What Grassroots Unwired does

Grassroots Unwired is a mobile-first software platform that supports political campaigns, nonprofit organizations, labor unions, and advocacy groups with offline-capable tools for canvassing, mobile donor capture, peer-to-peer fundraising events, and grassroots advocacy. The company's core product is GRUApp, an Android-first mobile application with an offline-first, store-and-forward architecture designed to keep field teams productive in environments with unreliable connectivity. Specialized workflows are delivered through sub-brands: the Canvassing App for door-to-door outreach with GPS-enabled turf management and canvasser accountability; IC Voters for digital/virtual canvassing; IC Donors for peer-to-peer texting-based fundraising; 4EventDay for run/walk/bike/swim event-day operations including barcode check-in, same-day registration, Tap to Pay donations, and merchandise sales; and a Grassroots and Legislative Advocacy App for petitions, pledges, and email-to-legislator actions. The platform is PCI-compliant, supports credit card and ACH/EFT donations with instant receipts, and captures fillable forms, waivers, and signatures from a single mobile workflow. Real-time dashboards provide field visibility without waiting for post-event reconciliation.

The business model is enterprise SaaS with quote-based, multi-year contract pricing sold primarily through direct sales via a 'Request a Demo' motion. Revenue streams include software subscriptions, hardware provisioning (pre-configured Android tablets with 4G delivered to customer doorsteps), and professional services for onboarding, training, and event-day support. Go-to-market is sales-led and event-driven, with conference presence at NTEN and Blackbaud's BBCon, case-study-driven content marketing, and client referrals within the nonprofit and political-tech buyer communities. Customer concentration spans the Democratic Congressional Campaign Committee (DCCC), Human Rights Campaign (250 Pride events annually across 48 states, DC, and Puerto Rico), Be The Match, Roswell Park Cancer Center, Lung Cancer Alliance, Clean Water Action, NARAL, Friends of the Earth, Fund for the Public Interest, Father's Joe's Villages, and others across healthcare, environmental, social-services, and political verticals.

Grassroots Unwired is a venture-backed private company founded in 2010 in Philadelphia, with 11-50 employees. Capital history includes a $25,000 Dreamit Ventures accelerator grant, a $600,000 round led by Dreamit Ventures with Bullpen Capital (2011), and $100,000 from Ben Franklin Technology Partners of Southeastern Pennsylvania (2014), alongside undisclosed backing from Philadelphia angel groups and a Silicon Valley venture firm. The platform integrates with major nonprofit and political-tech infrastructure: CRMs such as Blackbaud Luminate Online/TeamRaiser, NGP VAN, EveryAction, Engaging Networks, NeonCRM, and ROI Solutions; P2P fundraising platforms including DonorDrive and GofundmePro (Classy); payment processors Stripe, iATS, Vantiv, and Spreedly; communication APIs Twilio and Mailgun; and cloud infrastructure on AWS and Azure.

Name

Grassroots Unwired

Legal name

Grassroots Unwired

Website

https://grassrootsunwired.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Grassroots Unwired is a mobile-first software platform that provides offline-capable canvassing, mobile donor capture, event-day operations, and peer-to-peer fundraising tools to political campaigns, nonprofit organizations, and advocacy groups, with customers including HRC, DCCC, and major health-focused nonprofits.

Ownership category

akta.pro rank

Product category

Field Operations Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

akta.pro secondary industries

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Consumer Messaging Apps (BPAMACAA)

Keywords

• Mobile canvassing software
• Field fundraising platform
• Event-day operations software
• Advocacy petition tools
• Nonprofit donor capture

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Platform Subscription: SaaS platform for canvassing, donor capture, and event-day operations. Organizations pay for access to the mobile platform, deployment tools, and reporting capabilities.
2. Device/Hardware Provisioning: Company provides Android tablets with 4G data service pre-configured with their app as part of their 'custom out-of-the-box solution' offering.
3. Professional Services: Onboarding, training, and customer success support services. Includes detailed training for event-day staff and ongoing support during events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Grassroots Unwired develops and sells a mobile-first software platform (GRUApp) that enables political campaigns, nonprofits, advocacy organizations, and labor unions to run in-person programs such as door-to-door canvassing, face-to-face fundraising, peer-to-peer texting, and event-day operations. The platform includes offline-first mobile workflows, GPS-enabled data collection, PCI-compliant mobile donation capture, custom branching scripts, and real-time reporting dashboards. The company also provides pre-configured Android tablets with 4G data as a custom out-of-the-box solution, plus onboarding, training, and customer success services.

Product overview

Grassroots Unwired is a mobile-first platform for face-to-face outreach, advocacy, and fundraising operations. The platform consists of a unified core application (GRUApp) supporting multiple specialized workflows: the Canvassing App for field outreach and voter engagement, IC Donors and I C Voters for peer-to-peer texting and political outreach, the 4EventDay App for event-day operations, and a Grassroots and Legislative Advocacy App. All products share offline-first mobile workflows, GPS-enabled data collection, real-time reporting, and secure payment capture capabilities, with API integrations connecting to CRMs and payment processors.

Differentiator

Problem solved

Functional benefit

Brands

• 4EventDay: Event-day mobile app for peer-to-peer events including check-in, registration, donations, bib assignment, and merchandise sales
• IC Donors
• IC Voters
• GRUApp

Products and services

• Canvassing App GPS-enabled mobile canvassing software for door-to-door outreach, survey collection, voter data management, and turf management with real-time reporting and offline-ready workflows. Built for political campaigns and field canvassing teams.
• IC Donors Peer-to-peer texting application that enables campaign teams to send personalized SMS messages to donors and supporters for fundraising outreach, powered by Twilio SMS delivery.
• 4EventDay App Event-day mobile app for run, walk, bike, and swim fundraising events featuring barcode check-in, same-day registration, bib assignment, Tap to Pay donations, waiver capture, merchandise sales, reward tracking, and real-time event reporting.
• Grassroots and Legislative Advocacy App Mobile advocacy platform enabling survey collection, email-to-legislator functionality, E-signature capture on petitions, peer-to-peer texting, and social selfie features for grassroots and legislative campaigns.
• I C Voters Digital canvassing software for political campaigns featuring virtual outreach capabilities, voter engagement tools, GOTV initiatives, and integration with NGP VAN voter data.
• Mobile Donor Capture PCI-compliant mobile donation capture system supporting credit card, ACH/EFT, one-time and recurring donations, with offline payment collection, instant email/SMS receipts, and fraud-protecting signatures.
• GRUApp Primary Android mobile application (version 2.18.104) powering all platform capabilities including canvassing, donations, advocacy, and event-day operations with offline-first functionality.
• Custom Out-of-the-Box Solution Pre-configured Android tablets with 4G data service delivered to customer doorstep, customized with the organization's branding and workflows as part of the platform deployment.

Quantifiable outcome

• Eliminated post-event data entry for Be The Match, Roswell Park, Lung Cancer Alliance events
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature8 records

Partnerships

17 partnerships are on record, tiered core infrastructure, core payments, core communications, supporting, core crm and core platform.

• AWS (Amazon Web Services)core infrastructureTechnology or IntegrationInfrastructure partner providing S3 Buckets for data storage and cloud infrastructure services. Active integration status.
• Azurecore infrastructureTechnology or IntegrationServer infrastructure partner for cloud services. Active integration status.
• Stripecore paymentsTechnology or IntegrationPayment processing partner for Tap to Pay and Apple Pay donation collection. PCI-compliant transaction processing. Active integration status.
• Twiliocore communicationsTechnology or IntegrationSMS delivery partner for text messaging campaigns and peer-to-peer texting. Enables real-time communication from field operations. Active integration status.
• iATScore paymentsTechnology or IntegrationCard and ACH processing partner for donation transactions. Active integration status.
• Vantivcore paymentsTechnology or IntegrationCard and ACH processing partner for payment transactions. Active integration status.
• SpreedlysupportingTechnology or IntegrationGateway of gateways for payment processing, enabling connection to multiple payment providers. Active integration status.
• FortesupportingTechnology or IntegrationACH validation partner for donation processing. Active integration status.
• MailgunsupportingTechnology or IntegrationEmail delivery partner for transactional emails and communication. Active integration status.
• Blackbaud's Luminate Onlinecore crmTechnology or IntegrationP2P & Advocacy platform integration with Luminate Online and TeamRaiser. Enables seamless data syncing for event participants and fundraising data. Active integration status.
• NGP VANcore crmTechnology or IntegrationVoter database integration for political campaigns. Enables voter data sync and turf management. Active integration status.
• DonorDrivecore platformTechnology or IntegrationP2P platform integration for peer-to-peer fundraising events. API connection for participant and donation data. Active integration.
• GofundmeProcore platformTechnology or IntegrationP2P platform integration for fundraising events. Active integration status.
• NeonCRMsupportingTechnology or IntegrationP2P platform integration for CRM and donor management. Active integration status.
• EveryActioncore crmTechnology or IntegrationOnline advocacy and fundraising CRM integration. Active integration status.
• Engaging Networkscore crmTechnology or IntegrationOnline advocacy and fundraising platform integration. Active integration status.
• ROI SolutionssupportingTechnology or IntegrationCRM integration for nonprofit donor management. Active integration status.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ActionKit (Bonterra): Advocacy and fundraising platform used by major nonprofits and political organizations. Competes head-to-head with Grassroots Unwired for digital canvassing, petitions, and advocacy CRM workflows.
• CallHub: Voice, SMS, and peer-to-peer texting platform for political campaigns, nonprofits, and advocacy groups. Competes with Grassroots Unwired's offline-first donor capture and field outreach workflows.
• Impactive: All-in-one platform for distributed campaigns and nonprofits, combining mobile canvassing, texting, and distributed organizing tools. Most direct functional competitor to Grassroots Unwired for political and grassroots advocacy field operations.
• NGP VAN: Dominant vendor of campaign and nonprofit technology (Votebuilder, VAN, ActionKit, Mobilize). Directly competes in canvassing, peer-to-peer texting, and event-day workflows for the same political and progressive nonprofit buyers as Grassroots Unwired.
• Bonterra (EveryAction / Network for Good / Salsa / CyberGrants): Suite of nonprofit CRM, advocacy, and fundraising tools serving nonprofits and campaigns. Overlaps with Grassroots Unwired on canvassing, fundraising, and advocacy workflows for similar nonprofit and political customers.

Broad incumbents

• Blackbaud (Luminate Online / TeamRaiser): Enterprise nonprofit software suite including peer-to-peer fundraising (TeamRaiser) and CRM (Luminate Online). Grassroots Unwired integrates with Blackbaud but Blackbaud's broader portfolio covers much of the same nonprofit fundraising event ecosystem.
• Classy (GoFundMe Pro): Leading peer-to-peer fundraising platform for nonprofits, powering campaigns like TeamRaiser replacements. Grassroots Unwired integrates with Classy for event-day operations, but Classy's broader platform competes for the same nonprofit fundraising wallet.

Emerging players

• Hustle: Peer-to-peer texting and broadcast messaging platform widely used by political campaigns and nonprofits for texting outreach. Directly overlaps with Grassroots Unwired's IC Donors P2P texting app for the same buyer segment.
• Numero (formerly Relay): Mobile canvassing and field organizing tool for political and advocacy campaigns, with voter data syncing. Overlaps with Grassroots Unwired's canvassing and turf management capabilities.
• Spoke: P2P texting platform built for labor unions, advocacy, and nonprofits. Targets the same labor union membership-drive customer segment Grassroots Unwired serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/grassrtsunwired
• Facebookfacebook.com/117457295009647
• LinkedInlinkedin.com/company/grassroots-unwired

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grassroots Unwired