum, and Täby Centrum, and operates OfficeMatcher.se, a matching service connecting tenants with 1,000+ available office spaces in Stockholm.
Product overview
Carousel Group is a proactive real estate partner offering a unified service platform comprising three core business areas: Asset Management (proactive leasing and property optimization), Transaction Advisory (buy-side deal support and financing facilitation), and Analysis & Strategy (real estate lifecycle guidance with ESG focus). The company also manages a portfolio of commercial office spaces across three main areas in greater Stockholm: Sundbyberg (Umami Park), Nacka Forum, and Täby Centrum. A complementary service, OfficeMatcher.se, extends their offerings to over 1,000 additional vacant spaces across the Stockholm region. Founded in 2021, the company focuses on commercial landlords and tenants, emphasizing ROI, sustainability, and client strategy alignment.
Differentiator
Problem solved
Functional benefit
Products and services
- Asset Management Proactive leasing and asset optimization service for commercial property owners, focusing on enhancing revenue through competitive leases with stable tenants, implementing improvements with a clear focus on ROI through relevant and easily understandable underlying data.
- Transaction Advisory Advisory services for property transactions including buy-side deal support, deal origination through local network, financing support, and financial derivatives procurement facilitation. Targeted at landlords and investors.
- Analysis & Strategy Real estate strategy and transformation services guiding clients through the entire real estate lifecycle, including ESG footprint review, digital transformation, and capital allocation optimization.
- Office Space Management (Lediga lokaler) Management and leasing of office spaces for various property owners in the Stockholm area, offering properties in Sundbyberg (Umami Park), Nacka Forum, and Täby Centrum ranging from 90 to 8,000 sqm.
Companies that use carousel group
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
carousel group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
carousel group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- WallenstamcoreActive collaboration with Wallenstam on office leasing in Umami Park, Sundbyberg. Carousel manages and leases properties in the Umami Park development.
- Atlasmuren Fastigheter ABminorNew collaboration for property leasing and management services.
- Unibail-Rodamco-WestfieldcoreChosen as exclusive partner in Sweden for office portfolio management and leasing operations. Ongoing collaboration involving full responsibility for leasing and asset management activities across their Swedish office properties.
- ObjektvisionminorData collaboration partner providing market insights and statistics for Stockholm office market analysis. Used for trend identification and market intelligence in Carousel's research reports.
- OfficeMatcherminorReferral service partner offering access to 1,000+ vacant office spaces across the Stockholm area for tenant matching.
- FabegeminorCompleted leasing assignment for Fabege at Engelbrektsgatan, one of the premium office addresses in Stockholm CBD.
- NewsecminorCompleted leasing collaboration for Swedish pension fund Folksam in Gamla Stan, Stockholm.
- AMF FastigheterminorCompleted leasing project at Liljeholmskajen in Stockholm's growing innovative area.
- HufvudstadenminorCompleted leasing project on Kungsgatan in one of the most iconic office buildings in Stockholm CBD.
- AFA FastigheterminorCompleted leasing project in the iconic 'Pressens Hus' building at Kungsholmstorg.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
carousel group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
carousel group social profiles
Digital presencecarousel group financial estimates
Financial estimateRevenue estimate
Valuation estimate
carousel group leadership team
Management profileNumber of profiles
Profiles5 records
carousel group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
carousel group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about carousel group
What does carousel group do?
Carousel Group provides proactive real estate advisory services for commercial property owners and investors in the Stockholm metropolitan area. The company delivers three core service lines: Asset Management (proactive leasing and revenue optimization with data-driven improvements), Transaction Advisory (buy-side deal support, deal origination, financing support, and financial derivatives procurement), and Analysis & Strategy (real estate lifecycle guidance covering ESG footprint, digital transformation, and capital allocation). It also manages a portfolio of office spaces across Sundbyberg, Nacka Forum, and Täby Centrum, and operates OfficeMatcher.se, a matching service connecting tenants with 1,000+ available office spaces in Stockholm.
Is carousel group a public or private company?
carousel group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was carousel group founded?
carousel group was founded in 2021.
Where is carousel group based?
carousel group is headquartered in Stockholm, Sweden, in the Europe region.
How does carousel group make money?
Three revenue lines are on record. Asset Management Services are the primary driver. The others are transaction Advisory and analysis & Strategy.
Does carousel group have an API?
No public API is recorded for carousel group.
What industry is carousel group in?
carousel group's product category is Commercial Real Estate Advisory & Asset Management. Its primary akta.pro industry code is BPAJAOAH, Closing Coordination & Transaction Management (Broker/Agent Support). Its NAICS code is 53131 and its SIC code is 6531.