What cooler master development corporation does

Cooler Master Development Corporation (operating as Cooler Master) is a privately held Taiwan-headquartered PC components and thermal-management company founded in 1992, with its operating headquarters in Taipei and primary US subsidiary Cooler Master Technology Inc. The company designs, manufactures, and sells computer cooling systems, PC cases, power supplies, gaming peripherals (keyboards, mice, monitors, headsets, controllers), gaming furniture (chairs, desks), and supporting control software (MasterHUB, MasterCTRL, MasterPlus+). Its consumer portfolio spans multiple price tiers across liquid-cooling (MasterLiquid Ion, Atmos, Core/II, Core Nex, PL Flux), air-cooling (Hyper series, V8 ACE, MA612/MA824), fans (Mobius, MasterFan A, SickleFlow), and cases (MasterFrame, QUBE, HAF, MAX). The company also sells pre-built systems including the Cooling X workstation, which packages industrial-grade semi-passive liquid cooling (8,512 cm² heat dissipation, 320 L/hr flow, 28 dB operation) into a 14.8-liter consumer chassis. Underlying technology centers on thermal engineering — proprietary dual-chamber pump design, Mobius fans with magnetic stable-axis and hydraulic oil-return lubrication (200,000-hour MTTF), patent-pending side-panel passive cooling structures, and Freeform 2.0, an open-platform hardware blueprint with shared mounting points and open-source modules designed to retain users across upgrade cycles.

Cooler Master operates a hybrid go-to-market spanning direct-to-consumer e-commerce through regional storefronts (coolermaster.com US/EU/Taiwan), a dedicated B2B portal for enterprise and integrator partners (b2b.coolermaster.com), and global retail and distributor networks with localized social media presence across the Americas, EMEA, and Asia-Pacific. Its primary customer segments are PC builders, gamers, and content creators on the consumer side, and cloud/data-center operators requiring high-density AI and server cooling on the enterprise side, the latter served by a full data-center CDU lineup ranging from 25 kW liquid-to-air units to 2.5 MW row-based liquid-to-liquid CDUs, plus DIMM/GPU cold plates and commissioning tools. Revenue is generated predominantly through hardware product sales (coolers, cases, power supplies, peripherals, furniture, enterprise cooling equipment) with supplementary software license revenue. The company reports a 59% reduction in GHG emissions by 2024 versus a 2022 baseline, validated by the Science Based Targets initiative (SBTi). It has been continuously operating for over 30 years with no public listing and no disclosed external funding rounds.

Name

cooler master development corporation

Legal name

Cooler Master Co., Ltd.

Website

https://coolermaster.com.tw

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Cooler Master is a Taiwan-headquartered, privately held thermal-management and PC components company founded in 1992, selling consumer cooling, cases, power supplies, gaming peripherals, and furniture alongside enterprise data-center CDU cooling systems up to 2.5 MW for cloud and AI workloads.

Ownership category

akta.pro rank

Product category

PC Components and Thermal Management Hardware

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634)

akta.pro primary industry

Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste) (HDACAGAF)

akta.pro secondary industries

PC Cases, Chassis & Case Accessories (HDACAGAG), Cooling Systems & Thermal Management (CRAC/CRAH, Chillers, Liquid Cooling) (HDABAKAD), PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)

Keywords

• PC cooling systems
• Computer components manufacturing
• Data center cooling solutions
• Gaming peripherals and furniture
• Thermal management technology

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Primary revenue stream from selling PC components including cooling solutions (air coolers, liquid coolers), PC cases, power supplies, gaming peripherals (keyboards, mice, monitors, headphones), gaming furniture (chairs, desks), and data center cooling equipment. Products sold through direct e-commerce, retail, and distribution channels.
2. Software Products: Revenue from proprietary software including MasterHUB (modular control system for streamers and creators), MasterCTRL, and MasterPlus+ software platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cooler Master designs, manufactures, and sells PC thermal management products (CPU air coolers and AIO liquid coolers), PC cases, power supplies, case fans, gaming peripherals and furniture, and industrial-grade data center Cooling Distribution Units (CDUs) for liquid-to-liquid and liquid-to-air cooling. The hardware portfolio is complemented by proprietary software platforms (MasterHUB, MasterCTRL, MasterPlus+) for component and system control. Products are sold directly via regional e-commerce sites, through a dedicated B2B portal, and via global retail/distributor networks serving consumer PC builders, gamers, creators, and enterprise data center operators.

Product overview

Cooler Master is a comprehensive PC components and peripherals company offering a diverse portfolio of thermal solutions, PC cases, power supplies, gaming peripherals, gaming furniture, and enterprise data center cooling systems. The product line spans from consumer-grade CPU coolers (air and liquid), case fans, and power supplies to advanced systems like the Cooling X high-performance workstation with industrial-grade liquid cooling. Enterprise offerings include data center CDU (Cooling Distribution Units) ranging from 25kW to 2.5MW for liquid-to-liquid and liquid-to-air cooling applications. The ecosystem is supported by software platforms including MasterHUB (modular control system), MasterCTRL, and MasterPlus+ for customization. Key product families include MasterLiquid (liquid coolers), Hyper series (air coolers), MasterFan/Mobius (fans), MasterFrame/QUBE/HAF (cases), MWE/V/X Silent (PSUs), and the Cooling X pre-built system.

Differentiator

Problem solved

Functional benefit

Brands

• MasterHUB: Modular control system for streamers, creators, gamers and PC enthusiasts
• MasterLiquid
• MasterFan
• Cooling X
• Freeform 2.0
• MWE Series
• V Series
• HAF Series
• QUBE
• MasterFrame
• Mobius
• Hyper

Products and services

• MasterLiquid Liquid CPU Coolers (Ion, Atmos, Core/Core II, Core Nex, PL240/PL360 Flux series) AIO liquid CPU cooler product family featuring signature dual-chamber pump design, available across Ion (flagship with 2.1-inch IPS LCD), Atmos (customizable 3D-print pump top), Core/Core II (Gen S dual-chamber), Core Nex (360-degree), and PL Flux (high-end performance) series for PC builders and overclockers seeking high-performance thermal solutions.
• Hyper Series and Flagship Air CPU Coolers (Hyper 411 Nano, 212 Spectrum V3, 212 Halo, 212 Black, 212 Pro, 622 Halo, MA612 APEX, MA824 Stealth, V8 ACE 3DHP, Hyper 612 APEX Pro) Air CPU cooler product line spanning entry-level (Hyper 212 series) to enthusiast and flagship (MA series, V8 ACE 3DHP, Hyper 612 APEX Pro) tiers, including 3DHP (3D Vapor Chamber Plate) technology in the V4 Alpha 3DHP, designed for PC builders across all performance and budget levels.
• Case Fans (MasterFan A Series, Mobius 120/140 Series, SickleFlow Edge Series) Premium case fan portfolio including MasterFan A Series (metal craftsmanship), Mobius 120/140 Series (flagship silent fans with magnetic-stabilized axis, hydraulic oil-return lubrication, dust-proof construction, 200,000-hour MTTF), and SickleFlow Edge Series (240mm ARGB) for system builders prioritizing noise, durability, and aesthetics.
• PC Cases (MasterFrame 360, MasterFrame 400 Limited Edition, QUBE 540/340, HAF II 500, MAX Series ATX/Mini ITX) PC chassis portfolio spanning premium modular ATX cases (MasterFrame 360 with flexible configuration, MasterFrame 400 Limited Edition), transformative showcase cases (QUBE 540/340), high-airflow chassis (HAF II 500), and pre-configured MAX Series ATX/Mini ITX cases for high-performance builds.
• Power Supplies (MWE Gold V4, MWE Gold V2 ATX 3.1, V Platinum 3000 Workstation, V SFX Platinum ATX 3.1, X Silent MAX Platinum 1300, X Silent Edge Platinum 1100, Elite Series, GX Series) Power supply unit portfolio spanning entry-level (Elite, GX), 80 Plus Gold mainstream (MWE Gold V4), ATX 3.1 compliant (MWE Gold V2 1050W/1250W, V SFX Platinum 1100W/1300W), platinum-rated high-wattage workstation (V Platinum 3000), and silent-operation flagships (X Silent MAX Platinum 1300, X Silent Edge Platinum 1100) for mainstream, enthusiast, and workstation systems.
• Data Center Liquid-to-Liquid CDU (100kW rack-in, 120kW rack-in, 1.4MW row-based, 2.5MW row-based) Industrial-grade liquid-to-liquid Cooling Distribution Units (CDUs) for data centers, available in 100kW and 120kW rack-in configurations plus 1.4MW and 2.5MW row-based CDUs, designed for high-density AI, HPC, and hyperscale data center thermal management.
• Data Center Liquid-to-Air CDU (25kW, 30kW, 75kW row-based, 300kW AALC, Aquagate Max Retro Mini) Liquid-to-air Cooling Distribution Units for data center cooling applications, including 25kW, 30kW, 75kW row-based, 300kW Air-Assisted Liquid Cooling (AALC) units, plus the Aquagate Max Retro Mini retrofit CDU for upgrading existing data center infrastructure.
• Data Center Cold Plates (DIMM Coldplate, GPU/CPU Coldplate) Direct liquid cooling cold plates for DIMM memory modules and GPU/CPU server components, designed as part of enterprise data center cooling infrastructure for high-density server deployments.
• Data Center Commissioning Tools (Feeder Kit, Loop Charge Kit, Mini-Charge Tool, Vacuum Nitrogen Charging System) Installation and maintenance tooling for enterprise liquid cooling systems, including the Feeder Kit, Loop Charge Kit, Mini-Charge Tool, and Vacuum Nitrogen Charging System for charging, pressurizing, and servicing data center liquid cooling loops.
• Wall Manifold (Hose Kit Component for Data Center Liquid Cooling) Hose kit manifold component for data center liquid cooling infrastructure installation and distribution.
• Cooling X High-Performance Desktop Workstation Compact 14.8-liter pre-built high-performance desktop workstation featuring AMD Ryzen 9 7950X3D and NVIDIA GeForce RTX 4080 with cloud server-grade semi-passive liquid cooling, custom-engineered cooling panels, and ambient noise as low as 28 dB, targeting creators and professionals seeking server-grade thermal performance in a compact form factor.
• MasterHUB Modular Control System Proprietary modular control system software designed for streamers, content creators, gamers, and PC enthusiasts, providing precision control, flexibility, and seamless workflow integration across Cooler Master hardware.
• MasterCTRL Software Proprietary control software for managing Cooler Master products and their settings from a desktop interface.
• MasterPlus+ Software Proprietary software platform for customizing and controlling Cooler Master peripherals and components.
• Gaming Peripherals (Audio/Headphones, Keyboards, Mice, Monitors, Mouse Pads, Controllers) Complete gaming peripheral lineup including headphones, high-performance keyboards, precision gaming mice, gaming monitors, gaming mouse pads, and gaming controllers for console and PC gaming enthusiasts.
• Gaming Furniture (Gaming Chairs, Gaming Desks) Ergonomic gaming chairs designed for extended gaming sessions and computer desks designed for gaming setups, completing the Cooler Master ecosystem for gamers and enthusiasts.
• Laptop Cooling Docks External cooling solutions designed to optimize laptop performance by dissipating heat during intensive workloads.
• Phone Coolers Mobile device cooling solutions for smartphones to manage thermals during gaming, video capture, or other intensive mobile workloads.
• Thermal Paste Thermal interface materials used in CPU and GPU cooling applications to improve heat transfer between components and cooling solutions.
• GPU Shield Adapter Adapter accessory for GPU thermal management solutions.

Quantifiable outcome

• 28 dB operating noise level for Cooling X workstation
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Noctua: Austrian premium CPU air and fan cooling specialist with overlapping high-end enthusiast customer base and comparable premium pricing discipline in thermal products.
• be quiet!: German PC cooling specialist (CPU air and liquid coolers, case fans, power supplies, cases) competing head-to-head in the premium thermal category with comparable focus on low-noise engineering.
• NZXT: PC cases, cooling, and pre-built systems company with overlapping enthusiast customer base, proprietary CAM software (analogous to MasterPlus+), and strong direct-to-consumer e-commerce motion.
• Corsair Gaming: Public PC components and peripherals company directly competing across cooling (air and AIO liquid coolers), cases, power supplies, and gaming peripherals — highly comparable consumer product portfolio and global retail distribution.
• Thermaltake: Taiwan-based competitor offering PC cases, air and liquid CPU coolers, power supplies, and gaming furniture — directly comparable product breadth and channel strategy to Cooler Master.
• LIAN LI: Taiwanese manufacturer of premium PC cases, liquid cooling components, and accessories — directly comparable product categories with similar enthusiast and custom-loop customer overlap.
• Fractal Design: Swedish PC case, cooling, and power supply company with overlapping enthusiast and silent-PC customer base and similar premium positioning in chassis and thermal products.
• DeepCool: Chinese PC cooling and case manufacturer competing in air coolers, AIO liquid coolers, cases, and power supplies — directly overlapping mass-market product lines globally.

Broad incumbents

• Vertiv: Large public data center infrastructure provider with a broad thermal management portfolio (CDUs, chillers, precision cooling) that competes with Cooler Master's enterprise offerings as part of a wider end-to-end stack.

Emerging players

• CoolIT Systems: North American specialist in liquid cooling solutions for data centers, AI servers, and HPC — overlapping enterprise thermal management focus with Cooler Master's CDU product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coolermaster
• YouTubeyoutube.com/coolermasteronline?sub_confirmation=1
• Facebookfacebook.com/coolermaster
• Instagraminstagram.com/coolermaster
• TikToktiktok.com/@coolermasterglobal
• LinkedInlinkedin.com/company/coolermaster

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cooler master development corporation