ivina

What ivina does

iVina, Inc. is a privately-held document imaging company founded in 1999 and headquartered in Milpitas, California. The company designs, manufactures, and markets the BulletScan brand of document scanners spanning mobile, desktop, and departmental categories, alongside its proprietary BulletScan Manager workflow software. The product line includes six SKUs: the flagship S300 (a patented 2-in-1 design combining a detachable USB-powered mobile scanner with a desktop duplex ADF docking station), the S400 sheetfed desktop, the M40 standalone photo/mobile and M80 duplex USB-powered mobile scanners, and the F200 and F600 flatbed scanners. All units ship bundled with ABBYY FineReader OCR and NewSoft Presto! PageManager and BizCard Reader software.

iVina targets small and mid-sized businesses, mobile professionals, healthcare/medical practices, and home-office users with sub-$500 price points for most models, a 2-year warranty (double the industry standard), and its core differentiator: 1-Click cloud scanning to Google Docs, Evernote, YouSendIt, and iBooks via the proprietary BulletScan Manager 2.0 software with extensible links architecture. Revenue is generated entirely through one-time hardware sales distributed via a multi-tier channel — Ingram Micro as North American distributor, ASG Group's 60-person national sales organization managing 25,000+ retail/e-tail outlets (Best Buy, Amazon, Costco, Walmart, Staples, Office Depot), direct-to-consumer online at bulletscan.com, and major e-commerce platforms. Pricing spans $89 (M40 after rebate) to $1,395 (F600).

The company has not raised disclosed venture capital or private equity funding and operates as a founder/owner-financed business under CEO Murray L. Dennis. No revenue, headcount, or valuation figures are publicly disclosed. The company's documented strategic activity is concentrated in the 2009–2011 period (product launches, distribution build-out, BERTL and PCWorld awards); no subsequent commercial signals, funding events, or expansion moves are present in the available data, while the bulletscan.com website remains operational.

Name

ivina

Legal name

iVina, Inc.

Website

https://bulletscan.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

iVina, Inc. is a privately-held document scanner company (founded 1999) that designs and sells the BulletScan line of mobile, desktop, and flatbed scanners — bundled with ABBYY OCR and proprietary 1-Click cloud workflow software — targeting SMBs, mobile professionals, and healthcare practices via Ingram Micro and ASG Group channel partners.

Ownership category

akta.pro rank

Product category

Document Scanners

akta.pro primary industry

Document Scanners (Sheetfed/Flatbed) (HDACAEAI)

akta.pro secondary industry

Document Scanning & Imaging (Paper-to-Digital Conversion) (BPAAAKAA)

Keywords

• Document scanners
• Mobile scanners
• Desktop scanners
• Scanning software
• Cloud scanning

Headquarters

HQ city

Milpitas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Hardware Scanner Sales: iVina generates revenue from selling document scanners across mobile (M40, M80), sheetfed desktop (S300, S400), and flatbed departmental (F200, F600) categories. Hardware is sold through channel partners (Ingram Micro, ASG Group) and online resellers (Amazon, Newegg, etc.) as one-time purchases with bundled proprietary and third-party software.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

iVina designs, develops, and markets the BulletScan line of document scanners spanning mobile, sheetfed desktop, and flatbed departmental categories. Every scanner ships with proprietary BulletScan Manager scanning software that enables 1-click cloud scanning (Google Docs, Evernote, YouSendIt, iBooks) and is bundled with third-party OCR (ABBYY FineReader) and document/contact management (NewSoft Presto!) applications.

Product overview

iVina's BulletScan product line consists of document scanners spanning mobile, desktop, and departmental market segments. The portfolio includes the flagship S300 (a unique 2-in-1 scanner combining detachable mobile and desktop sheetfed capabilities), the S400 sheetfed desktop scanner, M80 mobile scanner, M40 photo scanner, F200 flatbed scanner, and F600 departmental flatbed scanner. All scanners are bundled with BulletScan Manager software (providing 1-Click workflows and image processing), ABBYY FineReader OCR technology (for multilingual document conversion), and NewSoft Presto! PageManager and BizCard Reader (for document and contact management). The product line targets small-to-mid-sized businesses and mobile professionals, with key differentiators including cloud integration (Google Docs, Evernote, YouSendIt), advanced image processing automation, and 2-year warranties.

Differentiator

Problem solved

Functional benefit

Brands

• BulletScan: Document scanner product line including mobile, desktop, and departmental scanners (S300, S400, M40, M80, F200, F600).
• BulletScan Manager

Products and services

• BulletScan S300 A 2-in-1 duplex color sheetfed scanner combining a detachable USB-powered mobile scanner with a desktop docking station with automatic document feeder. Scans up to 30 IPM in duplex mode when docked, and functions as a portable scanner when undocked. List price $299 (after $50 rebate from $349). 15 PPM/30 IPM duplex, 20-page ADF, 6 customizable scan-to destinations. ABBYY FineReader OCR, Presto! PageManager, Presto! BizCard Reader bundled. 2-year warranty.
• BulletScan S400 A duplex color sheetfed scanner rated at 20 PPM simplex / 40 IPM duplex at 200dpi. Features 50-page ADF capacity and 9 customizable scan-to destinations for desktop office use. List price $399 (after $50 rebate from $449). ABBYY FineReader OCR bundled. 2-year warranty.
• BulletScan M80 A USB-powered professional duplex color mobile scanner rated at 8 IPM at 200dpi. Designed for mobile professionals, powered from laptop USB port, fits in briefcases. List price $249 ($229 after $20 mail-in rebate). TWAIN/WIA drivers. Windows 7 compliant. ABBYY FineReader OCR, Presto! PageManager, Presto! BizCard Reader bundled. 2-year warranty.
• BulletScan M40 A portable photo and text scanner that scans directly to USB flash drive or SD/microSD card without requiring a PC. Weighs less than 5 ounces, scans up to 4-by-8-inches in under 7 seconds. List price $99 ($89 after $10 mail-in rebate). 2-year warranty.
• BulletScan F200 A simplex color flatbed scanner with integrated ADF rated at 20 PPM. Includes 8.5" x 11" flatbed for bound materials and 50-page ADF for loose documents. List price $349 (after $50 rebate from $399). 9 customizable scan-to destinations. ABBYY FineReader OCR bundled. 2-year warranty.
• BulletScan F600 A duplex color flatbed departmental scanner rated at 30 PPM simplex / 60 IPM duplex at 200dpi. Features 50-page ADF, 8.5" x 11" flatbed, and ultrasonic double feed detection. List price $1,395 (after $100 rebate from $1,495). ABBYY FineReader OCR bundled. 2-year warranty.
• BulletScan Manager Proprietary scanning workflow software providing 1-Click scan-to destinations (Google Docs, Email, PDF, Print) with Easy Mode for novice users and Advanced Mode for power users. Includes auto-enhancement features (auto-straighten, auto-crop, auto-rotate, barcode detection/recognition, batch separation, image stitching, custom color dropout). Eliminates over 10 steps in the scanning process. Free download for registered BulletScan customers; Mac CD version available for $14.95 shipping and handling.

Quantifiable outcome

• ROI of 3–6 months reported by Physicians Billing Alternative using BulletScan S300 in medical practices
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• ASG Group, Inc.coreChannel Partner/ Reseller/ Distributor · 4 August 2010iVina signed ASG Group's 60-person national sales organization to launch BulletScan scanners into top IT and Consumer Electronics channels. ASG manages sales and channel marketing across retail, e-tail, direct marketer and VAR accounts covering over 25,000 destination outlets nationwide. ASG has served major retailers including Best Buy, Amazon, Costco, Wal-Mart, CDW, Tiger Direct, Office Max, Office Depot, Staples, PC Connection, Buy.com, CVS, Ritz, B&H Photo, J&R, and Fry's for over 30 years.
• Ingram Micro Inc.coreChannel Partner/ Reseller/ Distributor · 2 February 2010Ingram Micro, the world's largest technology distributor and a leading technology sales, marketing and logistics company, was appointed as iVina's North American distributor to develop and grow the company's reseller channel. Ingram Micro began offering BulletScan S300, S400, F200, and F600 scanners in February 2010.
• ABBYY FineReadercoreTechnology or IntegrationAll BulletScan scanners are powered by ABBYY FineReader Technology for unmatched OCR accuracy. ABBYY FineReader reduces the size of resulting searchable PDFs without loss of visual quality, retains text-under-image/text-over-image formats, and provides multilingual OCR for English, French, Italian, German, and Spanish. This technology is the same used for ABBYY FineReader Desktop OCR, voted 4-stars by PC Magazine in 2009.
• NewSoft (Presto! PageManager and Presto! BizCard Reader)supportingTechnology or IntegrationAll BulletScan scanners are bundled with NewSoft Presto! PageManager for document management and Presto! BizCard Reader for business card scanning and contact management. Presto! BizCard Reader exports to ACT!, Lotus Notes, Microsoft Outlook, vCard, and CSV formats.
• Google (Google Docs)coreTechnology or IntegrationiVina's BulletScan Manager 2.0 software integrates with Google Docs through a proprietary 1-Click BulletScan-to-Google Docs feature, eliminating over 10 steps in the scanning process to a single step. Google Docs is part of Google Apps suite and is free to Gmail account users, with an estimated 2 million+ users.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fujitsu (ScanSnap): Fujitsu's ScanSnap line is the gold-standard consumer/SMB sheetfed document scanner family and was explicitly named as a competitor in iVina's PCWorld benchmark. Both companies target SMBs and prosumer mobile/desktop workflows with bundled OCR and cloud integrations.
• Canon (imageFORMULA): Canon's imageFORMULA document scanners span mobile, desktop, departmental, and production segments with bundled CaptureOnTouch / OCR software. Competes head-to-head with iVina's BulletScan product line for SMB and enterprise channel shelf space.
• Epson (Document Scanners): Epson's WorkForce DS / DS-30 / DS-510 / DS-1660W scanners target SMB and mobile professional segments with bundled Document Capture Pro and OCR. Directly comparable SKUs, distribution channels, and value propositions to BulletScan.
• Brother (Document Scanners): Brother's ADS-series document scanners (ADS-1700W, ADS-2700W, ADS-2800W) compete with BulletScan S300/S400 in SMB and workgroup categories with bundled OCR and cloud destinations. Both share enterprise channel-driven distribution and SMB-vertical expansion focus.
• Visioneer: Visioneer builds mobile, desktop, and departmental sheetfed scanners (RoadWarrior, Patriot, Strobe) sold through the same retail/VAR channels as BulletScan. Was named alongside iVina in the PCWorld April 2011 comparison review.
• Plustek: Plustek's SmartOffice, MobileOffice, and ePhoto product lines serve SMB, mobile professional, and consumer document scanning segments with bundled DocAction/Plustek OCR. Directly comparable to BulletScan across pricing tiers; named in iVina's PCWorld comparison.
• IRIS (Readiris / IRIScan): IRIS (now part of Canon) makes IRIScan portable scanners and Readiris OCR software targeting SMB and mobile professional segments. Named as a direct BulletScan competitor in PCWorld's BEST BUY evaluation.
• Kodak Alaris: Kodak Alaris's i4000/i5000-series departmental scanners and Scan Station networked scanners serve SMB and enterprise capture workflows with bundled Kodak Capture Pro. Overlaps with iVina's F600 departmental SKU and SMB workflow story.
• Doxie: Doxie makes portable/standalone sheetfed scanners (Doxie Go, Doxie Pro, Doxie Flip) with bundled cloud-oriented scanning software for SMBs and mobile professionals. Competes most directly with iVina's M40, M80, and S300 mobile SKUs.

Emerging players

• Raven (Raven Scanner): Raven's wireless document scanners (Original, Pro, Compact) emphasize touch-screen, cloud-native, and subscription-style capture workflows targeting SMBs. Represents the next evolution of the SMB scanner form factor that BulletScan helped pioneer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bulletscan
• YouTubeyoutube.com/user/bulletscan
• Facebookfacebook.com/bulletscan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ivina