What uscavalryarmorassoc does

The U.S. Cavalry and Armor Association (USCAA) is a private nonprofit professional military association founded in 1885 and headquartered at 3100 Gentian Blvd, Suite 17B, Columbus, Georgia. Its stated mission is to disseminate knowledge of military art and sciences with special attention to mounted maneuver in ground warfare, promote professional development of its members, and preserve the spirit, traditions, and solidarity of Armor and Cavalry in the U.S. Army and Marine Corps. The organization was renamed the Armored Cavalry Association in 1946 reflecting the post-WWII mechanization of cavalry, and now serves active duty, reserve, and National Guard Army and Marine Corps personnel, civilians, international members, and corporate sponsors.

The association's commercial portfolio comprises four product lines: individual memberships, corporate Gold and Platinum memberships, a quarterly journal (The Cavalry & Armor Journal, published continuously since March 1888 at Fort Leavenworth), and an award program built around the Order of Saint George medallions (Black, Bronze, Silver, and Gold tiers, supplemented by Noble Patron of Armor and Saint Joan D'Arc awards). It also produces two flagship competitions: the Sullivan Cup — a biennial tank crew gunnery competition established in 2012 at Fort Benning, GA — and the annual Gainey Cup scout squad competition. The underlying technology stack is minimal: a Neon One-powered website with online store, plus a z2systems membership platform. There is no proprietary technology, no AI/ML capability, and no patents or trademarks beyond the association's own crest.

USCAA operates a community-led go-to-market with revenue from recurring membership subscriptions, recurring journal subscriptions, and one-time award/medallion purchases following an approval workflow managed by the National Executive Director. Pricing is not publicly disclosed; nominations are subject to a 90-day unpaid expiry and can take up to four months to process. Distribution is via direct email/phone engagement for nominations, an online store (secure.cavalryandarmor.com), and annual in-person events including the St George Ball/Armor Ball during Armor Week each May. The leadership is volunteer-led (LTG Theodore D. Martin, 39th President, with COL Robert J. Kmiecik as the only identified full-time operational executive), and no funding, M&A, or expansion events beyond new medal tiers and competitions have been disclosed.

Name

uscavalryarmorassoc

Legal name

U.S. Cavalry and Armor Association

Website

https://cavalryandarmor.com

Company type

Private

Founded year

1885

Operating status

Operating

Short description

The U.S. Cavalry and Armor Association is a private nonprofit founded in 1885 that serves U.S. Army and Marine Corps Armor and Cavalry personnel through individual and corporate memberships, a quarterly journal published since 1888, Order of Saint George awards, and two flagship competitions.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Memberships: Annual individual memberships providing quarterly journal subscriptions, professional recognition, webinar access, and eligibility for Order of Saint George awards
2. Corporate Memberships: Gold and Platinum corporate memberships offering multiple individual memberships, journal subscriptions, website recognition, and networking opportunities for organizations supporting the Cavalry and Armor community
3. Award and Medallion Sales: Sale of Order of Saint George medallions (Black, Bronze, Silver), Noble Patron of Armor awards, and Saint Joan D'Arc medallions through the online store following approved nominations
4. Journal Subscriptions: Quarterly publication of The Cavalry & Armor Journal, published for 125 years since 1888, distributed to members and subscribers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The U.S. Cavalry and Armor Association (USCAA) is a nonprofit professional military association that provides individual and corporate memberships, publishes The Cavalry & Armor Journal quarterly, administers the Order of Saint George awards program (Black, Bronze, Silver, and Gold Medallions, plus Noble Patron of Armor and Saint Joan D'Arc), and runs the Sullivan Cup tank crew and Gainey Cup scout squad competitions for the U.S. Army and Marine Corps Armor and Cavalry community.

Product overview

The U.S. Cavalry & Armor Association offers a portfolio of programs centered on the Order of Saint George awards (Black, Bronze, Silver, and Gold Medallions, plus Noble Patron of Armor and Saint Joan D'Arc), the Cavalry & Armor Journal (published since 1888), and two major competitions: the Gainey Cup (Best Scout Squad) and Sullivan Cup (Best Tank Crew Gunnery Competition). The Association also provides individual and corporate membership programs that grant access to professional development resources, networking opportunities, and eligibility for the awards program.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Memberships Annual memberships for U.S. Army and Marine Corps service members, civilians, and international service members or civilians, providing quarterly journal subscriptions, newsletters, professional recognition, webinar access, and eligibility for Order of Saint George awards.
• Corporate Memberships Corporate membership program with Gold and Platinum tiers providing multiple individual memberships, journal subscriptions, website recognition, digital newsletters, networking opportunities, and recognition for organizations supporting the Cavalry and Armor community.
• The Cavalry & Armor Journal A quarterly professional military journal published since 1888 that documents the evolution from horse cavalry to mechanized warfare, covering topics on mounted maneuver, cavalry service, and armor tactics. Distributed to members and subscribers.
• Black Medallion of the Order of Saint George Award recognizing U.S. and Foreign Army junior officers (lieutenants, pre-command captains) and enlisted soldiers (SSG and below) in combat arms or combat support assigned to ABCT, SBCT, or IBCT units for outstanding leadership and Warrior Ethos.
• Bronze Medallion of the Order of Saint George Award recognizing officers (Captain and above, Company/Troop Command through Battalion/Squadron Command) and NCOs (SFC and above, Platoon Sergeant through CSM) and their Foreign Armor and Cavalry counterparts for outstanding leadership in armor and cavalry units.
• Silver Medallion of the Order of Saint George Award recognizing Brigade Command Teams and senior Armor and Cavalry officers and NCOs who successfully served for twenty or more years, as well as foreign armor and cavalry counterparts.
• Gold Medallion of the Order of Saint George The Association's highest recognition for select individuals who continue to be active supporters of armor and cavalry after leaving service through professional writing, speaking, honorary colonel roles, or service as officers or board members. Presented at the annual St George Ball during Armor Week.
• Noble Patron of Armor (NPA) Award providing commanders recognition authority for Force Sustainment Division Soldiers, international officers, DA civilians, and other supporters not eligible for the Order of Saint George medallions.
• Saint Joan D'Arc Award Award allowing commanders at all levels to recognize soldier spouses for their support regardless of their soldier's rank, acknowledging contributions to Family Support Group and community events.
• Sullivan Cup Biennial Best Tank Crew Gunnery Competition established in 2012 by LTG Ted Martin, held at Fort Benning, GA, to rigorously test and evaluate the best tank crews from across the Armor Branch, U.S. Marine Corps, and international partners.
• Gainey Cup Annual Best Scout Squad Competition that showcases the competence, physical and mental stamina of Cavalry Scout Troopers serving in Reconnaissance and Security formations, run by the Department of Reconnaissance and Security.

Quantifiable outcome

• Recognition program for Army, Marine Corps, and international Armor and Cavalry counterparts spanning Black, Bronze, Silver, and Gold Medallion tiers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Neon OneminorOthersWebsite platform provider powering the USCAA website with content management and member login functionality. The association uses Neon One's website infrastructure to power its online presence and member services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Infantry Association: Closest branch-comparable peer for the Infantry Branch — operates as a professional association with awards, museum/heritage programming, journal content, and annual events, paralleling the USCAA's role for the Armor and Cavalry branches.
• Reserve Officers Association: Professional association for reserve component officers with membership programs, advocacy, and publications — comparable in mission (professional development, networking, recognition of service) and nonprofit membership economics.
• Association of the United States Army: AUSA is the premier professional association for the total U.S. Army and serves as a direct peer — both organizations run membership programs, publish journals (ARMOR vs. Army Magazine), host annual conferences/meetings, and provide industry networking for the defense community.
• Association of the United States Navy: Service-specific professional association with membership programs, publications, and advocacy. Operates a directly comparable nonprofit membership model to the USCAA but covers the Navy rather than the Armor/Cavalry communities.
• U.S. Field Artillery Association / Fires Journal: Branch-level professional association for the Field Artillery community that publishes the long-running Fires Bulletin and runs member programs and awards — directly comparable to USCAA's Cavalry & Armor Journal and Order of Saint George structure.
• U.S. Army Aviation Association of America (AAAA): Quad-A is the branch-specific professional association for Army Aviation with a near-identical operating model — membership dues, a long-running professional journal, annual conventions, awards programs, and corporate sponsorships for aviation industry partners.
• Military Officers Association of America (MOAA): Premier professional association for U.S. military officers across all services with membership tiers, advocacy, publications, and benefits programs. Comparable in its professional association model and membership-driven recurring revenue, though broader than branch-specific.

Broad incumbents

• American Legion: Largest U.S. wartime veterans organization with membership dues, publications (The American Legion Magazine), awards, and conventions. Operates at materially greater scale than the USCAA but shares the nonprofit, membership-funded, branch-tradition-preserving model.
• Marine Corps League: Larger veteran-focused Marine Corps organization with membership programs, awards, and conventions. Broader in scope than the USCAA (entire Marine Corps vs. just the Armor/Cavalry overlap) but operates a similar nonprofit, member-funded model serving Marines and veterans.
• Veterans of Foreign Wars (VFW): Major nonprofit veteran service organization with membership dues, VFW Magazine, awards programs, and advocacy. Comparable membership-driven economics and tradition-preserving mission, though serving combat veterans broadly rather than a specific branch community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-gavula-training-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about uscavalryarmorassoc