el departamento de los investegas sl.

Name

el departamento de los investegas sl.

Legal name

El Departamento de los Investegas, S.L.

Website

https://el-departamento.com

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Market research services
• Brand strategy consulting
• Consumer insights
• Quantitative research
• Qualitative research

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Market Research Projects: Custom market research projects for brands and companies seeking consumer insights, brand strategy, and market understanding. Projects include brand studies, consumer typologies, packaging tests, concept tests, and communication tracking.
2. Strategic Consulting: Brand strategy and marketing consultancy services including brand health assessment, communication platform development, and marketing ROI measurement.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

El Departamento de los Investegas SL is a Madrid-based market research and brand strategy consultancy that provides creative consumer research services to brands and companies. The firm applies a proprietary "Investegia" methodology that fuses investigación (research) and estrategia (strategy) to translate consumer data into actionable brand narratives. Its offering spans custom research projects, brand strategy work, and thought-leadership studies for client marketers.

Product overview

El Departamento de los Investegas S.L. is a creative market research company offering a comprehensive portfolio centered on their proprietary INVESTEGIA methodology, which combines research and strategy. Their service offering includes specialized research studies (MENTAMORPHOSIS PROJECT on masculinity, Revolución Boomer on the boomer generation), custom market research services, and thought leadership content. They operate as a unified consultancy rather than a modular software platform, delivering insights through studies, reports, and consulting engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Investegia: A term coined by the company combining 'Investigación' (research) and 'Estrategia' (strategy) to define their unique approach to market research and brand strategy.

Products and services

• Market Research and Brand Strategy Services
• Investegia Methodology
• Mentamorphosis Project
• Revolución Boomer
• El Lado Bueno del Confinamiento
• Google Education Study

Quantifiable outcome

• 73% of boomers think young people have a too old-fashioned image of them
• +5 more outcomes

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreStrategic or Co-development Partner · 20 November 2020Collaborated with Google to understand the private higher education sector in Spain and Latin America during COVID-19. Published findings on Think With Google platform and created comprehensive study report.
• Havas Media GroupminorGTM or Marketing Partner · 13 July 2020Contributed research data to 'Hay colas que no no podemos permitir' solidarity campaign supporting food banks during COVID-19 crisis.
• Twitter EspañacoreStrategic or Co-development PartnerConducted research study on Twitter usage patterns among Spanish users, examining trending topics and buyer behavior on the platform.
• Big BandcoreStrategic or Co-development PartnerCollaborative research partner specializing in qualitative research. Partnered on 'Revolucion Boomer' study examining the 55-75 age demographic.
• Futuros DeseablescoreStrategic or Co-development PartnerTrends and Strategic Foresight laboratory partner in collaborative research projects including 'Revolucion Boomer' study.
• DynatacoreTechnology or IntegrationField network partner providing access to research panels and survey distribution. Used for conducting large-scale quantitative studies including gamified questionnaires.
• CODIMcoreStrategic or Co-development PartnerAdhered to CODIM, a Code of Conduct for personal data processing specifically designed for market research organizations in Spain.
• CCI / ESOMARcoreStrategic or Co-development PartnerComplies with international ICC/ESOMAR code of conduct for market research and data protection standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Interbrand: Global brand consulting firm with Madrid office. Comparable in brand strategy, positioning, and brand-equity work, though broader scope and global scale.
• NielsenIQ: Global consumer research and measurement firm operating in Spain. Overlaps in consumer behavior research and brand performance tracking, though at much larger scale with syndicated data products.
• Kantar: Global research, data, and insights company with Spanish operations. Overlaps with El Departamento's brand health tracking, consumer insights, and communications effectiveness measurement.
• Ipsos: Global market research leader with significant presence in Spain. Competes for the same brand health, consumer insight, and communications-tracking work, but at larger scale and with broader standardized offerings.
• GfK (now part of NIQ): Global market research and consumer intelligence firm. Overlaps in consumer research, brand tracking, and communications effectiveness, though at much larger scale and with different methodology emphasis.

Regional players

• Morillas Brand Design: Barcelona-based brand design and strategic branding consultancy serving Spanish and international clients. Overlaps in brand strategy and positioning work but more design-led than research-led.
• Netquest: Online panel and digital market research provider serving Spain and Latin America. Comparable in survey execution capability and Iberian/LatAm geographic focus, though more technology/panel oriented than boutique-consulting.

Direct peers

• Sigma Dos: Established Spanish market research firm providing quantitative and qualitative research, brand tracking, and consumer insights. Comparable in core research offering to Spanish B2B clients, though larger and more generalist in positioning.
• Brain Trust Consulting: Spanish brand strategy and consumer insight consultancy working with brands on positioning and communications strategy. Overlaps with El Departamento's brand-strategy and research offering for Spanish enterprise clients.
• The Cocktail Analysis: Madrid-based boutique market research firm focused on consumer insights and brand strategy. Closest comparable peer given similar size, geography, methodology-led positioning, and B2B professional services model targeting Spanish brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Los_Investegas
• Facebookfacebook.com/losinvestegas
• Instagraminstagram.com/losinvestegas
• LinkedInlinkedin.com/company/el-departamento-de-los-investegas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about el departamento de los investegas sl.