change the game

Professional Training and Educationchangethegame.io

Change the Game is a 501(c)(4) nonprofit training organization that delivers online courses and virtual Data Academies (bootcamps) to build a diverse pipeline of data professionals for progressive political campaigns, party organizations, and advocacy nonprofits across the United States.

Company typePrivate
Founded-
HeadquartersRichmond, United States
Headcount1–10
GTM typeB2C
OfferingServices

What change the game does

Change the Game is a 501(c)(4) nonprofit training organization founded in 2017 and headquartered in Richmond, VA. It exists to build a more diverse pipeline of data professionals for the progressive political ecosystem, explicitly recruiting from underrepresented communities and training individuals to work as data staffers, list managers, and targeting analysts for Democratic campaigns, party committees, independent expenditures, and advocacy nonprofits.

The organization delivers a two-track product portfolio. The first track is a self-paced Online Courses library accessed through an LMS (courses.changethegame.io, powered by Edly/Open edX), with modules on SQL in BigQuery, SQL in RedShift on the Civis Platform, Google Sheets, the VAN (Voter Activation Network) database, and Google Data Studio/Looker Studio. The second track is the Data Academies, bootcamp-style intensives run over Zoom at two tiers — an Entry Level Academy for learners with no prior data experience and an Intermediate Academy for practitioners with at least one cycle of experience — incorporating mentorship, small-team project work, a community speaker series, office hours, and job placement support. Training is delivered virtually, removing geographic barriers.

Revenue is a hybrid donation model. Online courses carry suggested donations of $50-$200 depending on topic ($50 for Looker Studio, $100 for SQL courses, $150 for Google Sheets, $200 for VAN), and Academies carry a $250 suggested donation per participant, with scholarships universally available. Operating sustainability is supplemented by corporate sponsorships from a small set of politically aligned vendors — NGPVAN, TargetSmart, Meso-Solutions, American Bridge, and AYO — and by tax-deductible donations routed through ActBlue. Distribution runs through community-led channels: Airtable-based email lists, organic social (Facebook, Twitter/X, LinkedIn, Instagram), partnerships with peer training organizations (New Organizing Institute, re:power/Wellstone Action), and alumni referrals. The leadership team is small (1-10 employees), led by Executive Director Andrew Greenberg, whose background spans field organizing on the Obama 2012 campaign, training with Wellstone and re:power, and progressive data work since 2015.

change the game firmographics

Firmographics

Name: change the game
Legal name: Change the Game
Website: https://changethegame.io
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Change the Game is a 501(c)(4) nonprofit training organization that delivers online courses and virtual Data Academies (bootcamps) to build a diverse pipeline of data professionals for progressive political campaigns, party organizations, and advocacy nonprofits across the United States.
Ownership category
akta.pro rank

change the game industry classification

Industry

Product category: Professional Training and Education
NAICS: Computer Training (611420), Professional and Management Development Training (611430)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)
akta.pro secondary industries: Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

Progressive data training
Online learning courses
Data bootcamp academies
Political data education
Nonprofit training programs

Where change the game is headquartered

Location

Headquarters

HQ city: Richmond
HQ country: United States
HQ region: North America

Offices1 record

Markets served

change the game business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

Academy Registration Donations: Change the Game requests $250 suggested donation per participant for each bootcamp-style academy. Scholarships are available and inability to donate does not disqualify applicants, indicating a sliding scale/scholarship model.
Online Course Donations: The organization requests donations of $50-$200 per online course depending on topic complexity. Courses on VAN cost $200, Google Sheets $150, BigQuery SQL $100, and GDS/Looker Studio $50. Scholarships are available and participants may donate other amounts.
Sponsorships: Change the Game receives sponsorship support from progressive organizations including Meso-Solutions, NGPVAN, TargetSmart, American Bridge, and AYO. Sponsorships help keep participant costs low or free.

Pricing tiers

Model	Billing	Price
Other	One-time	Online Courses - Topic-specific self-paced learning
Other	One-time	Data Academies - Bootcamp-style intensive training

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

change the game product offering

Product offering

Core offering

Change the Game provides self-paced online courses and bootcamp-style Data Academies that teach progressive political data skills — SQL in BigQuery, SQL in RedShift, Google Sheets, VAN (Voter Activation Network), and Google Data Studio/Looker Studio — to individuals aspiring to or working in progressive data roles. Programs combine live virtual instruction, mentorship, small-team project work, a community speaker series, and job placement support, with graduates prepared to enter progressive campaigns, party organizations, independent expenditures, and advocacy nonprofits as data staffers.

Product overview

Change the Game offers a dual-track training platform for progressive data professionals consisting of self-paced Online Courses and intensive Data Academies (bootcamps). Online Courses provide at-your-own-pace learning on specific tools including SQL in BigQuery, SQL in RedShift, Google Sheets, VAN, and Google Data Studio/Looker Studio. Data Academies offer bootcamp-style training at two levels: Entry Level Academy for those new to data work, and Intermediate Academy for experienced practitioners seeking to advance their skills. Both programs are delivered via their Learning Management System and Zoom, with academies including mentorship, community speaker series, office hours, and job placement support. The product portfolio enables learners to progress from introductory skills to career-ready data staffing roles in progressive organizations.

Differentiator

Problem solved

Functional benefit

Products and services

Online Courses Self-paced online courses teaching data tools and techniques for the progressive space, including SQL in BigQuery, SQL in RedShift, Google Sheets, VAN, and Google Data Studio/Looker Studio. Each course consists of pre-recorded videos, worksheets, activities, and knowledge checks, and is available to individual learners and existing progressive data practitioners on a suggested-donation basis.
Data Academies Bootcamp-style online training programs available at entry and intermediate levels, featuring live Zoom sessions, mentorship, small-team project-based learning, a community speaker series, office hours, and job placement support. Aimed at individuals aspiring to work as data staffers in progressive organizations, with a $250 suggested donation per participant and scholarships available.
Entry Level Academy Academy for individuals with no prior data experience, teaching foundational data skills including Google Sheets, SQL, reporting, data visualization, and voter contact targeting to prepare them to begin working as data staffers in the progressive space.
Intermediate Academy Advanced academy for individuals with one or more cycles of data experience or graduates of the Entry Level Academy, focusing on advanced data skills to level up from foundational knowledge and prepare for senior data roles.
SQL in BigQuery Course Online course teaching basic SQL tasks and queries in BigQuery, covering SQL 101 (coding styles, keywords, JOINs) and SQL 201 (aggregates, case statements, common table expressions). Suggested donation of $100, with scholarships available.
SQL in RedShift Course Online course teaching basic SQL tasks and queries in RedShift on the Civis Platform, covering SQL 101, 201, and 301 topics including CREATE VIEW, DROP VIEW, and data export. Available via suggested donation with scholarships.
Google Sheets Course Online course covering Google Sheets basics including VLOOKUP, CONCAT, COUNTA, COUNTIF functions, building progress-to-goal reports, pivot tables, and data cleaning and standardization. Suggested donation of $150, with scholarships available.
VAN (Voter Activation Network) Course Online course teaching the basics of using the VAN database, including list management, phonebanks, events, MiniVAN, reporting features, and VAN admin responsibilities. Suggested donation of $200, with scholarships available.
Google Data Studio (Looker Studio) Course Online course covering basics of reporting with Google Data Studio (now Looker Studio), including interface overview, platform walk-through, report creation, formulas, and best practices. Suggested donation of $50, with scholarships available.

Quantifiable outcome

Graduates expected to work as data staffers and directors within 3 months of graduation
+1 more outcomes

Companies that use change the game

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles3 records

change the game technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

change the game partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

NGPVANcoreTechnology or IntegrationLogo sponsor and integration partner. NGPVAN provides VAN (Voter Activation Network) training through Change the Game's online courses, with a $200 suggested donation for the VAN course.
New Organizing InstitutecoreStrategic or Co-development PartnerPartner organization in the progressive training ecosystem. Change the Game trainers have experience working with New Organizing Institute, and both organizations serve the progressive political space.
re:power (formerly Wellstone Action)coreStrategic or Co-development PartnerKey training partner in the progressive space. Change the Game brings together trainers who have worked with re:power/Wellstone Action, and the organizations share the mission of building progressive political capacity.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

change the game competitors and assessment

Company assessment

Emerging players

Higher Ground Labs: Progressive political technology accelerator and fund that invests in and supports progressive data and organizing tools — comparable as an ecosystem enabler, with overlap in the data-talent and tooling space.

Others

Arena: Free campaign technology platform used by progressive campaigns; adjacent rather than competing, since it sells software tools to the same campaigns that hire Change the Game graduates.
NGP VAN: Dominant progressive political technology vendor (including VAN, the database Change the Game teaches); acts as both a core integration partner and a major employer of CtG graduates in data roles.
TargetSmart: Progressive data services and voter file provider that sponsors Change the Game and hires data practitioners from the progressive ecosystem; adjacent as data provider, not training.
Catalist: Progressive data and analytics provider for Democratic and progressive campaigns; a potential employer of graduates and a major ecosystem player, but not a training organization.
Grassroots Unwired: Mobile canvassing and field organizing platform serving progressive campaigns; adjacent technology provider to the same customers Change the Game trains.

Direct peers

re:power: Progressive political training organization (formerly Wellstone Action) that trains organizers, candidates, and campaign leaders — the most direct training peer in the progressive ecosystem, with shared trainer lineage.
New Organizing Institute: Historic progressive training institute that built entry pathways into organizing and data work; cited by Change the Game as a core partner organization for trainer experience and shared mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

change the game financial estimates

Financial estimate

Revenue estimate

Valuation estimate

change the game leadership team

Management profile

Number of profiles

Profiles2 records

change the game funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

change the game M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about change the game

What does change the game do?

Is change the game a public or private company?

change the game is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was change the game founded?

change the game was founded in -1. It employs 1 to 10 people.

Where is change the game based?

change the game is headquartered in Richmond, United States, in the North America region.

How does change the game make money?

Three revenue lines are on record. Academy Registration Donations are the primary driver. The others are online Course Donations and sponsorships.

Who are change the game's main competitors?

Higher Ground Labs is listed as an emerging player. Others are Arena, NGP VAN, TargetSmart, Catalist and Grassroots Unwired. Direct peers are re:power and New Organizing Institute.

Does change the game have an API?

No public API is recorded for change the game.

What industry is change the game in?

change the game's product category is Professional Training and Education. Its primary akta.pro industry code is EDAAAEAE, Digital Skills & Tech Upskilling (Noncredit), with a secondary code of EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs. Its NAICS code is 611420 and its SIC code is 8200.