Vitalr

What Vitalr does

Vitalr B.V. is a privately held Dutch occupational health services provider (arbodienst) headquartered in Hardenberg, Netherlands, operating as a subsidiary of Vrieling Adviesgroep, a family-led advisory group with 75+ years of experience in insurance, HR, and occupational health. The company delivers an integrated three-pillar service offering covering Vitaliteit (vitality and HR advisory, including coaching, PPA behavioral assessments, training, and confidential counselor services), Verzuim (certified absence management, RI&E risk inventories, PMO health examinations, vaccinations, and labor-expert investigations), and Verzekeren (independent insurance brokerage across collective health, absence, WIA, and WGA self-insurance products, with Adfiz membership). Its central technology is the XpertSuite absence management platform, which centralizes employee dossiers, sick/healthy reporting, task tracking, digital signing, and branch benchmark analytics, and was rolled out as the unified system across the firm in early 2026.

The company serves Dutch employers from SMB through large enterprise, with a particular focus on the construction and infrastructure sector via the acquired Bouw & Gezond unit and its partnership with Stichting Volandis for DIA/PAGO examinations. The business operates on a consultative, field-sales model from three regional offices (Hardenberg, Dedemsvaart, Zwolle), supported by partner referrals, content marketing, and a recently launched podcast. Revenue is generated through recurring arbodienst subscriptions, project-based advisory fees, structured vitality programs (e.g., Afvallen met Afspraken at €899 per participant), and insurance brokerage commissions. Vitalr holds ISO 9001:2015, NEN, and SBCA arbodienst certifications, is GDPR-compliant, and reports a team of more than 40 specialists following the November 2023 Fizie–Vitalr merger and the March 2024 acquisition of Vechtstad Consultancy and Bouw & Gezond. Ownership is family-led via Vrieling Adviesgroep, with no disclosed external institutional investment.

Name

Vitalr

Legal name

Vitalr B.V.

Website

https://bouwengezond.nl

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Vitalr is a Dutch certified occupational health services provider (arbodienst) offering integrated vitality, absence management, and insurance advisory to SMB and enterprise employers across the Netherlands, with a specialty in the construction sector via its Volandis partnership.

Ownership category

akta.pro rank

Product category

Occupational Health Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

akta.pro primary industry

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)

akta.pro secondary industry

Worksite Critical Illness Insurance (FSAIAMAC)

Keywords

• Occupational health services
• Absence management
• Employee vitality programs
• HR advisory services
• Group insurance brokerage

Headquarters

HQ city

Hardenberg

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Occupational Health & HR Advisory Services: Vitalr provides a broad range of occupational health services including absence management, risk assessments (RI&E), health examinations, preventive medical examinations (PMO), vaccinations, vaccinations, and labour expert investigations. Additional HR advisory services include HR policy, training, coaching, intervision, and employee satisfaction surveys.
2. Insurance Products & Advisory: Vitalr offers collective health insurance, absence insurance, WIA insurance, and WGA self-insurance advisory. As part of Vrieling Adviesgroep with over 75 years of experience in insurance, Vitalr provides tailored insurance solutions for employers and employees.
3. Vitality Programs & Training: Vitalr offers vitality programs, training sessions, coaching, and workshops. Programs like 'Afvallen met Afspraken' (weight loss with appointments) are offered as structured multi-month programs at €899 per participant.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vitalr is a certified Dutch arbodienst that delivers occupational health, HR advisory, and insurance services to employers under one roof. Its offering is organized around three pillars: Vitaliteit (vitality and HR advisory), Verzuim (absence management and occupational health examinations), and Verzekeren (collective health, absence, WIA, and WGA insurance). The XpertSuite platform supports absence registration, employee dossiers, reporting, and digital signing across all client engagements.

Product overview

Vitalr is a certified Dutch occupational health services provider (arbodienst) offering an integrated suite of three core pillars — Vitaliteit (Vitality), Verzuim (Absence Management), and Verzekeren (Insurance) — all delivered under one roof. The service portfolio is organized around XpertSuite as the central software platform for absence management, supplemented by advisory and scan tools (Vitalr Advies/HR-Scan), behavioral assessments (PPA via Thomas International), specialized coaching, confidential counselor services, occupational medical examinations (including DIA/PAGO for construction via Volandis), and insurance brokerage (collective health, absence, WIA) as a member of Adfiz. The company was formed in 2023 through the rebranding of Fizie and Vitalr under a single brand, with the 2024 acquisition of Vechtstad Consultancy and Bouw & Gezond adding construction-sector specialization.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitaliteit (Vitality Services) Prevention, health promotion, and strategic HR advisory services including HR advice and policy, training, intervision, social security analysis, Personal Profile Analysis (PPA), coaching, FIT conversations, employee satisfaction surveys (MTO), confidential counselor, and financial checks. Targeted at Dutch employers seeking to strengthen workforce vitality and engagement.
• Verzuimbegeleiding (Absence Management) Certified occupational health service covering absence guidance, RI&E (Risk Inventory & Evaluation), PMO (Periodic Health Examination), medical examinations, vaccinations, occupational hygiene investigations, occupational expert investigations, and prevention programs. Targeted at Dutch employers across industries.
• Verzekeren (Insurance Services) Collective health insurance, absence insurance, Sickness Benefits & WGA self-insurance, and WIA insurance products (WIA floor insurance, WGA supplement insurance, WIA excess insurance). Provided via independent advisor status and Adfiz membership, targeted at Dutch employers and their employees.
• XpertSuite Absence Management Platform Vitalr's central absence management software platform used by employers and absence specialists. Features include employee search and administration, sick/healthy reporting, document upload and digital signing, case and trajectory management, absence statistics and reporting, and branch benchmarking. Provides a single employee portal for communication and dossier access.
• Vitalr Advies/HR-Scan Analytical tool that connects information around employees and human capital, providing insight into opportunities and risks within organizations. Used to produce advisory reports and present findings to employers, including action plans and prioritization.
• Persoonlijke Profiel Analyse (PPA) Behavioral and development potential assessment tool, offered in partnership with Valenth and using Thomas International's platform. Maps preferred behavior and development potential of individuals and teams for performance management and organizational development.
• Afvallen met Afspraken (Weight Loss with Appointments) A 5-month proven lifestyle program combining personal training, dietitian nutrition plans, weekly group training sessions, and intensive coaching to achieve health goals. Costs €899 per participant with documented outcomes of average 9.5 kg weight loss and 3.2 BMI point reduction in 12 weeks.
• DIA/PAGO Keuringen Volandis-certified periodical occupational health examinations (DIA/PAGO) for construction sector employees under the collective labor agreement. Includes soil remediation medical examinations. Provided in collaboration with Stichting Volandis for cao Bouw & Infra.

Quantifiable outcome

• Afvallen met Afspraken program: participants lose on average 9.5 kg, 10 cm waist circumference, and 3.2 BMI points in 12 weeks. 78% of participants achieve their health goals.
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ValenthminorStrategic or Co-development Partner · 1 December 2022Vitalr and Valenth partnered to offer Persoonlijke Profiel Analyse (PPA) assessments, combining Vitalr's focus on organizational vitality with Valenth's expertise in personal development and goal realization. Together they help organizations with performance management by mapping preferred behavior and development potential.
• Stichting VolandiscoreStrategic or Co-development PartnerVitalr Arbo - Bouw & Gezond BV is an authorized arbodienst that executes the cao-pakket preventiezorg (prevention care package) for the construction and infrastructure sector in cooperation with Stichting Volandis, the knowledge and advice centre for sustainable employability in the Dutch construction and infrastructure sector. Together they perform DIA/PAGO examinations and health checks for construction workers covered by the collective agreement. This partnership is essential for Vitalr's operations in the construction sector.
• Bureau HTMminorStrategic or Co-development PartnerBureau HTM is a specialist in personal development, team development and leadership. Vitalr partners with Bureau HTM to offer leadership training and team development programs to clients as part of their vitality and HR advisory services.
• XpertSuitecoreTechnology or IntegrationVitalr adopted XpertSuite as its central digital platform for absence management, providing integrated employee dossiers, reporting, task management, digital signing, and branch benchmark analytics. XpertSuite serves as the backbone of Vitalr's service delivery, supporting their transition from reactive absence management to a more proactive, data-driven approach.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• HumanTotalCare (HumanCapitalCare / ArboNed): Largest Dutch occupational health and absenteeism service group; directly competes with Vitalr on arbodienst services, reintegration, and HR advisory, but at national scale with a much larger specialist headcount and broader employer footprint.

Direct peers

• Zorg van de Zaak: Dutch occupational health, absenteeism, and vitality services provider with a similar integrated service model; competes head-to-head with Vitalr for SMB and mid-market employer contracts across the Netherlands.
• Beter (Beter Bedrijf): National Dutch arbodienst offering occupational health, absence management, and vitality programs; directly comparable to Vitalr on core arbodienst scope and employer-client focus.
• Arbo Unie: Certified Dutch occupational health services provider with nationwide coverage of arbodienst, RI&E, and absence management; comparable in service portfolio to Vitalr with broader geographic reach.
• CoManage: Dutch HR, payroll, and occupational health services provider serving SMB and mid-market employers; overlaps with Vitalr on employer-facing HR services and absenteeism support.

Emerging players

• Mensely: Dutch digital-first platform offering on-demand occupational health professionals, mental support, and absence management via a tech-enabled marketplace; an emerging disruptor to traditional arbodiensten like Vitalr.

Others

• Stichting Volandis: Knowledge and advice centre for sustainable employability in Dutch construction and infrastructure; Vitalr's key strategic partner for cao-pakket DIA/PAGO examinations, making it an ecosystem peer rather than direct competitor.
• Adfiz: Trade association of independent financial and insurance advisors in the Netherlands; Vitalr is a member, positioning Adfiz as an ecosystem peer defining the standards for Vitalr's insurance brokering arm.

Regional players

• ICSadviseurs (Visma | ICSadviseurs): Dutch HR, payroll, and occupational health advisory firm serving employers; comparable to Vitalr on HR advisory and absenteeism services, though with a different regional focus and corporate backing.
• HCM Partners: Dutch consultancy offering HR, change management, and occupational health advisory; overlaps with Vitalr's vitality and HR advisory pillar at the SMB and mid-market level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitalr