bend magazine
Bend Magazine is a privately-held regional lifestyle magazine published by Oregon Media, LLC since 2015 in Bend, Oregon, serving Central Oregon residents and visitors with bimonthly print, podcast, digital, and newsletter coverage of outdoor recreation, food, arts, home design, and weddings.
- Company typePrivate
- Founded2015
- HeadquartersBend, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
bend magazine firmographics
Firmographics- Name
- bend magazine
- Legal name
- Oregon Media, LLC
- Website
- https://bendmagazine.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Bend Magazine is a privately-held regional lifestyle magazine published by Oregon Media, LLC since 2015 in Bend, Oregon, serving Central Oregon residents and visitors with bimonthly print, podcast, digital, and newsletter coverage of outdoor recreation, food, arts, home design, and weddings.
- Ownership category
- akta.pro rank
bend magazine industry classification
Industry- Product category
- Regional Lifestyle Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industries
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Home, Garden & DIY Magazines (MPAJAEAG), Sports & Recreation Magazines (MPAJAEAJ)
Keywords
Where bend magazine is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
bend magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Annual print subscriptions providing 6 issues of Bend Magazine, 4 issues of Bend Home & Design, and 2 issues of Savor (food and dining guide), delivered by mail.
- Advertising Sales: Sell print and digital advertising space to local and regional businesses targeting the Bend/Central Oregon market, including tourism, real estate, and lifestyle brands.
- Single Issue Sales (Print): Individual print issues sold at $9.99 per copy, available through back issues page and newsstands.
- Digital Edition Sales: Digital magazine editions hosted on Issuu and bendmagazine.emagazines.com platforms, accessible as e-editions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single print issue |
| Subscription | Annual | Annual print subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
bend magazine product offering
Product offeringCore offering
Bend Magazine publishes a bimonthly regional lifestyle magazine and companion publications covering outdoor recreation, food and drink, arts and culture, home and design, and community life in Central Oregon. The company sells annual print subscriptions, single-issue copies, digital editions, and branded/sponsored content, and monetizes its audience through print and digital advertising sold to local and regional businesses.
Product overview
Bend Magazine operates as a multi-platform regional media company offering a suite of publications and services focused on Central Oregon. The core portfolio consists of three print publications: Bend Magazine (6 issues/year covering outdoors, food/drink, arts/culture, home/design, and community), Bend Home & Design (4 issues/year focused on residential architecture and interiors), and Savor Magazine (2 issues/year covering food and dining). These are complemented by The Circling Podcast (conversations with local personalities), digital editions distributed through third-party platforms (emagazines.com and Issuu), an online dining guide with restaurant listings, and Bend Content Studio for sponsored editorial content. Subscription services include print delivery and a weekly e-newsletter powered by Beehiiv. The company also offers advertising opportunities for businesses targeting the Pacific Northwest outdoor lifestyle audience.
Differentiator
Problem solved
Functional benefit
Brands
- Bend Home & Design: A publication within the Bend Magazine suite, featuring four issues per year covering home design and architecture in Central Oregon.
- Savor Magazine
- High Desert Weddings
- The Circling Podcast
- Bend Content Studio
Products and services
- Bend Magazine Bimonthly regional lifestyle publication covering outdoor recreation, food and drink, arts and culture, home and design, community, and things to do in Central Oregon. Published 6 times per year and described as America's best-selling regional magazine by circulation per capita.
- Bend Home & Design A dedicated publication focused on home architecture, interior design, and real estate in Central Oregon, published 4 times per year as part of the Bend Magazine subscription package.
- Savor Magazine A food and dining guide covering restaurants, culinary experiences, and food culture in Central Oregon, published 2 times per year in print and as a digital edition.
- The Circling Podcast A companion podcast to Bend Magazine featuring in-depth conversations with local athletes, business owners, entrepreneurs, artists, musicians, nonprofit leaders, and industry figures shaping Central Oregon. Hosted by Adam Short and distributed on Spotify and Apple Podcasts.
- Digital Editions Digital versions of Bend Magazine and its sub-publications available through third-party platforms (emagazines.com and Issuu) for online reading on various devices.
- Back Issues Archive Archive of past print issues of Bend Magazine available for purchase, spanning from the Premier Issue in Fall 2015 through 2026, all priced at $9.99 per issue.
- Print Subscription Annual subscription at $49.99 providing 6 issues of Bend Magazine, 4 issues of Bend Home & Design, and 2 issues of Savor Magazine delivered by mail, with subscriber services handled through a third-party fulfillment center.
- Online Dining Guide Comprehensive online directory of restaurants in Central Oregon with filters by location, cuisine type, and amenities, including editor reviews and featured spotlights for vetted establishments.
- Bend Content Studio (Sponsored Content) Sponsored and branded content division of Bend Magazine that creates custom editorial content for local and regional businesses, combining advertising with the magazine's storytelling style.
- Advertising Services Print and digital advertising opportunities sold to local and regional businesses targeting locals and visitors from throughout the Pacific Northwest interested in outdoor lifestyle, tourism, real estate, and entrepreneurial ventures in Central Oregon.
Quantifiable outcome
- America's best-selling regional magazine with highest per-capita circulation of any city or regional magazine in the country.
Companies that use bend magazine
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
bend magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
bend magazine partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
bend magazine competitors and assessment
Company assessmentBroad incumbents
- Outside Magazine: National outdoor adventure and active lifestyle media brand. Comparable as a multi-channel outdoor lifestyle publication with print, digital, podcast, and newsletter monetization, though operating at national scale.
- Backpacker Magazine: National outdoor recreation magazine with strong Pacific Northwest hiking coverage. Comparable content vertical (outdoor adventure) and similar print-plus-digital subscription model, though national in scope.
- Sunset Magazine: Long-established Western U.S. lifestyle magazine covering travel, home, garden, and food in the Pacific Northwest and beyond. Directly comparable as a regional lifestyle publication serving overlapping Pacific Northwest audiences, though at much larger scale and broader geography.
Regional players
- The Bulletin (Bend, Oregon): Local newspaper serving Bend and Central Oregon covering news, outdoors, and lifestyle. Comparable geographic focus and partial overlap in outdoors and local lifestyle coverage, though operating as a daily news publication rather than a monthly lifestyle magazine.
Emerging players
- Edible Portland: Local-food and dining publication covering the Portland/Central Oregon food scene. Comparable as a regional culinary lifestyle publication with print issues and digital presence, partially overlapping with Savor Magazine's content vertical.
Direct peers
- Portland Monthly: Regional city magazine covering Portland, Oregon — closely comparable as a Pacific Northwest city lifestyle magazine combining local culture, dining, home, and outdoors content with subscription and advertising revenue.
- Park City Magazine: Regional lifestyle magazine for Park City, Utah covering outdoor recreation, dining, arts, and real estate in a mountain resort market. Comparable single-mountain-town regional publication with subscription and local ad revenue model.
- Seattle Met: Seattle-based regional lifestyle magazine covering culture, food, home, and outdoors in the Pacific Northwest. Comparable business model — print subscriptions plus digital editions and local advertising — targeting an urban Pacific Northwest audience.
- Vail-Beaver Creek Magazine: Regional lifestyle publication serving Colorado mountain resort communities with content on outdoors, dining, real estate, and culture — a close analog to Bend Magazine's focus on mountain lifestyle, second homes, and outdoor recreation.
- Aspen Sojourner: Regional lifestyle magazine for Aspen and Colorado mountain communities covering culture, outdoors, dining, and second-home real estate. Highly comparable as a single-city regional lifestyle magazine in an affluent mountain/outdoor market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
bend magazine social profiles
Digital presencebend magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
bend magazine leadership team
Management profileNumber of profiles
Profiles1 record
bend magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bend magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bend magazine
What does bend magazine do?
Bend Magazine publishes a bimonthly regional lifestyle magazine and companion publications covering outdoor recreation, food and drink, arts and culture, home and design, and community life in Central Oregon. The company sells annual print subscriptions, single-issue copies, digital editions, and branded/sponsored content, and monetizes its audience through print and digital advertising sold to local and regional businesses.
Is bend magazine a public or private company?
bend magazine is a private company. It is classified as unknown and is currently operating.
When was bend magazine founded?
bend magazine was founded in 2015.
Where is bend magazine based?
bend magazine is headquartered in Bend, United States, in the North America region.
How does bend magazine make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising Sales, single Issue Sales (Print) and digital Edition Sales.
Who are bend magazine's main competitors?
Broad incumbents on record are Outside Magazine, Backpacker Magazine and Sunset Magazine. The Bulletin (Bend, Oregon) is listed as a regional player. Edible Portland is listed as an emerging player. Direct peers are Portland Monthly, Park City Magazine, Seattle Met, Vail-Beaver Creek Magazine and Aspen Sojourner.
Does bend magazine have an API?
No public API is recorded for bend magazine.
What industry is bend magazine in?
bend magazine's product category is Regional Lifestyle Publishing. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 513120 and its SIC code is 2721.