What est - mabel's labels does

Mabel's Labels Inc. is a privately held Canadian direct-to-consumer e-commerce company, founded in 2003 in Hamilton, Ontario by four mothers — Julie Cole, Julie Ellis, Cynthia Esp, and Tricia Mumby — and operating today from 150 Chatham St., Unit 1, Hamilton. The company designs, manufactures, and sells personalized name labels and tags for children's belongings, including waterproof stick-on labels, iron-on labels, shoe labels, bag tags, water bottle bands, and custom clothing stamps, sold under the "Tag Mates™" and "Build Your Own Combo" sub-brands. Underlying technology centers on proprietary durable waterproof printing processes applied to FSC-certified paper substrates with GREENGUARD-certified low-emission inks, producing labels that withstand dishwasher and laundry cycles and are backed by a 100% satisfaction guarantee. Product pricing ranges from roughly $6 (mini tags) to $43.75 (Ultimate Back-to-School Combo), with gift cards in $10–$200 denominations and a Back-to-School 15% off promotion (code LABEL15).

The business operates a dual-storefront model serving Canada (mabelslabels.ca, with bilingual English/French) and the United States (mabelslabels.com), with no physical retail presence. Revenue is generated primarily through one-time direct product sales, supplemented by an institutional fundraising program in which 25,000+ schools, daycares, camps, sports teams, and community organizations earn a 20% commission on sales made through their networks; orders ship directly to end consumers, eliminating product handling by partners. A third-party affiliate program adds an additional referral layer. The company is independently owned by its four co-founders, holds no disclosed institutional capital, has been recognized by RBC, PROFIT/Chatelaine, and Iris Awards for female entrepreneurship, and maintains compliance with PCI-DSS, GDPR, CCPA, and Ontario accessibility regulations.

Name

est - mabel's labels

Legal name

Mabel's Labels Inc.

Website

https://mabelslabels.ca

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Mabel's Labels is a privately held, Hamilton, Ontario-based direct-to-consumer e-commerce company that designs, manufactures, and sells personalized, waterproof name labels, clothing labels, and tags for children's belongings, serving parents in Canada and the United States through its own online storefronts and a 25,000+ organization fundraising partner network.

Ownership category

akta.pro rank

Product category

Personalized name labels

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• Personalized name labels
• Waterproof labels
• Children's labels
• Clothing labels
• School labels

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of personalized name labels and tags directly to consumers (parents). One-time purchases of customizable label products. Additional revenue from gift cards.
2. Fundraising Program: Schools, daycares, sports teams, and community organizations earn 20% commission on sales made through their fundraising campaigns. No cost to join; organizations promote via provided digital tools.
3. Affiliate Marketing: Third-party affiliates earn commissions by promoting Mabel's Labels products to their audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mabel's Labels designs, manufactures, and sells personalized, durable, waterproof name labels and tags for children's belongings, including label sheets, stick-on Tag Mates for clothing, iron-on labels, shoe labels, bag tags, water bottle bands, custom clothing stamps, and pre-configured or customizable combo packs. All products are backed by a 100% satisfaction guarantee and sold direct-to-consumer through owned Canadian and US e-commerce storefronts, with a parallel fundraising program that lets schools and organizations earn 20% commission on member purchases.

Product overview

Mabel's Labels is a multi-product e-commerce company offering personalized, durable, waterproof name labels and tags for children's belongings. The core product portfolio includes various label types (Small Rectangle Labels, Tag Mates™ Stick On Clothing Labels, Family Name Label Pack), combo packs (Ultimate Back-to-School Combo, Daycare Label Pack), and customizable options (Build Your Own Combo). Supporting products include Water Bottle Bands, Custom Clothing Stamps, and Bag Tags. All products are designed for durability (dishwasher-safe, laundry-safe) and come with a 100% satisfaction guarantee. The company also offers eGift Cards and a Fundraising program for schools and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Back-to-School Combo A comprehensive combo of 126 personalized, waterproof name labels designed to prevent children's items from getting lost during the school year; targeted at parents preparing children for back-to-school.
• Daycare Label Pack A label pack containing 54 personalized labels and 2 bag tags specifically designed for organizing toddlers' belongings before sending them to daycare.
• Build Your Own Combo A customizable combo system allowing customers to select their preferred mix of label types (mini tags, large bag tags, Tag Mates, Iron-Ons, Small Rectangle Labels, Large Rectangle Labels, Shoe Labels) and quantities, with a minimum of 3 items required and variable pricing.
• Small Rectangle Labels Thin, multi-purpose personalized rectangular labels (80 per pack) designed for identifying items that are easily lost; the company's top-selling SKU by review count.
• Personalized Water Bottle Bands Reusable, two-tone personalized silicone-style bands that stretch to fit water bottles, providing high-contrast, easy-to-spot labeling for sippy cups and water bottles.
• Tag Mates Stick-On Clothing Labels Self-adhesive labels that stick directly onto clothing care tags and are laundry-safe, requiring no ironing or sewing; sold in packs of 100.
• Family Name Label Pack An assortment of 96 micro-sized waterproof labels that can be personalized with multiple names (for siblings or twins), in square, rectangle, and circle shapes for use across various items; 2 names included, with additional names available for $5 each.
• eGift Card Digital gift cards redeemable on mabelslabels.ca, available in preset amounts ($20, $50) or custom amounts between $10-$200, with no expiration date.
• Custom Clothing Stamp A pre-loaded fabric stamp with wash-resistant ink designed for quickly labeling small items on light-colored clothing and fabrics.
• Shoe Labels Round, durable personalized labels that stick to shoe insoles, including left/right teaching designs suited for preschoolers.
• Bag Tags Personalized luggage and bag tags made with recyclable materials, used to identify backpacks, luggage, and bags.

Quantifiable outcome

• 25,000+ organizations have used Mabel's Labels for fundraising
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Name Bubbles: Direct-to-consumer personalized name labels for children's belongings including school, daycare, camp, and clothing. Closely comparable in product format, target buyer (parents), and channel (online e-commerce) to Mabel's Labels.
• Stuck On You: Personalized name labels, lunch boxes, and school products for children, originally Australian and now selling globally. Highly comparable product mix (labels, bags, drinkware) and parent-focused positioning.
• Oliver's Labels: Canada-based personalized labels for kids' belongings, including school, daycare, and camp use. Directly comparable niche, waterproof label technology, and North American target market.
• Bright Star Kids: Personalized children's labels, lunchboxes, drinkware, and stationery sold direct to parents online, with comparable product variety and school/daycare target use cases.

Regional players

• Label Daddy: UK-based maker of personalized, dishwasher- and washing-machine-safe name labels for children. Comparable product technology and use cases, but primarily serves the UK and European markets.

Emerging players

• Wonderbly: Personalized children's books and gifts sold DTC globally. Comparable in personalization technology, parent-targeted e-commerce motion, and category-adjacent product (custom kids' products).

Broad incumbents

• Minted: DTC platform for personalized stationery, gifts, and home decor with strong e-commerce personalization infrastructure but operates as a much broader marketplace.
• Vistaprint (Cimpress): Large-scale custom printing platform offering personalized labels, stickers, and product identification at scale. Comparable printing technology and product category, but serves a much broader customer base beyond children's labels.
• Shutterfly: Large personalized products platform covering photo gifts, stationery, and labels. Overlaps in personalization e-commerce and parent-targeted occasion products (back-to-school, kids' labels).

Others

• Etsy: Two-sided marketplace for personalized and custom-made goods including thousands of small sellers offering children's name labels. Functions as a competitive channel and indirect substitute for Mabel's Labels' direct-to-consumer e-commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mabelslabels

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about est - mabel's labels