Neon One
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Neon One does
Neon One is a Denver-based (firmographic data lists Chicago) software company that provides an integrated nonprofit relationship management platform targeting small and midsize social-good organizations. Its core product, Neon CRM, unifies donor database management, fundraising campaign execution, peer-to-peer fundraising, membership management, event coordination, volunteer tracking, email and text communications, and reporting within a single cloud-based system. The platform is augmented by specialized products: Neon Fundraise (peer-to-peer and endurance fundraising), Neon Websites (nonprofit-specific website builder), Neon Pay (integrated payment processing accepting credit cards, ACH, and digital wallets), Neon Launch (entry-level package for new 501(c)(3) organizations), and Arts People (performing arts ticketing and patron management, acquired in 2019). Neon One holds PCI-DSS Level 1 certification and offers an open API plus 20+ certified integrations spanning QuickBooks, Windfall wealth screening, Mailchimp, Constant Contact, Eventbrite, Double the Donation, and Zapier.
The company operates a hybrid sales-led go-to-market motion combining consultative direct sales (demo-driven) with self-guided product tours and a relaunched Consultant and Agency Partner channel program. Pricing is subscription-based and revenue-tied: Neon CRM starts at $99/month with unlimited contacts and users, scaling with the customer's fundraising revenue; add-on modules add 10-20%. Complementary revenue streams include website subscriptions ($69-89/month), payment processing transaction fees, per-ticket Arts People pricing ($0.99/ticket), and Neon Launch ($49/month). The platform serves 7,000+ nonprofits across verticals including performing arts, health, environment, education, and federated chapter-based organizations. The company recently divested its non-core CiviCore GovTech subsidiary (Jan 2026) and has invested in senior leadership (combined CTO/PO and CMO appointments) alongside product launches in P2P fundraising, federated nonprofit programs, and partner channel development.
Neon One firmographics
Firmographics- Name
- Neon One
- Legal name
- Neon One, LLC
- Website
- https://neonone.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Neon One industry classification
Industry- Product category
- Nonprofit CRM Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Neon One is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Neon One business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue - Neon CRM: Revenue-based subscription model starting at $99/month for Neon CRM. Pricing scales with organization's fundraising revenue rather than contact/database size. Includes unlimited contacts and users. Optional add-on modules for Memberships (+10%), Events (+20%), and Volunteers (+10%)
- Subscription Revenue - Neon Websites: Website builder with monthly subscription at $69/month for existing Neon One customers or $89/month standalone, plus one-time build fees of $750 (Standard) or $1,250 (Premium)
- Subscription Revenue - Arts People: Per-ticket pricing at $0.99 per ticket plus transaction fees for performing arts organizations
- Payment Processing - Neon Pay: Integrated payment processing with transaction fees for donations, memberships, event registrations. External payment processor fee starts at $50/month
- Subscription Revenue - Neon Launch: Launch package at $49/month plus transaction fees for new and early-stage nonprofits including website, donation form, and payment processing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Neon CRM base subscription |
| Subscription | Monthly | Neon Websites website builder |
| Unit Pricing | Pay-as-you-go | Arts People ticketing |
| Transaction based/ take rate | Monthly | Neon Pay payment processing |
| Subscription | Monthly | Neon Launch for new nonprofits |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Neon One product offering
Product offeringCore offering
Neon One provides an integrated cloud-based nonprofit relationship management platform built around Neon CRM that combines donor management, fundraising campaigns, peer-to-peer fundraising, event management, membership management, volunteer tracking, payment processing, and website building in a single system. The platform is sold primarily via subscription to small-to-midsize nonprofit organizations and includes purpose-built modules such as Neon Fundraise, Neon Pay, Neon Websites, Neon Launch, and Arts People (performing arts ticketing). Pricing scales with organizational fundraising revenue rather than database size and includes unlimited contacts and users.
Product overview
Neon One is a nonprofit relationship management platform built on a platform-plus-modules architecture. The core product is Neon CRM, an all-in-one nonprofit operating system that provides donor management, fundraising, events, volunteers, communications, and reporting. Additional specialized products include Neon Fundraise (peer-to-peer and endurance fundraising), Neon Websites (website builder), Neon Pay (payment processing), Neon Launch (for new nonprofits), and Arts People (performing arts ticketing, acquired in 2019). Optional add-on modules for Neon CRM include Memberships (+10%), Events (+20%), Volunteers (+10%), and advanced Reporting & Analytics. The platform offers revenue-based pricing starting at $99/month with unlimited contacts and users, integrates with QuickBooks, Windfall, Mailchimp, Eventbrite, and other tools via certified integrations and open API.
Differentiator
Problem solved
Functional benefit
Brands
- Arts People: Ticketing and patron management software for performing arts organizations including theaters, symphonies, dance companies, and opera houses. Originally founded in 2003 in Portland, OR and acquired by Neon One in 2019.
- Neon CRM
- Neon Fundraise
- Neon Websites
- Neon Pay
- Neon Launch
Products and services
- Neon CRM The nonprofit operating system and core platform providing donor management, fundraising, reporting, automation, email marketing, text messaging, peer-to-peer tools, and optional add-on modules (Memberships, Events, Volunteers, Reporting) in a unified system with unlimited contacts and users. Priced from $99/month based on organizational revenue.
- Neon Fundraise Peer-to-peer and endurance fundraising module enabling supporters to build custom fundraising pages, share with networks, and rally communities for campaigns including 5Ks, walkathons, and team events.
- Neon Websites Website builder designed specifically for nonprofits with drag-and-drop editing, nonprofit-specific templates, ADA-compliant and mobile-friendly design, and native CRM integration for seamless data synchronization. Available at $69/month for Neon One customers or $89/month standalone, plus one-time build fees.
- Arts People Performing arts ticketing and patron management software for theaters, symphonies, dance companies, and opera houses. Provides flexible ticketing, reserved seating, subscription management, and integrated fundraising tools at $0.99 per ticket plus transaction fees.
- Neon Pay Payment processing solution built into the Neon One platform accepting credit cards, ACH transfers, and digital wallets (Apple Pay, Google Pay, Venmo, PayPal). Features automatic reconciliation, real-time reporting, fraud protection, and an in-person payment terminal with built-in printer.
- Neon Launch Website and fundraising package designed for new and early-stage nonprofits. Includes professional website build (3 pages), branded donation form, payment processing, automated thank-you emails, and one-on-one setup support. Priced at $49/month plus transaction fees with launch possible in as little as 3 weeks.
Quantifiable outcome
- Nonprofits raise 33% more in their first year with Neon One
- +6 more outcomes
Companies that use Neon One
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
Neon One technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability4 records
Feature8 records
Neon One partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Consultant and Agency Partner (CAP) Program MemberscoreRelaunched in Chicago, designed to strengthen collaboration with service providers and support nonprofits in donor engagement and revenue growth. Offers partners support, visibility, incentives, and measurable results including increased donation revenue and reduced administrative tasks
- VisaminorSponsor of Generosity Xchange 2025 annual conference, supporting nonprofit education and community building
- WindfallminorSponsor of Generosity Xchange 2025 annual conference, supporting nonprofit education and community building
- QuickBookscoreNative integration with QuickBooks Online. Neon One is an Intuit QuickBooks Solution Provider. Automated data syncing connects donations, membership dues, event revenue directly to chart of accounts, eliminating manual data entry between CRM and accounting.
- Windfall DatacoreDirect integration with leading wealth screening platform providing real-time wealth screening and net worth data to identify major gift prospects and prioritize outreach
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Neon One competitors and assessment
Company assessmentDirect peers
- Keela: Nonprofit CRM focused on donor management, email marketing, and impact reporting for small-to-midsize nonprofits. Directly comparable customer base and product scope to Neon CRM.
- Bloomerang: Direct competitor offering donor management, fundraising, and email marketing software for small-to-midsize nonprofits. Targets the same customer segment as Neon One with comparable revenue-based pricing.
- DonorPerfect: Established nonprofit CRM and donor management platform serving small and midsize nonprofits with fundraising, events, and membership capabilities — directly overlapping Neon One's core market.
- Funraise: Modern nonprofit fundraising platform offering donation forms, peer-to-peer fundraising, CRM, and payment processing. Competes head-to-head with Neon One in mid-market nonprofit fundraising.
- Little Green Light: Donor management and fundraising CRM designed specifically for small nonprofits. Comparable to Neon Launch's target segment with similar feature set including donations, events, and communications.
Broad incumbents
- Bonterra (Network for Good): PE-backed rollup of nonprofit software brands including Network for Good, Kindful, and GivingData. Operates a broader portfolio of nonprofit solutions and serves overlapping customer segments with greater scale.
- Salesforce (NPSP): Salesforce's Nonprofit Success Pack (NPSP) provides enterprise-grade CRM for nonprofits at discounted/free pricing. Represents the most well-capitalized incumbent competing against Neon One's enterprise expansion ambitions.
- Blackbaud: Publicly traded vertical SaaS leader serving nonprofits with CRM, fundraising, financial management, and analytics. Represents the largest incumbent in the space, serving enterprise and mid-market nonprofits that Neon One's Network Advantage targets.
Emerging players
- Givebutter: Fast-growing nonprofit fundraising platform with donation forms, P2P fundraising, events, and CRM. Targets small-to-midsize nonprofits with modern UX and zero-transaction-fee pricing model — a disruptive emerging rival to Neon One.
- Aplos: Cloud-based accounting and donor management software for nonprofits and churches. Adjacent to Neon One's QuickBooks integration strategy and serves overlapping small nonprofit customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Neon One social profiles
Digital presenceNeon One compliance and trust
Trust signalCompliance2 records
Neon One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neon One leadership team
Management profileNumber of profiles
Profiles6 records
Neon One subsidiaries and ownership
Company hierarchySubsidiaries1 record
Neon One funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neon One M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neon One
What does Neon One do?
Neon One provides an integrated cloud-based nonprofit relationship management platform built around Neon CRM that combines donor management, fundraising campaigns, peer-to-peer fundraising, event management, membership management, volunteer tracking, payment processing, and website building in a single system. The platform is sold primarily via subscription to small-to-midsize nonprofit organizations and includes purpose-built modules such as Neon Fundraise, Neon Pay, Neon Websites, Neon Launch, and Arts People (performing arts ticketing). Pricing scales with organizational fundraising revenue rather than database size and includes unlimited contacts and users.
Is Neon One a public or private company?
Neon One is a private company. It is classified as venture growth investor backed and is currently operating.
When was Neon One founded?
Neon One was founded in 2018. It employs 101 to 250 people.
Where is Neon One based?
Neon One is headquartered in Chicago, United States, in the North America region.
How does Neon One make money?
Five revenue lines are on record. Subscription Revenue - Neon CRM is the primary driver. The others are subscription Revenue - Neon Websites, subscription Revenue - Arts People, payment Processing - Neon Pay and subscription Revenue - Neon Launch.
Who are Neon One's main competitors?
Direct peers on record are Keela, Bloomerang, DonorPerfect, Funraise and Little Green Light. Broad incumbents are Bonterra (Network for Good), Salesforce (NPSP) and Blackbaud. Emerging players are Givebutter and Aplos.
Does Neon One have an API?
Yes. Neon One offers an open API that provides full access for customers to build custom integrations and create a platform that meets their specific needs. The API allows for highly specific technical requirements and custom workflow configurations without any extra upgrade fees. Developer documentation is at Not specified.
What industry is Neon One in?
Neon One's product category is Nonprofit CRM Software. Its primary akta.pro industry code is MPACAFAB, Creator Tipping, Donations & Micro-Payments. Its NAICS code is 541810 and its SIC code is 7311.