What ebeauty professional does

EBeauty Professional is a private B2B distributor headquartered in the United States that supplies salon-grade hair care, color, styling, tools, and equipment to licensed beauty professionals. The company operates a professional e-commerce platform at ebeautyprofessional.com, supported by phone-based customer service (800-251-0224) and marketplace fulfillment via Luxury Beauty Marketplace. Its catalog spans over 40 professional beauty brands, with milk_shake serving as the anchor brand across multiple sub-lines (moisture&more, color care, silver shine, icy blond, cold brunette, curl passion, no frizz allowed, volume solution, scalp care, integrity system, lifestyling, incredible, make my day, in good hands, color specifics, and the recently launched everlasting bonds line).

The company distributes formulations featuring proprietary ingredient technologies such as Integrity 41 (color protection and antioxidant complex), the patent-pending NutriBond Complex (bond repair for damaged hair), and Chromazone (natural-origin antioxidant complex for prolonged color protection). Products are available in multiple formats including standard retail sizes, professional liter bottles, travel/mini sizes, and bundled kits (salon kits, try-me kits, retail at-home kits). Brand portfolio extends to Zotos, Kenra Professional, BaByliss, FHI Heat, Wahl, Olivia Garden, Colortrak, and many others, organized across categories covering color, hair care, styling, skin & body, smoothing, texture/perm, appliances, cosmetics, salon accessories, salon equipment, and merchandising materials.

EBeauty Professional generates revenue through one-time product sales to professional salon accounts, with unit-based pricing, volume tiers for bulk liter orders, and subscription-style professional login accounts (annual cadence) that gate access to discounted pricing on select professional-only products subject to diversion contracts. Go-to-market is sales-led and combines direct website ordering, inside phone sales, marketplace fulfillment, a bi-monthly promotional email program, Facebook organic social presence, and an Education section providing product training resources. The customer base is fragmented across licensed hair salons and stylists in the US, with end consumers purchasing professional products indirectly through their salon retailers.

Name

ebeauty professional

Legal name

EBeauty Professional

Website

https://ebeautyprofessional.com

Company type

Private

Operating status

Operating

Short description

EBeauty Professional is a private US-based B2B distributor supplying over 40 professional beauty brands to licensed hair salons and stylists, with milk_shake as the anchor brand across hair care, color, styling, and salon equipment.

Ownership category

akta.pro rank

Product category

Professional Beauty Supply Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH), Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Beauty Tools, Accessories & Devices Distribution (CRAOAEAL)

Keywords

• Professional beauty distribution
• Salon hair care supply
• Licensed cosmetology products
• Salon color retail
• Professional brand reseller

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. B2B Professional Product Distribution: EBeauty Professional operates as a professional beauty distributor, selling hair care, color, styling, and salon equipment products to licensed hair salons and beauty professionals. Revenue is generated through product sales with volume pricing tiers, professional account relationships, and promotional programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EBeauty Professional is a B2B distributor that supplies licensed hair salons and beauty professionals with professional-grade hair care, color, styling, texture, smoothing, and scalp care products, along with salon tools, equipment, appliances, cosmetics, and educational resources. The company aggregates more than 40 professional beauty brands under a single ordering platform with volume pricing, professional account login, and bi-monthly promotional programs, and operates with fulfillment through Luxury Beauty Marketplace alongside its direct website and phone sales channels.

Product overview

EBeauty Professional is a B2B professional beauty and haircare products distributor serving salons and beauty professionals. The platform offers a comprehensive portfolio across multiple product categories including Color, Hair Care, Styling, Skin & Body, Smoothing, Texture/Perm, Appliances, Cosmetics, Salon Accessories, Salon Equipment, and Merchandising. The company distributes numerous professional hair care brands including milk_shake, with product lines organized by specific hair needs and solutions such as moisture (moisture&more), color protection (color care, flower power, silver shine, icy blond, cold brunette), curl definition (curl passion), frizz control (no frizz allowed), volume (volume solution), scalp care, and bond repair (everlasting bonds). Products are available in multiple sizes including professional liters, standard retail sizes, and travel/mini formats, along with bundled kits for salon services and retail.

Differentiator

Problem solved

Functional benefit

Products and services

• milk_shake moisture&more line Hyaluronic acid and papaya extract hair care line for deep hydration and plumping effects, distributed to licensed salon professionals for client services and retail resale.
• milk_shake flower power line Vegan-friendly hair care line with floral scents for color-treated hair, featuring plant-based ingredients and Integrity 41 color protection, distributed to licensed salons.
• milk_shake lifestyling line Styling product line including dry shampoo, hairsprays, gels, creams, primers, waxes, mousses, and texturizing products for everyday salon styling services.
• milk_shake incredible line Treatment line featuring muru muru butter and milk proteins for intense leave-in spray mask treatments and hair repair, distributed to salons.
• milk_shake curl passion line Curly hair care line with gels, creams, primers, and fluids designed to define and enhance natural curls while reducing frizz, distributed to salons.
• milk_shake scalp care line Scalp treatment line including deep detox, energizing blend, normalizing blend, and purifying blend shampoos and conditioners for salon scalp services.
• milk_shake color care line Color protection line with shampoos, conditioners, and treatments designed to maintain vibrancy and extend color-treated hair, distributed to licensed salons.
• milk_shake everlasting bonds line Bond repair line powered by the patent-pending NutriBond Complex with pre-shampoo, shampoo, conditioner, mask, and leave-in treatments for damaged hair repair in salon services.
• milk_shake color specifics line Professional color-specific line with color-sealing conditioners, shampoos, removers, and equalizers featuring the Chromazone natural origin complex for post-color treatments.
• milk_shake intros & kits Bundled product sets including salon kits, try-me kits, travel trios, and promotional collections for various milk_shake hair care lines.
• Multi-brand professional salon equipment and supplies distribution Distribution of professional salon equipment, appliances, foils, and accessories across more than 40 brands including BaByliss, FHI Heat, Wahl, Olivia Garden, Kenra Professional, Zotos, Colortrak, and others to licensed salon professionals.
• Education resources for licensed salon professionals Product training and education content supporting professional development of licensed stylists on treatments, techniques, and product lines carried by the distributor.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• milk_shakecoreChannel Partner/ Reseller/ Distributormilk_shake is a primary brand carried by EBeauty Professional, featuring professional hair care products with proprietary technologies including Integrity 41, NutriBond Complex, and various specialized lines for color care, hydration, curl definition, and bond repair.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• State Beauty Supply: US-based professional beauty distributor serving licensed salons with hair care, color, and styling products from multiple brands. Directly comparable as a regional/mid-market B2B salon distributor.
• SalonCentric: L'Oréal-owned US distributor of professional beauty products to licensed salons. Directly comparable to EBeauty Professional as a B2B salon supply distributor with multi-brand portfolio, professional account pricing, and broad category coverage.
• Salon Service Group: Multi-brand professional beauty distributor serving salons with hair care, color, tools, and education. Comparable to EBeauty Professional as a B2B salon supply company offering volume pricing and account-based ordering.
• Burmax: US manufacturer and distributor of professional beauty tools, implements, and accessories sold to salons and beauty schools. Comparable to EBeauty's tool/appliance/accessory distribution arm.
• CosmoProf: Operates under SalonCentric (L'Oréal) and serves licensed cosmetologists and salon professionals with a wide assortment of professional beauty brands, color, tools, and education — directly overlapping with EBeauty's offering and customer base.

Broad incumbents

• Amazon Business: Massive B2B marketplace increasingly distributing professional beauty products to salons. Comparable as a digital B2B ordering platform for beauty supplies, though operating much more broadly across categories.

Regional players

• Salon Services: UK-based professional beauty distributor with similar multi-brand salon supply model. Comparable in business model and customer segment but operates primarily in the UK, making it a regional rather than direct competitor to EBeauty's US focus.

Emerging players

• Beautylicious: US-based online beauty supply retailer serving stylists and consumers with professional brands. Overlaps with EBeauty's professional-brand retail model but with broader consumer reach.
• SalonTarget: Online B2B platform targeting salons with professional beauty product distribution. Comparable in e-commerce-first salon distribution but at an earlier scale than EBeauty's established catalog.

Others

• Sephora Pro: Sephora's professional program providing licensed beauty professionals access to retail beauty brands. Comparable end-customer (licensed professionals) but different model (retail brand access vs. wholesale salon distribution).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ebeautyprofessional

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ebeauty professional