celebrations group

What celebrations group does

Celebrations Group Ltd. is a privately-held, Auckland-based commercial Christmas decoration supplier and installer founded in 1999 by Susan Tapper. The company designs, sources, customises and installs Christmas decorations, displays and LED lighting for shopping centres, local councils, business associations, hotels and corporate clients across New Zealand and the Pacific Islands, with a core team of 10 personnel that scales to 30+ during the November–December peak season.

Its core product offering combines exclusive physical assets — the Olympia Pine Giant Cone Christmas Trees (5–15 metres, lightweight steel frame, interchangeable virgin-PVC branches) and commercial-grade 240v LED fairy lighting in straight line, icicle and curtain formats — with services spanning in-house design and 3D rendering, international sourcing and importation, pre-decoration and re-trimming, and on-site installation using in-house crews and regional contractors. The Minleon Digital Lighting System enables fully programmable, digitally mapped, computer-controlled light shows, with the 27-metre Hamilton Garden Square tree cited as a flagship deployment.

The business model is B2B sales-led, generating revenue from one-time decoration sales, professional services (design, installation, re-trimming) and hardware importation/distribution. Channels include direct sales outreach to councils and shopping centres, an Instagram-led brand presence, a project gallery website, and a Cin7-powered B2B e-commerce portal for existing clients. Pricing is not publicly disclosed; quotes are obtained via phone and email. The company operates related sub-brands (Christmas Hire, Standout Design exhibitions, Promo Product) and claims the position of New Zealand's largest and most established Christmas decoration supplier.

Name

celebrations group

Legal name

Celebrations Group Ltd.

Website

https://celebrationsgroup.co.nz

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Celebrations Group designs, supplies and installs commercial Christmas decorations and LED lighting for shopping centres, councils, corporates and hospitality venues across New Zealand and the Pacific Islands. The Auckland-based firm operates a core team of 10, scaling seasonally to 30+.

Ownership category

akta.pro rank

Product category

Commercial Christmas Decorations

NAICS

Indoor and Outdoor Display Advertising (541850), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro industry

PRIMARYHSACAOAM

Holiday & Seasonal Event Decor (Home/Commercial)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSAIAHAN

Seasonal/Holiday Outdoor Lighting Installation & Takedown

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Outdoor Lighting Installation & Maintenance

SECONDARYCRAEACAF

Off-Price Seasonal, Holiday & Party Goods Retail

Consumer Products & Retail/Discount, Club & Value Retail/Off-Price Home & General Merchandise Retail

Keywords

• Commercial christmas decorations
• Led lighting installations
• Festive display services
• Seasonal decor installation
• Christmas decoration supplier

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Christmas Decorations Sales: Sale of commercial-grade Christmas decorations ranging from humble baubles to full shopping centre fit-outs. Products include trees, garlands, ornaments, outdoor lighting, illuminated motifs, and bows.
2. Design & Concept Services: In-house design team creates concepts and renders for Christmas decorations. Also outsources specialist design services including 3D rendering, CAD, graphic design and desktop publishing.
3. Importing & Sourcing: International sourcing of Christmas products from global supplier network including PVC products, LED lighting and fibreglass. Handles all importation, shipping and national distribution.
4. Installation Services: Expert installation with in-house team and regional contractors including display professionals, riggers, installers and 'fluffers'. Project managers coordinate decor installation on time and to budget.
5. Pre-Decoration & Re-Trimming: Customisation of Christmas products to meet client brand requirements. Products can arrive pre-decorated with lights attached. Also offers re-trimming and reviving existing decor.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Celebrations Group designs, sources, supplies, customises, and installs commercial-grade Christmas decorations and LED lighting displays for councils, shopping centres, business associations, corporates, hotels, airports, and theme parks across New Zealand and the Pacific Islands. The company offers a full-service solution covering concept design, international sourcing/importation, pre-decoration, re-trimming, and professional installation of products ranging from single baubles to 27-metre Christmas trees. Its exclusive Olympia Pine Cone Trees and Minleon Digital Lighting System differentiate it from generic decoration suppliers.

Product overview

Celebrations Group operates as a commercial Christmas decoration solutions provider offering both products and services. The core product portfolio includes the exclusive Olympia Pine Giant Cone Christmas Trees (5-15 metres), commercial-grade 240v LED fairy lighting systems (available in straight line, icicle, and curtain formats), full Christmas decoration ranges (baubles, garlands, wreaths, bows, illuminated motifs, gift boxes), and pre-decorated products ready for installation. Services include Design & Concepts (3D rendering, CAD, graphic design), Importing & Sourcing (international procurement and distribution), Pre-Decoration & Re-Trimming (customisation to brand specifications), and professional Installation services. The company serves shopping centres, malls, councils, business associations, corporates, hotels, and airports throughout New Zealand and the Pacific Islands.

Differentiator

Problem solved

Functional benefit

Products and services

• Giant Olympia Pine Cone Christmas Trees
• Commercial-Grade LED Fairy Lighting Systems

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Christmas Decor: US-based franchise specialising in commercial Christmas lighting and decoration installation for businesses and municipalities. Closest direct comparable — operates the same B2B commercial Christmas installation model as Celebrations Group, just in North America.
• Christmas Decorators: American commercial Christmas decoration and lighting installation company serving shopping centres, municipalities and corporate clients. Directly comparable service offering, customer mix and project scale to Celebrations Group.
• Blachere Illumination: French designer and manufacturer of urban Christmas illuminations, supplying city centres and commercial clients across Europe. Comparable in delivering large-scale programmable LED Christmas light displays for municipal and retail customers.
• Festive Lights: UK commercial Christmas lighting and decoration supplier serving shopping centres, councils and corporate clients. Overlapping product range (commercial LED fairy lighting, motifs, trees) and B2B customer mix.
• S4 Lights: UK-based company specialising in commercial Christmas lighting installations and design services for shopping centres and cities. Comparable service offering, design-led approach and B2B municipal/retail customer base.

Regional players

• Seasonal Concepts: Australian commercial Christmas decoration and display supplier serving shopping centres and retailers. Closest trans-Tasman comparable — operates the same commercial Christmas installation model across the Australian market, neighbouring Celebrations Group's Pacific footprint.

Broad incumbents

• Impact XM: Global experiential marketing and display production company producing large-scale commercial brand experiences and seasonal installations. Overlaps with Celebrations Group on the commercial display installation and design services side, but operates across a much wider portfolio.
• Koninklijke Philips (Signify): Global lighting giant (Philips/Signify) producing commercial LED lighting systems and smart city illumination. Comparable on the commercial LED lighting technology side as a potential upstream supplier and adjacent provider of architectural illumination solutions.

Others

• Minleon International: US-based manufacturer of commercial-grade programmable RGB LED lighting systems used in Christmas displays and architectural lighting. Direct upstream technology partner — Celebrations Group uses Minleon's Digital Lighting System in flagship installations like the Hamilton tree.

Emerging players

• Standout Design: NZ-based exhibition and display design company linked to Celebrations Group via their website ('Exhibitions' tab links directly to standoutdesign.co.nz). Adjacent player in commercial display/exhibition design space within the same NZ market and possibly the same ownership group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/celebrationsgroupnz
• LinkedInlinkedin.com/company/celebrations-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about celebrations group