charmedbyacause

What charmedbyacause does

Charmed by a Cause LLC is a direct-to-consumer fine jewelry brand founded in 2018 by Regan Caton and Betsy Milliken, operating with manufacturing in New York City and operations in Montclair, New Jersey. The company sells jewelry online to individual consumers at price points ranging from approximately $65 to over $1,200, and positions itself around a cause-marketing model in which 10% of retail profits are directed to charitable causes. Its product portfolio spans signature collections, custom wedding and bridal jewelry, and bespoke designs produced through nonprofit collaborations.

The business model layers a D2C e-commerce site with two adjacent revenue mechanics: a custom nonprofit collaboration program, in which partner organizations pay $350 to $500 design fees and retain 100% of resulting profits, and an online fundraising program that returns 20% of sales to participating nonprofits. Manufacturing is conducted in New York City using 100% recycled gold and silver, supporting a sustainability narrative. The company ships domestically to the Continental United States, Hawaii, and Alaska, and supplements online sales with physical presence through pop-up events and the Coffee Table Collective shared retail space.

Named cause and product partners include Text Power Telling (designated primary cause partner for 2026), Impact One, Little Wish, Covenant House, One Tribe Global, and NYSES (solar-themed collection). No external funding rounds, revenue figures, or headcount data are disclosed in the available material.

Name

charmedbyacause

Legal name

Charmed by a Cause LLC

Website

https://charmedbyacause.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Charmed by a Cause is a D2C fine jewelry brand that sells online to individual consumers, donates 10% of retail profits to charity, runs a custom nonprofit collaboration program, and ships domestically from its NYC manufacturing base.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

Keywords

• Fine jewelry retail
• Recycled silver jewelry
• Custom jewelry design
• Non-profit fundraising
• Sustainable fashion

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Jewelry Sales: One-time purchase of fine jewelry (pendants, earrings, rings, bracelets, cuffs) made from recycled sterling silver and 14K gold. 10% of retail profit donated to customer's chosen cause partner at checkout.
2. Custom Non-Profit Collaborations: Custom designed charms for non-profit organizations. Design/model fees $350-$500. Organization owns the model and retains 100% of sales profits.
3. Non-Profit Online Fundraising: Non-profits receive a special discount code for their network. 20% of each purchase is donated to the organization at the end of the shopping event.
4. Custom Wedding/Bridal Jewelry: Custom designed bridesmaids and groomsmen gifts with potential custom branding on gift boxes. 10% of proceeds donated to customer's chosen cause.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Charmed by a Cause designs, manufactures, and sells ethically crafted fine jewelry made from recycled sterling silver and 14K gold in New York City. The brand sells directly to consumers through its e-commerce site, with 10% of retail profit donated to a customer-selected nonprofit cause partner at checkout. The company also offers custom jewelry design services for nonprofit organizations (with 100% of profits benefiting the nonprofit) and a free online fundraising program where 20% of purchases are donated to participating organizations.

Product overview

Charmed by a Cause is a direct-to-consumer fine jewelry brand offering ethically crafted jewelry made from recycled sterling silver and 14K gold, manufactured in NYC. The product portfolio spans multiple themed collections including In Gratitude (inspirational symbols), Zodiac (all twelve astrological signs), Heart to Heart (romantic themes), Lucky Charms/Tiny Tokens (delicate pieces), Urban West (southwestern motifs), and Modern Classics (timeless designs like Fleur-de-lis and Maltese Cross). The company also provides comprehensive customization services including custom non-profit collaborations (design fees $350-$500 with 100% profit donation), custom wedding/bridal jewelry, and a free online fundraising program where non-profits receive 20% of sales. Sustainability is central: metals are 100% recycled, stones are ethically sourced, and diamonds are lab-grown or reclaimed. The brand differentiates through its cause-giving model, donating 10% of purchases to customer-selected non-profits and planting 20 trees per order through OneTribe Global.

Differentiator

Problem solved

Functional benefit

Products and services

• In Gratitude Collection

Quantifiable outcome

• 10% of retail profit donated to customer's chosen cause
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Text Power TellingflagshipStrategic or Co-development Partner · 1 January 20262026 primary cause partner. A 501(c)(3) nonprofit providing safe spaces for survivors of sexual trauma to practice writing as a transformative healing process. 10% of all jewelry purchases support this organization. Company discovered them at a local Montclair art event.
• New York Solar Energy Society (NYSES)coreStrategic or Co-development PartnerDedicated solar jewelry collection (earrings and pendant) where 20% of each sale is donated directly to NYSES. Supports renewable energy education and advocacy.
• Impact One Breast Cancer FoundationcoreStrategic or Co-development PartnerProvides prompt support and resources to those impacted by breast cancer, offering prosthesis, bras, wigs, and post-surgical garments through their Hope in a Box program.
• Little Wish FoundationcoreStrategic or Co-development PartnerNon-profit bringing hope, comfort, and joy to kids fighting cancer. Founded in memory of Max Olson who was diagnosed with Wilm's Tumor at age four.
• Covenant House NYCcoreStrategic or Co-development PartnerOrganization providing support for homeless youth. Founders visited Covenant House to meet residents and staff, building personal connection with the cause.
• One Tribe GlobalcoreStrategic or Co-development PartnerEnvironmental partnership where 20 trees are donated to the rainforest for every order placed on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catbird: Brooklyn-based independent fine jewelry brand focused on delicate, ethical gold and silver pieces manufactured with sustainability principles; directly comparable in NYC production ethos, sustainability positioning, and indie DTC model.
• Soko: Ethical artisan jewelry brand connecting consumers with artisan-made pieces and reinvesting in maker communities; directly comparable on ethical sourcing and cause-driven brand narrative.
• Raven + Lily: Ethical accessories and jewelry brand partnering with female artisans and donating proceeds to causes; comparable to Charmed by a Cause in cause-tied, ethical, DTC positioning.
• Gorjana: Direct-to-consumer accessible jewelry brand with everyday gold and silver layering pieces; comparable in DTC positioning, price bracket ($50–$500), and female millennial target market.
• Maya Brenner: Independent fine jewelry designer specializing in personalized charm and initial necklaces in 14k gold; directly comparable in personalized charm pendant category and boutique DTC model.
• Edge of Ember: London-based ethical fine jewelry brand using responsibly sourced gold and conflict-free stones; directly comparable on sustainable materials and independent DTC positioning.
• Pura Vida Bracelets: Cause-driven accessories brand with artisan partnerships and charitable giving tied to each purchase; closely mirrors Charmed by a Cause's give-back model and values-aligned consumer targeting.
• Mejuri: Direct-to-consumer fine jewelry brand selling everyday gold and silver pieces online with a transparent pricing model; highly comparable to Charmed by a Cause in channel, price range, and customer base.

Broad incumbents

• Brilliant Earth: Public, larger-scale ethical fine jewelry retailer specializing in responsibly sourced diamonds, recycled metals, and conflict-free stones; broader portfolio and capital base but overlapping cause-and-sustainability positioning with Charmed by a Cause.

Emerging players

• Love Your Melon: Cause-driven accessory brand donating proceeds to pediatric cancer initiatives; comparable to Charmed by a Cause's non-profit partnership model (e.g., Little Wish Foundation) and values-aligned customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/charmedbyacause
• Facebookfacebook.com/CharmedByACause
• LinkedInlinkedin.com/company/charmed-by-a-cause-llc
• Instagraminstagram.com/charmedbyacause
• Pinterestpinterest.com/charmedbyacause

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about charmedbyacause