elite probes - 20503

What elite probes - 20503 does

Elite Probes is a UK-based private supplier of electrolysis probes, needles, and related equipment used in blemish removal and permanent hair-removal treatments. The company is led by Gillian Huntley, an award-winning Beauty Therapist and Electrologist with 35+ years of professional experience, and operates from Chislehurst, United Kingdom. Its commercial identity is anchored on two proprietary probe designs: the Spear Probe, marketed as the first new electrolysis needle design in approximately 40 years, and the F2020 Probe, described as the largest electrologist needle in production, both reportedly developed during the 2020 lockdown period. The broader catalogue includes F3/F4/F5/F6 electrolysis needles, a Short Wave Diathermy Machine, starter packs, and branded aftercare products.

The business model is direct-to-consumer e-commerce through the company's own storefront, with pricing of approximately £45 per probe and £29-£30.50 per 40-pack of needles, oriented toward practising electrologists and small beauty clinics rather than enterprise buyers. Distribution has been extended from UK-only to international shipping, and go-to-market is reinforced through partnerships with multiple training academies, embedding the products into the trainee-electrologist adoption funnel. The operating team is minimal — founder, business manager, and website designer — and the company shows no external funding, positioning it as a bootstrapped, founder-led niche supplier rather than a venture-backed growth business.

Name

elite probes - 20503

Legal name

Elite Probes

Website

https://eliteprobes.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Elite Probes is a UK-based, founder-led supplier of proprietary electrolysis probes, needles, and diathermy equipment sold direct-to-consumer to practising electrologists and small beauty clinics in the UK and internationally.

Ownership category

akta.pro rank

Product category

Professional Electrology Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYHLAHADAC

Energy-Based Surgical Devices (Electrosurgery, RF, Ultrasonic, Laser)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Surgical Instruments, Endoscopy & OR Equipment

Keywords

• Electrolysis probes
• Blemish removal equipment
• Electrology needles
• Short wave diathermy
• Professional aesthetics supplies

Headquarters

HQ city

Chislehurst

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Probe Sales: Sale of proprietary electrology probes (Spear and F2020) for professional blemish and lesion removal treatments. Products are single-use professional medical devices sold in individual units and starter packs.
2. Electrolysis Needles: Sale of electrolysis needles in various sizes (F3, F4, F5, F6) and types (standard and insulated), sold in packs of 40 units.
3. Diathermy Machine: Sale of short wave diathermy machine for professional lesion removal treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Elite Probes manufactures and sells proprietary electrology probes (the Spear Probe and the F2020), a full range of electrolysis needles, and a short wave diathermy machine for certified professional electrologists performing advanced blemish and skin lesion removal treatments. The company is based in Chislehurst, United Kingdom, and all probes and needles are made in the UK from highest-grade stainless steel, gamma irradiated for sterility.

Product overview

Elite Probes is a UK-based manufacturer of specialized electrology products, primarily serving professional electrologists and aesthetics practitioners. The core product portfolio consists of proprietary probes (Spear and F2020) designed by founder Gillian Huntley, along with complementary electrolysis needles and a short wave diathermy machine. The Spear and F2020 probes represent innovative additions to a market unchanged for 40 years, with the F2020 being the largest electrologist needle currently available. All products are manufactured in the UK using highest-grade stainless steel, gamma irradiated and sterilised, with precision polished finish. Aftercare products and starter packs complement the core probe offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Spear Probe

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Jane Bryan - Jane Bryan Beauty TrainingminorStrategic or Co-development PartnerTraining academy collaboration providing education and certification support for electrology professionals using Elite Probes products.
• Sarah Chidley - HB AcademyminorStrategic or Co-development PartnerTraining academy collaboration supporting professional development for electrology practitioners.
• Julia Wallis - Julia Wallis Natural SkincareminorStrategic or Co-development PartnerMember of the British Institute and Association of Electrolysis. Offers cruelty-free, hand-blended skincare products formulated for skin repair and therapeutic effectiveness, complementary to Elite Probes treatments.
• Pauline Harrison - PH Skin NaturalsminorStrategic or Co-development PartnerOffers exclusive cruelty-free, vegan beauty products available through Bali Whispers. Complementary aftercare products for post-treatment skin care.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CACI International: UK-based manufacturer of microcurrent and electrotherapy-based aesthetic devices for professional salons and clinics. Adjacent competitor selling electrical/energy-based professional aesthetic equipment, though focused on facial treatments rather than lesion removal.
• Dectro International (Apilus): Established Canadian manufacturer of professional electrolysis equipment under the Apilus brand, selling machines, probes, and needles to electrologists globally. Larger, broader portfolio than Elite Probes but directly competes on probe and machine sales to the same professional customer base.
• Silhouet-Tone: Canadian manufacturer of professional aesthetics and electrology equipment, including electrolysis machines and accessories. Overlaps with Elite Probes on the professional aesthetic practitioner channel and on electrolysis hardware, though Silhouet-Tone is a broader multi-category equipment supplier.
• Abbott (Aesthetic Device portfolio): Large diversified medical device manufacturer with aesthetics and energy-based device franchises relevant to lesion removal and dermatology. Represents a potential acquirer or major competitive threat at the high end of the professional electrology market.

Regional players

• R.A. Fischer Company: Long-established US manufacturer of professional electrolysis equipment and accessories, historically serving electrologists in North America. Directly comparable product line (machines and consumables), but operates as a regional player with limited UK distribution.

Direct peers

• Sterex Electrolysis International: UK-based manufacturer and distributor of electrolysis needles, probes, and short wave diathermy equipment serving the same professional electrologist channel. Sterex is the most directly comparable competitor to Elite Probes in the professional electrology consumables market.
• Instantron: US-based manufacturer of electrolysis equipment, including short wave diathermy machines and compatible probes/needles, sold to professional electrology practices. Comparable product mix and target customer, though geographically focused on the North American market.

Emerging players

• Bio-Therapeutic Computers: US-based manufacturer of bio-electric skincare devices and probes for professional aesthetic practitioners. Comparable in targeting the professional aesthetics channel with electrical-energy-based devices, but with a different end-application focus (anti-aging skincare versus lesion removal).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/eliteprobes
• Facebookfacebook.com/Elite-Probes
• Instagraminstagram.com/eliteprobes
• TikToktiktok.com/@eliteprobes
• LinkedInlinkedin.com/company/elite-probes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elite probes - 20503