dgtl
DGTL is an Amsterdam-headquartered electronic music festival brand operating multi-day festival editions in Amsterdam, Bengaluru, Mumbai, and Santiago, supplemented by the DGTL Records label, the DGTL Academy mentorship program, and merchandise, with sustainability embedded across operations. It serves electronic music enthusiasts, emerging artists, and brand sponsors.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What dgtl does
DGTL is a privately held global electronic music festival brand headquartered in Amsterdam, Netherlands, founded in 2013 by Apenkooi Events and now operating as a subsidiary of Superstruct Entertainment (itself KKR-backed since October 2024 following ID&T's September 2022 acquisition of Apenkooi). The company produces multi-day festival editions in Amsterdam (NDSM Docklands), Bengaluru, Mumbai, and Santiago, plus a programming slot during the Amsterdam Dance Event, and complements live events with the DGTL Records music label, the DGTL Academy mentorship program for emerging female electronic music and visual art talent (partnered with ABN AMRO), and limited-edition merchandise collaborations (notably DGTL x Vertere Berlin).
DGTL's core technology and operations stack centers on event production augmented by proprietary sustainability systems: a circular urine collection and processing pipeline that produced approximately 21,000 liters of fertilizer, grey water recycling that draws surface water from the IJ to flush toilets, hybrid renewable energy via the NDSM Wharf green grid and Greener batteries, hydrogen power exploration for high-energy demand stages, and a 160 m² motion-tracking LED installation developed with creative agency 250K for the 2026 edition. The company achieved 100% renewable energy in 2022 and reduced diesel dependency from 50,000 liters (2019 baseline context) to 2,150 liters, anchoring a sustainability positioning reinforced through the Green Deal Circular Festivals coalition with 53 European festivals, the Municipality of Amsterdam, and the Dutch Ministry of Infrastructure and Water Management.
The business model is event-driven: primary revenue comes from tiered festival ticket sales through the DGTL official website (with loyalty pre-sales and TicketSwap-exclusive resale at ±20% of face value), supplemented by brand sponsorships (ABN AMRO, BUD, Absolut, Lipton, Beyond Meat, Alpine), merchandise via the DGTL Store (store.dgtl.nl) and on-site, plant-based food and beverage sales, and DGTL Records releases. Distribution spans owned e-commerce, the TicketSwap marketplace, regional partners such as Skillboxes for India, and on-site retail. Marketing is led through organic social (Instagram, TikTok, SoundCloud, YouTube), email/newsletter, content marketing, and event presence at ADE and the festivals themselves. The brand targets electronic music enthusiasts as its primary persona, with emerging artists and corporate brand sponsors as secondary segments. Revenue figures are not publicly disclosed.
dgtl firmographics
Firmographics- Name
- dgtl
- Legal name
- DGTL B.V.
- Website
- https://dgtl.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- DGTL is an Amsterdam-headquartered electronic music festival brand operating multi-day festival editions in Amsterdam, Bengaluru, Mumbai, and Santiago, supplemented by the DGTL Records label, the DGTL Academy mentorship program, and merchandise, with sustainability embedded across operations. It serves electronic music enthusiasts, emerging artists, and brand sponsors.
- Ownership category
- akta.pro rank
dgtl industry classification
Industry- Product category
- Live Music Festivals and Event Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts Companies (7111), Musical Groups and Artists (711130)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industries
- Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA)
Keywords
Where dgtl is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
dgtl business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Festival Ticket Sales: Primary revenue stream from selling admission tickets for DGTL festival editions. Tickets are sold through official website with tiered pricing, and resale is permitted exclusively through TicketSwap partner with price restrictions (20% above/below face value).
- Merchandise Sales: Sale of branded merchandise including limited edition collaborations such as DGTL x Vertere Berlin. Products sold through dedicated e-commerce store (store.dgtl.nl) and on-site at festivals.
- Sponsorship and Brand Partnerships: Revenue from brand sponsors including ABN AMRO (DGTL Academy), Bud (Tower of Celebration competition), Absolut, Lipton, Beyond Meat, and other partners. Partnerships include financial support, product donations, and co-marketing initiatives.
- Food and Beverage: On-site food and beverage sales at festival venues. All foods served are plant-based and biologically produced.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tiered festival tickets with loyalty sale for past visitors |
| Subscription | Monthly | Internship allowance for marketing intern |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
dgtl product offering
Product offeringCore offering
DGTL organizes and operates multi-day electronic music festivals across international editions (Amsterdam, Amsterdam Dance Event, Mumbai, Bengaluru), combining live performances with art installations and sustainability-focused event operations. The company sells festival tickets and branded merchandise directly, supported by ancillary programs including the in-house DGTL Records music label and the DGTL Academy mentorship program for emerging female talent.
Product overview
DGTL is a global electronic music festival brand offering multi-day festival events across multiple cities (Amsterdam, ADE, Bengaluru, Mumbai), supported by an in-house record label (DGTL Records) and a mentorship programme (DGTL Academy) for emerging female talent. The product portfolio includes the core festival experiences across international editions, a music label publishing electronic artists, the Academy programme for artist development, and merchandise collaborations such as the DGTL x Vertere Berlin collection.
Differentiator
Problem solved
Functional benefit
Products and services
- DGTL Amsterdam
Quantifiable outcome
- 21,000 liters of urine collected and processed into fertilizer
- +2 more outcomes
Companies that use dgtl
Customer profileSegments3 records
Ideal customer profiles3 records
dgtl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dgtl partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, secondary and minor.
- BUDcoreBUD sponsors the Tower of Celebration competition, giving emerging DJs the chance to perform inside the iconic crane stage at DGTL Amsterdam. Winners receive official DJ slots on the line-up, professional production support, and overnight stays in crane suites. One winner per festival day is selected.
- ABN AMROcoreABN AMRO partners with DGTL Academy, a six-month mentorship program supporting emerging female talent in electronic music and visual art. The bank provides resources and support to accelerate female talent development and address structural inequality in the industry. The partnership culminated in a 160 m² LED installation at DGTL Amsterdam 2026.
- TicketSwapcoreOfficial exclusive partner for ticket resale. TicketSwap enables ticket holders to resell tickets within a 20% above and below face value price band. DGTL enforces strict anti-resale policies except through this partner.
- Vertere BerlinsecondaryOngoing merchandise collaboration creating limited edition DGTL x Vertere Berlin collections. The third collaboration includes unisex apparel and accessories inspired by movement, unity, and dance floor energy. Vertere Berlin was founded by a collective of DJs and designers.
- DGTL Records ArtistscoreDGTL Records family artists perform at DGTL festivals and release music through the label. Artists include Beste Hira, Dax, Comrade Winston, Genex, Beswerda, Alinka, Theo Kottis, and BELLA.
- SkyNRGminorSustainable aviation fuel partner compensating all fossil fuel for flights by artists performing at DGTL. Artists contribute 2% of their fee to SAF as part of their contract. Partnership also includes a free CO2 offsetting tool for visitors.
- Green Deal Circular FestivalsminorCollaboration of 53 European festivals working with Ministry of Infrastructure and Water Management to accelerate transition to circular water chains at events. DGTL contributed learnings from urine collection and processing into fertilizer.
- Apenkooi EventscoreOriginal founding company of DGTL in 2013. Apenkooi Events sold DGTL (along with itself) to ID&T in September 2022.
- Municipality of AmsterdamminorCollaboration on circular festival initiatives including urine processing into fertilizer. Works with Waternet and Ministry of Infrastructure and Water on sustainable water management.
- AlpineminorAlpine PartyPlug earplugs available at merchandise stand during DGTL Amsterdam 2027. Earplugs feature music filters to prevent hearing damage while maintaining sound quality.
- Stichting NDSM-werfminorJoint commissioning of the NDSM Container Arch artwork. Artists are invited to reimagine the iconic landmark for annual DGTL festival editions.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
dgtl competitors and assessment
Company assessmentDirect peers
- Awakenings: Long-running Dutch electronic music festival brand focused on techno, operating multi-day events near Amsterdam. Direct head-to-head competitor in the same city, genre, and demographic as DGTL Amsterdam.
- Dekmantel: Amsterdam-based electronic music festival and label with strong artistic and curatorial reputation, hosting events in Amsterdam and select international cities. Comparable to DGTL in scale, programming philosophy, and audience demographic.
- Tomorrowland: World's largest electronic music festival, held annually in Boom, Belgium, with global expansion editions. Direct competitor in electronic dance music festival category, with comparable production scale and multi-day format.
- Mysteryland: Historic Dutch multi-genre music festival (Haarlemmermeer) also operating under the ID&T/Superstruct Entertainment umbrella alongside DGTL. Sibling brand within same parent, directly comparable in audience and Dutch festival market.
- Sensation: Premium electronic dance event brand owned by ID&T, formerly part of the Superstruct portfolio. Direct sibling brand competing for similar electronic music audiences, often staging events at Amsterdam ArenA.
- Ultra Music Festival: Major global electronic dance music festival founded in Miami with editions across multiple continents. Comparable global multi-edition strategy and positioning as a flagship electronic music festival brand.
- Sonar: Barcelona-based electronic music and creative technology festival with strong art-meets-music positioning. Comparable to DGTL in combining electronic music programming with art installations and curatorial identity.
- Time Warp: Long-running German techno festival with editions in Mannheim and international markets. Comparable electronic music positioning, multi-stage indoor format, and focus on underground electronic music audiences.
Broad incumbents
- Lowlands: Major Dutch multi-genre music festival held annually in Biddinghuizen. Comparable as a Dutch-headquartered multi-day festival but operates at significantly larger scale and broader genre scope than DGTL.
- Amsterdam Dance Event (ADE): Largest global electronic music conference and festival umbrella, hosting hundreds of events across Amsterdam each October. DGTL operates a dedicated ADE edition within this ecosystem; ADE is a broader incumbent platform partner and ecosystem anchor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
dgtl social profiles
Digital presencedgtl financial estimates
Financial estimateRevenue estimate
Valuation estimate
dgtl leadership team
Management profileNumber of profiles
Profiles1 record
dgtl subsidiaries and ownership
Company hierarchySubsidiaries1 record
dgtl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dgtl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dgtl
What does dgtl do?
DGTL organizes and operates multi-day electronic music festivals across international editions (Amsterdam, Amsterdam Dance Event, Mumbai, Bengaluru), combining live performances with art installations and sustainability-focused event operations. The company sells festival tickets and branded merchandise directly, supported by ancillary programs including the in-house DGTL Records music label and the DGTL Academy mentorship program for emerging female talent.
Is dgtl a public or private company?
dgtl is a private company. It is classified as corporate owned and is currently operating.
When was dgtl founded?
dgtl was founded in 2013.
Where is dgtl based?
dgtl is headquartered in Amsterdam, Netherlands, in the Europe region.
How does dgtl make money?
Four revenue lines are on record. Festival Ticket Sales are the primary driver. The others are merchandise Sales, sponsorship and Brand Partnerships and food and Beverage.
Who are dgtl's main competitors?
Direct peers on record are Awakenings, Dekmantel, Tomorrowland, Mysteryland, Sensation, Ultra Music Festival, Sonar and Time Warp. Broad incumbents are Lowlands and Amsterdam Dance Event (ADE).
Does dgtl have an API?
No public API is recorded for dgtl.
What industry is dgtl in?
dgtl's product category is Live Music Festivals and Event Entertainment. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers. Its NAICS code is 711320 and its SIC code is 7900.