bust bunny
Bust Bunny is a US-based, family-owned direct-to-consumer e-commerce company that sells two vegan herbal supplements — a 13-botanical Breast Enhancement formula and a 9-botanical Hormonal Balance formula — to women seeking non-surgical breast enhancement and menopause or PMS symptom relief.
- Company typePrivate
- Founded1999
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
bust bunny firmographics
Firmographics- Name
- bust bunny
- Legal name
- Bust Bunny
- Website
- https://bustbunny.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Bust Bunny is a US-based, family-owned direct-to-consumer e-commerce company that sells two vegan herbal supplements — a 13-botanical Breast Enhancement formula and a 9-botanical Hormonal Balance formula — to women seeking non-surgical breast enhancement and menopause or PMS symptom relief.
- Ownership category
- akta.pro rank
bust bunny business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: Bust Bunny generates revenue through direct-to-consumer online sales of two supplement products: Breast Enhancement and Hormonal Balance. Products are sold in 1-month, 3-month, and 6-month supply bundles with volume discounts (up to 60% off for larger bundles). The company also operates a loyalty rewards program (BB Perks) that drives repeat purchases.
- One-time Product Purchases: Single-bottle purchases available at standard pricing for customers wanting to try products before committing to larger bundles. Volume discounts incentivize multi-month purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Breast Enhancement - 1 Month Supply |
| Unit Pricing | Multi-year contract | Breast Enhancement - 3 Month Supply |
| Unit Pricing | Multi-year contract | Breast Enhancement - 6 Month Supply |
| Unit Pricing | Monthly | Hormonal Balance - 1 Month Supply |
| Unit Pricing | Multi-year contract | Hormonal Balance - 3 Month Supply |
| Unit Pricing | Multi-year contract | Hormonal Balance - 6 Month Supply |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
bust bunny product offering
Product offeringCore offering
Bust Bunny sells two plant-based dietary supplements directly to consumers through its own website: a 13-botanical "Breast Enhancement" formula that uses phytoestrogens to support natural breast fullness and firmness, and a 9-botanical "Hormonal Balance" formula to relieve menopause and PMS symptoms. Products are sold in 1-month, 3-month, and 6-month supply bundles at $39.95/$79.99/$144.99 and $24.99/$59.99/$95.98 respectively, with vegan, non-GMO capsules manufactured in an FDA-registered, GMP-compliant U.S. facility.
Product overview
Bust Bunny offers two core botanical supplement products: Breast Enhancement and Hormonal Balance. Breast Enhancement is a 13-botanical phytoestrogen formula targeting breast fullness and firmness, while Hormonal Balance is a 9-botanical formula designed to alleviate menopause and PMS symptoms. Both products are plant-based, vegan, non-GMO, and manufactured in FDA-registered, GMP-compliant facilities in the USA. The products can be used separately or together for comprehensive wellness support.
Differentiator
Problem solved
Functional benefit
Products and services
- Breast Enhancement supplement A daily plant-based supplement in vegan vegetable capsules formulated with 13 botanical ingredients (Fenugreek Seed, Chasteberry, Flaxseed, Dong Quai Root, Fennel Seed, Wild Yam Root, Black Cohosh, Blessed Thistle, Motherwort, Red Clover, Watercress, Hops Powder, and Vitamin C). Designed for adult consumers — primarily women, including trans women in MTF transition — seeking a non-surgical approach to fuller, firmer-looking breasts using phytoestrogens that mimic natural hormonal signals to support breast tissue development. Sold in 1-month ($39.95), 3-month ($79.99), and 6-month ($144.99) supply bundles.
- Hormonal Balance supplement A daily plant-based supplement in vegan vegetable capsules formulated with 9 botanical ingredients (Ashwagandha Powder, Chamomile, Ginger Root, Maca Root, Dong Quai, Shatavari, Black Cohosh, Red Clover, and Vitamin E). Designed for women experiencing perimenopause, menopause, or PMS symptoms such as hot flashes, night sweats, mood swings, bloating, and cramps. Sold in 1-month ($24.99), 3-month ($59.99), and 6-month ($95.98) supply bundles.
Quantifiable outcome
- Most customers notice early changes within 4-6 weeks
- +4 more outcomes
Companies that use bust bunny
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
bust bunny technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
bust bunny partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AdRollminorThird-party advertising partner used for delivering personalized advertisements on other websites based on users' online activity. Uses pixels and cookies to collect information about visitors' browsing behavior for interest-based advertising.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
bust bunny competitors and assessment
Company assessmentDirect peers
- Total Curve: Total Curve is a direct-to-consumer breast enhancement supplement brand using herbal ingredients, making it the closest comparable to Bust Bunny's flagship Breast Enhancement SKU. Both occupy the same niche of non-surgical, plant-based breast enhancement with similar pricing and bundle structures.
- Breast Actives: Breast Actives markets a botanical-based breast enhancement supplement system, directly overlapping with Bust Bunny's value proposition of non-surgical, herbal breast growth. Both target the same customer segment with comparable structure/function claims around phytoestrogens and tissue firmness.
- O Positiv: O Positiv is a women's wellness brand focused on PMS, menopause, and hormonal balance supplements sold DTC with a strong digital marketing approach. It is a direct competitor to Bust Bunny's Hormonal Balance product and shares a similar target demographic and brand voice.
- Bonafide Health: Bonafide is a DTC brand specializing in non-hormonal, evidence-based menopause and perimenopause relief supplements. It directly competes with Bust Bunny's Hormonal Balance SKU for women seeking natural symptom relief and shares a similar digital-first, subscription-friendly model.
- HUM Nutrition: HUM Nutrition is a DTC supplement brand offering targeted beauty-from-within and women's wellness formulas. It overlaps with Bust Bunny on hormonal balance, skin clarity, and wellness positioning, with comparable bundle/subscription e-commerce mechanics.
- Equelle: Equelle is a non-hormonal menopause symptom relief supplement brand featuring S-equol botanical technology. It directly competes with Bust Bunny's Hormonal Balance product for the same menopause-affected demographic seeking plant-based alternatives.
- MaryRuth Organics: MaryRuth Organics is a DTC women's wellness and supplement brand covering hormonal balance, menopause, and beauty-from-within categories. It overlaps with Bust Bunny on target customer, plant-based formulation, and direct e-commerce distribution model.
Broad incumbents
- Ritual: Ritual is a well-funded women's wellness supplement brand offering daily vitamins and hormonal support products. It serves the same end consumer with broader product depth and significant marketing budget, positioning it as a broad incumbent in the same women's supplement category.
- Estroven: Estroven is an established mass-market brand of menopause symptom relief supplements. It competes with Bust Bunny's Hormonal Balance SKU in the same menopause symptom category, with broader retail distribution and broader formulation claims.
- Gaia Herbs: Gaia Herbs is an established herbal supplement company offering a broad portfolio of botanical products including women's health formulations. It competes with Bust Bunny on herbal/botanical positioning and on women's hormonal and menopause support SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
bust bunny social profiles
Digital presencebust bunny financial estimates
Financial estimateRevenue estimate
Valuation estimate
bust bunny leadership team
Management profileNumber of profiles
Profiles1 record
bust bunny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bust bunny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bust bunny
What does bust bunny do?
Bust Bunny sells two plant-based dietary supplements directly to consumers through its own website: a 13-botanical "Breast Enhancement" formula that uses phytoestrogens to support natural breast fullness and firmness, and a 9-botanical "Hormonal Balance" formula to relieve menopause and PMS symptoms. Products are sold in 1-month, 3-month, and 6-month supply bundles at $39.95/$79.99/$144.99 and $24.99/$59.99/$95.98 respectively, with vegan, non-GMO capsules manufactured in an FDA-registered, GMP-compliant U.S. facility.
Is bust bunny a public or private company?
bust bunny is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bust bunny founded?
bust bunny was founded in 1999.
How does bust bunny make money?
Two revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are one-time Product Purchases.
Who are bust bunny's main competitors?
Direct peers on record are Total Curve, Breast Actives, O Positiv, Bonafide Health, HUM Nutrition, Equelle and MaryRuth Organics. Broad incumbents are Ritual, Estroven and Gaia Herbs.
Does bust bunny have an API?
No public API is recorded for bust bunny.