Blue Dragon United States

What Blue Dragon United States does

Blue Dragon United States is the US distribution arm of Blue Dragon, a privately held Asian food brand established in the United Kingdom in the 1970s and registered in England and Wales. The company sells Asian cooking sauces, noodles, wrappers, ingredients, and meal kits under the Blue Dragon label through major US grocery retailers, operating alongside sister entities that distribute the same brand across more than 15 countries including the UK, Australia, Austria, Canada, France, Germany, Holland, Italy, New Zealand, Norway, Portugal, Spain, and Sweden.

The product range spans standalone pantry staples (soy-based and specialty sauces, rice and egg noodles, spring-roll and dumpling wrappers) as well as higher-value prepared formats including the Saucy Noodles line (introduced 2025) and the 3 Step Kits meal-kit format, with category extensions such as Korean Style Glass Noodles and Thai Extra Spicy Sweet Chili Sauce launched in 2026. Several SKUs carry Non-GMO, gluten-free, and vegan certifications, supporting premium positioning within the US Asian-foods shelf set.

The business model is a conventional consumer packaged goods wholesale and retail model: products are produced (likely under contract manufacturing leveraging the parent group's scale) and sold through grocery distribution partners into mass-market retail, with consumer marketing executed through the brand's website (recipe and product content) and social channels including Instagram, Facebook, and TikTok. There are no disclosed AI, data, or platform components to the business; growth is driven by SKU expansion, category extension, and international distribution rather than technology differentiation.

Name

Blue Dragon United States

Legal name

Blue Dragon

Website

https://bluedragon.us

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Blue Dragon United States is the US subsidiary of the UK-originated Blue Dragon brand, selling Asian cooking sauces, noodles, wrappers, ingredients, and meal kits through major US grocery retailers. The company extends a 1970s-established brand across 15+ countries with Non-GMO, gluten-free, and vegan-certified products.

Ownership category

akta.pro rank

Product category

Asian Packaged Foods

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

akta.pro secondary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Asian cooking sauces
• Stir fry noodles
• Curry pastes
• Asian meal kits
• Cooking ingredients

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Consumer Packaged Goods Sales: Blue Dragon generates revenue through selling packaged Asian food products (sauces, noodles, curry pastes, ingredients) to consumers through major retail grocery stores across the United States. Products are sold as one-time purchases through traditional retail channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Blue Dragon produces and sells packaged Asian food products including cooking sauces (stir fry, curry, dipping), curry pastes, noodles (rice, egg, soba, glass), wrappers (spring roll, sushi nori), ingredients (fish sauce, coconut milk), multi-step cooking kits, and pre-seasoned saucy noodle dishes. Products are sold through major grocery retailers across the United States and are designed to let home cooks prepare restaurant-quality Asian cuisine using authentic recipes sourced from across Asia.

Product overview

Blue Dragon United States is a consumer food products company specializing in Asian cuisine ingredients and ready-to-use sauces, noodles, and cooking kits. The portfolio includes five core product categories: (1) Sauces and Stir Fry - including stir fry sauces (Broccoli Beef, Honey Teriyaki, Spicy Teriyaki, General Tao), curry sauces (Thai Red Curry, Thai Coconut Curry), and dipping sauces (Thai Sweet Chili Sauce variants, Peanut Satay, Fish Sauce); (2) Pastes - Thai Green Curry Paste and Thai Red Curry Paste; (3) Noodles and Wrappers - including rice noodles, egg noodles, soba noodles, Korean glass noodles, sushi nori, and spring roll wrappers; (4) Ingredients - coconut milk (regular and light); (5) 3 Step Kits - complete cooking kits for Thai Red Curry, Pad Thai, and Penang Curry; and (6) Saucy Noodles - a newer product line of pre-seasoned air-dried noodle dishes in varieties including Garlic & Black Pepper, Soy Garlic, Korean BBQ, and Chili Crisp. The company positions itself as bringing authentic Asian flavors to home kitchens, with most products carrying non-GMO verification, gluten-free claims, and vegan certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Broccoli Beef Stir Fry Sauce A rich ginger, garlic and toasted sesame based sauce for the classic Broccoli Beef stir fry dish, sold to home cooks through grocery retailers.
• Thai Sweet Chili Sauce A sweet and spicy Thai dipping sauce made with red chilies and garlic that can be used as a dip or marinade; Non-GMO verified, gluten free, and vegan.
• Thai Extra Spicy Sweet Chili Sauce The standard Thai Sweet Chili Sauce with an extra kick of heat, sold to consumers at major grocery stores.
• Reduced Sugar Thai Sweet Chili Sauce A version of Thai Sweet Chili Sauce formulated with 30% less sugar than the regular version.
• Mango Sweet Chili Sauce An authentic Thai dipping sauce made with chili, garlic and real mango, sold to home cooks.
• Honey Teriyaki Stir Fry Sauce A sweet and savory blend of Japanese soy sauce, honey and ginger, also marketed as a marinade for chicken or salmon.
• Spicy Teriyaki Sauce A rich teriyaki sauce made with soy sauce, brown sugar, garlic and a hint of chili.
• General Tao Stir Fry Sauce A sweet and spicy blend of rice vinegar, soy and hot chili for preparing General Tao-style dishes at home.
• Pad Thai Sauce A blend of tamarind, fish sauce and a touch of chili for preparing the classic Thai noodle dish.
• Peanut Satay Sauce A mild, rich and nutty peanut sauce for use as a marinade, dip, or finishing sauce.
• Thai Red Curry Sauce

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lee Kum Kee: Hong Kong-based global leader in Chinese sauces and condiments including soy sauce, oyster sauce, and stir-fry sauces. Directly competes with Blue Dragon in the Asian cooking sauce category across US retail with a comparable product mix focused on home meal preparation.
• Thai Kitchen: Thai-focused sauce and noodle brand owned by McCormick & Company. Offers a similar portfolio of Thai cooking sauces, rice noodles, and meal kits targeted at home cooks in US grocery, directly overlapping with Blue Dragon's Pad Thai sauce, Thai curry, and noodle lines.
• San-J: US-based premium Japanese tamari soy sauce and Asian sauce brand. Competes directly with Blue Dragon in the specialty/premium Asian sauce category including teriyaki, stir-fry sauces, and clean-label positioning across natural and mainstream grocery channels.
• Annie Chun's: US-based Asian noodle and meal bowl brand offering rice noodles, udon, and meal kits. Directly competes with Blue Dragon's noodle products, 3-Step Kits, and Saucy Noodles line in US retail grocery, particularly in the convenient home-meal noodle segment.
• House Foods: Japan-based manufacturer of Japanese curry (Vermont brand), tofu, and Asian sauces. Competes directly with Blue Dragon in Japanese curry sauce products and other Asian cooking ingredients, with comparable positioning around authentic Asian home cooking.
• Dynasty: Asian sauce and food brand offering soy sauce, teriyaki, and stir-fry sauces. Competes with Blue Dragon in the value-oriented Asian sauce segment across US grocery, often positioned at lower price points with similar SKU coverage in core cooking sauces.
• Simply Asia: Asian meal kit and sauce brand offering pad thai, stir-fry, and noodle kits. Competes directly with Blue Dragon's 3-Step Kits and Saucy Noodles products in the convenient Asian home-cooking category across US grocery retail.
• Mama: Thai-based instant noodle brand with global distribution including US. Competes with Blue Dragon's rice noodle products and Saucy Noodles line in the Asian noodle category, with established US retail presence in the instant noodle segment.

Broad incumbents

• Kikkoman: Japan-based global leader in soy sauce and Asian sauces with extensive US presence. Competes broadly with Blue Dragon's Japanese-influenced products (teriyaki, soba, soy-based stir-fry) but operates at much greater scale with a wider portfolio including mainstream table sauces.
• Roland Foods: US-based specialty food importer and distributor with broad Asian food offerings including sauces, noodles, and ingredients. Overlaps with Blue Dragon's product categories across retail and foodservice channels but operates more broadly across global cuisines and serves both retail and B2B customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlueDragonUSA
• Instagraminstagram.com/bluedragonusa
• TikToktiktok.com/@bluedragonusa

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Dragon United States