Decon-X
Decon-X designs and sells Norwegian-engineered automated H2O2 dry-mist disinfection robots (DX1, DX2, DX3) on a subscription basis to hospitals, veterinary clinics, and food-production facilities across Europe.
- Company typePrivate
- Founded2009
- HeadquartersLysaker, Norway
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Decon-X does
Decon-X International AS is a Norwegian private company founded in 2009 by Bjørn Platou after he survived a hospital-acquired infection, and is headquartered in Lysaker, Norway. The company designs and sells automated disinfection robots that distribute a dry hydrogen peroxide (H2O2) mist to decontaminate enclosed rooms, with the DX1 mobile robot for rooms of 15-200 m³, the upcoming DX2 next-generation unit, and the DX3 fixed-mounted stainless-steel system for food-production facilities handling 15-500 m³ per module. The technology is certified to the EN17272 European standard for automated airborne disinfection and has been independently tested by NTNU, Hygiene Nord, and Nofima, with peer-reviewed evidence of 5-log Listeria monocytogenes reduction and overall Log 4-6 pathogen elimination.
Decon-X monetizes primarily through the Decon-X Prevent subscription, a full-service bundle that includes the robot, disinfectant fluid, service, training, and access to a web-based customer portal for digital documentation, with no upfront capital required from customers. Pricing is structured as monthly subscriptions (NOK 5,000-8,000/month for the Safe Clinic veterinary package; NOK 7,195/month for DX1 up to 20 disinfections) and unit-priced disinfection (150-300 NOK per cycle, ~EUR 15), supplemented by short-term outbreak rental (from NOK 4,989), consumables, and Safe Clinic certification marketing packages. The go-to-market combines direct enterprise sales with a network of exclusive channel partners in Denmark, Sweden, Germany, Spain, and the UK.
The company serves three primary verticals: hospitals, nursing homes and municipal healthcare facilities (infection prevention, HAIs, MRSA/VRE/norovirus outbreaks); veterinary clinics (with a Safe Clinic certification program now used across multiple AniCura and Evidensia branches); and food-production operators (bakery, meat, and packaged food) requiring Listeria, Salmonella, and mold control. Decon-X is founder-led, appears bootstrapped with no disclosed external funding or institutional investors, and reports 350+ customer facilities and 10,000+ rooms disinfected annually across its north European footprint, with Tronrud Engineering serving as the Norwegian manufacturing partner.
Decon-X firmographics
Firmographics- Name
- Decon-X
- Legal name
- Decon-X International AS
- Website
- https://deconx.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Decon-X designs and sells Norwegian-engineered automated H2O2 dry-mist disinfection robots (DX1, DX2, DX3) on a subscription basis to hospitals, veterinary clinics, and food-production facilities across Europe.
- Ownership category
- akta.pro rank
Decon-X industry classification
Industry- Product category
- Automated Disinfection Equipment
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Remediation Services (562910)
- SIC
- Sanitary Services (4950), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots) (HLAHANAD)
Keywords
Where Decon-X is headquartered
LocationHeadquarters
- HQ city
- Lysaker
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Decon-X business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- DX1 Prevent Subscription: Full-service subscription model including robot, disinfectant fluid, service, support, and training. No upfront investment required. Fixed monthly fee based on disinfection frequency and room size.
- Safe Clinic Certification Package: Subscription for veterinary clinics including robot, disinfection fluid, service & support, and Safe Clinic marketing package. Provides competitive differentiation through certification.
- Short-term Rental: Short-term loan of disinfection robot for outbreak situations. Includes robot delivery, training, and disinfection fluid. Prices from kr 4,989 plus shipping.
- DX3 Fixed System: Fixed installation disinfection systems for food production facilities. Includes installation, training, and ongoing support. Customized pricing based on facility size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | From 15 EUR/disinfection (based on 60 disinfections/month subscription) |
| Subscription | Monthly | Safe Clinic package: 5,000-8,000 NOK/month |
| Unit Pricing | Monthly | Per disinfection: 150-300 NOK |
| Subscription | Monthly | DX1 subscription: 7,195 NOK/month (up to 20 disinfections) |
| Usage-based | Pay-as-you-go | Short-term rental: from 4,989 NOK + shipping |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Decon-X product offering
Product offeringCore offering
Decon-X manufactures and supplies Norwegian-engineered automated disinfection robots that use dry hydrogen peroxide (H2O2) mist to eliminate 99.9999% of bacteria, viruses, fungi, and spores in healthcare, veterinary, and food production environments. Its core offering is the DX1 mobile robot and DX3 fixed-mounted system, delivered primarily through the Decon-X Prevent subscription that bundles hardware, disinfectant fluid, service, training, and a digital customer portal with no upfront capital outlay.
Product overview
Decon-X offers a portfolio of Norwegian-engineered automated disinfection solutions consisting of three core product lines: the DX1 mobile disinfection robot for healthcare and veterinary facilities (rooms up to 200 m³), the DX2 next-generation robot (upcoming release), and the DX3 fixed-mounted system for food production environments (15-500 m³ per module). The company provides these through a Decon-X Prevent subscription model that bundles hardware, consumables, and support, alongside supplementary services including Safe Clinic certification for veterinary clinics, short-term robot rentals for outbreak response, and an emergency outbreak priority list. A customer portal enables real-time monitoring and digital documentation. Products use dry hydrogen peroxide mist technology certified to EN17272 European standard, achieving Log 4-6 microbe reduction.
Differentiator
Problem solved
Functional benefit
Brands
- Safe Clinic: A certification program for veterinary clinics that verifies automated disinfection practices and provides competitive advantage through marketing materials, certificates, and brochures.
Products and services
- DX1 Mobile Disinfection Robot Norwegian-engineered mobile robot that uses dry hydrogen peroxide (H2O2) mist to eliminate 99.9999% of bacteria, viruses, fungi, and spores. Certified to EN17272, suitable for rooms up to 200 m³, with disinfection times from 90 minutes and built-in sensors that document each cycle electronically. Used by hospitals, nursing homes, and veterinary clinics.
- DX2 Next-Generation Disinfection Robot Next-generation mobile disinfection robot, positioned as the successor to the DX1. Currently in development with early access registration open; full product availability is not confirmed in the source material.
- DX3 Fixed-Mounted Disinfection System Fixed-mounted automated disinfection system for food production facilities. Uses dry H2O2 mist to eliminate 99.999% of Listeria, Salmonella, and food-related mold, certified effective against biofilm. Room capacity 15-500 m³ per module, IP66 rated, stainless steel construction.
- Decon-X Prevent Subscription Full-service subscription program that bundles the DX1 robot, H2O2 disinfectant fluid, maintenance, support, and training into a fixed monthly fee with no upfront investment. Pricing varies by disinfection frequency and room size.
- Safe Clinic Certification Program Certification program for veterinary clinics that validates adoption of automated disinfection using Decon-X robots. Includes a certificate, brochure materials, digital marketing assets, and the Safe Clinic badge to support clinic promotion.
- Short-Term Robot Rental (Korttidslån) Emergency short-term rental of disinfection robots during infection outbreaks. Includes robot delivery (within 24 hours), training, disinfection fluid, and full documentation for infection-control reporting. Prices start at NOK 4,989 plus shipping.
- Emergency Outbreak List (Akuttliste) Priority service for healthcare institutions providing guaranteed access to emergency disinfection robots during outbreaks. Limited to 30 participants, with priority dispatch and a free outbreak kit.
- Decon-X Consumables (Disinfectant Fluid, Tape, Accessories) Consumable supplies sold via the Decon-X store, including 5L disinfectant solution (5% hydrogen peroxide, approved by Statens Legemiddelverk), barrier tape, ventilation tape, protective covers, gas masks with filters, sensor covers, and ATP hygiene meters.
Quantifiable outcome
- 99.9999% reduction of microorganisms (Log 6)
- +5 more outcomes
Companies that use Decon-X
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Decon-X technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Decon-X partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Norway Health TechcoreNorway Health Tech is a Norwegian health tech industry association. Decon-X is listed as a member, showcasing Norwegian innovation in healthcare technology and connecting with the health tech ecosystem.
- Innovation NorwaycoreInnovation Norway is a Norwegian government enterprise that promotes Norwegian industry and commerce internationally. Decon-X is showcased as an example of Norwegian innovation in disinfection technology.
- NofimacoreNofima is Norway's leading research institute for food, fishery and aquaculture. They have conducted peer-reviewed research (Møretrø et al., 2019) documenting the effectiveness of Decon-X's H2O2 mist technology against Listeria monocytogenes, achieving >5 log reduction in food production environments.
- Tronrud EngineeringcoreTronrud Engineering is a Norwegian engineering company that manufactures Decon-X disinfection robots. They are listed as a key partner for industrial production of the Decon-X products.
- NorTrialsminorNorTrials is part of the Research Council of Norway and supports clinical trials and innovation in medical equipment. Decon-X is documenting the effectiveness of their disinfection robot in a NorTrials research project.
- Climates (Denmark)coreClimates is the exclusive distributor for Decon-X products in Denmark. Located at Scandinavian Trade Building, Gydevang 39, 3450 Lillerød, Denmark. Contact: [email protected], +45 32 12 20 30.
- Medu Sverige AB (Sweden)coreMedu Sverige AB is the exclusive distributor for Decon-X products in Sweden. Located at Dragrännan 7, 746 50 BÅLSTA, Sverige. Contact: [email protected], +46 08 31 00 46.
- H2O2 Aplicaciones Sanitarias S.L. (Spain)coreH2O2 Aplicaciones Sanitarias S.L. is the distributor for Decon-X products in Spain. Located at Miramadrid 12, 28250 Torrelodones, Madrid, Spain. Contact: [email protected], +34 606 011 509.
- TDCLAB Dr. Siebertz GmbH (Germany)coreTDCLAB Dr. Siebertz GmbH is the distributor for Decon-X products in Germany. Located at Bahnhofstr. 106 b, D-61130 Nidderau, Germany. Contact: [email protected], +49 61 87 4189-100. Website: decon-x-deutschland.de.
- Kenneth Garner (UK)coreKenneth Garner is the distributor for Decon-X products in the United Kingdom. Based in Keele, England. Contact: [email protected], +44 7442 809213.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Decon-X competitors and assessment
Company assessmentBroad incumbents
- Ecolab: Ecolab is a global incumbent in water, hygiene, and infection prevention that acquired Bioquell to expand its healthcare disinfection portfolio. It competes with Decon-X across hospital cleaning chemistry, sanitation services, and now automated H2O2 disinfection.
- Steris Corporation: Steris is a large incumbent in sterilization and infection prevention, offering capital equipment, consumables, and services across healthcare, pharmaceutical, and industrial markets. Its V-Pro and other low-temperature sterilization systems overlap with Decon-X's infection prevention positioning at a much broader scale.
- Advanced Sterilization Products (ASP, Johnson & Johnson MedTech): ASP, part of J&J MedTech, is a leading sterilization and disinfection company serving hospitals with low-temperature sterilization systems and high-level disinfection products. It is a broad incumbent that competes for hospital infection-prevention budgets alongside Decon-X.
Emerging players
- PDI Healthcare: PDI Healthcare manufactures infection prevention products including Sani-Cloth disinfecting wipes used widely in U.S. and European hospitals. It is an adjacent competitor targeting overlapping hospital infection-prevention budgets, though focused on consumables rather than automated robots.
- GAMA Healthcare: GAMA Healthcare is a UK-based infection prevention company best known for Clinell Universal wipes and surface disinfection products used in healthcare settings. It is an emerging player with overlapping healthcare infection-control customers but a different (consumable-led) approach than Decon-X's robot-led model.
Direct peers
- TOMI Environmental Solutions: TOMI Environmental Solutions offers SteraMist, an ionized hydrogen peroxide (iHP) disinfection technology for healthcare, food safety, and life sciences. Like Decon-X, it leverages H2O2 chemistry for automated room disinfection and serves similar customer verticals with comparable EPA/FDA positioning.
- Tru-D SmartUVC: Tru-D SmartUVC is a UV-C disinfection robot vendor serving U.S. hospitals with sensor-based automated room decontamination. It is a direct competitor in the autonomous mobile disinfection category with similar value proposition around documentation and consistency.
- Bioquell: Bioquell (now owned by Ecolab) is a direct peer using hydrogen peroxide vapor bio-decontamination systems for healthcare, pharmaceutical, and life science environments. It is the most direct technology competitor to Decon-X's H2O2 dry mist approach, with a longer history in the European market.
- Xenex Disinfection Services: Xenex builds LightStrike UV-C disinfection robots for hospitals and healthcare facilities — the closest direct peer in the mobile autonomous disinfection robot category. It competes head-to-head with Decon-X's DX1 in hospital procurement decisions.
- UVD Robots (Blue Ocean Robotics): UVD Robots, a subsidiary of Blue Ocean Robotics, sells autonomous UV-C disinfection robots globally, including a strong European footprint. It competes directly with Decon-X's DX1/DX2 product line in hospital and healthcare settings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Decon-X social profiles
Digital presenceDecon-X compliance and trust
Trust signalCompliance5 records
Decon-X financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decon-X leadership team
Management profileNumber of profiles
Profiles9 records
Decon-X funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decon-X M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decon-X
What does Decon-X do?
Decon-X manufactures and supplies Norwegian-engineered automated disinfection robots that use dry hydrogen peroxide (H2O2) mist to eliminate 99.9999% of bacteria, viruses, fungi, and spores in healthcare, veterinary, and food production environments. Its core offering is the DX1 mobile robot and DX3 fixed-mounted system, delivered primarily through the Decon-X Prevent subscription that bundles hardware, disinfectant fluid, service, training, and a digital customer portal with no upfront capital outlay.
Is Decon-X a public or private company?
Decon-X is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decon-X founded?
Decon-X was founded in 2009.
Where is Decon-X based?
Decon-X is headquartered in Lysaker, Norway, in the Europe region.
How does Decon-X make money?
Four revenue lines are on record. DX1 Prevent Subscription is the primary driver. The others are safe Clinic Certification Package, short-term Rental and DX3 Fixed System.
Who are Decon-X's main competitors?
Broad incumbents on record are Ecolab, Steris Corporation and Advanced Sterilization Products (ASP, Johnson & Johnson MedTech). Emerging players are PDI Healthcare and GAMA Healthcare. Direct peers are TOMI Environmental Solutions, Tru-D SmartUVC, Bioquell, Xenex Disinfection Services and UVD Robots (Blue Ocean Robotics).
Does Decon-X have an API?
No public API is recorded for Decon-X.
What industry is Decon-X in?
Decon-X's product category is Automated Disinfection Equipment. Its primary akta.pro industry code is HLAHANAD, Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots). Its NAICS code is 3256 and its SIC code is 4950.