breathe me

What breathe me does

Breathe Me is an Australian-based, privately held wellness education platform co-founded by Shane and Angelina Saunders that teaches breathing techniques for stress management, energy regulation, and peak performance. The company sells a multi-tier digital product portfolio built on a Kajabi-hosted storefront, anchored by The Breathing Studio — a membership platform offering unlimited on-demand breathing and movement sessions in monthly ($14.99 USD/mo), annual ($149 USD/yr), and higher-priced VIP tiers ($79 USD/mo, $790 USD/yr) that include live coaching and one-to-one strategy sessions. Around this core, Breathe Me monetizes a catalog of standalone courses ($47–$997 USD), including The Energized Leader, Learn To Breathe Again, Online Breathing Masterclass, Superhuman Habits, On The Go Breathing Meditations, and a Guided Cold Immersion Challenge ($49), as well as a high-ticket subscription product, Guide To Purpose ($1,800/month). The Breathing Edge Podcast functions as a top-of-funnel content engine, supplemented by a blog, Facebook community, social media, email, and a free Ultimate Breathing Meditation lead magnet. Revenue is distributed across individual D2C subscriptions and one-time course purchases, with corporate and event speaking engagements (e.g., Mindvalley's A-Fest) used primarily for brand-building rather than as documented contracted revenue. The company also operates related brands O2 Collective and Online Breathing Academy, all run by the two co-founders without disclosed outside funding or hired executive leadership.

Name

breathe me

Legal name

Breathe Me

Website

https://breatheme.com

Company type

Private

Operating status

Operating

Short description

Breathe Me is an Australian digital wellness company that sells breathing-education memberships, courses, and a high-ticket coaching program to consumers and corporate wellness buyers, monetizing content delivered through a Kajabi storefront and a podcast-led content engine.

Ownership category

akta.pro rank

Product category

Breathing Wellness Education

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)

akta.pro secondary industry

Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Breathing wellness education
• Guided breathing meditation
• Online breathwork courses
• Corporate wellness speaking
• Breathwork coaching subscriptions

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription Memberships: Recurring monthly and annual subscriptions to The Breathing Studio providing unlimited access to breathing sessions, tutorials, and weekly releases. VIP tier includes live coaching sessions.
2. One-time Course Purchases: Individual courses sold at various price points ($47-$997) including The Energized Leader, Learn To Breathe Again, Online Breathing Masterclass, and Superhuman Habits.
3. Guided Cold Immersion Challenge: Standalone course ($49) combining breathing preparation with cold immersion experience.
4. High-Ticket Program: Guide To Purpose at $1,800/month offering premium coaching and deeper transformation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Breathe Me delivers breathing education through The Breathing Studio membership platform — an on-demand library of categorized breathing and movement sessions, tutorials, and weekly new releases — plus a portfolio of standalone online courses (The Energized Leader, Learn To Breathe Again, Superhuman Habits, Online Breathing Masterclass, Guided Cold Immersion Challenge, On The Go Breathing Meditations, and the high-ticket Guide To Purpose program), guided breathing meditations, and corporate wellness speaking engagements. The methodology blends CO2 tolerance training, vagus nerve stimulation, heart coherence breathing, and the proprietary Power of Three Method.

Product overview

Breathe Me is a breathing wellness education platform founded by Shane and Angelina Saunders, built primarily on The Breathing Studio membership platform. The core offering centers on breathing techniques and meditation practices for stress reduction, energy management, and peak performance. The product portfolio includes: (1) The Breathing Studio - a Kajabi-based membership platform with unlimited on-demand breathing/movement sessions available in Monthly App Member ($14.99/mo), Monthly VIP Member ($79/mo), Annual App Member ($170/yr), and Annual VIP Member ($790/yr) tiers; (2) Free introductory products including Ultimate Breathing Meditation, Quick Start Program, and Short Breathing Meditations; (3) Paid courses such as The Energized Leader ($997), Learn To Breathe Again ($197), Superhuman Habits ($97), Online Breathing Masterclass ($97), Guided Cold Immersion Challenge ($49), On The Go Breathing Meditations ($47), and Guide To Purpose ($1,800/mo subscription); (4) The Breathing Edge Podcast as a content and community platform; and (5) O2 Collective as a related brand. The ecosystem is designed to guide users from free content through to comprehensive paid courses and ongoing membership subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• The Breathing Studio: A membership platform offering unlimited access to categorized breathing and movement sessions on demand, with breathing tutorials and weekly new releases.
• The Breathing Edge Podcast

Products and services

• The Breathing Studio A subscription membership platform offering unlimited access to categorized breathing and movement sessions, tutorials, keystone practices, and new weekly releases. Sold in Monthly App Member, Annual App Member, Monthly VIP Member, and Annual VIP Member tiers, with VIP tiers adding live weekly coaching sessions, accountability, and a one-to-one strategy session with Shane Saunders. Includes a 7-day free trial.
• The Energized Leader A one-time-purchase course priced at $997 USD targeting high-achieving leaders and entrepreneurs, focused on personal energy management and cultivation through multi-disciplinary breathing and mind-body techniques.
• Learn To Breathe Again A one-time-purchase course priced at $197 USD designed for people ready to commit to a daily breathing practice, with structured lessons guiding sustained habit formation.
• Superhuman Habits A one-time-purchase course priced at $97 USD focused on building high-performance habits that complement breathing-based energy management.
• Online Breathing Masterclass A one-time-purchase masterclass priced at $97 USD containing recordings from a two-hour live online event, covering dysfunctional breathing effects, self-analysis techniques, and breathing/movement/meditation sessions.
• Guided Cold Immersion Challenge A one-time-purchase course priced at $49 USD that pairs 10 minutes of breathing preparation with a guided cold immersion experience lasting between three and ten minutes.
• On The Go Breathing Meditations A one-time-purchase course priced at $47 USD of breathing meditations designed for people with busy schedules who need quick, portable practice sessions.
• Guide To Purpose A high-ticket subscription program priced at $1,800 USD per month that combines premium coaching and deeper transformation work to help clients find purpose in life.
• Ultimate Breathing Meditation A free ~21-minute guided breathing meditation session teaching a CO2-balance technique designed to reduce stress, boost energy, and sharpen focus; used as a lead magnet to introduce prospects to Breathe Me's methodology.
• Quick Start Program A free short course on breathing basics teaching triangular, square, and circular breathing techniques, and how to use breathing as levers of the nervous system to energize or relax as needed.
• Short Breathing Meditations A free set of seven approximately three-minute breathing meditations for people on the go to manage energy, emotions, and mental wellness, with content also offered as a $47 paid course.
• Corporate Wellness Speaking Engagements Shane and Angelina Saunders provide breathing-based speaking engagements and workshops for corporate events and virtual events, focused on workplace wellness, stress management, employee energy optimization, and team performance enhancement.

Quantifiable outcome

• Breathing is proven by science to enhance the body's natural ability to cope with stress and promote healing
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, minor and moderate.

• O2 CollectivecoreOthersRelated wellness brand also founded by Shane and Angelina Saunders. Listed as sister company/brand alongside Breathe Me.
• Online Breathing AcademycoreOthersRelated educational platform also under the Breathe Me umbrella, providing breathing education and training.
• Experts on AirminorGTM or Marketing PartnerPodcast network where Shane and Angelina have been featured as guests. Part of their PR/media strategy.
• MindvalleymoderateGTM or Marketing PartnerFeatured speakers at Mindvalley's A-Fest event in Bali. Major wellness education platform with global reach.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oxygen Advantage (Patrick McKeown): Breathing education platform built around the Buteyko Method and CO2 tolerance training — directly overlapping with Breathe Me's CO2 tolerance and functional breathing methodology. Sells courses, books, and instructor certifications targeting athletes, professionals, and the wellness market.
• Wim Hof Method: Founded by Wim Hof, this is the most prominent breathwork facilitation and cold immersion brand globally. Directly comparable to Breathe Me's combination of guided breathing courses, cold immersion challenges, and online video training — and a clear category leader Breathe Me competes against for share of voice and consumer mind.
• SOMA Breath: Offers breathwork facilitator training, online courses, and guided sessions combining pranayama-style techniques with music and cold exposure. Closely aligned with Breathe Me's guided breathing sessions, online courses, and instructor-level training pathway.
• Breathwrk: Consumer breathwork app offering categorized breathing exercises, courses, and corporate wellness solutions. Direct overlap with The Breathing Studio's on-demand app-based delivery model and Breathe Me's workplace wellness positioning.

Emerging players

• Prana Breath: Mobile breathing exercise app with categorized pranayama, breathwork, and meditation sessions. Comparable in product format (on-demand categorized breathing sessions) but lower content depth and brand authority than Breathe Me.
• The Breath Source: Online breathwork education and practitioner training community offering courses and certifications. Comparable in its education-led, methodology-focused approach to breathing, with a similar target customer (wellness practitioners and self-optimizers).
• Othership: Combines guided breathwork sessions with sauna and cold plunge experiences, plus a digital app. Comparable methodology overlap (breathwork-led wellness, cold immersion) and a similar target audience of high-performing professionals, though delivered partly through physical locations.

Broad incumbents

• Mindvalley: Global personal development education platform where Breathe Me has been featured (A-Fest). Operates as both a potential distribution partner and a broad competitor in the personal growth / high-achiever segment targeting similar audiences with broader curricula.
• Calm: Leading meditation and sleep app with breathwork content, corporate wellness offerings, and a well-known brand. Broad incumbent in the same consumer wellness category, competing with Breathe Me for stressed professional and high-achiever segments.
• Headspace: Large-scale meditation and mindfulness app with an expanding breathwork module and corporate wellness business (Headspace for Work). Competes with Breathe Me for both consumer attention and corporate wellness contracts, but operates at much greater scale and breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5Ci9nVxGJE04UzknjRVmOw
• Facebookfacebook.com/breathemepage
• LinkedInlinkedin.com/company/breathe-me-events
• Instagraminstagram.com/breathemepage/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about breathe me