Platt Hill Nursery Inc
- Company typePrivate
- Founded1980
- HeadquartersBloomingdale, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Platt Hill Nursery Inc firmographics
Firmographics- Name
- Platt Hill Nursery Inc
- Legal name
- Platt Hill Nursery Inc
- Website
- https://platthillnursery.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Ownership category
- akta.pro rank
Platt Hill Nursery Inc industry classification
Industry- Product category
- Retail Garden Center and Plant Nursery
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142), Nursery and Tree Production (111421), Floriculture Production (111422)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG), Raised Garden Beds & Planter Box Installation (HSAIAFAK)
Keywords
Where Platt Hill Nursery Inc is headquartered
LocationHeadquarters
- HQ city
- Bloomingdale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Platt Hill Nursery Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Plant Sales: Direct sales of plants, trees, shrubs, flowers, and gardening supplies at physical retail locations. Includes seasonal items like Christmas trees, holiday décor, and planters.
- Landscape Design & Installation Services: Full-service landscape design, installation, hardscape, and planting services for residential properties. Includes custom fire pits, outdoor kitchens, stone patios, and pergola installation.
- Bulk Materials Sales: Sale of bulk mulch and other landscape materials with delivery options.
- Rewards Club Points Program: Customers earn reward points for purchases (300 points = $9.99 reward, annual maximum 3,000 points), driving repeat purchases and customer loyalty.
- Workshops & Classes: Paid educational workshops such as Spring Garden Blooming Planter workshop at $55 per registrant, plus free seminars on gardening topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Rewards Club - earn points on purchases |
| Unit Pricing | Pay-as-you-go | Spring Garden Workshop |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Platt Hill Nursery Inc product offering
Product offeringCore offering
Platt Hill Nursery is a multi-location retail garden center that sells live plants (trees, shrubs, perennials, annuals, houseplants, vegetables, herbs, evergreens, and hydrangeas) and complementary gardening/seasonal merchandise through three physical stores in the Chicago area. The company also provides landscape design and installation services, bulk mulch delivery, paid workshops, gift cards, and a customer loyalty program, with online plant discovery supported by a third-party plant finder catalog.
Product overview
Platt Hill Nursery Inc is a family-owned garden center and plant nursery operating as a multi-location retail operation with three physical stores in the Chicago area (Bloomingdale, Carpentersville, and Rockford, Illinois). The company offers a comprehensive portfolio of live plants (trees, shrubs, perennials, annuals, houseplants, vegetables, herbs, and evergreens) alongside landscape services (design, installation, and hardscape). The product portfolio centers on their core plant offerings including their specialty position as 'Chicagoland's Hydrangea Headquarters,' complemented by seasonal Christmas merchandise, bulk landscape materials (mulch), firewood, and a digital Plant Finder tool. Additional revenue streams include professional landscape design and installation services, a Rewards Club loyalty program, and gift cards. The company differentiates through direct-from-grower operations, curated plant selection for local hardiness, and experiential retail through annual events like the Spring Flower Show and Platt-A-Palooza.
Differentiator
Problem solved
Functional benefit
Products and services
- Trees and Shrubs Extensive selection of trees and shrubs offered in-store, including Japanese Maples, Shade Trees, Evergreens, Flowering Trees, Arborvitae, Boxwood, Hydrangeas, and ornamental varieties for residential landscape projects.
- Perennials Perennial plants sold at retail, including Hostas, Coral Bells, Daylilies, Coneflowers, and shade-loving varieties that return year after year in residential gardens.
- Annuals Seasonal flowering annual plants refreshed annually at retail, including Fall Planters, Summer Planters, Christmas Planters, Mums, and bedding plants for seasonal color.
- Houseplants Indoor houseplants sold at retail, including Rare & Collector Houseplants, Pet Friendly Houseplants, Winter Houseplants, Hoyas, Philodendrons, Succulents, and tropical varieties.
- Hydrangeas Specialty hydrangea offering positioned as "Chicagoland's Hydrangea Headquarters," with plants in every color, size, and bloom style including panicle, smooth, and reblooming varieties.
- Vegetables and Herbs Edible garden plants sold at retail, including vegetable starts, herbs, fruit trees, and small fruits for home vegetable and kitchen gardens.
- Evergreens Evergreen trees and shrubs sold at retail, including Spruce, Pine, Juniper, Falsecypress, and hemlock varieties for year-round residential greenery.
- Christmas Products Seasonal holiday merchandise sold at retail, including fresh-cut Christmas trees, artificial trees, wreaths, holiday decor, poinsettias, Christmas planters, and indoor/outdoor decorating supplies.
- Bulk Landscape Materials Bulk landscape materials sold with delivery options, including mulch for residential and commercial landscaping projects.
- Firewood Seasoned and kiln-dried firewood sold at retail for residential fireplaces and outdoor fire features.
- Gift Cards Gift cards available in one size fits all, allowing customers to purchase the gift of plants and garden supplies at any of the three Platt Hill Nursery locations.
- Rewards Club Loyalty Program Customer loyalty program where members earn points for purchases (every 300 points = $9.99 reward, annual cap 3,000 points; points expire after 365 days), excluding landscaping, labor, planting fees, delivery, gift cards, and contractor accounts.
- Landscape Design Services Professional landscape design service for homeowners, including custom fire pits, outdoor kitchens, stone patios, pergola installation, and container design, delivered by in-house design staff.
- Landscape Installation Services Full-service landscape installation performed by professional crews at customer properties, including planting, plant delivery, mulching, and hardscape installation.
- Paid Gardening Workshops and Classes Paid and free gardening workshops and seminars (e.g., Spring Garden Blooming Planter at $55 per registrant) plus seminars on seasonal topics such as Spring Garden Prep & Clean Up, wildlife in the backyard, native plants, and flower pressing, held at the nursery's retail locations.
Companies that use Platt Hill Nursery Inc
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Platt Hill Nursery Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Platt Hill Nursery Inc partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Midwest GroundcoversminorPartner presenting 'Native Plants for the Home Garden' seminar focusing on natural beauty and environmental benefits.
- Anderson HumaneminorPresenting seminars on wildlife topics such as 'Understanding Baby Animals in Your Backyard: The Dos and Don'ts to Help Wildlife' at the Spring Flower Show.
- Rick VuystminorAward-winning garden media broadcaster and co-host of Gardening Simplified Show presenting 'Practical Gardening Tips' seminar.
- Bloom & MakeminorPartner for workshops including 'How to Press Flowers Without Special Equipment' at the Spring Flower Show, providing craft education content to customers.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Platt Hill Nursery Inc competitors and assessment
Company assessmentEmerging players
- Bloomscape: Online-first plant retailer delivering potted houseplants directly to consumers nationwide. Comparable to Platt Hill on the residential plant buyer segment, particularly the houseplant category, but competes via digital channels rather than physical retail.
- The Sill: Direct-to-consumer online plant retailer specializing in houseplants with subscription offerings. Comparable to Platt Hill as a plant retailer targeting residential consumers, though with a pure-online, houseplant-focused model that overlaps primarily with Platt Hill's indoor plant category.
Broad incumbents
- Home Depot: National big-box home improvement retailer with extensive garden center departments selling plants, trees, and outdoor products. Comparable as the dominant broad-line competitor in residential gardening, competing on price, convenience, and assortment breadth.
- Lowe's: National big-box home improvement retailer with large garden centers offering plants, trees, landscaping supplies, and installation services. Comparable as a major broad-line competitor in the residential gardening category, competing on price, scale, and one-stop convenience.
Direct peers
- Armstrong Garden Centers: California-based chain of independently owned garden centers (acquired Pike Nurseries in 2018) offering plants, landscape services, and events. Comparable as a multi-location regional garden center operator with similar product breadth and service mix.
- Petitti Garden Centers: Family-owned chain of nine garden centers across northeast Ohio offering plants, landscape design, and installation. Comparable to Platt Hill on multi-location independent operator model, family ownership, and combined retail-and-landscape-services model.
- Chalet Nursery & Garden Shop: Long-established family-owned garden center on Chicago's north shore offering plants, landscape design, and educational programming. Highly comparable to Platt Hill on family-ownership model, Chicago-area presence, and integrated retail-plus-landscape-services offering.
- The Growing Place: Family-owned garden center with two Chicago-area locations (Naperville and Aurora) offering plants, landscaping services, and workshops. Comparable to Platt Hill on multi-location Chicago footprint, family-owned model, and integrated retail/services model.
- Calloway's Nursery: Multi-location independent garden center chain in Texas (Dallas-Fort Worth, Austin, Houston) offering plants, landscape services, and customer loyalty programs. Comparable to Platt Hill as a scaled regional garden center chain with similar product breadth and services.
- Lurvey's Garden Center: Independent garden center serving the Chicago north shore and suburbs with retail plants, landscape design, and installation services. Directly comparable to Platt Hill on geography (Chicago metro), product mix (trees, shrubs, perennials), and service offering (full landscape services).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Platt Hill Nursery Inc social profiles
Digital presencePlatt Hill Nursery Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Platt Hill Nursery Inc leadership team
Management profileNumber of profiles
Profiles3 records
Platt Hill Nursery Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Platt Hill Nursery Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Platt Hill Nursery Inc
What does Platt Hill Nursery Inc do?
Platt Hill Nursery is a multi-location retail garden center that sells live plants (trees, shrubs, perennials, annuals, houseplants, vegetables, herbs, evergreens, and hydrangeas) and complementary gardening/seasonal merchandise through three physical stores in the Chicago area. The company also provides landscape design and installation services, bulk mulch delivery, paid workshops, gift cards, and a customer loyalty program, with online plant discovery supported by a third-party plant finder catalog.
Is Platt Hill Nursery Inc a public or private company?
Platt Hill Nursery Inc is a private company. It is classified as family owned and is currently operating.
When was Platt Hill Nursery Inc founded?
Platt Hill Nursery Inc was founded in 1980.
Where is Platt Hill Nursery Inc based?
Platt Hill Nursery Inc is headquartered in Bloomingdale, United States, in the North America region.
How does Platt Hill Nursery Inc make money?
Five revenue lines are on record. Retail Plant Sales are the primary driver. The others are landscape Design & Installation Services, bulk Materials Sales, rewards Club Points Program and workshops & Classes.
Who are Platt Hill Nursery Inc's main competitors?
Emerging players on record are Bloomscape and The Sill. Broad incumbents are Home Depot and Lowe's. Direct peers are Armstrong Garden Centers, Petitti Garden Centers, Chalet Nursery & Garden Shop, The Growing Place, Calloway's Nursery and Lurvey's Garden Center.
Does Platt Hill Nursery Inc have an API?
No public API is recorded for Platt Hill Nursery Inc.
What industry is Platt Hill Nursery Inc in?
Platt Hill Nursery Inc's product category is Retail Garden Center and Plant Nursery. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of AFAGAIAO, Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts). Its NAICS code is 444240 and its SIC code is 5200.