coolserv

What coolserv does

CoolServ (also branded CoolServUSA) is a privately held U.S. business, founded in 1994 and headquartered at 230 River Road, New Milford, NJ. The company supplies soft-serve and frozen-dessert equipment, consumable products, servicing, training, and merchandising programs to the food service industry, operating with a small team (1-10 employees, three named executives) on a national footprint.

The core technology is built around Taylor soft-serve machines and a national network of factory-trained service technicians. CoolServ's product surface includes seasonal and monthly equipment rental programs, purchasing options for new and refurbished machines, bundled service/repair contracts (with a toll-free 800 help line and charges included in the program cost), and an auto-ship program for tune-up kits, sanitizer, lube, and scraper blades. Its proprietary "Twisted Spoon" trademarked branded concept provides operators a turnkey soft-serve brand with no franchise or royalty fee, and stock or custom machine wraps and wall decals are positioned as merchandising levers that can lift sales by up to 50%. National distribution covers over 100 approved products and flavors spanning frozen yogurt, ice cream, gelato, sorbet, organic, ACAI, sugar-free, and plant-based SKUs, plus compostable cups and eco-friendly spoons.

CoolServ monetizes through a mix of recurring monthly/seasonal equipment rental subscriptions, included service subscriptions, one-time equipment sales (new and refurbished), transactional product distribution, and branded marketing/licensing arrangements. Pricing is quote-based and not publicly disclosed. The go-to-market motion is consultative direct sales via phone (800-477-3400) and contact forms, targeting national food service contract management companies, schools, universities, hospitals, healthcare facilities, B&I cafeterias, stadiums, casinos, national parks, and independent self-op food service operators. The company depends on its Taylor partnership for equipment supply and on CoolServ's own service technician network for field operations.

Name

coolserv

Legal name

CoolServUSA

Website

https://coolservusa.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

CoolServ (CoolServUSA), founded 1994 and based in New Milford, NJ, supplies Taylor soft-serve equipment rentals, service, training, and national distribution of 100+ frozen-dessert products to U.S. food service operators, including contract management companies, schools, hospitals, stadiums, and independent accounts.

Ownership category

akta.pro rank

Product category

Food Service Equipment

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Food Service Contractors (72231), Small Electrical Appliance Manufacturing (335210)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Soft-Serve Ice Cream Mix Manufacturing (AFAHAEAB)

akta.pro secondary industry

Smoothie & Protein Shake Bars (THAFAKAB)

Keywords

• Soft serve equipment
• Frozen dessert distribution
• Food service equipment
• Equipment rental programs
• Branded dessert concepts

Headquarters

HQ city

New Milford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental Programs: Monthly and seasonal Taylor soft serve machine rental programs for the contract management and food service industry. Programs include delivery, installation, service, repairs, training, and tech support. Service charges are included in the program cost.
2. Equipment Sales: Sale of new, used, and refurbished equipment including soft serve machines, shake and smoothie equipment.
3. Service and Repairs: Service and repairs for all equipment provided, utilizing national network of factory trained service technicians and toll-free 800 help line.
4. Product Distribution: Direct national distribution of over 100 soft serve products and flavors. Includes Operator Tune Up Kits, Sanitizer, Lube, Scraper blades available via request or auto-ship program.
5. Branded Marketing Programs: Branded and non-branded concepts, including the Twisted Spoon trademarked program, stock and custom machine wraps and wall decals.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

CoolServ provides national Taylor soft serve equipment rental and purchase programs for the food service industry, bundling delivery, installation, service, repairs, training, and tech support into monthly and seasonal programs. The company also distributes over 100 soft serve products and flavors nationally, offers stock and custom branding/marketing wraps, and sells used and refurbished soft serve, shake, and smoothie equipment. Its trademarked Twisted Spoon branded concept enables operators to launch a soft serve offering without paying franchise or royalty fees.

Product overview

CoolServ offers a comprehensive soft serve equipment and service ecosystem centered on Taylor soft serve machines. The core offering is the Equipment Programs, which provides machine rentals and purchases with bundled services. Additional modules include Service & Training for maintenance and technical support, Marketing Concepts for branding customization, Direct Product Distribution for ordering over 100 product SKUs nationally, the Twisted Spoon sub-brand for complete branded programs without franchise fees, and Equipment Sales for used/refurbished machines. All components are designed to serve food service operators including schools, universities, hospitals, B&I cafeterias, stadiums, and seasonal locations.

Differentiator

Problem solved

Functional benefit

Brands

• Twisted Spoon: A complete branded concept program with no franchise or royalty fee. Offers over 50 flavors including frozen yogurt, ACAI, organic, fruit, and plant-based products in compostable cups with eco-friendly spoons.

Quantifiable outcome

• Marketing/branding features can improve sales by as much as 50%
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TaylorcoreStrategic or Co-development PartnerTaylor is the soft serve equipment manufacturer whose machines CoolServ uses for their national equipment rental and purchase programs. CoolServ offers national Taylor soft serve machine programs for the contract management and food service industry. CoolServ also utilizes Taylor's national service network alongside their own network of factory trained service technicians.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Taylor Company: Taylor is the leading US manufacturer of commercial soft-serve and frozen beverage equipment and CoolServ's strategic equipment partner. Taylor also sells directly to large operators, so its direct channel sits in the same product category and customer base as CoolServ, with broader portfolio reach.
• Carpigiani: Italian-based global manufacturer of gelato, ice cream, and soft-serve equipment with US operations and service infrastructure. Carpigiani competes with Taylor and CoolServ for the same food service and QSR customers seeking frozen dessert equipment and aftersales support.
• Stoelting (by Vollrath): Stoelting manufactures commercial frozen dessert and food service equipment including soft-serve and shake machines. As a Vollrath-owned equipment maker, it overlaps directly with CoolServ's product category and shares the same institutional and chain food service buyers.
• Electro Freeze: US-based manufacturer of soft-serve, shake, and slush equipment primarily for the food service industry. Electro Freeze is a direct equipment competitor in the same niche and channel as CoolServ, and also offers service programs to operators.
• SaniServ: SaniServ manufactures commercial soft-serve, shake, and frozen beverage equipment and has historically offered direct service and parts to operators. It competes with CoolServ and Taylor for the same QSR, institutional, and convenience store customers.
• Middleby Corporation: Middleby is a large food service equipment conglomerate that owns multiple commercial cooking and frozen dessert brands. Its portfolio breadth and service network position it as a competing one-stop equipment and service provider to the same national foodservice customers CoolServ serves.
• Ali Group: Ali Group is a global food service equipment manufacturer and distributor with multiple US brands serving institutional and chain foodservice operators. It competes broadly for the same customer's equipment and service spend as CoolServ.
• Vollrath Company: Vollrath is a large commercial foodservice equipment maker and parent of Stoelting. It sells smallwares and equipment directly to food service operators, competing for parts of the same customer wallet and providing bundled distribution that overlaps with CoolServ's national services platform.

Direct peers

• TriMark Foodcraft: TriMark is one of the largest US foodservice equipment distributors, supplying chains and institutional operators with equipment, smallwares, and service across categories including frozen dessert. It overlaps CoolServ's direct B2B distribution-plus-service motion to national accounts.
• Singer Equipment Company: Singer Equipment is a US foodservice equipment distributor and service provider serving chain restaurants, schools, and healthcare operators. As a regional-to-national distributor with bundled services, it is comparable in go-to-market to CoolServ, though broader in product categories.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coolserv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coolserv