champion lacrosse

What champion lacrosse does

Champion Lacrosse, operating as a brand of Premier Sports Group, Inc. (a Michigan-incorporated corporation), runs off-season lacrosse programs in Michigan. Its portfolio covers adult league play — the Men's Elite League (the flagship, described as the standard bearer for Summer Lacrosse in Michigan for over 20 years), the Men's Masters Division (recreational, no body checking), and the Women's Division — alongside youth development offerings including classes, camps, clinics, youth leagues, and high school and middle school leagues. The company's roots trace to an informal pick-up summer league in the early 1990s, with formal incorporation in 2002. Primary operations are anchored at Seaholm High School in Birmingham, Michigan, where it runs turf-stadium games under lights; the legacy registered office sits at 30700 Telegraph Road, Suite 3655, Bingham Farms.

The business is a direct-to-consumer, service-based local operator. Revenue is generated primarily through per-player league and program registration fees (e.g., $140 per player for the Fall Masters 2026 8-week season), supplemented by historical online merchandise sales. Customer acquisition leans on the company website (championlacrosse.com, currently hosted on Squarespace), an email mailing list, Facebook, Twitter, and word-of-mouth inside the Michigan lacrosse community. There is no proprietary technology platform, no mobile app, no AI/ML capability, and no disclosed headcount; legacy e-commerce ran on Volusion and CafePress, and a renewed online store is listed as "coming soon."

Premier Sports Group, Inc. has no disclosed institutional investors, funding rounds, acquisitions, or executive team information in the public record. Champion Lacrosse competes in a niche, geographically constrained segment — adult recreational lacrosse and youth instruction in Michigan — where its 25+ year operating history and the longevity of the Men's Elite League are the principal differentiators against other local clubs and programs.

Name

champion lacrosse

Legal name

Premier Sports Group, Inc.

Website

https://championlacrosse.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Champion Lacrosse (DBA of Premier Sports Group, Inc.) operates off-season lacrosse leagues, classes, camps, and clinics in Michigan, serving adult recreational players through its Men's Elite, Men's Masters, and Women's divisions, as well as youth and student instructional programs.

Ownership category

akta.pro rank

Product category

Recreational Sports Leagues

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Adult lacrosse leagues
• Youth lacrosse programs
• Lacrosse camps and clinics
• Off-season lacrosse
• Recreational sports leagues

Headquarters

HQ city

Bingham Farms

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. League Registration Fees: Revenue generated from participant registration fees for adult lacrosse leagues including Men's Masters, Women's Division, and Men's Elite League. Fees are charged per season/program.
2. Program Fees: Revenue from youth leagues, classes, camps, and clinics for children introduced to lacrosse through the organization's programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Champion Lacrosse operates off-season lacrosse programs in Michigan, including adult recreational and competitive leagues (Men's Elite League, Masters Division, Women's Division) and youth instructional offerings such as classes, camps, clinics, and youth leagues. Players register online and play in scheduled seasons at physical venues, paying per-player registration and program fees.

Product overview

Champion Lacrosse operates a portfolio of recreational lacrosse programs in Michigan, primarily focused on adult leagues. The core offerings include the Men's Elite League (the flagship summer lacrosse program in Michigan for over 20 years), the Masters Division for recreational adult play, the Women's Division for women's competitive leagues, and youth programs including classes, camps, clinics, and youth leagues. The company was incorporated in 2002 as Premier Sports Group, Inc., and currently focuses on providing adult leagues for players of all skill levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Elite League Competitive adult men's lacrosse league recognized as the standard bearer for Summer Lacrosse in Michigan for over 20 years, open to adult men of all skill levels.
• Fall Masters 2026 Adult men's recreational lacrosse league with no body checking, featuring 8 weeks of Monday evening games at the Seaholm High School turf stadium with lights. Priced at $140 per player with family discounts available.
• Masters Division Adult men's recreational lacrosse league open to all skill levels, featuring no body checking and 'Old Man' rules for weekly fun workouts and games.
• Women's Division Adult women's lacrosse league offering competitive recreational play; Oakland University won the 2008 Championship.
• Youth Leagues Organized recreational lacrosse leagues for children that introduce them to the sport through structured seasonal play.
• Classes and Camps Instructional lacrosse classes and camps that have introduced thousands of children to the game, teaching skills and instilling a love for the sport.
• Summer Lacrosse Programs Annual summer leagues, classes, and camps including youth leagues, high school and middle school leagues, and adult programs featuring top Michigan players.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Livewire StudiosminorOthers · 1 January 2006Livewire Studios provided photography services at Champion Lacrosse events, capturing pictures of participants at summer events. Their photos are available online for participants to view and purchase.
• 2006 World Lacrosse Championship FestivalminorOthersChampion Lacrosse sent 6 teams to compete in the World Lacrosse Championship Festival held in London, Ontario, Canada. Teams included Men's Open, Men's Master's, and Senior Travel teams. Event organized by the international lacrosse governing body.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• True Lacrosse: True Lacrosse is a youth and club lacrosse program operator offering leagues, camps, clinics, and travel teams across multiple U.S. states. Like Champion, it monetizes recreational and competitive lacrosse programming through registration fees, but operates at a larger, multi-state scale.
• MadLax Lacrosse Club: MadLax is a regional lacrosse club running youth leagues, travel teams, tournaments, and instructional programs. It is comparable to Champion Lacrosse as a multi-tier lacrosse program provider serving youth and adult segments through leagues and clinics.
• ZogSports: ZogSports operates adult recreational sports leagues (including lacrosse) across multiple U.S. cities with a similar registration-fee, league-format business model. It is comparable to Champion as a direct-to-consumer adult recreational league operator, though multi-sport rather than single-sport.

Broad incumbents

• National Lacrosse League (NLL): The NLL is the professional indoor lacrosse league operating teams and venues across North America. While Champion operates recreational/community lacrosse leagues rather than pro teams, the NLL is comparable as the dominant organizer of organized lacrosse competition in North America.
• Premier Lacrosse League (PLL): The PLL is a professional outdoor lacrosse league in the U.S. comparable to Champion as a Michigan-relevant league organizer, though operating at the professional tier rather than recreational/adult amateur.
• US Lacrosse: US Lacrosse is the national governing body for lacrosse in the United States, organizing youth and amateur programs and supporting leagues similar to Champion. It is comparable as the umbrella organization setting standards and events for amateur lacrosse, including the 2006 World Lacrosse Championship Festival Champion participated in.

Regional players

• Yellow Jackets Lacrosse: Yellow Jackets Lacrosse is a Michigan-based youth and travel lacrosse program offering leagues, training, and tournaments. It is comparable to Champion as a regional Michigan lacrosse program operator targeting overlapping youth and amateur customer segments.
• Club Sports Michigan: Club Sports Michigan operates youth and adult recreational sports leagues in the Michigan market, including lacrosse. It is comparable to Champion as a regional direct competitor running similar fee-based league and instructional programs in the same geography.

Others

• STX Lacrosse: STX is a major lacrosse equipment manufacturer and sponsor. It is comparable as an adjacent ecosystem participant whose brand and product ecosystem supports amateur lacrosse players like those Champion serves, though not a direct operator of leagues.
• East Coast Dyes (ECD Lacrosse): ECD is a lacrosse equipment and stringing brand closely tied to the amateur and recreational lacrosse community. It is comparable as an adjacent equipment/services provider serving similar lacrosse participants, though not a league operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ChampEliteLax
• Facebookfacebook.com/profile.php?id=100063155412670

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about champion lacrosse