danville gardens
Danville Gardens is a privately held seasonal retail garden center in Danville, IL, operating 2.5 acres of on-site greenhouses and 2 acres of outdoor growing area to grow and acclimate plants for home gardeners across central Illinois. It sells plants, garden supplies, gift cards, and pre-ordered seasonal produce roughly April–June and September–October.
- Company typePrivate
- Founded-
- HeadquartersDanville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What danville gardens does
Danville Gardens is a privately held, single-location retail garden center headquartered at 1307 Cleary Avenue in Danville, Illinois. The business operates seasonally, opening roughly April 15 through June for the spring planting cycle and again in September and October for fall gardening, effectively a six-month retail window each year. The company's distinguishing feature is on-site plant production: it cultivates a portion of its inventory across 2.5 acres of greenhouses and 2 acres of outdoor growing area, enabling plants to be grown and acclimated to central Illinois (USDA Zone 6a) conditions rather than purely resold after long-distance shipping. A secondary site at 3585 N. Vermilion St. ("Danville Gardens North") supports scheduled pickup of Michigan blueberry and peach pre-orders.
The product portfolio centers on live plants — annuals, perennials, grasses, shrubs, tropicals, ferns, succulents, and hydrangeas — supplemented by garden supplies (Proven Winners time-release and water-soluble fertilizer, mulch in three colors available for pickup or delivery up to 7 yards, and Deer Scram organic deer deterrent), seasonal produce pre-orders, gift cards, and winter porch pot kits. The company has no e-commerce capability and discloses no pricing online; transactions are completed in-store or by phone. Distribution is exclusively walk-in retail at the Danville storefront plus the scheduled pre-order pickup at the North location, with mulch delivery as the only true last-mile offering.
Revenue mechanics are entirely retail: point-of-sale plant and supply sales during the seasonal windows, prepaid fruit pre-orders, gift card purchases redeemable across seasons, and event/workshop attendance. The primary customer segment is individual home gardeners in Danville and the surrounding central Illinois region, with a stated emphasis on expert staff assistance for plant selection and Zone 6a-appropriate care. There is no disclosed management team, no outside funding, no parent company, no intellectual property, and no certifications or compliance regimes documented in the input data.
danville gardens firmographics
Firmographics- Name
- danville gardens
- Legal name
- Danville Gardens
- Website
- https://danvillegardens.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Danville Gardens is a privately held seasonal retail garden center in Danville, IL, operating 2.5 acres of on-site greenhouses and 2 acres of outdoor growing area to grow and acclimate plants for home gardeners across central Illinois. It sells plants, garden supplies, gift cards, and pre-ordered seasonal produce roughly April–June and September–October.
- Ownership category
- akta.pro rank
danville gardens industry classification
Industry- Product category
- Retail Garden Center / Nursery
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where danville gardens is headquartered
LocationHeadquarters
- HQ city
- Danville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
danville gardens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Plant Sales: Direct retail sales of annuals, perennials, grasses, shrubs, tropicals, ferns, succulents, and other plants to home gardeners visiting the garden center.
- Garden Supplies: Sales of Proven Winners fertilizer (time release and water soluble), mulch products (light brown, dark brown, black) available for pickup or delivery.
- Fruit Pre-orders: Pre-sale of Michigan blueberries and peaches with scheduled pickup dates, requiring payment at time of ordering.
- Gift Cards: Sale of gift cards that can be ordered online or by phone and mailed to recipients.
- Seasonal Products: Seasonal offerings including winter porch pot kits and fall gardening products.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
danville gardens product offering
Product offeringCore offering
Danville Gardens operates a seasonal retail garden center in Danville, IL that grows and sells live plants (annuals, perennials, grasses, shrubs, tropicals, ferns, hydrangeas, succulents) and garden supplies (Proven Winners fertilizer, mulch, Deer Scram deer deterrent). The business cultivates plants on-site across 2.5 acres of greenhouses and 2 acres of outdoor growing area, and supplements its offering with seasonal pre-orders (Michigan blueberries, peaches, winter porch pot kits) and gift cards.
Product overview
Danville Gardens is a retail garden center that operates seasonally (April 15-June and September-October) from a single location in Danville, IL. The company grows many of its own plants across 2.5 acres of on-site greenhouses and 2 acres of outdoor growing area. The product portfolio centers on live plants (annuals, perennials, grasses, shrubs, tropicals, ferns, hydrangeas, succulents), garden supplies (Proven Winners fertilizer, mulch, Deer Scram deer deterrent), seasonal produce (pre-ordered Michigan blueberries and peaches), and gift products (gift cards, porch kit seasonal kits). The business also offers gardening information resources covering plant hardiness zones, mulching, sun/shade requirements, deer-resistant plants, pruning, and hydrangea care.
Differentiator
Problem solved
Functional benefit
Companies that use danville gardens
Customer profileSegments1 record
Ideal customer profiles1 record
danville gardens technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
danville gardens partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Proven WinnerscoreDanville Gardens is an authorized retailer of Proven Winners fertilizer products, selling both time-release and water-soluble formulas. Proven Winners is a leading brand in the horticulture industry known for premium garden plants and associated products.
- USDA (Plant Hardiness Zone Maps)minorDanville Gardens references USDA Plant Hardiness Zone maps on their gardening information page to help customers understand which plants will survive as perennials in their area (Zone 6a). Links to official USDA zone mapping resources.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
danville gardens competitors and assessment
Company assessmentDirect peers
- Chalet Nursery & Garden Shop: Long-established independent garden center in Wilmette, IL offering a wide selection of plants, garden supplies, and landscape services — directly comparable as an Illinois-based, grow-and-sell seasonal retail garden center.
- Platt Hill Nursery: Independent garden center with locations in the Chicago suburbs offering plants, landscape design, and gardening events — closely comparable in product mix, customer base, and Midwestern seasonal operating model.
- Lurvey Garden Center: Independent garden center in Des Plaines, IL selling annuals, perennials, shrubs, and garden supplies with seasonal operations — directly comparable independent Midwestern retail garden center with on-site growing.
- The Growing Place: Family-owned garden center in Aurora and Naperville, IL specializing in locally grown annuals, perennials, and herbs — directly comparable as an Illinois-based independent grower-retailer with a strong event and educational programming.
- Hoerr Nursery: Independent garden center in Peoria, IL with on-site growing and a broad plant and supply offering — directly comparable central-Illinois independent garden center serving a similar Zone 5/6 climate customer base.
- Sid's Greenhouse & Garden Center: Independent greenhouse and garden center in the Chicago suburbs offering seasonal plants, shrubs, and garden supplies — comparable independent seasonal grower-retailer in the broader Illinois market.
- Meinke's Garden Center: Long-standing independent garden center in Niles, IL selling annuals, perennials, nursery stock, and seasonal décor — comparable Midwestern independent garden center with similar product breadth.
Broad incumbents
- Pike Nurseries: Multi-location independent garden center chain in the Atlanta metro offering plants, landscape services, and seasonal products — comparable retail garden center concept at greater geographic scale.
- Home Depot Garden Center: National big-box home improvement retailer with seasonal garden centers selling plants, mulch, and fertilizer — competes directly with Danville Gardens for the same home-gardener plant and supply spend.
- Lowe's Garden Center: National big-box home improvement retailer with seasonal garden centers selling plants, mulch, and gardening supplies — direct competitor in plant and garden supply categories with substantially greater pricing and assortment scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
danville gardens social profiles
Digital presencedanville gardens financial estimates
Financial estimateRevenue estimate
Valuation estimate
danville gardens leadership team
Management profileNumber of profiles
danville gardens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
danville gardens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about danville gardens
What does danville gardens do?
Danville Gardens operates a seasonal retail garden center in Danville, IL that grows and sells live plants (annuals, perennials, grasses, shrubs, tropicals, ferns, hydrangeas, succulents) and garden supplies (Proven Winners fertilizer, mulch, Deer Scram deer deterrent). The business cultivates plants on-site across 2.5 acres of greenhouses and 2 acres of outdoor growing area, and supplements its offering with seasonal pre-orders (Michigan blueberries, peaches, winter porch pot kits) and gift cards.
Is danville gardens a public or private company?
danville gardens is a private company. It is classified as unknown and is currently operating.
When was danville gardens founded?
danville gardens was founded in -1.
Where is danville gardens based?
danville gardens is headquartered in Danville, United States, in the North America region.
How does danville gardens make money?
Five revenue lines are on record. Retail Plant Sales are the primary driver. The others are garden Supplies, fruit Pre-orders, gift Cards and seasonal Products.
Who are danville gardens's main competitors?
Direct peers on record are Chalet Nursery & Garden Shop, Platt Hill Nursery, Lurvey Garden Center, The Growing Place, Hoerr Nursery, Sid's Greenhouse & Garden Center and Meinke's Garden Center. Broad incumbents are Pike Nurseries, Home Depot Garden Center and Lowe's Garden Center.
Does danville gardens have an API?
No public API is recorded for danville gardens.
What industry is danville gardens in?
danville gardens's product category is Retail Garden Center / Nursery. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 444240 and its SIC code is 5200.