bliss salon & spa inc

What bliss salon & spa inc does

Bliss Salon & Spa Inc is a privately-held, single-location full-service salon and day spa operating at 12319 Ocean Gateway #104 in West Ocean City, Maryland, approximately one mile outside Ocean City at the intersection of Route 50 and 707. Founded and owned by senior stylist Gina Shaffer, the business employs 13 professionals — senior stylists, cosmetologists, a massage therapist/reflexologist/esthetician, nail technicians, and a salon coordinator — collectively spanning certifications from Graham Webb, Paul Mitchell, Vidal Sassoon, Brazilian Blowout, Goldwell, Scruples, and others, with individual tenures ranging from new licensure to over 40 years of experience.

The company delivers an integrated menu across seven service categories: facials (including dermaplaning and a dedicated Men's Bliss Facial), waxing, brow and lash services (lamination, extensions, lash lifts, hybrid brows), massage (CBD oil, Swedish, deep tissue, hot stone, pregnancy, reflexology), nail services (shellac gel, gel sets, paraffin), hair services (cuts, blow-dries, extensions), and color/chemical services (balayage, ombre, highlights, keratin smoothing, Brazilian Blowout). Bundled "Day of Bliss" and "Half Day of Bliss" packages, plus customized group offerings, serve bridal parties and special events. The company also retails professional product lines (Bioelements, Brazilian Blowout, Redken, MoroccanOil, Kevin Murphy, IGK, Keratherapy, Grande Lash MD, B3, CBD Daily) and runs an automatic-enrollment loyalty program (1 point per $5 on services, 1 point per $2 on retail, redeemable at $0.10/point). A 48-hour cancellation policy with 25–100% fees is enforced.

Revenue is generated primarily from per-service billings and bundled spa packages, supplemented by retail product sales. The go-to-market is direct-to-consumer via a physical storefront, walk-ins, scheduled appointments, and online booking through the Insight Encore platform; group and bridal bookings are coordinated through downloadable service agreements. The customer base is fragmented across individual consumers and small group events, with no enterprise or contracted accounts. The company is BBB accredited and has received regional recognition (Metropolitan Magazine "Best Hairstylist 2018," multiple local "Best of" awards).

Name

bliss salon & spa inc

Legal name

Bliss Salon & Spa Inc

Website

https://blissoc.com

Company type

Private

Operating status

Operating

Short description

Bliss Salon & Spa Inc is a privately-held, single-location full-service salon and day spa in West Ocean City, Maryland, employing 13 professionals to deliver hair, skincare, massage, nail, brow/lash, waxing, and spa package services to individual consumers and bridal/event groups.

Ownership category

akta.pro rank

Product category

Beauty Salon & Spa Services

NAICS

Beauty Salons (812112), Other Personal Care Services (81219), Barber Shops (812111), Nail Salons (812113)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Hair salon services
• Day spa treatments
• Skincare services
• Massage therapy
• Beauty retail products

Headquarters

HQ city

Ocean City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Service Revenue: Primary revenue from providing salon and spa services including facials, waxing, brow/lash services, massages, nail services, hair services, color/chemical services, and spa packages. Services are priced individually with varying durations (30-90 minutes) and complexity. Cancellation policy requires 48 hours notice with fees ranging from 25-100% of service cost.
2. Retail Product Sales: Sale of professional beauty products for at-home use including Bioelements, Brazilian Blowout, B3, CBD Daily, Grande Lash MD, Moroccan Oil, Keratherapy, IGK, Redken, and Kevin Murphy hair and skincare products.
3. Spa Package Bookings: Revenue from bundled spa packages including full-day 'A Day of Bliss' package (facial, massage, manicure, pedicure) and half-day packages, as well as customized spa packages for groups and bridal parties.
4. Loyalty Rewards Redemption: Points-based loyalty program where clients earn 1 point per $5 spent on services and 1 point per $2 spent on retail products. Points are redeemable at $0.10 each (100 points = $10 off).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bliss Salon & Spa Inc is a full-service salon and day spa located in Ocean City, Maryland, offering hair, skincare, massage, nail, waxing, brow and lash services, as well as spa packages to individual consumers. The business is staffed by approximately 13 employees and also retails professional beauty products alongside its service offerings.

Product overview

Bliss Salon & Spa is a full-service salon and day spa offering an integrated menu of luxurious beauty and wellness services. The core offerings span seven service categories: Facial Services, Waxing, Brow and Lash Services, Massage Services, Nail Services, Hair Services, and Color & Chemical Services. The spa also offers bundled Spa Packages for full-day or half-day experiences. Additionally, the company retails professional beauty products including Bioelements, Brazilian Blowout, B3, CBD Daily, Grande Lash MD, MoroccanOil, Keratherapy, IGK, Redken, and Kevin Murphy for at-home use. A Loyalty Points Rewards System incentivizes repeat visits. All services are available to individuals and groups, including bridal parties.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services
• Skincare Services
• Massage Therapy
• Nail Services
• Waxing Services
• Brow and Lash Services
• Spa Packages
• Professional Beauty Product Retail

Quantifiable outcome

• Loyalty program earns 1 point per $5 spent on services and 1 point per $2 spent on retail products
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hand & Stone Massage and Facial Spa: National franchise offering massage, facial, and hair removal services with a similar service-mix overlap (massage, facials, waxing). Directly comparable to Bliss's core day spa and skincare services, especially in suburban and resort markets.
• Massage Envy: Largest U.S. membership-based massage and facial services franchise. Direct competitor for Bliss's massage therapy, facial, and skincare offerings, with overlapping membership/loyalty mechanics.
• Woodhouse Spa: Upscale day spa chain with full-service spa packages, massages, facials, and nail services. Closely comparable to Bliss's bundled 'A Day of Bliss' package model and full-service day spa positioning.
• Burke Williams Spa: Multi-location day spa offering massage, facials, body treatments, and nail services in a luxury environment. Comparable to Bliss's premium service positioning and full-day spa package model.
• Great Clips: Largest U.S. hair salon franchise focused on walk-in haircut services. Directly comparable to Bliss's hair cutting and styling revenue stream, particularly for routine maintenance customers.
• Massage Heights: Membership-based therapeutic massage and facial services franchise. Direct competitor for Bliss's massage therapy and skincare services with a similar recurring-revenue loyalty model.
• European Wax Center: Specialty franchise focused exclusively on waxing and brow/lash services. Comparable to Bliss's waxing and brow/lash service line with a more focused, scale-driven model.
• Hair Cuttery: Mid-Atlantic regional hair salon chain with strong presence in Maryland, including beach markets. Directly comparable to Bliss's hair services, color, and walk-in booking model in the same regional geography.
• Roosters Men's Grooming Center: Men's grooming and barber franchise offering haircuts, shaves, and spa services. Comparable to Bliss's men's haircut and Men's Bliss Facial services, particularly the barber recognition Bliss has earned locally.

Broad incumbents

• Ulta Beauty: National beauty retailer carrying many of the same professional brands Bliss retails (Redken, MoroccanOil, etc.). Represents broader competitive pressure on the retail product side and serves as a broader incumbent in the beauty/personal care space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bliss salon & spa inc