Connected.Events

What Connected.Events does

Connected.Events (legal entity ConnectedXM Inc.) is a private SaaS event management platform headquartered in Lehi, Utah, founded in 2018. The platform serves enterprise event organizers with a modular architecture comprising an Admin Portal for managing events, passes, tiers, and users, alongside client-facing web and mobile applications and the underlying Admin and Client APIs. Each of the four platform components operates independently, and the company advertises 99.99% uptime with 24/7 support, SOC-2 Type II certification, GDPR compliance, and CCPA readiness. Payments are processed through a Braintree integration supporting event pass sales and registration checkout.

The technology stack is built on React and React Native for the frontend, Node.js and TypeScript for the backend, microservices deployed on AWS (EC2, S3, Lambda), with RESTful APIs and CI/CD pipelines. The company sells through a consultative, enterprise-focused direct sales motion: prospects enter through a passkey-gated contact flow or referral, receive a demo configured to their specific passes and tiers, and contract via annual, non-cancellable Service Orders with automatic renewal absent 30-day notice. Pricing is quote-based with no public tiers, and the GTM explicitly targets switchers from established competitors (Cvent, Bizzabo, Accelevents, RainFocus, Swoogo) via dedicated comparison pages.

The customer base is described as 'the world's most distinguished brands' running experience-driven enterprise events, but no specific named logos are disclosed. The company operates with a deliberately small team (only one open role was listed at scrape time) with no disclosed funding rounds, leadership team, acquisitions, or geographic footprint beyond its Utah headquarters. Revenue mechanics are entirely subscription-recurring, with annual fees due in advance.

Name

Connected.Events

Legal name

ConnectedXM Inc.

Website

https://connected.events

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Connected.Events is a private SaaS event management platform that provides enterprise event organizers with a passkey-gated Admin Portal, client-facing web and mobile applications, and Braintree-integrated pass sales. It sells annual subscriptions via consultative direct sales, SOC-2 and GDPR compliant, headquartered in Lehi, Utah.

Ownership category

akta.pro rank

Product category

Event Management Software

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event management software
• Event ticketing platform
• Attendee management
• Community engagement software
• SaaS event solutions

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software-as-a-Service Subscription: SaaS offering sold through Service Orders specifying the services to be provided. Fees are typically due annually in advance. The subscription is non-cancellable and non-refundable once ordered, based on services purchased rather than actual usage. Automatic annual renewal unless 30-day notice is provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Connected.Events provides a SaaS event management platform that helps enterprise organizers run professional events end-to-end. The platform manages event passes, tiered pricing, audience registration, and integrated payment processing through Braintree. It is delivered via an Admin Portal and client-facing web and mobile applications, sold as annual subscriptions through personalized, quote-based Service Orders with a service-first go-to-market approach.

Product overview

Connected.Events is an event software platform delivered as a SaaS (software-as-a-service) offering. The platform consists of a modular architecture featuring the Admin Portal (main administrative interface for managing events and users) and Client Applications (web and mobile applications for event attendees). The platform specializes in event management solutions including pass management, tiered pricing, audience management, and payment processing. The company positions itself as a service-first solution with high-touch support.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Platform A comprehensive SaaS event management platform offering pass management, tiered pricing, audience management, and integrated payment processing for enterprise event organizers. Sold as an annual subscription via personalized Service Orders.
• Admin Portal The main administrative interface used by organizers to manage events, passes, tiers, audiences, and users on the Connected.Events platform.
• Client Applications

Quantifiable outcome

• 99.99% uptime SLA maintained across all platform components
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• BraintreecoreTechnology or IntegrationBraintree provides payment processing services integrated into the Connected.Events platform for handling event pass sales and registrations. The integration experienced a service degradation on 2025-03-31 affecting checkout processing times, which was identified and resolved by the engineering team.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RainFocus: Enterprise event marketing platform focused on large-scale conferences and trade shows. RainFocus is a named direct competitor of Connected.Events, competing for the same enterprise customer segment with comparable registration and attendee-experience functionality.
• Cvent: Market-leading enterprise event management platform. Cvent is the largest incumbent in the space that Connected.Events explicitly compares against on its website, serving similar enterprise event organizers with registration, attendee management, and pass/tier functionality.
• Swoogo: Event management software for organizers. Swoogo is a named direct competitor of Connected.Events, offering configurable registration and event-marketing workflows for mid-market and enterprise event organizers.
• Accelevents: All-in-one event management platform for in-person, virtual, and hybrid events. Accelevents is a named direct competitor of Connected.Events with similar pass/registration and tier-management offerings for enterprise and association events.
• Whova: Event management platform with strong adoption among associations and conferences. Whova is a directly comparable peer offering registration, attendee networking, and event-app functionality in the same enterprise and association organizer segment as Connected.Events.
• EventMobi: Event experience platform for in-person, virtual, and hybrid events. EventMobi is a directly comparable peer offering registration, event apps, and attendee engagement tools that overlap with Connected.Events' admin and client-application architecture.
• Bizzabo: Event experience OS for B2B conferences and events. Bizzabo is a direct competitor named on Connected.Events' comparison page, offering an end-to-end platform covering registration, engagement, and analytics — overlapping with Connected.Events' core scope.

Broad incumbents

• Eventbrite: Large-scale self-service ticketing and event management platform. Eventbrite is a broader incumbent operating at much larger scale, with overlapping pass/registration functionality but serving a wider SMB-to-mid-market audience rather than the enterprise niche Connected.Events targets.

Emerging players

• Hopin: Hybrid and virtual event platform that expanded into in-person event technology. Hopin overlaps with Connected.Events in registration, attendee engagement, and pass functionality for hybrid event experiences, though it competes from a virtual-first starting point.
• Stova: Event technology platform formed from the merger of Aventri and other event-tech providers. Stova competes with Connected.Events across registration, attendee management, and virtual/hybrid event delivery for enterprise event programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connected.Events