korean association against drug abuse

What korean association against drug abuse does

The Korean Association Against Drug Abuse (KAADA) is the sole statutory public-interest corporation for drug prevention and rehabilitation in South Korea, established in 1992 under Article 51-6 of the Narcotics Control Act and supervised by the Ministry of Food and Drug Safety. Headquartered in Seoul, KAADA delivers drug prevention education, anonymous counseling, structured rehabilitation, family support, and social reintegration services to youth, adults, military personnel, drug-addicted individuals, families, and vulnerable populations across all major Korean regions through a network of 17 regional 함께한걸음센터 (Together Step Centers), a central rehabilitation facility, and a 24-hour 1342 hotline.

KAADA's service platform combines two interconnected web properties — the public Drug Prevention Education Portal (drugfree.or.kr, with over 1 million annual visitors) and the structured learning environment at edu.drugfree.or.kr — alongside VR/metaverse-based experiential education, theatrical prevention programs (such as the musical 'WHY NOT'), on-site experiential booths, and quarterly publications including the Beautiful Youth periodical (ISSN 3058-4752) and the annual Drug Crime White Paper sourced from the Supreme Prosecutors' Office. The organization supports roughly 5,000 donation members and over 1,000 internet volunteers, and conducts programs in schools, universities, military bases, correctional facilities, and public events.

All services are provided free of charge. KAADA's revenue model rests on individual and corporate donations (tax-deductible under Korean income and corporate tax law Article 34), statutory government grants from the Ministry of Food and Drug Safety, and commissioned prevention projects with the Supreme Prosecutors' Office, National Police Agency, Ministry of Justice, Ministry of National Defense, Korea Customs Service, regional probation offices, and the Korean Pharmaceutical Association. Go-to-market is direct-delivery through the 17 regional centers, the 1342 hotline, the self-serve online portal, and field-deployed prevention instructors, supplemented by earned media through celebrity-endorsed campaigns (e.g., Uhm Ji-won) and public-event presence.

Name

korean association against drug abuse

Legal name

(재)한국마약퇴치운동본부

Website

https://drugfree.or.kr

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Korean Association Against Drug Abuse (KAADA) is the statutory national nonprofit in South Korea providing free drug prevention education, counseling, and rehabilitation through 17 regional centers, a 24-hour hotline, and an online portal, serving youth, military, families, and recovering addicts with government and donor funding.

Ownership category

akta.pro rank

Product category

Drug Abuse Prevention and Rehabilitation Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Substance Use Prevention & Recovery Services (EDALAFAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)

Keywords

• Drug prevention education
• Addiction rehabilitation services
• Substance abuse counseling
• Community health programs
• Public health nonprofit

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership and donation revenue: KAADA generates revenue through regular and one-time donations from individual and corporate supporters. Regular membership fees are collected via CMS automatic transfer. Corporate sponsors receive advertising benefits on the website (over 1 million annual visitors) and in the periodical '아름다운 젊음'. Donations qualify for tax deductions under Korean tax law (income tax article 34, corporate tax law article 34).
2. Government grants and commissioned projects: As a statutory organization established under the Narcotics Control Act Article 51-6 and supervised by the Ministry of Food and Drug Safety, KAADA receives government funding and may execute commissioned prevention education and rehabilitation projects.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

KAADA is South Korea's statutory nonprofit organization for drug prevention and rehabilitation, established under Article 51-6 of the Narcotics Control Act. It delivers free nationwide prevention education (lecture, VR/metaverse, theatrical, and online formats), 24-hour anonymous counseling via the 1342 hotline, and integrated rehabilitation services (counseling, case management, family support, social reintegration) through 17 regional Together Step Centers. All services are provided to the public free of charge, funded by donations, memberships, corporate sponsorships, and government grants.

Product overview

The Korean Association Against Drug Abuse (KAADA) operates a unified platform-portal system consisting of two interconnected web properties: the main Drug Prevention Education Portal (drugfree.or.kr) serving as the public-facing information hub, and the Drug Abuse Prevention Education Portal (edu.drugfree.or.kr) as the dedicated online learning platform. These are supported by 17 regional 함께한걸음센터 (Haggeum Gaseum Geot Centers) providing in-person rehabilitation services and the 1342 용기한걸음센터 24-hour counseling hotline. The organization delivers prevention education through multiple modalities including VR-based experiential programs, metaverse platforms, theater performances, and lecture-style training. Additional offerings include the quarterly 아름다운 젊음 newsletter and annual 마약류 범죄백서 white paper.

Differentiator

Problem solved

Functional benefit

Brands

• 함께한걸음센터 (Together Step Center): 마약류 중독재활센터로 마약류 중독자 및 가족을 위한 상담, 재활 프로그램, 사회복귀 지원을 제공하는 전문 재활 시설. Operates as a comprehensive drug addiction rehabilitation center offering initial counseling, individualized case management, weekly rehabilitation programs, family support, and self-help group services.

Quantifiable outcome

• 17 함께한걸음센터 nationwide providing free rehabilitation services to all who need them
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• 광주광역시 6개 학교밖청소년지원센터 (Gwangju Metropolitan 6 Out-of-School Youth Support Centers)coreStrategic or Co-development Partner · 28 July 2026MOU for cooperative prevention programs targeting out-of-school youth, coordinated referral of at-risk adolescents, joint awareness campaigns, and shared resources for youth drug abuse prevention across all 5 autonomous districts plus the metropolitan center.
• 인천광역시경찰청 (Incheon Metropolitan Police Agency)coreStrategic or Co-development Partner · 1 January 2025New member of the Incheon Regional Drug Addiction Social Rehabilitation Council (launched 2025), joining prosecutors' office, protection observation office, correctional facility, public health centers, addiction management centers, and welfare offices in a coordinated rehabilitation referral system.
• 식품의약품안전처 (Ministry of Food and Drug Safety)coreStrategic or Co-development PartnerAs the supervisory government agency, MFDS oversees KAADA's operations and provides regulatory guidance. KAADA publishes MFDS-related policy materials, law updates, and cooperates on national drug prevention initiatives and World Drug Day commemorations.
• 대검찰청 (Supreme Prosecutors' Office)coreStrategic or Co-development PartnerMajor data partner providing monthly drug crime statistics that KAADA publishes on its portal. KAADA also cooperates with prosecution offices nationwide on rehabilitation and social reintegration programs for drug offenders.
• 경찰청 (National Police Agency)coreStrategic or Co-development PartnerNationwide law enforcement partnership for joint prevention campaigns, co-produced educational videos, and cooperation through local police stations in community rehabilitation councils. Police agencies across Korea collaborate with KAADA branches on prevention booths and awareness events.
• 법무부 (Ministry of Justice)coreStrategic or Co-development PartnerOversight ministry providing policy direction on drug rehabilitation and social reintegration. KAADA works with the Ministry's correctional facilities, probation offices, and rehabilitation programs for drug offenders.
• 관세청 (Korea Customs Service)minorStrategic or Co-development PartnerCollaboration on drug interdiction and prevention campaigns, particularly related to international drug smuggling prevention and public awareness.
• 대한약사회 (Korean Pharmaceutical Association)coreStrategic or Co-development PartnerPartnership with the national pharmacists' association for promoting proper medication use, preventing prescription drug abuse, and pharmacy-based prevention outreach. Listed as a related institution on KAADA's website.
• 한국법무보호복지공단 (Korea Correction Service Welfare Foundation)coreStrategic or Co-development PartnerMultiple branch-level MOUs between KAADA regional centers and the foundation's local offices for employment support, rehabilitation programs, and social reintegration of drug offenders. Covers cooperation across Daejeon, Jeonnam, Jeonbuk, Incheon and other regions.
• 보호관찰소 (Probation and Parole Offices) — various locationscoreStrategic or Co-development PartnerCooperation with probation offices nationwide for mandatory education programs for drug offenders (conditional suspension, suspended prosecution education), and post-release rehabilitation support. Includes Jeonju, Gunsan, Jeonnam, Daejeon, Gwangju, Suncheon, Daegu, and others.
• 각 级 교육청 (Regional Offices of Education)coreStrategic or Co-development PartnerPartnerships with regional education offices (Chungbuk, Gyeonggi, and others) for school-based prevention education, teacher training, and integration of drug prevention into school health curricula.
• 국립정신건강센터 (National Center for Mental Health)minorStrategic or Co-development PartnerListed as a related institution, cooperating on mental health aspects of addiction recovery and dual diagnosis support within KAADA's rehabilitation programs.
• 국방부 / 육군본부 (Ministry of National Defense / Army Headquarters)coreStrategic or Co-development PartnerStrategic partnership for comprehensive drug prevention and awareness education targeting military personnel. KAADA conducts unit-specific programs and awareness campaigns across Korean armed forces branches.
• 회복지원병원 (Addiction treatment hospitals and medical institutions)coreStrategic or Co-development PartnerKAADA's 함께한걸음센터 network cooperates with hospitals and medical institutions for treatment referrals, C-hepatitis support programs, and integrated medical-psychosocial rehabilitation. Regional partnerships include Suncheon Eun Hospital (Jeonnam), Incheon Hill Hospital, and others.
• 대학 약학대학 (University Colleges of Pharmacy)minorStrategic or Co-development PartnerCooperation with pharmacy schools at Dongguk University, Sookmyung Women's University, Yonsei University, Sungkyunkwan University, CHA University, Dongguk University, and others for student practical training programs at KAADA centers.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Partnership to End Addiction: US-based nonprofit that combines prevention education, family support, and treatment navigation for substance use disorders. Directly comparable to KAADA's end-to-end model spanning prevention, family programs, and rehabilitation referral.
• Hazelden Betty Ford Foundation: Major US nonprofit operating treatment centers, prevention education programs, and recovery support. Comparable to KAADA as a multi-modality substance use organization with residential treatment, family services, and public education.
• Caron Treatment Centers: Nonprofit addiction treatment organization providing inpatient/outpatient rehabilitation, prevention education, and family programs. Comparable to KAADA's integrated rehabilitation and prevention service model.
• Phoenix House: Nonprofit operating substance abuse treatment centers and prevention programs across multiple US regions. Comparable to KAADA's 17-center nationwide rehabilitation network and prevention education mandate.
• National Council on Alcoholism and Drug Dependence (NCADD): US advocacy and education nonprofit addressing alcoholism and drug dependence through public awareness, prevention education, and referral services. Comparable to KAADA's prevention-education and public-awareness mandate.
• Drug Free America Foundation: US nonprofit focused on drug prevention through public education, media campaigns, and policy advocacy. Comparable to KAADA's prevention-education campaigns, government agency collaboration, and policy-data publication activities.
• Faces & Voices of Recovery: US nonprofit promoting recovery from addiction through advocacy and peer-recovery support networks. Comparable to KAADA's 함게한걸음센터 peer-support, recovery coaching, and social reintegration services.
• Narcotics Anonymous World Services: Global nonprofit fellowship offering peer-driven recovery support for drug addiction through self-help groups. Comparable to KAADA's self-help group, peer leader training, and 12-step-style recovery support model.

Broad incumbents

• SAMHSA (Substance Abuse and Mental Health Services Administration): US federal agency overseeing public mental health and substance abuse prevention/treatment policy. Comparable to KAADA's statutory public-interest role under Korea's Ministry of Food and Drug Safety, though at a much broader national-policy scale.
• National Institute on Drug Abuse (NIDA): US federal research institute advancing science on drug use and addiction. Comparable to KAADA's data/statistics publication activities (annual Drug Crime White Paper, monthly drug crime statistics from the Supreme Prosecutors' Office).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KAADA21
• YouTubeyoutube.com/channel/UCxucSaYVroCF81Z1VGPj1Aw/feed?view_as=public
• Facebookfacebook.com/kaada21
• Instagraminstagram.com/kaadakorea

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about korean association against drug abuse