SOMA Breath
SOMA Breath is a private breathwork education platform that delivers pranayama-based techniques combined with proprietary brain-entrainment music through a mobile app, online programs, and a global network of 3,500+ certified instructors, serving health-conscious consumers, wellness professionals, and corporate clients.
- Company typePrivate
- Founded2011
- HeadquartersPalma, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SOMA Breath does
SOMA Breath is a private breathwork education and wellness platform that combines ancient pranayama techniques with proprietary "Breathe in Beats" music technology (synchronized at 60/120 bpm) and NeuroSomatic Programming methodology. Founded by Niraj Naik, a former UK pharmacist who developed the system after personally recovering from ulcerative colitis, the company delivers its curriculum through a mobile application on iOS and Android, structured online programs, in-person retreats across Europe, Asia, and North America, and a global network of 3,500+ certified instructors. The flagship 21-Day Awakening Journey has cleared 10,000+ completions since its 2018 launch, with cumulative claims of over one million breathwork users worldwide.
The business operates a hybrid D2C and B2B2C model. Consumer-facing revenue comes primarily from one-time purchases of the 21-Day Awakening Journey ($497 live / $397 self-study) and the BreathFit Challenge ($97), alongside an iOS/Android mobile app available on freemium terms and a BIG membership with recurring access to 400+ music tracks. The highest-value revenue stream is the Transformational Coach Certification — a multi-year program combining 150 hours of breathwork instructor training with 1,200 hours of transformational coach training — sold via high-touch sales motion with free consultations and personalized onboarding. In-person retreats in Austria, Bali, London, Barcelona, and Austin, plus emerging corporate wellness engagements, round out the revenue mix.
The company's go-to-market is multi-channel and community-led. Marketing relies on free top-of-funnel assets (Breathe Together Sundays, free guided sessions, a Masterclass), extensive content marketing via the SOMA blog and YouTube, earned media through endorsements from figures such as Vishen Lakhiani (Mindvalley), Ben Greenfield, Marisa Peer, and Dr. Tristan Bekinschtein (Cambridge), and event-driven conversion through retreats and BreathFest. Operational footprint is minimal — firmographics indicate 1-10 employees — supported by four external accreditations (ACCPH, IBF, CPD Standards Office, ICAHP) that underpin the certification program's defensibility against competing wellness education offerings.
SOMA Breath firmographics
Firmographics- Name
- SOMA Breath
- Legal name
- SOMA Breath
- Website
- https://somabreath.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SOMA Breath is a private breathwork education platform that delivers pranayama-based techniques combined with proprietary brain-entrainment music through a mobile app, online programs, and a global network of 3,500+ certified instructors, serving health-conscious consumers, wellness professionals, and corporate clients.
- Ownership category
- akta.pro rank
SOMA Breath industry classification
Industry- Product category
- Breathwork Training & Wellness
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (61143), Other Sound Recording Industries (512290), Sound Recording Industries (5122)
- akta.pro primary industry
- Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)
- akta.pro secondary industries
- Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
Keywords
Where SOMA Breath is headquartered
LocationHeadquarters
- HQ city
- Palma
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
SOMA Breath business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- 21-Day Awakening Journey Program: Virtual retreat program sold as one-time purchase with two tiers: Live Group Experience ($497) with 4 live online trainings and full access, and Self Study Program ($397) with recorded content. Launched in 2018.
- BreathFit Challenge Program: 11-day video training course on health and breathwork fundamentals sold as one-time purchase at $97, including daily video content, guided exercises, and bonus materials.
- Transformational Coach Certification: Comprehensive 150-hour breathwork instructor training plus 1200-hour transformational coach training with 6 modules, mentorship calls, live sessions, and BIG membership access. Revenue from certification fees.
- Mobile App Subscriptions: SOMA Breath app available on iOS and Android with breathwork sessions, music library, live workshops, and courses. App likely operates on freemium/subscription model.
- Retreats and In-Person Events: Revenue from in-person retreats and instructor training events held globally (Austria, Bali, London, Barcelona, Austin) including 2-day, 7-day, and advanced training formats.
- BIG Membership (Breathwork Instructors Global): Licensed access to SOMA Breath music library (400+ tracks), business training, weekly live coaching, and marketing tools for certified instructors. Monthly releases of new music.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | 21-Day Awakening Live Group Experience |
| One time/ perpetual license | One time/ perpetual license | 21-Day Awakening Self Study Program |
| One time/ perpetual license | One time/ perpetual license | BreathFit Challenge |
| Other | Multi-year contract | Transformational Coach Certification |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
SOMA Breath product offering
Product offeringCore offering
SOMA Breath delivers a holistic breathwork system that combines ancient pranayama techniques with proprietary brain entrainment music technology synchronized at 60/120 bpm. It sells guided breathwork training programs (21-Day Awakening Journey, BreathFit Challenge), a mobile breathwork app, a comprehensive breathwork facilitator and transformational coach certification, in-person and virtual retreats, and a proprietary music library — all designed to deliver stress reduction, trauma release, peak performance, and meditation benefits.
Product overview
SOMA Breath is a holistic breathwork and wellness platform offering a unified system of pranayama-based breathwork techniques combined with proprietary brain entrainment music technology. The core product is the SOMA Breath mobile application, supplemented by structured programs including the 21 Day Awakening Journey, BreathFit Challenge, and Transformational Coach Certification. Additional offerings include SOMA Breathwork Music (available on Spotify, SoundCloud, Apple Music), in-person and virtual retreats/events, and the BIG Membership for certified instructors. The platform integrates ancient yogic wisdom with modern neuroscience and music technology to deliver experiences for stress reduction, healing, meditation, and personal transformation.
Differentiator
Problem solved
Functional benefit
Brands
- SOMA Breath App: Mobile application for science-backed breathwork and music meditation
- 21 Day Awakening Journey
- BreathFit Challenge
- Breathe in Beats
Products and services
- SOMA Breath App Science-backed breathwork and music meditation mobile application combining pranayama techniques with brain entrainment music. Offers guided sessions for relaxation, energy boost, focus enhancement, trauma release, and subconscious reprogramming, plus live weekly sessions.
- 21 Day Awakening Journey 21-day virtual breathwork retreat combining live webinars, downloadable guided meditations, the SOMA Awakening Breathwork Ceremony, and 5 core therapeutic breathwork techniques. Available in Live Group ($497) and Self Study ($397) tiers. Targeted at individuals seeking trauma healing, emotional release, and transformation.
- SOMA BreathFit Challenge
Quantifiable outcome
- Over 1 million breathwork fans worldwide and 3,500+ certified instructors
- +8 more outcomes
Companies that use SOMA Breath
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
SOMA Breath technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SOMA Breath partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- University of CambridgeflagshipComprehensive research collaboration studying SOMA Breath's 21-Day Awakening Protocol. Cambridge researchers including Dr. Tristan Bekinschtein are conducting case studies and clinical trials on breathwork's effects on brainwave activity and mental health. The study found breathwork induces altered states comparable to psychedelics with increased neural complexity and positive phenomenological states.
- MindvalleycoreMindvalley collaborated with SOMA Breath for the Afest event in 2016. CEO Vishen Lakhiani personally uses SOMA Breath and endorses the modality. Mindvalley is a major wellness education platform.
- Wim Hof MethodcoreWim Hof is described as a close friend and mentor of founder Niraj Naik. SOMA Breath's awakening technique is inspired by the Wim Hof Method breathwork, combining elements from both methodologies.
- GaiacoreTrusted by Gaia, a major wellness and consciousness media platform. Gaia uses SOMA Breath's Trypnaural Brainwave music technology for their transformational content.
- NeuroMeditation InstitutecoreDr. Jeff Tarrant at NeuroMeditation Institute conducted studies showing SOMA Breath's Daily Dose produces brainwave activity comparable to psychedelics in the Default Mode Network, with significant gamma frequencies associated with peak flow states.
- Peak NeurofitnessminorEx-NASA scientists at Peak Neurofitness measured brainwaves during SOMA Awakening Breathwork ceremony at Mindvalley's Afest in May 2016, finding astonishing results confirming emotional releasing and deep relaxation effects.
- Marisa Peer (RTT)coreMarisa Peer, renowned therapist and creator of RTT, recommends SOMA Breath to all her RTT therapists. Her network of hypnotherapists uses SOMA techniques.
- International Breathwork FoundationcoreIBF provides accreditation and certification recognition for SOMA Breath's instructor training program, validating the quality and standards of their breathwork education.
- CPD Standards OfficecoreCPD Standards Office provides accreditation for SOMA Breath to offer Continuing Professional Development points, recognized in professional development contexts.
- ACCPHcoreAccredited Counsellors, Coaches, Psychotherapists and Hypnotherapists provides accreditation for SOMA Breath as a recognized training provider for mental health and coaching professionals.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
SOMA Breath competitors and assessment
Company assessmentBroad incumbents
- Headspace: Major meditation and mental health app with corporate wellness business. Competitor for both consumer mind-body subscription dollars and the enterprise corporate wellness channel where SOMA has demonstrated traction.
- Insight Timer: Free meditation and wellness app with extensive live class offerings. Competes with SOMA Breath's free community-driven sessions (Breathe Together Sundays) and offers a marketplace for independent breathwork instructors.
- Mindvalley: Large wellness education platform that is both a SOMA Breath partner (Afest 2016) and a broader competitor. Mindvalley offers similar transformational coaching programs and a comparable instructor/spiritual teacher ecosystem, with significantly larger scale.
- Calm: Dominant meditation and wellness app with $2B+ valuation. While focused primarily on meditation and sleep, Calm has expanded into breathwork, directly competing with SOMA Breath's app subscription offering through vastly larger marketing budgets.
Direct peers
- Breathwrk: Mobile breathwork app offering structured breathing exercises for sleep, energy, and stress. Competes directly with SOMA Breath's app on guided content, science-driven protocols, and subscription monetization for the same consumer persona.
- Wim Hof Method: Most direct competitor in the breathwork modality space. SOMA Breath's awakening technique is explicitly inspired by Wim Hof Method, and both target health-conscious individuals seeking stress reduction, energy, and recovery through breath retention and cold exposure. Direct competition for instructor training and consumer courses.
- Othership: App-based breathwork and guided sauna platform targeting wellness-conscious consumers. Overlaps with SOMA Breath on mobile-guided breathwork sessions, music-driven experience, and instructor-led content, though with a stronger bathhouse/sauna hospitality angle.
- Holotropic Breathwork (Grof Foundation): Established holotropic-style breathwork facilitation modality founded by Stanislav Grof. Targets similar transcendental and trauma-healing outcomes with comparable facilitator training pathways, appealing to a largely overlapping practitioner community.
Others
- Six Senses: Luxury hospitality and wellness retreat brand featured as a SOMA Breath partner. Operates high-end wellness retreats globally and competes indirectly for the premium experiential wellness segment SOMA Breath targets with its Austria and Bali retreats.
Emerging players
- Gaia: Wellness and consciousness content platform that is a SOMA Breath partner (uses Trypnaural Brainwave music) and adjacent competitor. Gaia offers transformational content and meditation programming to a spiritually-oriented audience overlapping with SOMA Breath's user base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SOMA Breath social profiles
Digital presenceSOMA Breath compliance and trust
Trust signalCompliance4 records
SOMA Breath financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOMA Breath leadership team
Management profileNumber of profiles
Profiles7 records
SOMA Breath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOMA Breath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOMA Breath
What does SOMA Breath do?
SOMA Breath delivers a holistic breathwork system that combines ancient pranayama techniques with proprietary brain entrainment music technology synchronized at 60/120 bpm. It sells guided breathwork training programs (21-Day Awakening Journey, BreathFit Challenge), a mobile breathwork app, a comprehensive breathwork facilitator and transformational coach certification, in-person and virtual retreats, and a proprietary music library — all designed to deliver stress reduction, trauma release, peak performance, and meditation benefits.
Is SOMA Breath a public or private company?
SOMA Breath is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOMA Breath founded?
SOMA Breath was founded in 2011. It employs 1 to 10 people.
Where is SOMA Breath based?
SOMA Breath is headquartered in Palma, Spain, in the Europe region.
How does SOMA Breath make money?
Six revenue lines are on record. 21-Day Awakening Journey Program is the primary driver. The others are breathFit Challenge Program, transformational Coach Certification, mobile App Subscriptions, retreats and In-Person Events and BIG Membership (Breathwork Instructors Global).
Who are SOMA Breath's main competitors?
Broad incumbents on record are Headspace, Insight Timer, Mindvalley and Calm. Direct peers are Breathwrk, Wim Hof Method, Othership and Holotropic Breathwork (Grof Foundation). Six Senses is listed as an others. Gaia is listed as an emerging player.
Does SOMA Breath have an API?
No public API is recorded for SOMA Breath.
What industry is SOMA Breath in?
SOMA Breath's product category is Breathwork Training & Wellness. Its primary akta.pro industry code is HSADAJAC, Breathwork Facilitation (Pranayama, Somatic, Holotropic-style), with a secondary code of HSADAJAI, Trauma-Informed Mindfulness & Somatic Mind-Body Practices. Its NAICS code is 61171.