What Vinissimo does

Vinissimo Weinhandelsgesellschaft mbH is a Munich-based B2B wine wholesaler and importer founded in 1984 that exclusively serves the German reseller market (Wiederverkäufer). The company acts as the German sales, marketing, and public-relations arm for 14 renowned Italian wine estates spanning Piedmont, Tuscany, Lombardy, Friuli-Venezia Giulia, Sicily, Abruzzo, Apulia, and Veneto. Vinissimo does not sell directly to end consumers; instead, it supplies specialized wine shops, restaurants, hotels, and other licensed wine merchants with authentic, premium-quality Italian wines at market-conforming prices.

The company's core offering is B2B distribution services, with two fulfilment models: direct delivery from the Italian estates (Winzertour) and delivery via its logistics warehouse (Speditionslager). Vinissimo also provides marketing and PR representation for its partner estates, regional expertise documents across eight Italian wine regions, wine ratings, and curated customer trips to Italian wine regions. The technology stack is conventional — a standard commercial website (vinissimo.de) and standard business software for sales, distribution, and marketing; there is no proprietary platform, app, or disclosed AI/ML capability. The company is DE-ÖKO-006 organic-certified for its bio product range.

Vinissimo generates revenue through a margin on wine purchases from partner estates that it resells to German trade buyers, supplemented by logistics services. Its go-to-market is sales-led B2B, executed through an inside sales team, four regional field sales representatives (covering distinct German territories), four independent wine agencies acting as commercial agents, and participation in the ProWein trade fair. The company is privately held with no external investment, no funding history, and no disclosed revenue.

Name

Vinissimo

Legal name

VINISSIMO Weinhandelsgesellschaft mbH

Website

https://vinissimo.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinissimo is a Munich-based B2B wine wholesaler (founded 1984) that exclusively distributes premium Italian wines from 14 partner estates to German resellers (wine shops, restaurants, hotels) via direct-from-estate and warehouse delivery models.

Ownership category

akta.pro rank

Product category

Wine Wholesale Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Italian wine distribution
• Wine wholesale
• B2B wine trading
• Italian winery representation
• Wine import services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Distribution and Sales: Vinissimo operates as a Weinhandelsgesellschaft (wine trading company), generating revenue by purchasing wines from partner Italian estates and distributing them to German resellers at a margin. Revenue is derived from the markup on wine sales, supplemented by logistics services (warehouse/spedition delivery).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Vinissimo is a Munich-based B2B wine trading company (Weinhandelsgesellschaft) that exclusively distributes high-quality Italian wines from 14 partner estates to German resellers (Wiederverkäufer) such as specialized wine shops, restaurants, and hotels. The company operates as the extended German-market arm of these estates, offering either direct-from-estate delivery or shipment via its logistics warehouse (Speditionslager), and provides tailored marketing, sales concepts, and public-relations support for the represented wineries.

Product overview

Vinissimo is a German wine trading agency (Weinhandelsgesellschaft) acting as a B2B distributor for 14 Italian wineries in the German market. The company offers a portfolio of represented wineries including Adami (Prosecco), Barone di Valforte, Borgo Scopeto, Cà dei Frati, Caparzo, Castellari Bergaglio, Collazzi, Doga delle Clavule, Gradis'ciutta, Giustini, Magis, Rallo, Ratti, and Salcheto. Core services include wine distribution (direct from wineries or via logistics warehouse), marketing and PR representation for Italian estates, organized customer trips to Italian wine regions, wine expertise documents across 8 Italian regions, and wine ratings. The company exclusively serves resellers and does not sell directly to end consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Distribution Services B2B distribution of premium Italian wines from 14 partner estates to German resellers, delivered either directly from the wineries or through Vinissimo's logistics warehouse.
• Marketing and Public Relations Services Marketing, sales-concept, and PR representation for the 14 Italian partner wineries in the German market, acting as their extended local arm.
• Adami (Prosecco, Veneto) Represented winery producing artisanal Prosecco and sparkling wines from Valdobbiadene; one of the top five Prosecco producers.
• Barone di Valforte (Abruzzo) Represented Abruzzo family estate producing wines from indigenous grape varieties (Montepulciano, Trebbiano, Pecorino, Passerina) under sustainable viticulture.
• Borgo Scopeto (Tuscany) Represented Tuscan estate in Chianti Classico producing terroir-driven wines exclusively from Sangiovese.
• Cà dei Frati (Lombardy) Represented historic Lake Garda estate founded in 1939, credited with elevating Lugana to a quality appellation.
• Caparzo (Tuscany) Represented Montalcino estate known for pioneering single-vineyard Brunello (La Casa) and the first Super Tuscan Montalcino (Ca' del Pazzo).
• Castellari Bergaglio (Piedmont) Represented Piedmont estate specializing in Cortese wines, producing seven distinct Gavi variants from different soil formations.
• Collazzi (Tuscany) Represented 400-hectare Tuscan estate near Florence producing Chianti Classico and IGT wines under Marchese Lamberto Frescobaldi's guidance.
• Doga delle Clavule (Tuscany) Represented Maremma estate producing Morellino di Scansano DOCG and Vermentino from 60 hectares of vineyards.
• Gradis'ciutta (Friuli) Represented Friuli estate producing top-quality whites from indigenous varieties (Friulano, Ribolla Gialla, Malvasia) in the Collio region.
• Giustini (Apulia) Represented Apulian family winery producing Fiano, Negroamaro, and Primitivo di Manduria with focus on preserving grape varietal characteristics.
• Magis (Friuli) Represented Friuli Colli Orientali project producing Nero Magis and Nero Magis Riserva from Pignolo and Merlot grapes.
• Rallo (Sicily) Represented Sicilian estate in Marsala focused on ecological/organic viticulture using indigenous varieties (Grillo, Catarratto, Nero d'Avola, Zibibbo).
• Ratti (Piedmont) Represented Barolo estate with 35 hectares including the single vineyards Marcenasco, Conca, and Rocche dell'Annunziata in La Morra.
• Salcheto (Tuscany) Represented Montepulciano estate producing Vino Nobile di Montepulciano with energy-independent operations and uncompromising sustainability.
• Customer Wine Trips Organized multi-day customer tours to Italian wine regions (Piedmont, Sicily, Tuscany, Veneto, Lombardy) for trade partners and resellers.
• Wine Expertise Documents Detailed regional wine expertise documents covering eight Italian wine regions: Abruzzo, Apulia, Friuli-Julian Venetia, Lombardy, Piedmont, Sicily, Tuscany, and Veneto.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• AdamicoreStrategic or Co-development PartnerAdami (Colbertaldo, Veneto) is considered one of the top five producers of Prosecco, known for artisanal, handcrafted sparkling wines from the Valdobbiadene area. Vinissimo represents Adami in Germany.
• Barone di ValfortecoreStrategic or Co-development PartnerBarone di Valforte (Silvi, Abruzzo) is a family-owned estate focused on indigenous/autochthonous grape varieties (Montepulciano d'Abruzzo, Trebbiano, Pecorino, Passerina) with an emphasis on sustainable agriculture.
• Borgo ScopetocoreStrategic or Co-development PartnerBorgo Scopeto (Castelnuovo Berardenga, Tuscany) is an estate and luxury hotel in the Chianti Classico region, producing terroir-driven wines exclusively from Sangiovese.
• Cà dei FraticoreStrategic or Co-development PartnerCà dei Frati (Sirmione, Lombardy) is a historic estate founded in 1939 on Lake Garda, credited with elevating Lugana to a quality wine appellation.
• CaparzocoreStrategic or Co-development PartnerCaparzo (Montalcino, Tuscany) is a historic Tuscan estate known for pioneering single-vineyard Brunello (La Casa), small-barrel aging, and the first Super Tuscan Montalcino (Ca' del Pazzo).
• Castellari BergagliocoreStrategic or Co-development PartnerCastellari Bergaglio (Gavi, Piedmont) specializes exclusively in Cortese wines, producing seven distinct variants that express different soil formations — a unique portfolio for this grape variety.
• CollazzicoreStrategic or Co-development PartnerCollazzi (Impruneta, Tuscany) is a 400-hectare estate near Florence owned by the Marchi family since 1933, producing distinctive Chianti Classico and IGT wines under the guidance of Marchese Lamberto Frescobaldi.
• Doga delle ClavulecoreStrategic or Co-development PartnerDoga delle Clavule (Magliano, Tuscany) is located in the Morellino di Scansano DOCG area and focuses on expressing the third Sangiovese variant (Morellino) alongside Vermentino.
• Gradis'ciuttacoreStrategic or Co-development PartnerGradis'ciutta (San Floriano del Collio, Friuli-Venezia Giulia) is run by Robert Princic, producing top-quality white wines from indigenous varieties (Friulano, Ribolla Gialla, Malvasia) in the Collio region.
• GiustinicoreStrategic or Co-development PartnerGiustini (San Giorgio Ionico, Apulia) is a family winery founded in 2005 by Giuseppe Papadopoli, focused on preserving the typicity and characteristics of each grape variety.
• MagiscoreStrategic or Co-development PartnerMagis (Cividale del Friuli, Friuli-Venezia Giulia) is a project by the Perazza family applying their 'to be unique and universal' philosophy to wine, producing Nero Magis and Nero Magis Riserva from Pignolo and Merlot in the DOC Friuli Colli Orientali.
• RallocoreStrategic or Co-development PartnerRallo (Marsala, Sicily) was established in 1997 by the Vesco family and is focused on ecological/organic viticulture using indigenous Sicilian grape varieties (Grillo, Catarratto, Nero d'Avola, Zibibbo) in the Alcamo and Marsala areas.
• RatticoreStrategic or Co-development PartnerRatti (La Morra, Piedmont) is a renowned Barolo estate with 35 hectares including the great single vineyards Marcenasco, Conca, and Rocche dell'Annunziata. Celebrating 50 years of Barolo Marcenasco in 2015.
• SalchetocoreStrategic or Co-development PartnerSalcheto (Montepulciano, Tuscany) is led by Michele Manelli and is notable for its entirely energy-independent winery (operational since 2011), producing Vino Nobile di Montepulciano with uncompromising sustainability. Its flagship Salco is released only after five years of bottle aging.

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Eggers & Franke Holding GmbH: German wine and spirits importer with a curated portfolio of international producers sold to German retailers, gastronomy, and specialty trade. Same agency/importer model targeting German resellers.
• CWD (Christian von der Heydt) GmbH & Co. KG: German importer and distributor specializing in fine wines and premium spirits from family-owned international estates. Comparable curated-estate, B2B agency model targeting the German trade.
• Peter Riegel Weinimport GmbH: German wine importer specializing in Italian and other Mediterranean wines for the German B2B trade. Closely comparable to Vinissimo in model: long-standing import relationships, multi-estate portfolio, and wholesale distribution to resellers.
• Reidemeister & Ulrichs GmbH: Established German importer and distributor of premium wines and specialty beverages, representing international family-owned estates to the German trade. Same exclusive-agency / B2B distribution model as Vinissimo.
• Mack & Schühle AG: Mid-sized German wine and spirits importer-distributor with a portfolio of international estates serving the German on- and off-trade. Directly comparable in distribution model and customer base to Vinissimo.
• Wein Wolf GmbH: German wine importer/distributor focused on quality wines from international regions for the German trade. Comparable estate-agency and wholesale distribution approach to Vinissimo.

Broad incumbents

• Hawesko Holding SE: Germany's largest wine mail-order and multi-channel wine retailer with broad portfolio across origins and price points. Overlaps with Vinissimo's end customer base (German wine buyers and resellers) but operates at much larger scale and includes consumer-direct channels.
• Schlumberger Vertriebsgesellschaft mbH & Co. KG: Large German/Austrian beverage distributor and brand owner with broad wine, sparkling wine, and spirits portfolios across multiple price tiers. Comparable in serving the German on/off-trade channel but at significantly greater scale and brand diversity than Vinissimo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vinissimo_agentur
• Facebookfacebook.com/VinissimoUK
• LinkedInlinkedin.com/company/vinissimo-weinhandelsgesellschaft-mbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinissimo