What Tru-D does

Tru-D SmartUVC, LLC, founded in 2007 and headquartered in Memphis, Tennessee, is a U.S. medical-device company that designs and manufactures portable UVC disinfection robots used to inactivate pathogens on hard, nonporous surfaces in healthcare environments. Its proprietary Sensor360 technology uses a sensor array to measure reflected UVC energy from walls, doors, and ceilings, then automatically calculates and delivers the precise germicidal dose required to disinfect a room from a single placement position. The product portfolio centers on the legacy Tru-D Classic (2007) and the next-generation Tru-D iQ System launched in 2024, which comprises the iQ Tower (large spaces), iQ Scout (small spaces such as bathrooms), and iQ Controller (mobile command center). Safety features include PIR motion sensors (MotionSense) and DoorSense UVC detection, while cycle analytics and device health monitoring flow into the SmartHUB web platform.

The company generates revenue through a mix of one-time hardware sales, recurring Tru-D Care service agreements, and subscription programs. Tru-D Care provides 24/7 technician access, loaner devices, portal access, and annual preventive maintenance with calibration. Disinfection360 is a monthly subscription bundling labor (expert operators) and devices for facilities that want a turnkey program, and a Fleet Subscription offers usage-based monthly access to the latest robots. Acquisition options include direct purchase, leasing, rental, rental-to-equity bridge programs, and trade-ins. Tru-D distributes via direct enterprise field sales supported by contracts with the major U.S. healthcare GPOs (Premier, HealthTrust, Vizient) and the GSA Schedule.

Tru-D has operated as a wholly-owned subsidiary of PDI (Professional Disposables International) since 2019, enabling a layered chemical-plus-UVC infection-prevention offering through PDI's distribution. The customer base is concentrated in U.S. hospitals and healthcare systems for terminal room disinfection, ORs, ICUs, and isolation rooms, with adjacent adoption in veterinary and hospitality verticals. The company has thousands of devices in operation across hundreds of facilities, is supported by 20+ independent third-party efficacy studies, and employs 51-100 people. Its offering competes against other no-touch disinfection technologies, with differentiation centered on Sensor360's reflected-dose methodology, the SmartHUB data platform, and broad GPO procurement access.

Name

Tru-D

Legal name

Tru-D SmartUVC, LLC

Website

https://tru-d.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Tru-D SmartUVC is a Memphis-based medical-device company that designs portable UVC disinfection robots using patented Sensor360 reflected-dose technology, serving U.S. hospitals, healthcare systems, and adjacent verticals for terminal room disinfection and infection prevention.

Ownership category

akta.pro rank

Product category

Healthcare UV Disinfection Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots) (HLAHANAD)

akta.pro secondary industries

Infectious Disease/Pathogen Decontamination (HSAEAHAF), Healthcare & Assistive Robotics (HDAAAIAC)

Keywords

• UVC disinfection devices
• Healthcare infection prevention
• Automated room disinfection
• UV germicidal equipment
• Environmental hygiene systems

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. UVC Disinfection Device Sales: Sale of Tru-D SmartUVC disinfection devices including Classic, iQ Tower, and iQ Scout models. Devices are sold directly to healthcare facilities and other organizations through enterprise sales motion and GPO contracts.
2. Tru-D Care Agreements: Service and support agreements providing 24/7 technician access, device portal/smarthub access, loaner device pool, and extended maintenance coverage. Includes annual preventive maintenance visits with calibration.
3. Disinfection360 Program: Monthly subscription program providing both labor (expert technicians who operate the devices) and Tru-D device(s) for facilities wanting an all-inclusive solution.
4. Fleet Subscription: Usage-based model allowing organizations to pay a monthly rate for access to the latest Tru-D robots with all necessary support and maintenance included.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Tru-D SmartUVC manufactures automated ultraviolet-C disinfection robots and related hardware used by healthcare and other facilities for whole-room germicidal decontamination. Its flagship products are the Tru-D Classic and the Tru-D iQ System family (iQ Tower, iQ Scout, and iQ Controller), complemented by service agreements (Tru-D Care, Tru-D Disinfection360) and the SmartHUB fleet management platform. The technology is sold, rented, and leased to hospitals, surgery centers, veterinary clinics, hospitality operators, and government agencies.

Product overview

Tru-D SmartUVC is a UVC disinfection technology company offering a portfolio of products led by the Tru-D Classic (first generation, launched 2007) and the Tru-D iQ System (next generation platform). The iQ System consists of three integrated components: iQ Tower (the most powerful device for larger spaces), iQ Scout (compact device for small spaces), and iQ Controller (mobile command center that connects all devices to SmartHUB). All products utilize proprietary Sensor360 technology to measure reflected UVC energy and calculate the precise dose needed for thorough room disinfection from a single placement. The company also offers service programs including Tru-D Care agreements, Disinfection360 (full-service subscription), and Fleet Subscription options.

Differentiator

Problem solved

Functional benefit

Products and services

• Tru-D Classic An automated UVC disinfection robot that uses Sensor360 technology to measure reflected UVC output and deliver a calculated germicidal dose to an entire room from a single placement, used for terminal disinfection of patient rooms, operating rooms, and other enclosed spaces in hospitals and other facilities.
• Tru-D iQ System The next-generation Tru-D UVC disinfection platform that integrates the iQ Tower, iQ Scout, and iQ Controller into a single connected system, designed for automated whole-room disinfection in healthcare and other facilities.
• Tru-D iQ Tower The primary UVC disinfection unit within the Tru-D iQ System, delivering automated germicidal UVC dose to rooms from a single placement.
• Tru-D iQ Scout An accessory device within the Tru-D iQ System that supports the disinfection workflow alongside the iQ Tower and iQ Controller.
• Tru-D iQ Controller The control component of the Tru-D iQ System that operates and manages iQ disinfection cycles, integrating with features such as MotionSense and DoorSense.
• Tru-D Care Service and commercial program from Tru-D offering subscription, rental, rental-to-equity bridge, and trade-in options for UVC disinfection equipment, supporting customers that prefer recurring or non-capital purchase models.
• Tru-D Disinfection360 A managed UVC disinfection service through which Tru-D provides outsourced disinfection operations to healthcare facilities as an alternative to customer-operated equipment programs.
• Tru-D SmartHUB A cloud-based management and analytics platform for Tru-D UVC disinfection fleets, enabling cycle tracking, device status visibility, and operational reporting for Tru-D customers.

Quantifiable outcome

• C. difficile reduction: 2.8-4.6 log10 (iQ Tower); 4.1-4.6 log10 (Scout); 2.4-4 log10 (Classic)
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PDI (Professional Disinfectants Inc.)coreOthers · 1 January 2019Tru-D SmartUVC has been part of the PDI family since 2019. PDI is a leading provider of infection prevention products and solutions. The acquisition enhanced Tru-D's ability to provide a layered approach to disinfection combining PDI's chemical disinfectants with Tru-D's UVC technology.
• Premier Inc.coreChannel Partner/ Reseller/ DistributorGPO partnership enabling Premier member healthcare facilities to purchase Tru-D products through contracted pricing. Contract #PP-FA-902.
• HealthTrustcoreChannel Partner/ Reseller/ DistributorGPO partnership enabling HealthTrust member facilities to purchase Tru-D products. Contract #HPG-6629.
• VizientcoreChannel Partner/ Reseller/ DistributorGPO partnership enabling Vizient member healthcare facilities to purchase Tru-D products. Contract #CE3051.
• PhilipscoreTechnology or IntegrationTru-D devices utilize Philips low-pressure, mercury vapor bulbs for efficient UVC energy delivery. Philips is the bulb manufacturer for Tru-D's UVC disinfection devices.
• GSA (General Services Administration)minorChannel Partner/ Reseller/ DistributorTru-D products available on GSA Schedule #GS-07F-031CA for U.S. government facilities and eligible organizations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xenex Disinfection Services: Xenex manufactures LightStrike, a pulsed xenon UV disinfection robot used in hospitals for terminal room disinfection. It is the most direct UVC/pulsed-light competitor to Tru-D, serving the same healthcare-facility buyers with a similar no-touch disinfection value proposition.
• UVD Robots: UVD Robots (a Blue Ocean Robotics company) sells autonomous UV-C disinfection robots to hospitals and is one of the most globally scaled UVC robot peers. It competes with Tru-D on hospital room disinfection and has a broader international footprint.
• Surfacide: Surfacide manufactures Helios, a multi-emitter UV-C disinfection system used in healthcare facilities. It competes with Tru-D on no-touch terminal room disinfection, typically using a multi-position approach rather than Tru-D's single-placement model.
• American Ultraviolet: American Ultraviolet manufactures UVC germicidal fixtures and mobile disinfection units used in healthcare, laboratory, and commercial settings. It is a long-established UVC equipment peer that overlaps with Tru-D in healthcare surface disinfection.

Broad incumbents

• Clorox Healthcare (CloroxPro): Clorox Healthcare offers a broad infection-prevention portfolio including chemical disinfectants and the Optimum-UV Enlight UV device. It is a broad incumbent that competes with Tru-D in healthcare disinfection, particularly in accounts that prefer bundled chemical-plus-UV programs.
• Halma plc: Halma is a diversified group whose portfolio includes UV-based water and surface disinfection businesses (e.g., companies such as Hanovia and Berson). It is a broad incumbent in UVC technology with adjacent healthcare exposure rather than a direct UVC-room-disinfection competitor.
• Getinge (Maquet/Infection Control): Getinge is a large medical-technology company with an infection-control portfolio that includes sterilization and disinfection products. It competes with Tru-D at the hospital-systems level as a broad incumbent rather than a UVC-room-disinfection specialist.

Emerging players

• Skytron: Skytron provides infection prevention and surgical equipment to hospitals, including UV disinfection offerings. It is an emerging UVC player that competes with Tru-D by bundling UVC into broader OR and infection-prevention capital sales.
• Steriliz (RD UVC): Steriliz markets RD UVC, a fixed-emplacement UV disinfection system for healthcare facilities. It is an emerging UVC player that overlaps with Tru-D in hospital terminal room disinfection but uses a different deployment model.

Others

• PDI (Professional Disposables International): PDI is Tru-D's parent company and a major provider of chemical disinfectants, wipes, and infection-prevention products to healthcare. It is a corporate parent and channel partner rather than a direct product competitor, with overlap in adjacent chemical-disinfection categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TRUDSmartUVC
• Facebookfacebook.com/trudsmartuvc
• LinkedInlinkedin.com/company/tru-d-smartuvc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tru-D