earthgrace.com

What earthgrace.com does

Earth Grace Artisan Jewelry is a privately held, USA-based artisan jewelry company founded in 2012 that designs, handcrafts, and sells bracelets, earrings, necklaces, and rings through a direct-to-consumer Shopify e-commerce storefront and a separate B2B wholesale channel. Its product portfolio spans over 50 unique designs, including signature pieces such as the Miss Carla bracelet (the company's all-time best seller, designed by founder W.A. Stanford) and the Grace Bracelet (the original 2012 piece), plus customizable offerings like the Custom Mothers Birthstone Bracelet, which supports up to 12 stone settings and represents the highest-reviewed product on the site. Products are handmade in the USA using traditional techniques (hammer work, wire wrapping, hand stone-setting) with recycled Sterling Silver and 14K Gold Filled metals, European Crystals, Freshwater Pearls, Kingman Turquoise, and cultured Seaglass.

The company monetizes through one-time per-unit purchases with a Sterling Silver base price and a $50-$71 14K Gold Filled premium, plus incremental fees (e.g., $16 per additional birthstone setting). Pricing ranges from $85 (studs) to $315 (Kingman Turquoise Bracelet) at retail. Go-to-market is direct-to-consumer via Shopify, supplemented by organic social media (Facebook, Instagram), email newsletter capture, and SEO-driven organic search; a password-protected wholesale store and inquiry page serve B2B jewelry resellers. All products are custom-made upon order and shipped domestically via UPS or USPS, with payment processing across major card networks and digital wallets (Apple Pay, Google Pay, Shop Pay, PayPal).

The business is founder-owned and operated with a single disclosed employee/executive (W.A. Stanford, Owner and Designer), no disclosed external funding or institutional investors, no patents or trademarks on record, and no disclosed revenue or headcount. Operations are domestic (USA-only), with no app, API, or AI/ML capabilities documented. Customer base is a long tail of individual retail buyers plus an unspecified pool of wholesale accounts, with the Custom Mothers Birthstone Bracelet's 31 reviews serving as the only quantitative scale signal.

Name

earthgrace.com

Legal name

Earth Grace Artisan Jewelry

Website

https://earthgrace.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Earth Grace Artisan Jewelry is a privately held, USA-based artisan jewelry brand founded in 2012 that designs, handcrafts, and sells handmade bracelets, earrings, necklaces, and rings directly to consumers via Shopify and to retailers via a B2B wholesale channel, using recycled Sterling Silver and 14K Gold Filled metals.

Ownership category

akta.pro rank

Product category

Handcrafted Artisan Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

Keywords

• Handcrafted artisan jewelry
• Recycled metal jewelry
• Birthstone jewelry designs
• Faith based jewelry
• Wholesale artisan jewelry

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct-to-Consumer E-commerce: Retail sales of handcrafted artisan jewelry through the company's Shopify-powered online store. Customers purchase individual items at listed prices with options for metal type and size customization.
2. Wholesale/B2B: B2B wholesale sales through a password-protected wholesale store and wholesale inquiry page, targeting retailers and jewelry resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Earth Grace Artisan Jewelry designs, handcrafts, and sells artisan jewelry — bracelets, earrings, necklaces, and rings — using traditional techniques such as hammer marks, hand wire wrapping, and hand stone setting, primarily in Sterling Silver and 14K Gold Filled recycled metals with European Crystals, Freshwater Pearls, Kingman Turquoise, Welo Opal, and cultured Seaglass. The company sells direct-to-consumer through its Shopify e-commerce storefront and operates a separate password-protected wholesale program for retailers and resellers.

Product overview

Earth Grace Artisan Jewelry is a handcrafted jewelry company operating since 2012, specializing in artisan-made bracelets, earrings, necklaces, and rings. The company offers four main product lines: Bracelets (including the flagship Miss Carla and Grace bracelets, plus custom birthstone options like Custom Mothers Birthstone Bracelets), Earrings (birthstone color earrings, pearl styles, studs), Necklaces (birthstone necklaces, monogram styles, pearl slider necklaces), and Rings (hand-hammered birthstone rings, seaglass designs, gemstone rings). All pieces are handmade in the USA using environmentally friendly recycled Silver, Gold, and other metals, featuring European Crystals, Freshwater Pearls, Kingman Turquoise, and cultured Seaglass. The company also operates a wholesale program for retail partners. Products are sold exclusively through their Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• The Custom Mothers Birthstone Bracelet has 31 customer reviews, the highest on the site, indicating strong demand for customizable mother/grandmother jewelry.
• +2 more outcomes

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Kendra Scott: Major DTC and retail jewelry brand offering customizable pieces (including birthstones and engravings) with strong wholesale presence — a broader incumbent analog for Earth Grace's customization and wholesale model.
• Alex and Ani: Established meaningful-symbolism jewelry brand with charitable partnerships and stackable bangles — overlapping Earth Grace's spiritual/symbolic and gifting positioning at significantly larger scale.
• Etsy: Largest marketplace for independent handmade jewelry sellers; Earth Grace competes directly against thousands of Etsy-listed artisan jewelers for the same gifting and personalization occasions.
• Mejuri: Larger DTC fine jewelry brand offering handmade-style pieces with personalization options; broader assortment and stronger capitalization make it a broad incumbent comparable in channel and category.

Direct peers

• Pura Vida Bracelets: Direct-to-consumer handmade bracelet brand anchored on charitable giving and artisan craftsmanship, with a similar price band and stackable product philosophy — making it one of the closest comparables for Earth Grace's core bracelet line.
• Mariana Jewelry: Artisan-inspired jewelry brand offering handmade-look designs with symbolic and nature motifs, distributed through boutiques and DTC — comparable channel mix and product storytelling to Earth Grace.
• Catbird: Brooklyn-based independent artisan jewelry brand selling handmade, often stackable pieces with a design-forward identity — directly comparable to Earth Grace's handmade, story-driven, small-batch positioning.
• Made by Mary: Handmade fine jewelry brand offering dainty, personalized pieces with faith-based and nature-themed designs — directly overlapping Earth Grace's spiritual/nature-inspired handmade positioning.
• Sofia Zakia: Independent fine jewelry brand emphasizing celestial, spiritual, and nature-inspired designs with handmade elements — a strong thematic peer for Earth Grace's faith-and-nature positioning.
• Lokai: DTC bracelet brand built around bead-incorporated designs with symbolic and charitable meaning, sold at comparable price points — closely aligned with Earth Grace's symbol-laden, stackable bracelet model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EarthGraceJewelry
• LinkedInlinkedin.com/company/earth-grace-artisan-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about earthgrace.com