What bardesignandconstruction.com does

Bar Design and Construction is a privately held, principal-led luxury custom home builder headquartered in Northridge, California (California General Contractor License #786816), serving ultra-high-net-worth clients across Los Angeles's most prestigious communities including Beverly Hills, Brentwood, Bel Air, Pacific Palisades, Hancock Park, Hollywood Hills, Santa Monica, Hidden Hills, West Lake Village, and Fryman Canyon. Founded in 1999 by Asher Alfasi — who began his career as a painter and worked through every trade before earning his general contractor license — the firm operates a vertically integrated model that brings steel fabrication, millwork, heavy-machinery logistics, and a directly employed labor force under a single accountability structure with sister companies Noho Steel and Noho Millworks. The company selectively accepts only a few projects per year, with disclosed project budgets ranging from $2M to $25M+, and offers end-to-end services spanning pre-construction budgeting and value engineering, full-scale construction with permitting and monthly transparent billing, and post-construction warranty walkthroughs supported by a dedicated client portal.

Revenue is generated entirely through one-time, project-based design-build and general contracting engagements for custom luxury residences; pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise-field sales: the firm engages prospects through a structured three-phase inquiry process (discovery conversation, feasibility assessment with site evaluation and budgetary framework, commission) and works exclusively with accredited architects on a limited annual project slate. The company relies on earned media coverage in Architectural Digest, The Wall Street Journal, Los Angeles Times, Mansion Global, Luxe Interiors + Design, Rue Magazine, and California Homes, plus organic social on Instagram (@bar_d_c) and Facebook and a Houzz listing, to attract UHNW leads. Notable named projects include Casa Gianni (Beverly Hills), Silica (Pacific Palisades), Homewood and The Rexford and Olivine (Brentwood), The Belvedere (Bel Air), Solana (Los Angeles), and a ~$10M compound renovation for makeup entrepreneur Toni Ko covered by The Wall Street Journal. Operating leadership consists of founder Asher Alfasi, Director of Operations Jessica Navaro, and Client Relations lead Tal Levitt-Alfasi.

Name

bardesignandconstruction.com

Legal name

Bar Design and Construction

Website

https://bardesignandconstruction.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Bar Design and Construction is a privately held, principal-led luxury custom home builder in Los Angeles, founded in 1999 by Asher Alfasi, serving ultra-high-net-worth clients with vertically integrated design-build services priced from $2M to $25M+ per estate.

Ownership category

akta.pro rank

Product category

Luxury Custom Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Custom home construction
• Luxury residential building
• Design-build services
• General contracting
• Estate construction

Headquarters

HQ city

Northridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Luxury Estate Construction: One-time project-based revenue from design-build and general contracting services for custom luxury residences in Los Angeles. Projects range from $2M to $25M+ based on client budget tiers. Each estate is a discrete project with no recurring revenue from completed builds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Bar Design and Construction is a Los Angeles-based design-build firm that delivers fully integrated construction services for custom luxury residential estates. Each project is run end-to-end by principal Asher Alfasi across pre-construction planning, construction execution, and post-construction warranty phases, supported by in-house steel fabrication (Noho Steel), millwork (Noho Millworks), an equipment yard with heavy machinery, and a directly employed labor pool.

Product overview

Bar Design and Construction is a luxury custom home builder in Los Angeles offering end-to-end residential construction services. The company provides a vertically integrated offering that includes pre-construction planning, full-scale construction, and post-construction warranty services. Their in-house capabilities include Noho Steel Fabrication (custom steel windows, doors, and architectural elements), Noho Millworks (custom cabinetry and joinery), an Equipment Yard (owned heavy machinery fleet), and Bar Construction's directly employed labor force. Supporting these core services is a dedicated client portal for transparent project management. The company operates with a principal-led approach, accepting only a limited number of projects annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Construction Services Pre-construction planning services for custom luxury estate projects, including estimating, scheduling, constructability review, and value engineering, delivered to homeowners and their architects before construction commencement.
• Construction Services Full general contracting and construction execution for custom luxury residential estates in Los Angeles, delivered by directly employed craftsmen and supported by in-house Noho Steel fabrication, Noho Millworks, and owned heavy equipment.
• Post-Construction Services Post-construction closeout and warranty services provided to homeowners following completion of their custom luxury estate, including punch-list resolution, systems orientation, and warranty support.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• William Hefner Architect: LA-based architect known for high-end residential and estate work; featured alongside Bar in Luxe Interiors + Design coverage of the Solana project. Ecosystem participant in the same UHNW design-and-build ecosystem rather than a direct builder competitor.
• Shubin + Donaldson Architects: LA-based architecture firm specializing in contemporary custom residential design, frequently collaborating with luxury builders on the trophy-estate projects Bar targets. Ecosystem partner rather than a direct competitor, but operates in the same UHNW design-build value chain.

Direct peers

• Parthenon Construction: Los Angeles-based custom home builder focused on high-end residential construction. Comparable to Bar on target customer (UHNW), LA trophy-market geography, and project-based, one-time revenue model for luxury estates.
• Bilt-Well Construction: Established LA general contractor specializing in high-end custom residential construction across the city's most prestigious neighborhoods. Comparable to Bar on customer profile, LA-only geographic focus, and end-to-end luxury home delivery.
• Crown Point Construction: LA-area luxury custom home builder serving high-end residential clients. Comparable to Bar on UHNW customer segment, custom estate project type, and the LA trophy-market footprint.
• HartmanBaldwin Design/Build: Long-established LA luxury design-build firm offering custom residential construction with a principal-led model and integrated design services. Directly comparable to Bar on customer segment (UHNW), geography (LA's most prestigious communities), and the design-build, end-to-end project delivery model.

Broad incumbents

• Toll Brothers: National luxury homebuilder with a significant Southern California presence serving move-up and luxury buyers across multiple sub-markets. Comparable as a broad incumbent operating in the same luxury residential construction category, though Toll operates at much higher volume and across broader price points than Bar's boutique UHNW focus.
• Shea Homes: Long-established Southern California homebuilder with active operations across the LA metro and broader SoCal luxury and move-up segments. Comparable as a regional broad incumbent in the residential construction category, though at substantially larger scale and broader price range than Bar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bar.design.construction
• Instagraminstagram.com/bar_d_c
• LinkedInlinkedin.com/company/bar-design-and-construction

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bardesignandconstruction.com