henry & lisa's

What henry & lisa's does

Henry & Lisa's Natural Seafood is a US-based, privately held seafood company headquartered in Dover that produces sustainably sourced tinned and frozen seafood products under two lines. The core Henry & Lisa's line offers plain tinned wild sardines (in extra virgin olive oil and spring water, hand packed in Portugal) and wild Alaskan pink salmon (traditional and skinless/boneless, hand packed in Alaska), while the Freshé sub-brand offers premium, ready-to-eat tinned meals combining wild-caught tuna or Atlantic salmon with vegetables, grains, and herbs across six globally-inspired recipes spanning Mediterranean, Mexican, Moroccan, French, and Asian cuisines. The company's underlying production technology is a single-cook tin preservation process that retains 100% of omega-3s, packed in BPA non-intent tins with a stated shelf life of at least four years; near-source tinning in Portugal, Spain, and Alaska anchors the supply chain to catch locations.

The business operates a direct-to-consumer-first model through a Shopify-based storefront at FreshéStore.com with free shipping across the Continental US, complemented by a nascent wholesale and physical-retail channel accessed via a dedicated retailers page. Pricing is unit-based on multi-pack SKUs (4-tin variety packs, 10-tin cases at $39.80, and 12-tin cases ranging from $35.88 to $59.88). Marketing is conducted through organic social channels (X/Twitter, Facebook, Instagram) and an email newsletter offering 10% off first order. Target customers are health-conscious US consumers seeking convenient, protein-rich (17-21g per serving), ready-to-eat meals with simple ingredients and long shelf life, and the brand is differentiated by ASC and MSC sustainability certifications, gluten-free positioning, and European artisanal tinned-fish heritage adapted for the American market.

Name

henry & lisa's

Legal name

Henry & Lisa's

Website

https://ecofish.com

Company type

Private

Operating status

Operating

Short description

Henry & Lisa's Natural Seafood is a US-based producer of sustainably sourced tinned and frozen seafood products, selling direct-to-consumer via FreshéStore.com and through retail channels to health-conscious consumers seeking protein-rich, ready-to-eat meals with long shelf life.

Ownership category

akta.pro rank

Product category

Tinned and Frozen Sustainable Seafood

NAICS

Seafood Product Preparation and Packaging (31171), Frozen Specialty Food Manufacturing (311412)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Ready-to-Eat/Ready-to-Heat Seafood Meals (Prepared Foods) (AFANADAI)

akta.pro secondary industries

Frozen Prepared Meat & Seafood Meals (AFANAFAC), Seafood Meal Kits & Heat-and-Eat Entrées (Prepared Meals Featuring Seafood) (AFANALAH)

Keywords

• Tinned seafood
• Canned fish
• Sustainable seafood
• Frozen seafood
• Ready-to-eat meals

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct-to-Consumer Seafood Sales: E-commerce sales of tinned seafood products (Freshé meals, sardines, salmon) and frozen seafood directly to consumers through FreshéStore.com
2. Wholesale/Retail Distribution: Wholesale distribution to retailers through a dedicated retailers page, with products available at physical retail locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Henry & Lisa's produces and sells tinned and frozen seafood products from sustainably sourced fish. The Freshé sub-brand offers ready-to-eat tinned seafood meals with globally inspired recipes (Mediterranean, Mexican, North African, Asian), while the core Henry & Lisa's line provides plain tinned wild sardines and wild Alaskan pink salmon. A frozen seafood line (salmon, fish nuggets, salmon burgers, shrimp) complements the portfolio. All products are sourced from ASC/MSC-certified sustainable fisheries, packed in BPA non-intent tins via a single-cook process that retains 100% of omega-3s.

Product overview

Henry & Lisa's Natural Seafood is a seafood company operating two distinct product lines. The Freshé sub-brand offers premium, ready-to-eat tinned seafood meals with globally inspired recipes (Spanish, Italian, Mexican, Moroccan, French, and Thai cuisines), featuring wild-caught tuna and Atlantic salmon combined with vegetables, grains, and herbs. The core Henry & Lisa's line provides plain tinned wild sardines (in EVOO and spring water) and wild Alaskan pink salmon (traditional and skinless/boneless varieties), all hand-packed near where they are caught. Additionally, the company offers a frozen seafood line including wild Alaskan salmon, fish nuggets, salmon burgers, and natural shrimp. All products are sourced from certified sustainable fisheries, are protein-packed, and use BPA NI (non-intent) tins.

Differentiator

Problem solved

Functional benefit

Brands

• Freshé: Ready-to-eat, globally inspired small meals featuring tinned fish with Mediterranean and international flavor profiles (Barcelona Escalivada, Sicilian Caponata, Aztec Ensalada, Moroccan Tagine, Provence Nicoise, Thai Sriracha).

Products and services

• Freshé Barcelona Escalivada (Salmon Meal)

Quantifiable outcome

• Shelf life of at least 4 years
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wild Planet Foods: Premium tinned and pouch seafood brand emphasizing sustainable wild-caught sourcing with sustainability certifications. Closely comparable to Henry & Lisa's on product format (tinned tuna/salmon/sardines), sustainability positioning, and natural/specialty retail channel placement.
• Crown Prince: Established specialty tinned seafood brand offering sardines, anchovies, clams, and tuna in various preparations. Comparable to Henry & Lisa's on product format (tinned seafood), grocery channel distribution, and protein-focused positioning.
• King Oscar: Premium tinned sardines, mackerel, and tuna brand with European heritage, single-serve and multi-pack formats. Comparable to Henry & Lisa's on product format, multi-pack SKU strategy, and specialty/natural grocery channel.
• Fishwife: DTC-first premium tinned fish brand bringing European-style tinned seafood to the U.S. market with globally-inspired recipes. Directly comparable to Freshé on DTC go-to-market, premium positioning, and artisanal tinned fish category creation.
• Safe Catch: Sustainability-focused tinned tuna and seafood brand with third-party verified mercury levels and wild-caught sourcing. Comparable to Henry & Lisa's on sustainability certifications, premium tinned seafood category, and DTC + retail distribution.
• Bar Harbor Foods: Specialty canned seafood brand offering sardines, herring, and mackerel in various preparations. Comparable to Henry & Lisa's core sardine/salmon line on product format, specialty food retail channel, and traditional tinned seafood category.
• Reese Specialty Foods: Specialty canned seafood brand offering sardines, anchovies, herring, and clam products with various flavor preparations. Comparable to Henry & Lisa's on canned seafood format, value-added flavor profiles, and specialty retail distribution.
• Patagonia Provisions: Sustainable, mission-driven food brand offering tinned salmon and seafood with environmental storytelling. Comparable to Henry & Lisa's on sustainability narrative, premium seafood category, and values-driven consumer targeting.

Broad incumbents

• StarKist: Mass-market tinned tuna and seafood brand and one of the largest players in the U.S. canned seafood category. Comparable as a broader incumbent in the tinned seafood space where Henry & Lisa's competes for shelf space and consumer mindshare.
• Chicken of the Sea: Major mass-market tinned tuna, salmon, and seafood brand owned by Thai Union. Comparable as a broad incumbent whose scale and distribution Henry & Lisa's competes against in the tinned seafood category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freshemeals
• Facebookfacebook.com/Freshemeals
• Instagraminstagram.com/freshemeals
• LinkedInlinkedin.com/company/ecofish-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about henry & lisa's