buy insulation

What buy insulation does

K&G DISTRIBUTION LTD, trading as BuyInsulation.co.uk, is a UK-based private e-commerce retailer of insulation and associated building products, operating from a single distribution warehouse in Kirkby (Liverpool area). The company lists 500+ SKUs spanning PIR insulation boards (Celotex), glass mineral wool loft rolls (ODE Starflex, Superglass), stone wool HVAC and duct products (Paroc), flexible pipe foam (Climaflex, Nitrile), acoustic insulation, gym flooring, trace heating, textiles, metal fixings, and ancillaries such as cutting tools, tapes, and PPE. A bespoke PIR cutting service allows boards to be sized to customer specification.

The business operates a Shopify-powered direct-to-consumer storefront with nationwide UK delivery to England, Wales, Scotland, and Northern Ireland, a click-and-collect point at the Liverpool warehouse, and parcel/pallet delivery tiers (free over £250; £9.99 parcel; £30 single pallet; £75 double pallet for large boards). Trade pricing and bespoke quotes serve a B2B trade customer base alongside DIY and industrial buyers. Marketing relies on the e-commerce site, organic social channels (Facebook, YouTube, Instagram, Twitter, LinkedIn), an email newsletter, and SEO-driven educational content such as installation guides and acoustic insulation tutorials.

Revenue is not publicly disclosed; the legal entity is a UK private limited company with no external institutional investment, M&A activity, or leadership changes on record. Brand reputation is reported as "Excellent" in customer reviews. Customer segments are horizontally diversified across residential DIY consumers, trade contractors/builders, and industrial/commercial buyers, with no disclosed anchor accounts.

Name

buy insulation

Legal name

K&G DISTRIBUTION LTD

Website

https://buyinsulation.co.uk

Company type

Private

Operating status

Operating

Short description

BuyInsulation.co.uk (K&G Distribution Ltd) is a UK e-commerce retailer selling 500+ insulation products — building, HVAC, acoustic, and pipe insulation — directly to homeowners, trade professionals, and industrial buyers via a Shopify storefront with nationwide delivery.

Ownership category

akta.pro rank

Product category

Insulation Products Distribution

NAICS

Building Material and Supplies Dealers (4441)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Insulation Retail (Fiberglass, Foam Board, Spray Foam Kits) (CRAIAEAE)

akta.pro secondary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Building insulation materials
• HVAC insulation products
• Acoustic insulation supplies
• Pipe insulation tubes
• Insulation e-commerce

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue from selling insulation products including PIR boards, HVAC insulation, acoustic products, pipe supports, and ancillaries directly through their e-commerce platform. Products sold at trade and retail prices with free delivery threshold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BuyInsulation.co.uk is a UK-based online retailer distributing more than 500 insulation products spanning building insulation (Celotex PIR boards, loft rolls), HVAC insulation (lamella mats, ductwraps), acoustic insulation (rolls, mats, tiles, underlay), pipe insulation (nitrile tubes, Climaflex foam) and pipe supports, plus ancillary tools, tapes, sealants and PPE. Customers include homeowners, trade contractors, and industrial/commercial buyers purchasing directly via Shopify-powered e-commerce with trade pricing, free delivery over £250, click-and-collect from the Liverpool warehouse, and bespoke PIR board cutting.

Product overview

BuyInsulation.co.uk is an e-commerce platform offering over 500 insulation products for building, HVAC, acoustic, and specialist applications. The core portfolio centers on PIR insulation boards (Celotex), glass mineral wool rolls (ODE Starflex, Superglass), stone wool products (PAROC), and flexible foam insulation (Climaflex, Nitrile). Supporting product lines include duct wraps, pipe insulation, acoustic solutions (mats, tiles, underlay), pipe supports, metal products, textiles, trace heating, and sports flooring. The company also offers ancillaries such as cutting tools (knives), tapes, sealants, and PPE bundles. Products serve domestic, commercial, and industrial projects across the UK with nationwide delivery or Liverpool click-and-collect.

Differentiator

Problem solved

Functional benefit

Products and services

• Celotex PIR Insulation Boards

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ParoccoreChannel Partner/ Reseller/ DistributorBuyInsulation.co.uk distributes Paroc insulation products including HVAC lamella mats, ductwrap, pipe sections, and wired mats. Paroc is a major manufacturer of stone wool insulation.
• CelotexcoreChannel Partner/ Reseller/ DistributorDistributor of Celotex PIR insulation boards available in various thicknesses and sizes, including bespoke cutting service.
• ODEcoreChannel Partner/ Reseller/ DistributorStockist of ODE products including Lunaflex ductwrap and Starflex loft rolls.
• KingspancoreChannel Partner/ Reseller/ DistributorDistributor of Kingspan insulation products as part of their 500+ product range.
• RockwoolcoreChannel Partner/ Reseller/ DistributorDistributor of Rockwool insulation products as part of their 500+ product range.
• KnaufcoreChannel Partner/ Reseller/ DistributorDistributor of Knauf insulation products as part of their 500+ product range.
• IsovercoreChannel Partner/ Reseller/ DistributorDistributor of Isover insulation products including Climcover Roll Alu2 and acoustic partition rolls.
• SuperglasscoreChannel Partner/ Reseller/ DistributorStockist of Superglass acoustic insulation products.
• SagerminorChannel Partner/ Reseller/ DistributorDistributor of Sager glass fibre ductwrap products.
• K-FlexminorChannel Partner/ Reseller/ DistributorStockist of K-Flex nitrile insulation adhesives and products.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the BuyInsulation.co.uk online store with integrated product catalog, checkout, and delivery calculation.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Insulation Superstore: UK-based e-commerce specialist retailer selling PIR boards, mineral wool, acoustic, and HVAC insulation online with nationwide delivery and trade pricing — the closest direct competitor to BuyInsulation in product mix and channel.
• Insulation4less: Online UK insulation retailer specializing in discounted PIR and foam boards for DIY and trade customers, competing head-to-head on price and SKUs in the same insulation retail category.
• Insulation Express: UK e-commerce insulation specialist offering Celotex, Kingspan, and Rockwool products with trade accounts and nationwide delivery — directly overlapping BuyInsulation's product range and customer segments.

Broad incumbents

• Screwfix: UK trade-focused multi-category retailer (Kingfisher) offering insulation and building accessories alongside thousands of trade SKUs via click-and-collect and nationwide delivery — competing for the same trade buyer wallet.
• Wickes: UK home improvement retailer (~230 stores plus online) selling insulation, PIR boards, and building materials to both DIY and trade customers — overlapping range but with much broader home-improvement portfolio.
• Selco Builders Warehouse: UK trade-only builders' warehouse chain (part of Grafton Group) stocking insulation, PIR boards, and HVAC products for trade customers — competing in the trade segment but with a much wider building materials assortment.
• Jewson: UK builders' merchant with hundreds of branches supplying insulation, drywall, and construction materials to trade customers — overlapping trade insulation channel but as part of a much wider merchant portfolio.
• B&Q: Largest UK DIY home improvement retailer (Kingfisher group) selling insulation, loft rolls, and PIR boards across hundreds of stores plus online — overlapping in residential/DIY insulation category at vastly larger scale.
• Travis Perkins: FTSE-listed UK builders' merchant with 1,500+ branches supplying insulation, timber, and building materials to trade professionals — overlapping in trade insulation supply but at much larger scale and across many categories.

Others

• Howdens Joinery: UK trade kitchen and joinery supplier (FTSE 100) that also distributes insulation and building products via its depot network — comparable trade-channel distribution model rather than direct product overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BuyinsulationU
• YouTubeyoutube.com/@buyinsulationuk
• Facebookfacebook.com/buyinsulation
• LinkedInlinkedin.com/company/buy-insulation
• Instagraminstagram.com/buy_insulation.co.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about buy insulation