fairlawn
Fairlawn is a privately held, vertically integrated real estate investment and management firm in Champaign, Illinois, managing eight-plus residential communities across the Champaign-Urbana metro and over 350,000 square feet of commercial space across central Illinois and Indiana. It serves residential renters and commercial property owners through the AppFolio-powered tenant and owner portals.
- Company typePrivate
- Founded-
- HeadquartersChampaign, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What fairlawn does
Fairlawn is a privately held, vertically integrated real estate investment, management, and development firm headquartered at 2500 Galen Drive in Champaign, Illinois. The company manages both residential and commercial property portfolios across central Illinois and central Indiana, with a residential portfolio comprising at least eight named communities — Southwood Crossing, Middletown Place, 2401, Sterling on First, Lincolnshire West, Fairlawn Village, 12 E Main, and Timber Wolf and Cates — offering studio through 4-bedroom apartments, condos, and townhouses across Champaign, Urbana, Savoy, and Mahomet. Its commercial division manages over 350,000 square feet of retail and office space, with named tenants including Papa John's, Ace Hardware, CVS, State Farm, Edward Jones, and Fitness Premier.
Fairlawn's technology stack is built entirely on the AppFolio Property Manager platform, which powers the resident online portal, owner portal, rent collection (credit card and eCheck), maintenance request submission, financial reporting, and built-in messaging. Mobile applications for iOS and Android extend portal access to residents. Select communities feature differentiated amenities — notably smart-home automation at Middletown Place and Gigabit-speed internet, in-unit laundry, and elevator access at 2401. A "Refer a Friend" program provides $250 rent credits to referring residents, and short-term lease options are available at Lincolnshire West and Southwood Crossing.
The business model is hybrid: as a vertically integrated firm, Fairlawn generates revenue both from rental income on owned properties and from property management fees on third-party-owned commercial and residential assets. Residential leasing is direct-to-consumer with multiple tour options (virtual, in-person, self-guided), online application, and digital lease signing via the website at fairlawncu.com. Commercial management is sales-led, targeting building owners and investors across central Illinois and Indiana with services including lease administration, tenant management, utility management, triple net management, and contract services. The company partners with AppFolio for technology infrastructure and with Guth & Associates as its preferred broker for commercial leasing and brokerage.
fairlawn firmographics
Firmographics- Name
- fairlawn
- Legal name
- Fairlawn Real Estate
- Website
- https://fairlawncu.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Fairlawn is a privately held, vertically integrated real estate investment and management firm in Champaign, Illinois, managing eight-plus residential communities across the Champaign-Urbana metro and over 350,000 square feet of commercial space across central Illinois and Indiana. It serves residential renters and commercial property owners through the AppFolio-powered tenant and owner portals.
- Ownership category
- akta.pro rank
fairlawn industry classification
Industry- Product category
- Residential and Commercial Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industry
- Mixed-Use Property Management (BPAJAGAE)
Keywords
Where fairlawn is headquartered
LocationHeadquarters
- HQ city
- Champaign
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
fairlawn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Residential Property Management Fees: Property management services for residential apartments and houses, including tenant placement, rent collection, maintenance coordination, and lease administration.
- Commercial Property Management: Full-service commercial property management including lease administration, contract services, utility management, and maintenance for retail and office buildings. Manages over 350,000 square feet of commercial space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Short-term lease options available at select properties |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
fairlawn product offering
Product offeringCore offering
Fairlawn is a vertically integrated real estate investment, management, and development firm that manages residential rental communities (eight named apartment and house communities across the Champaign-Urbana metro) and provides full-service commercial property management for over 350,000 square feet of retail and office space across central Illinois and Indiana. Service offerings include tenant placement, lease administration, rent collection, maintenance coordination, financial reporting, and 24/7 emergency maintenance, all operated through the AppFolio property management platform.
Product overview
Fairlawn is a vertically integrated real estate investment, management, and development firm offering both residential and commercial property management services. The residential portfolio includes eight named communities (Southwood Crossing, Middletown Place, 2401, Sterling on First, Lincolnshire West, Fairlawn Village, 12 E Main, and Timber Wolf and Cates) offering 1-4 bedroom apartments and houses across the Champaign-Urbana metro area. The commercial division manages over 350,000 square feet of retail and office space. Technology offerings center on the Tenant Online Portal and Owner Portal, both powered by AppFolio, enabling rent payments, maintenance requests, financial reporting, and communication. Core management services include reporting, marketing, financials, and tenant placement.
Differentiator
Problem solved
Functional benefit
Products and services
- Southwood Crossing Premier residential community in Champaign, Illinois offering 1, 2, and 3-bedroom apartments with upscale living amenities and thoughtfully designed floor plans.
- Middletown Place Modern smart-home living community in Mahomet, IL featuring new homes within the Mahomet-Seymour School District, quartz countertops, stainless steel appliances, and open concept layouts.
- 2401 Energy-efficient apartment building in Champaign near Parkland College featuring studio, 1, and 2-bedroom units with high-end finishes, in-unit laundry, Gigabit speed internet, elevator, and LED lighting.
- Sterling on First Residential community in Savoy, IL offering 1, 2, 3, and 4-bedroom apartments located less than 15 minutes from Downtown Champaign.
- Lincolnshire West Pet-friendly residential community in Champaign featuring 1 to 3-bedroom floor plans with standard and remodeled apartment options, centrally located near schools and shopping. Offers short-term lease options.
- Fairlawn Village Pet-friendly community in Urbana steps from downtown and less than 2 miles from the University of Illinois at Urbana-Champaign, offering 1-bedroom condos to three-story townhouse lofts with abundant green space.
- 12 E Main Downtown Champaign apartments featuring 11 ft. ceilings, exposed spiral ductwork with industrial loft aesthetic, and individual storage spaces.
- Timber Wolf and Cates Mahomet residential community in Hunter Ridge subdivision near libraries, trails, and restaurants featuring apartments with two-car attached garages and no breed or weight restrictions for pets.
- Commercial Property Management Full-service commercial property management for over 350,000 square feet of retail and office space across central Illinois and Indiana, including lease administration, contract services, utility management, maintenance, triple net management, and customer care.
- Residential Property Management Services Full-service residential property management including property performance reporting, marketing and leasing services, financial services, vacancy management, and tenant relations for multi-unit properties.
Companies that use fairlawn
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
fairlawn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
fairlawn partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered preferred and core.
- Guth & AssociatespreferredPreferred broker partner for all Commercial Real Estate Leasing & Brokerage needs. Guth & Associates is a boutique real estate brokerage company that specializes in commercial property.
- AppFoliocoreProperty management software platform provider powering the online resident portal, owner portal, and property management operations. AppFolio Property Manager is used for rent collection, maintenance requests, and financial reporting.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
fairlawn competitors and assessment
Company assessmentDirect peers
- FPI Management: Multifamily property management firm managing conventional and affordable apartment communities across multiple U.S. markets. Directly comparable in offering third-party residential management with similar reporting, leasing, and resident-services technology.
- Asset Living: Large U.S. multifamily and student housing management firm offering full-service property management across conventional, affordable, and student properties. Comparable in providing both residential leasing and owner reporting services, and similarly tech-forward with resident/owner portals.
- Bozzuto Group: Residential property management, development, and construction firm operating primarily in the Mid-Atlantic and Midwest. Comparable as a vertically integrated residential manager and developer, with similar amenity-rich community positioning and tech-enabled resident experience.
- Lincoln Property Company: National multifamily management, development, and investment firm operating residential properties across the U.S. Directly comparable in offering full-service residential property management and a vertically integrated platform, though at national rather than regional scale.
- RAM Partners: National full-service multifamily property management company managing conventional, affordable, and student housing. Comparable in delivering third-party residential management with similar service offerings (leasing, maintenance, financial reporting) to Fairlawn's residential book.
- BH Management Services: Top-10 U.S. multifamily property management firm managing roughly 100,000+ units. Directly comparable in third-party residential management services, technology-enabled operations, and a focus on value-add and stabilized apartment communities.
Broad incumbents
- Cushman & Wakefield (Multifamily Management): Global commercial real estate services firm with a multifamily management division handling conventional and student housing. Comparable in offering both commercial and residential property management under a single platform, though as part of a much broader services portfolio.
- Greystar Real Estate Partners: Largest multifamily property management and investment firm in the world, managing a global portfolio of apartments and student housing. Comparable as a vertically integrated multifamily manager, but operating at vastly greater scale and geographic breadth than Fairlawn.
Emerging players
- PeakMade Real Estate: Real estate management company focused on student and multifamily housing, with strong concentration around major university markets. Comparable in targeting university-adjacent residents and operating amenity-rich residential communities near campuses similar to Fairlawn's UIUC-area portfolio.
Regional players
- The Habitat Company: Chicago-based residential property management, development, and investment firm focused on the Midwest. Comparable as a Midwest-anchored multifamily manager and developer, with similar regional density and full-service management offerings to Fairlawn.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
fairlawn social profiles
Digital presencefairlawn financial estimates
Financial estimateRevenue estimate
Valuation estimate
fairlawn leadership team
Management profileNumber of profiles
fairlawn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fairlawn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fairlawn
What does fairlawn do?
Fairlawn is a vertically integrated real estate investment, management, and development firm that manages residential rental communities (eight named apartment and house communities across the Champaign-Urbana metro) and provides full-service commercial property management for over 350,000 square feet of retail and office space across central Illinois and Indiana. Service offerings include tenant placement, lease administration, rent collection, maintenance coordination, financial reporting, and 24/7 emergency maintenance, all operated through the AppFolio property management platform.
Is fairlawn a public or private company?
fairlawn is a private company. It is classified as unknown and is currently operating.
When was fairlawn founded?
fairlawn was founded in -1.
Where is fairlawn based?
fairlawn is headquartered in Champaign, United States, in the North America region.
How does fairlawn make money?
Two revenue lines are on record. Residential Property Management Fees are the primary driver. The others are commercial Property Management.
Who are fairlawn's main competitors?
Direct peers on record are FPI Management, Asset Living, Bozzuto Group, Lincoln Property Company, RAM Partners and BH Management Services. Broad incumbents are Cushman & Wakefield (Multifamily Management) and Greystar Real Estate Partners. PeakMade Real Estate is listed as an emerging player. The Habitat Company is listed as a regional player.
Does fairlawn have an API?
No public API is recorded for fairlawn.
What industry is fairlawn in?
fairlawn's product category is Residential and Commercial Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAGAE, Mixed-Use Property Management. Its NAICS code is 531311 and its SIC code is 6531.