c&r remodeling

What c&r remodeling does

C&R Remodeling is a third-generation, family-owned residential design-build contractor headquartered at 1160 Vista Ave SE in Salem, Oregon, founded in 1961 and operating under Oregon CCB#1932 with EPA Lead Safe Certified Firm status. The firm serves homeowners across the Willamette Valley — including Salem, Newberg, McMinnville, Independence, and Stayton — delivering kitchen remodels, bathroom remodels, whole-house renovations, home additions, and laundry room remodels, with documented specializations in historic property preservation and ADA-compliant aging-in-place modifications. A physical Design Studio & Showroom at the Salem headquarters hosts client consultations, material selection, 3D pre-visualization sessions, and recurring Kitchen & Bath Workshops; a representative 2026 project was the full reconstruction of the historic Little Gem Grocery building into the Playgrounds Café at Salem's A.C. Gilbert House Children's Museum.

The business model is project-based fee-for-service structured around three priced service tiers per room: cosmetic refreshes ($18,000–$40,000 kitchens, $18,000–$32,000 bathrooms), pull-and-replace remodels ($60,000–$80,000+ kitchens, $29,000–$70,000 bathrooms), and reconstruction/custom builds ($120,000–$180,000 kitchens, $58,000–$90,000 bathrooms), with whole-house projects historically exceeding $1 million (per the 2019 NARI CotY Regional award for an Entire House over $1M). Go-to-market is direct-to-consumer via free in-home consultations, a $100 feasibility agreement fee credit-applied to the contract, design fees generally at 5% of projected budget, and a structured four-phase design-build process (Explore, Design, Remodel, Project Completed). The technology stack combines 3D animation pre-visualization, a BuilderTrend-based online client portal providing schedule and photo access, HEPA air filtration, and dust protection during construction.

Marketing is multi-channel: content-driven website, Facebook, Instagram (@cr_remodeling), Pinterest, a monthly email newsletter, free in-showroom Kitchen & Bath Workshops, and participation in regional home shows (Mid-Valley Home Show, Tour of Remodeled Homes, Salem Home & Remodel Show). Strategic supply-side and ecosystem partnerships include an Authorized Dealer relationship with DeWils Cabinets (custom and stock cabinetry including the Horizons Series) and a relationship with Energy Trust of Oregon. The firm is led by Owner/Lead Designer Beth Rhoades and Lead Carpenter Mark (Rhoades). Award portfolio includes the 2024 NARI Contractor of the Year National Award (Residential Bath $70k–$100k), 2024 Qualified Remodeler Top 500, multiple NARI Pacific Northwest regional wins (2018, 2019, 2024), Best of Houzz Design (2020, 2021), Oregon Home Structure + Style 2023, and the Fred Case Award 2018, plus Master Design Award 2021 and Remodeling BIG50.

Name

c&r remodeling

Legal name

C&R Remodeling

Website

https://crdesignremodel.com

Company type

Private

Founded year

1961

Operating status

Operating

Short description

C&R Remodeling is a third-generation, family-owned design-build contractor serving Willamette Valley homeowners since 1961, delivering kitchen, bathroom, whole-house, and addition remodels across three pricing tiers with 3D visualization and an on-site showroom.

Ownership category

akta.pro rank

Product category

Residential Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

akta.pro secondary industries

Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Full Bathroom Remodel (Design-Build) (HSAPABAA), Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Residential remodeling services
• Design-build remodeling
• Kitchen bathroom renovation
• Home additions construction
• Historic home renovation

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Home Remodeling Services: C&R generates revenue through project-based fees for home remodeling services including kitchen remodels, bathroom remodels, whole house remodels, and home additions. They offer three levels of service: Cosmetic Remodeling, Pull & Replace Remodeling, and Reconstruction/Custom Build. Pricing varies by project scope and materials selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

C&R Remodeling is a third-generation, family-owned residential design-build remodeling firm serving Salem and the Willamette Valley in Oregon since 1961. The company delivers single-contract kitchen, bathroom, whole-house, addition, and laundry room renovations using in-house designers, carpenters, and a Design Studio. It also offers ADA-compliant and historic home renovations, with project management, 3D pre-visualization, and an online client portal supporting each engagement.

Product overview

C&R Remodeling is a third-generation, family-owned design-build remodeling firm offering comprehensive residential renovation services since 1961. Their core service portfolio centers on kitchen and bathroom remodeling, complemented by whole-house renovations, home additions, and laundry room updates. The company operates a Design Studio & Showroom in Salem, Oregon where clients access 3D visualization tools and collaborate with interior designers. Service tiers range from cosmetic refreshes to full reconstruction projects, with recent specialization in historic home preservation and ADA-compliant accessible modifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Services Design-build kitchen renovation services delivered under a single contract for homeowners in Salem and the Willamette Valley, covering layout, cabinetry, countertops, and installation with in-house designers and craftsmen.
• Bathroom Remodeling Services Design-build bathroom renovation services for homeowners, including ADA-compliant and aging-in-place bathroom designs, with 3D visualization, certified designers, and a two-year warranty.
• Whole House Remodeling Comprehensive design-build whole-home renovations covering multiple rooms and structural changes for homeowners seeking a coordinated single-contract remodel.
• Home Additions Residential home addition construction services integrated with the design-build process for homeowners needing expanded living space, including structural and finish work.
• Laundry Room Remodeling Design-build laundry room renovation services for homeowners, addressing layout, storage, and finishes as part of the firm's residential remodeling portfolio.

Quantifiable outcome

• 5-Star Customer Satisfaction
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DeWils CabinetscoreOEM/ Whitelabel/ Licensing PartnerC&R Remodeling is an Authorized Dealer for DeWils Cabinets. They use DeWils cabinetry in many of their projects, including custom kitchen and bathroom remodels. DeWils provides both stock and custom cabinetry options including the Horizons Series and other product lines.
• Energy Trust of OregonminorStrategic or Co-development PartnerEnergy Trust partnership for energy-efficient remodeling solutions. Featured on C&R's awards page indicating their involvement in energy-efficient home improvements.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Neil Kelly Company: Long-standing Pacific Northwest design-build remodeling firm headquartered in Portland, OR. Operates the same residential design-build model across Oregon and Washington, competing for the same Willamette Valley and broader PNW homeowner segment with kitchen, bath, and whole-house renovations.
• Lamont Bros Design + Build: Portland-area design-build remodeling firm specializing in kitchens, bathrooms, and whole-home remodels. Targets the same homeowner segment in the Oregon market with an integrated design-build process closely mirroring C&R's offering.

Regional players

• Pacific Builders NW: Pacific Northwest residential remodeling and design-build contractor serving Oregon homeowners. Overlaps with C&R on kitchen, bath, and addition projects but operates from a different metro within the broader region, making it a regional rather than head-to-head rival.

Broad incumbents

• Power Home Remodeling: Large, multi-state residential remodeler offering exterior, window, and roofing alongside kitchen and bath services nationally. Functions as a broad incumbent that can out-spend C&R on paid acquisition and brand marketing in any shared metro.
• Re-Bath: National bathroom remodeling franchise with a broad dealer network across the U.S. Competes with C&R on the bath segment specifically, often at lower price points and with faster installation cycles.
• Bath Fitter: National acrylic bath and shower liner company with a direct-to-consumer installation model. Competes in C&R's pull-and-replace bathroom tier via a faster, lower-touch installation offering.
• Leaf Home Bath: National bathroom remodeling brand (part of Leaf Home Solutions) selling tub-to-shower conversions and full bath remodels. Competes with C&R on accessibility/aging-in-place bathroom projects, where C&R also has ADA expertise.
• Reborn Cabinets: National kitchen and bath remodeling company with showrooms in multiple states. Directly comparable in offering tiered kitchen and bath remodels with design support, though typically at lower-touch price tiers than C&R's custom builds.

Others

• DeWils Industries: Cabinetry manufacturer and C&R's named Authorized Dealer partner for custom cabinetry (Horizons Series, etc.). Supplier and ecosystem participant rather than direct competitor, but shapes the materials available to C&R and similar regional remodelers.
• Energy Trust of Oregon: Utility-funded energy efficiency program and a listed C&R partner for energy-efficient remodeling. Adjacent ecosystem participant that influences demand and incentives for remodelers in C&R's service territory without competing for the remodel itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crdesignremodel
• Instagraminstagram.com/cr_remodeling
• Pinterestpinterest.com/CRDesignRemodel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about c&r remodeling