carpet one australasia
Carpet One Australasia is a cooperative of independently owned retail flooring stores across Australia, supplying carpet, hard flooring, and window coverings through 50+ member outlets backed by global buying power from a 2,700+ store worldwide network.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What carpet one australasia does
Carpet One Australasia operates a cooperative retail network of independently owned flooring stores across Australia, supplying carpet, hard flooring (timber, laminate, hybrid, vinyl plank, sheet vinyl), and window coverings (blinds, shutters) to residential and small commercial customers. The cooperative combines local store autonomy with the global buying power of a worldwide network of more than 2,700 retail floor covering outlets, allowing member stores to negotiate competitive supplier pricing while maintaining localised product selection, pricing and service. Each store is a separately owned licensee operating under the Carpet One Australasia Ltd umbrella, with the legal entity domiciled in Australia.
The product portfolio spans the Desire solution-dyed nylon carpet collection supplied by Beaulieu, with proprietary Active 8 odour neutralisation and Microban antibacterial treatments, alongside hybrid flooring (SPC/WPC cores), engineered timber (Quick-Step via Premium Floors), laminate, vinyl plank and sheet vinyl products from suppliers including Godfrey Hirst, Karndean, Signature Floors, Tarkett, Forbo, Dunlop Flooring, Terra Mater and Sunstar. The cooperative also offers a mobile Showroom to You service that brings flooring samples to customers' homes for in-home consultation, and professional installation bundled with products under a Total Installed Pricing model that includes underlay and installation in a single quote.
Carpet One Australasia monetises primarily through one-time product sales (carpet typically A$20-A$90 per lineal metre, hard flooring and window coverings priced per project) and professional installation services offered as bundled labour. Marketing and customer acquisition rely on content marketing through an extensive blog and advice centre, organic social presence across Facebook, Instagram, Pinterest and YouTube, style lookbooks and colour palette tools, and the Showroom to You mobile service. Distribution occurs through 50+ independently owned storefronts across all Australian states and territories, supplemented by the online store locator. AI is used at a surface level on the company website for image generation and content search; it does not underpin core operations.
carpet one australasia firmographics
Firmographics- Name
- carpet one australasia
- Legal name
- Carpet One Australasia Ltd
- Website
- https://carpetone.com.au
- Company type
- Private
- Operating status
- Operating
- Short description
- Carpet One Australasia is a cooperative of independently owned retail flooring stores across Australia, supplying carpet, hard flooring, and window coverings through 50+ member outlets backed by global buying power from a 2,700+ store worldwide network.
- Ownership category
- akta.pro rank
carpet one australasia industry classification
Industry- Product category
- Retail Flooring
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Carpet & Area Rug Flooring Retail (CRAIAGAE)
- akta.pro secondary industries
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB), Carpet Installation & Replacement (HSAPAGAF)
Keywords
carpet one australasia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Flooring Product Sales: Sale of flooring products including carpet, hard flooring (timber, laminate, hybrid, vinyl), and window fashions through independently owned retail stores
- Professional Installation Services: Installation services provided by Carpet One's experienced team of installers, offered as bundled service with product sales. Includes removal and disposal of old flooring, furniture moving, and subfloor preparation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Carpet pricing per lineal metre |
| Other | Pay-as-you-go | Carpet installation cost |
| Other | Pay-as-you-go | Total Installed Price |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
carpet one australasia product offering
Product offeringCore offering
Carpet One Australasia is a retail cooperative that supplies carpet, hard flooring (timber, laminate, hybrid, vinyl plank, sheet vinyl), bamboo flooring, underlay, and window fashions (blinds and shutters) through a network of independently owned retail stores across all Australian states and territories. Each store is independently owned and operated, with the cooperative providing global buying power, national brand recognition, and shared supplier relationships. The company also offers professional installation services and a Showroom to You mobile showroom service that brings samples directly to customer homes.
Product overview
Carpet One Australasia is a retail cooperative of independently owned flooring and window fashion stores. The product portfolio spans three main categories: Carpet (including the Desire Collection with solution-dyed nylon products like Sorrento Bay and multiple style lines), Hard Flooring (encompassing hybrid, engineered timber, laminate, vinyl plank, and sheet vinyl products), and Windows (blinds and shutters). The company also provides complementary products including underlay, professional installation services, and a mobile 'Showroom to You' consultation service. Specific product lines include Tanami, Argo TX, Noosa TX, Primetex 4M (sheet vinyl); Quick-Step Faro, Quick-Step Cascada, Quick-Step Amato (engineered timber); Polaris 1500 (vinyl plank); NuCore Excellence, Nature's Oak (laminate); Maxi Super 9.5mm (hybrid); and Looselay Originals/Korlok/Looselay Longboard (loose-lay vinyl). Each store is independently owned, offering flexibility in local product selection and pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Floor & Home: A sub-brand used by some Carpet One member stores, indicated by store naming patterns such as 'Floor & Home Floor & Home'.
Products and services
- Carpet Soft flooring products including wool, nylon, triexta, and solution-dyed nylon carpets in various textures, patterns, and colours for residential applications. Sold by the lineal metre typically between $20 and $90 per lineal metre.
- Hard Flooring Rigid flooring options including timber, laminate, hybrid, vinyl planks, and sheet vinyl designed for durability and aesthetic appeal in various room types.
- Windows Window fashions including blinds and shutters for light control, privacy, and aesthetic enhancement in residential settings.
- Desire Collection Solution dyed nylon carpet collection featuring Active 8 treatment for stain resistance and odour neutralisation, and Microban technology for bacterial growth reduction. Includes multiple style options such as Sorrento Bay, Bal Harbour, and others.
- Tanami Sheet Vinyl A sheet vinyl range with 26 design options including timber-inspired, tile and stone looks. Features 2.5mm thickness, R10 slip rating, 0.25mm wear layer, and 10 Year Residential Warranty.
- Hybrid Flooring Rigid floating floor with multi-layer construction (protective top, decorative, rigid core, backing). Available in SPC and WPC core types. Designed for temperature stability, water resistance, and everyday durability in kitchens, hallways and family rooms. Lifespan of 15-25 years.
- Quick-Step Engineered Timber Premium engineered timber flooring distributed by Premium Floors under the Quick-Step brand. Includes Amato, Cascada, and Faro ranges featuring moisture-repellent technology and lifetime structural warranties.
- Polaris 1500 Vinyl Plank Vinyl plank flooring designed for modern living with timber aesthetics, water resistance, and durability. Australian species designs. Thickness 4.5mm with 0.3mm wear layer. Global Green Tag and GreenRate Level A certified.
- NuCore Laminate Flooring Laminate flooring with Australian Blackbutt styling and light commercial-level durability. Lifetime Structural, 25 Year Domestic Wear, 5 Year Commercial Wear Warranty.
- Bamboo Flooring Eco-friendly bamboo flooring option for hallways and other spaces, valued for its durability and range of colours and styles.
- Underlay Flooring underlay products including plywood, cement board, hardboard, cork, rubber, felt, and foam padding. Provides smooth installation surface, extends floor life, offers thermal and sound insulation, and shock absorption.
- Showroom to You Mobile showroom service that brings flooring samples and expert advice directly to customers' homes. Enables in-home flooring consultation with samples shown in actual lighting and alongside existing finishes.
- Professional Installation Professional carpet and flooring installation by trained Carpet One installers with quality workmanship guarantees and installation warranties. Includes removal and disposal of old flooring, furniture moving, and subfloor preparation.
Quantifiable outcome
- Carpet lifespan of 10-15 years with proper care
- +2 more outcomes
Companies that use carpet one australasia
Customer profileSegments1 record
Ideal customer profiles1 record
carpet one australasia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
carpet one australasia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- BeaulieucoreBeaulieu is the supplier/manufacturer of the Desire carpet collection, providing solution dyed nylon fibre technology and proprietary treatments including Active 8 and Microban technology integrated into the product range.
- Beaulieu (Desire Collection)coreExclusive supplier of the Desire Solution Dyed Carpet Collection featuring Perma Soft Plus nylon fibre, Active 8 treatment, and Microban antibacterial technology.
- Godfrey HirstcoreMajor Australian carpet and flooring manufacturer supplying products including Polaris 1500 vinyl plank flooring with water-resistant properties and commercial-grade durability.
- Quick-Step (Premium Floors)corePremium Floors distributes Quick-Step engineered timber and laminate flooring products including Amato, Cascada, and Faro ranges featuring moisture-repellent technology and lifetime structural warranties.
- Premium FloorscoreSupplier of Quick-Step product lines including engineered timber, laminate, and hybrid flooring with proprietary surface protection technologies.
- KarndeancoreLuxury vinyl flooring manufacturer supplying high-design vinyl plank products for the hybrid flooring category.
- Signature FloorscoreSupplier of sheet vinyl flooring products including Tanami range with 26 design options, 2.5mm thickness, and R10 slip rating.
- TarkettminorInternational flooring manufacturer supplying vinyl, hybrid, and laminate flooring products to Carpet One network.
- ForbominorFlooring manufacturer supplying sheet vinyl products to Carpet One stores.
- Dunlop FlooringcoreSupplier of underlay and hard flooring products including hybrid flooring options with integrated underlay systems.
- Terra MatercoreManufacturer of NuCore laminate flooring products featuring light commercial-level durability and timber-inspired designs.
- SunstarcoreSupplier of Maxi Super hybrid flooring products featuring 9.5mm thickness, water-resistant construction, and integrated IXPE underlay.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
carpet one australasia competitors and assessment
Company assessmentDirect peers
- Choices Flooring: Australia's largest flooring retailer cooperative, operating across carpet, timber, vinyl, laminate, and rugs through ~140+ member stores. Directly comparable as a cooperative flooring retailer with similar product breadth, installation services, and national Australian footprint competing for the same homeowner segment.
- Carpet Court: Australian flooring retail chain/franchise selling carpet, timber, laminate, hybrid, vinyl, and rugs with professional installation. Competes head-to-head with Carpet One across product categories, customer segment (homeowners), and distribution model (network of locally owned stores).
- Flooring Xtra: Australian retail group of independently owned flooring stores offering carpet, hardwood, vinyl, laminate, hybrid, bamboo and rugs with installation services. Closely comparable cooperative/franchise-style model and product mix to Carpet One.
- Beaumont Tiles: Australia's largest tile and flooring retailer with 100+ stores selling tiles, timber, vinyl, and installation services. Directly overlaps with Carpet One's hard flooring category and shares the same residential renovation customer base.
Broad incumbents
- Bunnings Warehouse: Australia's dominant home improvement and DIY retailer with extensive flooring, carpet, and window treatment assortments. While not a specialty flooring-only chain, Bunnings competes on price and convenience for entry-level flooring purchases that overlap with Carpet One's lower-tier offerings.
- Harvey Norman: Large multi-category retailer in Australia selling furniture, bedding, and home furnishings including flooring and window treatments. Operates a franchise model similar in spirit to Carpet One's cooperative and competes for share-of-wallet on home renovation purchases.
- IKEA Australia: Global home furnishings retailer with a growing flooring assortment (rugs, vinyl, laminate) and integrated design services. Competes for the same aspirational homeowner segment and is increasing pressure on traditional flooring specialists.
Emerging players
- Godfrey Hirst: Major Australian and New Zealand carpet and flooring manufacturer that supplies Carpet One. Comparable in product category (broadloom carpet, vinyl plank) and serves many of the same retail channels, but competes as an upstream supplier rather than a retail brand.
Regional players
- Adairs: Australian specialty retailer focused on home textiles, rugs, blinds, and home decoration. Comparable in window coverings (blinds) and area rugs categories, and serves a similar homeowner demographic, but does not offer full flooring installation.
- Spotlight Retail Group: Australian specialty retailer of fabrics, blinds, curtains, rugs, and home furnishings with a large store network. Adjacent competitor in the window coverings and rug categories that compete for home-renovation discretionary spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
carpet one australasia social profiles
Digital presencecarpet one australasia financial estimates
Financial estimateRevenue estimate
Valuation estimate
carpet one australasia leadership team
Management profileNumber of profiles
Profiles1 record
carpet one australasia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
carpet one australasia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about carpet one australasia
What does carpet one australasia do?
Carpet One Australasia is a retail cooperative that supplies carpet, hard flooring (timber, laminate, hybrid, vinyl plank, sheet vinyl), bamboo flooring, underlay, and window fashions (blinds and shutters) through a network of independently owned retail stores across all Australian states and territories. Each store is independently owned and operated, with the cooperative providing global buying power, national brand recognition, and shared supplier relationships. The company also offers professional installation services and a Showroom to You mobile showroom service that brings samples directly to customer homes.
Is carpet one australasia a public or private company?
carpet one australasia is a private company. It is classified as management employee owned and is currently operating.
When was carpet one australasia founded?
carpet one australasia was founded in -1.
How does carpet one australasia make money?
Two revenue lines are on record. Flooring Product Sales are the primary driver. The others are professional Installation Services.
Who are carpet one australasia's main competitors?
Direct peers on record are Choices Flooring, Carpet Court, Flooring Xtra and Beaumont Tiles. Broad incumbents are Bunnings Warehouse, Harvey Norman and IKEA Australia. Godfrey Hirst is listed as an emerging player. Regional players are Adairs and Spotlight Retail Group.
Does carpet one australasia have an API?
No public API is recorded for carpet one australasia.
What industry is carpet one australasia in?
carpet one australasia's product category is Retail Flooring. Its primary akta.pro industry code is CRAIAGAE, Carpet & Area Rug Flooring Retail, with a secondary code of CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 449121 and its SIC code is 5700.