DUXIANA

Name

DUXIANA

Legal name

DUX International AB

Website

https://duxiana.co.uk

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Luxury Beds, Bedding and Scandinavian Furniture

NAICS

Mattress Manufacturing (33791)

SIC

Household Furniture (2510)

akta.pro industry

PRIMARYCRAIABAA

Mattress & Bed Retail (Innerspring, Foam, Hybrid)

Consumer Products & Retail/Home & Furniture Retail/Mattresses & Sleep Products Retail

SECONDARYIMAOAKAE

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

SECONDARYCRAIABAE

Bed Frames, Foundations & Headboards Retail

Consumer Products & Retail/Home & Furniture Retail/Mattresses & Sleep Products Retail

Keywords

• Luxury beds
• Premium mattresses
• Customisable sleep systems
• Swedish furniture design
• Hospitality bedding

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beds and Mattresses: Sale of premium beds including DUX 10, 11, 30, 31, 60, 80, and DUX Motion adjustable beds. Core product line with innerspring mattress technology.
2. Furniture: Sale of furniture including easy chairs (Jetson, Spider, Superspider), chairs, tables (Alberto, Inter, Karin, Drum, Pronto, Lunaria), and sofas (Alicia, Ritzy)
3. Bedding and Accessories: Sale of bedding products including down duvets, pillows (Xleep, Superior, Excellent ranges), linen, bed skirts, base covers, terry towelling, and bed accessories
4. Hospitality/Contract Sales: Custom-made beds and furniture solutions for hotels and hospitality partners through the DUX Hospitality Collection

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

DUXIANA designs, manufactures, and sells premium beds, mattresses, bedding, and Scandinavian designer furniture. The core offering is the customisable DUX bed built on the proprietary Pascal spring-cassette support system, complemented by sustainable-comfort top pads, down duvets and pillows, linen, headboards, and a furniture line including easy chairs, tables, and sofas. The company serves both luxury home consumers through 88 retail stores worldwide and the hospitality sector through its dedicated DUX Hospitality Collection.

Product overview

DUXIANA is a Swedish luxury sleep and furniture company founded in 1926, offering a comprehensive ecosystem of beds, bedding, and furniture. The core product is The DUX Bed - a customisable innerspring bed system featuring the proprietary Pascal spring technology for individual support on each side of the bed. The bed portfolio includes entry models (DUX 10, 11), mid-range frames (DUX 30, 31), and continental premium models (DUX 60, 80), plus the adjustable DUX Motion. Complementing beds are sustainable comfort top pads (Xupport, Xupport Plus), premium down bedding including duvets and pillows (DUX Xleep with micro springs, Superior and Excellent lines), and fine linen in satin cotton. The furniture line spans easy chairs (Jetson by Bruno Mathsson, Spider, Superspider), tables (Alberto, Inter, Drum, Pronto, Karin), and sofas (Alicia, Ritzy). Innovation includes The Audio Headboard integrating Bang & Olufsen audio technology. The company celebrates its centenary in 2026 with future collections including outdoor furniture, the Lova sofa partnership, The Fine Collection, and a d.ls lighting collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• Sustainable Comfort: The latest generation of DUX bed combining customisable component-based sleep system with luxurious all-natural materials.
• DUX Hospitality Collection

Products and services

• DUX 10 Bed Entry-level DUX bed frame model combining the Sustainable Comfort innerspring mattress system with Pascal customisable spring-cassette support; targeted at luxury home consumers seeking the DUX sleep experience.
• DUX 11 Mattress DUX 11 mattress compatible with the Sustainable Comfort component system, providing Pascal-based customisable support within the DUX bed family.
• DUX 30 Bed Mid-range DUX bed frame offering enhanced suspension and Sustainable Comfort features with Pascal customisable support.
• DUX 31 Mattress DUX 31 mattress model designed to integrate with the Sustainable Comfort sleep system and Pascal cassettes.
• DUX 60 Continental Bed Continental DUX bed system with exceptionally deep suspension and customisable comfort zones for a premium sleep experience.
• DUX 80 Continental Bed Flagship DUX continental bed featuring the deepest suspension, the highest level of Pascal customisation, and added lumbar support adjustment for the ultimate sleep experience.
• DUX Motion Adjustable Bed Adjustable DUX bed frame allowing personalised sleeping positions for comfort, support, and reading or relaxation.
• The Audio Headboard Handcrafted solid-wood headboard with integrated Bang & Olufsen Beosound Level removable speakers and wireless charging, combining premium audio with DUX bed comfort; launched in 2024.
• Xupport Top Pad 6cm deeply tufted top pad with outer cotton/polyester fibre blended wadding, designed for extra ventilation and softness on top of the DUX mattress.
• Xupport Plus Top Pad 7.5cm deeply tufted top pad featuring a natural latex core and extra-thick cotton/polyester fibre blended wadding for additional softness and cushioning.
• DUX Xleep Pillow Innovative pillow with an inner cushion of active micro springs that keep the neck and head aligned with the spine, retaining original shape and elasticity; features a removable down-filled cover washable for allergy sufferers.
• DUX Duvet Collection Range of premium down duvets including the Superior line (100% down, light/warm) and Excellent line (70% down, medium/warm options) in multiple sizes for luxury home bedding.
• DUX Pillow Collection Range of down pillows including the Superior and Excellent lines in soft and firm support options, plus the spring-based DUX Xleep pillow and DUX Travel Pillow.
• DUX Linen Collection Premium bedding linens including pillow cases, duvet covers, and flat sheets in superior satin and satin cotton options; made in Portugal from 100% combed mercerised satin cotton with thread count 300.
• Jetson Easy Chair Iconic easy chair designed by Bruno Mathsson (1966), featuring a bowl-shaped seat, ergonomically designed high back and headrest, chrome swivel base, and unique self-return mechanism; signature DUX design piece.
• Spider Chair Classic easy chair by the DUX Design Team featuring six oblong cushions on a rounded steel frame with spider-like legs and Pascal spring technology.
• Superspider Easy Chair Full-length lie-down easy chair with a reclined design and stuffed cushions that support the full body; Superspider won the Superior Design award at the Cologne Furniture Fair in 1989.
• Alberto Table Living room table designed by Yngve Sandström in 1979, featuring a metal frame in chrome or black finish and tempered glass top and bottom surfaces; available in small (60x60cm) and large (100x60cm) sizes.
• Inter Café Table Round café table in white or black nano laminate with chrome or black metal base, designed to encourage conversation and eye contact in hospitality and home settings.
• Drum Table Classic round side table designed by Yngve Sandström in 1979, with chrome frame and tempered glass tabletop, suitable as a nightstand or lamp pedestal.
• Pronto Table Height-adjustable table (49-61cm) with chrome frame, tempered glass top with smoke-grey tint, and black or white marble base; available in standard (50cm) and XL (70cm) sizes.
• Karin Table Elegant table designed by Bruno Mathsson to accompany the Karin and Karin 73 armchairs, featuring a chrome-plated frame on castors with marble or walnut tops in three sizes.
• Ritzy Sofa Original three-seat sofa with elegant Scandinavian lines and chrome frame; primarily intended for public spaces but also popular in design-conscious homes.
• Alicia Sofa Modern sofa system combining Italian lines with Swedish comfort, built on a single base in different sizes with back rest and cushions for residential and hospitality use.
• DUX Hospitality Collection Comprehensive B2B collection of custom-made beds and matching furniture designed for the hospitality industry, sold directly to luxury and boutique hotel partners to deliver a premium guest sleep and design experience.

Quantifiable outcome

• Beds designed to last a lifetime with replaceable components
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SAS (Scandinavian Airlines)coreStrategic or Co-development PartnerDUX is the official comfort partner for SAS Airlines. The partnership extends from SAS Business lounges throughout the journey onboard to destinations, creating a comprehensive sleep comfort experience.
• Bang & OlufsencoreTechnology or IntegrationCollaboration to create The Audio Headboard - a meticulously crafted solid wood headboard equipped with Bang & Olufsen Beosound Level removable speakers with wireless charging. Launched in Malmö, Sweden in 2024.
• d.ls (Duni Lighting Solutions)minorStrategic or Co-development PartnerNew lighting collaboration announced during DUX Centennial year. Collection exploring relationship between light, materiality, and atmosphere in interior environments. Designed by Henrik Tjærby. Preview at 3daysofdesign 2026 at Herman K Hotel in Copenhagen.
• Malmö RedhawksminorGTM or Marketing PartnerIce hockey team partnership, one of DUX's sports collaboration partners.
• Stoltman BrothersminorGTM or Marketing PartnerStrongman brothers partnership, featuring DUX beds in their training and lifestyle content.
• Aldo ZilliminorGTM or Marketing PartnerChef and brand ambassador partnership featuring DUX products in lifestyle content.
• Tottenham HotspurminorGTM or Marketing PartnerPremier League football club partnership for sports and lifestyle positioning.
• Hotel Partners (Mandeville Hotel, Grand Hotel Stockholm, Hotel d'Angleterre, Bank Hotel, Clarion Hotel, Nobis Norrmalmstorg)coreChannel Partner/ Reseller/ DistributorLuxury hotel partners offering DUX beds for guest accommodation, enabling Try At Hotel program for customer trials.
• Bruno MathssoncoreStrategic or Co-development PartnerIconic Swedish furniture designer who created timeless pieces including the Jetson easy chair. His designs reflect obsession with comfort and modern Swedish design approach.
• Interior Designers (Design with DUX)coreChannel Partner/ Reseller/ DistributorPartnership program for interior designers to specify DUX products in residential and commercial projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vispring: British luxury bed manufacturer specializing in handcrafted pocket-sprung mattresses, serving both residential and luxury hospitality customers. Direct overlap with DUXIANA's premium bed and Hospitality Collection business.
• King Living: Australian premium furniture and sleep brand with proprietary steel-spring technology and direct retail showrooms. Comparable on premium furniture-meets-sleep positioning, retail-led distribution, and proprietary component-based design.
• Cassina: Italian luxury furniture maker (Haworth-owned) collaborating with iconic designers, overlapping with DUXIANA's Bruno Mathsson collaboration heritage and Jetson/Spider/Alicia furniture positioning in premium design-conscious interiors.
• Savoir Beds: London-based luxury handmade bed maker supplying premium hotels (including The Savoy) and affluent residential customers. Comparable to DUXIANA on craftsmanship-led premium positioning and B2B hospitality channel.
• Ekornes (Stressless): Norwegian premium furniture maker best known for Stressless recliners, also offering premium sleep products. Comparable Scandinavian design heritage and overlap with DUXIANA's Jetson/Spider easy chair range.
• Hypnos: Royal Warrant-holding British bed manufacturer focused on luxury hotels and sustainable premium sleep products. Highly comparable to DUXIANA on hospitality B2B, sustainability narrative, and premium innerspring construction.
• Hästens: Swedish heritage luxury bed maker founded 1852, also based in Sweden with handcrafted innerspring beds at comparable premium price points. The closest direct competitor to DUXIANA in category, geography, and positioning.

Emerging players

• Bolia: Scandinavian design-led furniture and home accessories brand with showroom-based retail across Europe. Partial overlap with DUXIANA on Scandinavian design language, premium positioning, and lifestyle category expansion (Fine Collection, d.ls lighting).

Broad incumbents

• Tempur Sealy International: Largest global mattress manufacturer (Tempur-Pedic, Sealy, Stearns & Foster) with broad distribution across premium and mainstream tiers. Indirect competitor in the luxury tier but vastly larger scale and channel breadth.
• Magniflex: Italian mattress manufacturer with global distribution across premium and mid-tier sleep products. Overlaps with DUXIANA in the premium European mattress category but operates at broader scale and price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/duxbedsuk
• Facebookfacebook.com/UKDuxiana
• LinkedInlinkedin.com/company/duxiana
• Instagraminstagram.com/duxiana_official
• Pinterestpinterest.com/duxiana_official

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUXIANA