berthaudin sa
Berthaudin SA is a Geneva-based Swiss wine merchant and producer (founded 1936) that sells 1,200+ wines, champagnes and spirits from 300 producers to Swiss consumers via berthaudin.ch and to trade via an Espace Pro B2B portal, with nationwide 24–48h delivery and Bordeaux en primeur offerings.
- Company typePrivate
- Founded1936
- HeadquartersCarouge, Switzerland
- Headcount—
- GTM typeB2C
- OfferingServices
What berthaudin sa does
Berthaudin SA is a privately held Swiss wine merchant headquartered in Carouge (Geneva), operating continuously as a wine trader since 1936 and as a wine producer since 1962 under the trade name Cave-berthaudin. The company runs a direct-to-consumer e-commerce platform at berthaudin.ch, available in French, German and Italian, offering more than 1,200 wine references sourced from approximately 300 producers across France, Switzerland, Italy, Spain, Portugal, Argentina, Chile, the USA and Lebanon, alongside a curated selection of Champagnes (Maison Gosset, Champagne Charpentier, Christophe Regi), spirits (Armagnac, Cognac, whisky), Bordeaux en primeur futures, and gift coffrets. Distribution is built around two channels: a consumer-facing online storefront with nationwide Swiss delivery within 24–48 hours (standard CHF 15 shipping, free above CHF 300), and a dedicated B2B 'Espace Pro' portal serving restaurants, hotels and wine bars under separate commercial terms.
The business model is straightforward transactional retail with layered forward and subscription mechanics. Revenue is generated primarily through one-time per-bottle sales in CHF at unit prices ranging from roughly CHF 20 for entry-level spirits to CHF 2,335 for fine wine allocations, with Bordeaux en primeur adding a futures/forward-payment component and gift coffrets supporting seasonal and corporate demand. Competitive positioning rests on nearly nine decades of brand history, exclusive or quasi-exclusive relationships with prestige producers (Domaine Faiveley, Domaine du Vieux Télégraphe, Château Larmande, Maison Gosset, Champagne Charpentier), and personalized advisory anchored by sommelier Clément Sommier, crowned Best Sommelier of France 2026.
Operationally, the company is structured as a Swiss Société Anonyme (Berthaudin SA), privately held with no disclosed parent, external investors, subsidiaries, or leadership roster in the source data. Marketing is executed through Instagram (@berthaudinvins), Facebook and LinkedIn profiles, an opt-in email newsletter, blog content on the website, a dedicated press coverage section, and recurring wine events such as Le Grand Tasting. There is no disclosed revenue, headcount, technology platform beyond the standard storefront, or AI/ML capability; the underlying asset is curation, allocation access and 90-year brand trust rather than proprietary technology.
berthaudin sa firmographics
Firmographics- Name
- berthaudin sa
- Legal name
- Berthaudin SA
- Website
- https://berthaudin.ch
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Short description
- Berthaudin SA is a Geneva-based Swiss wine merchant and producer (founded 1936) that sells 1,200+ wines, champagnes and spirits from 300 producers to Swiss consumers via berthaudin.ch and to trade via an Espace Pro B2B portal, with nationwide 24–48h delivery and Bordeaux en primeur offerings.
- Ownership category
- akta.pro rank
berthaudin sa industry classification
Industry- Product category
- Wine Retail
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (4453), Wineries (312130), Wineries (31213)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where berthaudin sa is headquartered
LocationHeadquarters
- HQ city
- Carouge
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
berthaudin sa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Retail wine and spirit sales: Berthaudin SA operates a Swiss e-commerce platform selling wines, champagnes, and spirits directly to consumers. Revenue is generated through individual product transactions at listed CHF prices. The company offers free shipping on orders over 300 CHF and sells en primeur (wine futures) subscriptions for Bordeaux wines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-bottle retail pricing across wine, champagne, and spirit categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
berthaudin sa product offering
Product offeringCore offering
Berthaudin SA imports, produces, and sells a curated catalogue of over 1,200 wine references from approximately 300 producers, alongside champagnes and spirits, to Swiss consumers and hospitality trade customers. The company operates a direct-to-consumer e-commerce platform at berthaudin.ch, offers Bordeaux en primeur (wine futures) subscriptions, gift boxes, and bespoke packaging, and delivers throughout Switzerland within 24-48 hours.
Product overview
Berthaudin SA is a Swiss wine merchant based in Geneva since 1936, operating as both a wine merchant since 1936 and a producer since 1962. The company offers a comprehensive portfolio of over 1,200 wine references from approximately 300 producers, encompassing: Vins (wines from France, Switzerland, Italy, and Rest of World), Champagnes (from Maison Gosset, Champagne Charpentier, Christophe Regi), Spiritueux (Armagnac, Cognac, Whisky), and Primeurs (Bordeaux wine futures). The product lineup includes branded sub-products such as the Gosset Champagne collection (Célébris Vintage Extra Brut, Cuvée Suzanne, Zéro Dosage), Champagne Charpentier's Terre d'Emotion line, specialty gift boxes (Coffret Dégustation Gosset, Coffret Bordeaux Margaux), aged spirits (Bas-Armagnac 2007, Cognac Frapin XO VIP), and tea-based alternatives from Grands Jardins served in wine-style bottles. The company also offers Fine Wine selections of prestigious estates and various packaging solutions including custom wooden crates.
Differentiator
Problem solved
Functional benefit
Products and services
- Vins (Wines)
- Champagnes
- Spiritueux (Spirits)
- Primeurs (Bordeaux Wine Futures)
- Coffrets/Cadeaux (Gift Boxes)
- Fine Wine Collection
- Espace Pro (Professional Trade Portal) Dedicated B2B portal for hospitality trade professionals (restaurants, hotels, wine merchants) to source premium wines and spirits under specific commercial terms, complementing the direct-to-consumer webstore.
- Le Grand Tasting (Wine Event) Annual wine tasting event hosted and promoted by Berthaudin SA, positioned as the 'event of the year' for Swiss wine enthusiasts to discover producer portfolios and vintages.
Quantifiable outcome
- Delivery within 24-48 hours throughout Switzerland
Companies that use berthaudin sa
Customer profileSegments2 records
Ideal customer profiles2 records
berthaudin sa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
berthaudin sa partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Domaine FaiveleycoreBerthaudin SA holds exclusive distribution rights for Domaine Faiveley, one of Burgundy's most prominent wine estates, based in Nuits-Saint-Georges. Domaine Faiveley operates 120 hectares in Burgundy and is managed by Eve and Erwan Faiveley, the 7th generation of the family. The partnership is highlighted as a flagship exclusive offering on Berthaudin SA's website.
- Domaine du Vieux TélégraphecoreBerthaudin SA features Domaine du Vieux Télégraphe as a key exclusive partner. The estate, managed by the Brunier family for six generations, produces wines in Châteauneuf-du-Pape, Gigondas, and Mont Ventoux, characterized by distinctive minerality from the Crau plateau terroir.
- Château LarmandecoreChâteau Larmande, an iconic Saint-Émilion estate, is featured as a key exclusive partner on Berthaudin SA's website, contributing to the company's prestige positioning in the Bordeaux fine wine segment.
- Maison GossetmajorMaison Gosset, founded in 1584 and described as one of the oldest champagne houses, is a key supplier to Berthaudin SA. The company stocks 18 Gosset references including the Célébris prestige cuvée, Brut Grande Réserve, and Brut Grand Rosé.
- Champagne CharpentiermajorChampagne Charpentier supplies Berthaudin SA with a range of biodynamic and organic champagnes, including the Terre d'Emotion cuvée series and Pinot Meunier Zéro Dosage. Eight Champagne Charpentier references are available through the platform.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
berthaudin sa competitors and assessment
Company assessmentDirect peers
- Mövenpick Wein: Switzerland's largest specialty wine merchant with a national retail footprint and broad international assortment. Most directly comparable to Berthaudin as a multi-channel Swiss wine specialist competing for the same fine-wine customer.
- Vinissimo: Swiss fine-wine specialist focused on premium and rare bottles with online and boutique distribution. Directly comparable to Berthaudin's premium positioning, curated catalogue, and Swiss DTC model.
- Maison Louis Latour: Burgundy producer-merchant that combines in-house wine production with merchant distribution across markets. Comparable to Berthaudin as both producer (since 1962) and merchant of premium Burgundies.
Broad incumbents
- Berry Bros. & Rudd: Historic UK fine-wine merchant with global provenance and exclusive estate relationships. Comparable as a long-tenured, prestige-positioned specialist competing in the same fine-wine category, albeit at much larger scale.
- Lay & Wheeler: UK-based fine-wine merchant with strong en primeur program and curated Burgundy/Bordeaux focus. Comparable to Berthaudin in emphasis on en primeur, fine wine, and expert curation for collectors.
- Justerini & Brooks: International fine-wine merchant (part of Maisons Marques et Domaines) with extensive Burgundy allocations. Comparable for its exclusive Burgundy sourcing, sommelier advisory, and collector-focused service model.
Emerging players
- K&L Wine Merchants: US-based specialty wine retailer with strong direct-to-consumer e-commerce and a wide curated assortment. Comparable to Berthaudin as a DTC-led specialist competing on breadth, depth, and expert curation.
- Wine.com: Large US online wine retailer focused on broad assortment and DTC delivery. Comparable as a pure-play e-commerce wine specialist, though with a very different assortment depth and pricing architecture.
Regional players
- Caves Veillard: Independent Geneva-region wine merchant offering curated French and Swiss selections. Closely comparable as a local Geneva competitor targeting overlapping Francophone Swiss fine-wine consumers.
Others
- FICOFI Fine Wine Distribution: Swiss fine-wine distributor and importer active in the on-premise trade. Comparable as a Swiss B2B channel partner for restaurants and hotels, an adjacent role to Berthaudin's Espace Pro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
berthaudin sa social profiles
Digital presenceberthaudin sa financial estimates
Financial estimateRevenue estimate
Valuation estimate
berthaudin sa leadership team
Management profileNumber of profiles
Profiles1 record
berthaudin sa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
berthaudin sa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about berthaudin sa
What does berthaudin sa do?
Berthaudin SA imports, produces, and sells a curated catalogue of over 1,200 wine references from approximately 300 producers, alongside champagnes and spirits, to Swiss consumers and hospitality trade customers. The company operates a direct-to-consumer e-commerce platform at berthaudin.ch, offers Bordeaux en primeur (wine futures) subscriptions, gift boxes, and bespoke packaging, and delivers throughout Switzerland within 24-48 hours.
Is berthaudin sa a public or private company?
berthaudin sa is a private company. It is classified as family owned and is currently operating.
When was berthaudin sa founded?
berthaudin sa was founded in 1936.
Where is berthaudin sa based?
berthaudin sa is headquartered in Carouge, Switzerland, in the Europe region.
How does berthaudin sa make money?
One revenue line is on record: retail wine and spirit sales.
Who are berthaudin sa's main competitors?
Direct peers on record are Mövenpick Wein, Vinissimo and Maison Louis Latour. Broad incumbents are Berry Bros. & Rudd, Lay & Wheeler and Justerini & Brooks. Emerging players are K&L Wine Merchants and Wine.com. Caves Veillard is listed as a regional player. FICOFI Fine Wine Distribution is listed as an others.
Does berthaudin sa have an API?
No public API is recorded for berthaudin sa.
What industry is berthaudin sa in?
berthaudin sa's product category is Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 424820 and its SIC code is 5180.