create pt wealth
Create PT Wealth (Trainer HQ) is an Australian business coaching and education company founded in 2008 that sells self-paced online courses and 13-month personalized coaching programs to personal trainers and fitness professionals seeking to build profitable fitness businesses.
- Company typePrivate
- Founded2008
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What create pt wealth does
Create PT Wealth, operating under the brand Trainer HQ, is an Australian private business coaching and education company founded in 2008 by Brad Sheppard and Jason Urbanowicz. It serves personal trainers and fitness professionals who lack business skills despite technical fitness expertise, addressing problems including inconsistent income, weak marketing and sales systems, and difficulty scaling or transitioning online. The company offers a tiered product portfolio: the $29 Online Trainer Playbook, the $297 12-month self-paced Pathway To Profits online course, an unstated-priced 13-month personalized Business Coaching Program, and free lead-generating assets (3-Day Client Attraction Challenge, 30 for 30 Challenge, marketing templates, podcasts, books).
The platform is built on a web-based learning management system delivering video content, business templates, and resources, complemented by marketing automation and AI-assisted customer communication systems disclosed in the privacy policy. Distribution is digital-first (self-paced courses accessible globally) with an overlay of regional direct sales (1-on-1 coaching, live workshops, the annual Create PT Wealth Summit, retreats) primarily delivered in Australia. The GTM motion is hybrid: product-led for entry courses, sales-led for high-ticket coaching via discovery calls, and event-driven for community and summit conversions. The company is bootstrapped and founder-owned, headquartered in Brisbane, with a headcount of 11-50 and a cumulative customer base of 10,000+ fitness professionals since inception.
create pt wealth firmographics
Firmographics- Name
- create pt wealth
- Legal name
- Trainer HQ
- Website
- https://createptwealth.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Create PT Wealth (Trainer HQ) is an Australian business coaching and education company founded in 2008 that sells self-paced online courses and 13-month personalized coaching programs to personal trainers and fitness professionals seeking to build profitable fitness businesses.
- Ownership category
- akta.pro rank
create pt wealth industry classification
Industry- Product category
- Fitness Business Coaching & Education
- NAICS
- Professional and Management Development Training (611430)
- akta.pro primary industry
- Wellness Program Design & Accountability Coaching (HSADAGAC)
- akta.pro secondary industry
- Behavior Change & Motivational Coaching (HSADAGAF)
Keywords
Where create pt wealth is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
create pt wealth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Online Course Sales (Pathway To Profits): Self-paced online business program with 12-month access, featuring video presentations, business templates, and resources. One-time purchase model at $297.
- Online Trainer Playbook: Digital course program for online fitness business building, available for $29.
- Business Coaching Programs: 13-month personalized business coaching with dedicated coach, community access, and in-person event attendance. Higher-touch, higher-price engagement model.
- 3-Day Challenge: Free challenge with bonus access to training, templates and resources. Used as lead generation for paid programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pathway To Profits Online Course |
| One time/ perpetual license | Pay-as-you-go | Online Trainer Playbook |
| Subscription | Multi-year contract | Business Coaching Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
create pt wealth product offering
Product offeringCore offering
Create PT Wealth (doing business as Trainer HQ) provides business coaching, mentoring, and online education programs specifically designed for personal trainers and fitness professionals. The company sells self-paced online courses, personalized 13-month business coaching programs, books, and lead-magnet challenges that teach fitness professionals how to build profitable fitness businesses through mindset development, marketing systems, client conversion frameworks, and operational scaling.
Product overview
Trainer HQ operates as a comprehensive business coaching and education platform specifically designed for fitness professionals and personal trainers. The core offering consists of the Pathway To Profits Online Business Program (a 12-month self-paced course) and the Online Trainer Playbook, supplemented by one-on-one Business Coaching and free resources including the 3-Day Client Attraction Challenge, Marketing Strategy Templates, and educational books. The platform focuses on three pillars: mindset, skillset, and structure, providing tools for marketing strategy, client conversion, lead generation, and building scalable fitness businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Pathway To Profits Online Business Program A comprehensive 12-month self-paced online course teaching fitness professionals the systems and strategies for building a profitable fitness business, covering mindset, business analysis, marketing, and client conversion. Priced at $297 for one-time 12-month access to video presentations, templates, and resources.
- Online Trainer Playbook A step-by-step mini-course for fitness professionals to learn how to launch and grow a profitable online fitness business, covering identifying 'why,' mental blocks, program design, marketing, and client conversion. Priced at $29 for a one-time purchase.
- Business Coaching Program A 13-month personalized business coaching program with a dedicated individual coach, community access, and in-person event attendance. Designed to guide fitness professionals through tailored programs focused on generating profit and reducing hands-on hours.
- The High Performer's Guide A book showcasing 30 fitness business owners who applied the Trainer HQ system with outstanding results, demonstrating what's possible for those looking to improve, grow or scale their fitness business.
Quantifiable outcome
- Trainers commonly report doubling or tripling weekly revenue within months of joining programs
- +3 more outcomes
Companies that use create pt wealth
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
create pt wealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
create pt wealth partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
create pt wealth competitors and assessment
Company assessmentBroad incumbents
- Precision Nutrition: Precision Nutrition offers Level 1/2 certifications and increasingly business-focused content for coaches. A broader incumbent in fitness professional education with overlap on business curriculum and target audience.
- NASM (National Academy of Sports Medicine): NASM provides widely recognized personal training and nutrition certifications with growing business content for trainers. A broader incumbent offering professional development overlapping with Trainer HQ's curriculum themes.
- Mindbody: Mindbody is a leading business management software platform for fitness studios and personal trainers, with adjacent educational resources. Comparable as a broad incumbent addressing the fitness business operator market.
- ACE Fitness: ACE offers personal trainer certifications and continuing education, with some business and marketing content for fitness professionals—overlaps with Trainer HQ at the professional-development layer though with broader certification focus.
Emerging players
- Stronger U: Stronger U is a nutrition coaching company that also provides business systems, marketing tools, and community support for fitness professionals—an adjacent model where coaching, education, and community intersect similarly to Trainer HQ.
Direct peers
- Gym Launch: Founded by Alex Hormozi, Gym Launch provides business coaching, marketing systems, and playbooks for gym owners and personal trainers—a near-identical value proposition to Trainer HQ's Pathway To Profits methodology, though with a US-centric footprint.
- OPEX Fitness: OPEX provides business coaching, gym design, and curriculum for independent fitness studios, with a focus on personalized program design and owner education—overlapping meaningfully with Trainer HQ's coaching and methodology focus.
- Two-Brain Business: Founded by John Fairbanks, Two-Brain Business is one of the largest fitness business coaching and mentoring companies globally, offering similar mentorship, courses, and community programs to gym owners and personal trainers—directly comparable to Trainer HQ's offering.
- PT Profits: Chris Cooper's PT Profits offers business coaching and education for personal trainers, particularly in the UK and online. Closely overlaps with Trainer HQ on audience, content themes (marketing, sales, retention), and delivery model.
Others
- Active/PTA Global: Active is a broader fitness software and marketplace platform serving trainers and studios; thematically related via the fitness-business ecosystem rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
create pt wealth social profiles
Digital presencecreate pt wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
create pt wealth leadership team
Management profileNumber of profiles
Profiles2 records
create pt wealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
create pt wealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about create pt wealth
What does create pt wealth do?
Create PT Wealth (doing business as Trainer HQ) provides business coaching, mentoring, and online education programs specifically designed for personal trainers and fitness professionals. The company sells self-paced online courses, personalized 13-month business coaching programs, books, and lead-magnet challenges that teach fitness professionals how to build profitable fitness businesses through mindset development, marketing systems, client conversion frameworks, and operational scaling.
Is create pt wealth a public or private company?
create pt wealth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was create pt wealth founded?
create pt wealth was founded in 2008. It employs 11 to 50 people.
Where is create pt wealth based?
create pt wealth is headquartered in Brisbane, Australia, in the Oceania region.
How does create pt wealth make money?
Four revenue lines are on record. Online Course Sales (Pathway To Profits) is the primary driver. The others are online Trainer Playbook, business Coaching Programs and 3-Day Challenge.
Who are create pt wealth's main competitors?
Broad incumbents on record are Precision Nutrition, NASM (National Academy of Sports Medicine), Mindbody and ACE Fitness. Stronger U is listed as an emerging player. Direct peers are Gym Launch, OPEX Fitness, Two-Brain Business and PT Profits. Active/PTA Global is listed as an others.
Does create pt wealth have an API?
No public API is recorded for create pt wealth.
What industry is create pt wealth in?
create pt wealth's product category is Fitness Business Coaching & Education. Its primary akta.pro industry code is HSADAGAC, Wellness Program Design & Accountability Coaching, with a secondary code of HSADAGAF, Behavior Change & Motivational Coaching. Its NAICS code is 611430.