Bespoke Smile

What Bespoke Smile does

Bespoke Smile is a UK-based premium cosmetic dental practice operating two clinic locations at 42 High Street in Marlow (headquarters) and 2 Upper Wimpole Street in London's medical district. Founded by Dr Sam Jethwa, who serves as Founder, Clinical Lead, and Owner and holds the position of 19th President of The British Academy of Cosmetic Dentistry, the practice specializes in ultra-thin porcelain veneers, most notably its proprietary trademarked Feather Veneers® technique (0.3-0.5mm thickness) requiring minimal to no tooth preparation. Treatments are supported by in-house master ceramists using a hand-layering technique and a custom-blend porcelain material, plus a Trial Smile preview system that uses hand-sculpted composite resin temporaries to allow patients to test-drive results before committing to permanent restorations.

The service portfolio spans core cosmetic treatments (Feather Veneers, Ultra Thin, Porcelain, Composite, and Emax veneers, plus Smile Makeovers) and adjunct procedures (dental implants, cosmetic braces with Invisalign Elite provider status, teeth whitening, composite bonding, crowns, gum contouring, facial aesthetics), alongside general dentistry services (hygienist, periodontics, endodontics). The practice also operates the Bespoke Smile Academy at bespokeacademy.co.uk, an adjacent wholly-owned subsidiary offering the world's only post-graduate diploma in veneers, in-person hands-on courses with live patients, online courses, and one-to-one mentorship programs for dentists globally.

Bespoke Smile's business model is professional services-based with a consultation-led sales motion: free 45-minute Smile Discovery appointments (in-person or virtual), quote-based treatment pricing that is not publicly disclosed, 0% finance options for up to 24 months, a 3-year guarantee on porcelain restorations, and membership plans. Customer segments include affluent individuals seeking premium cosmetic enhancement (primary), international medical travelers (Dubai, Denmark, Monaco, recognized by Condé Nast Traveller), nervous or anxious patients, general dental practitioners referring advanced cases, and cosmetic dentists seeking training via the Academy. Distribution is direct-to-consumer through the two clinics, supplemented by a dentist referral program, content-led marketing (dental veneer guides, Dr Jethwa's Instagram presence), earned media in Tatler, Harper's Bazaar, Vogue Business, BBC News, and The Times, and the Academy's B2B dentist-to-dentist channel.

Name

Bespoke Smile

Legal name

Bespoke Smile

Website

https://bespokesmile.co.uk

Company type

Private

Operating status

Operating

Short description

Bespoke Smile is a UK-based premium cosmetic dental practice operating two clinics in Marlow and London, specializing in its proprietary Feather Veneers® ultra-thin porcelain technique alongside general and restorative dentistry, and running the Bespoke Smile Academy that offers the world's only post-graduate diploma in veneers.

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry Services

NAICS

Offices of Dentists (621210), Dental Laboratories (339116)

akta.pro primary industry

Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Orthodontic Group Practices (HLABAKAC), Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC)

Keywords

• Cosmetic dentistry services
• Porcelain veneer treatments
• Smile makeover procedures
• Dental implant restoration
• Professional dental education

Headquarters

HQ city

Marlow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cosmetic Dental Treatments: Primary revenue from cosmetic dental procedures including veneers (Feather Veneers, Ultra Thin, Porcelain, Composite), dental implants, smile makeovers, and cosmetic dentistry services. Treatment prices vary based on complexity and materials used.
2. General and Specialist Dentistry: Revenue from general dentistry services including hygienist appointments, periodontics, endodontics, and general dental care.
3. Bespoke Smile Academy: Training and education services for dentists including in-person hands-on courses with live patients, online courses, a post-graduate diploma in porcelain veneer treatment, and one-to-one mentorship programs.
4. Dental Referral Services: Services for referring dentists who send patients for advanced treatments such as veneers, implants, and full mouth reconstruction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bespoke Smile provides cosmetic, general, restorative, and orthodontic dental care, with a core focus on ultra-thin porcelain veneers and comprehensive smile makeovers. Its services are delivered through clinics in Marlow and London, with treatment supported by facially driven planning, an in-house master ceramist laboratory, and Bespoke Smile Academy training for dental professionals.

Product overview

Bespoke Smile is a cosmetic dental practice offering a unified portfolio of veneer treatments and complementary cosmetic dental services. The core offering centers on Feather Veneers, the company's signature ultra-thin porcelain veneer exclusive to the practice, supported by the Trial Smile preview system and various veneer material options (Porcelain, Composite, Emax, Ultra Thin). The practice provides comprehensive smile transformation through Smile Makeovers (addressing 5+ teeth typically) and supports these with adjunct services including dental implants, cosmetic braces (including Invisalign Elite provider), teeth whitening, composite bonding, crowns, and gum contouring. The Bespoke Smile Method, developed by Dr. Sam Jethwa, underpins all treatments combining facially driven design, the Smile Sculpting Experience, and handcrafted restorations by in-house master ceramists. The practice also operates the Bespoke Smile Academy for professional dental education.

Differentiator

Problem solved

Functional benefit

Brands

• Feather Veneers®: Exclusive ultra-thin veneer option only available at Bespoke Smile, featuring hand-designed porcelain veneers with a minimally invasive approach.

Products and services

• Feather Veneers® Bespoke Smile's signature ultra-thin porcelain veneer, handcrafted through facially driven planning and hand-layering for a minimally invasive or no-preparation treatment.
• Trial Smile A temporary composite-resin smile preview that patients can test-drive and refine before committing to permanent restorations.
• Ultra Thin Veneers Porcelain veneers measuring 0.3-0.5mm and designed to preserve natural tooth structure through little or no drilling.
• Porcelain Veneers Durable, lifelike, stain-resistant ceramic veneers with an expected lifespan of 10-15 years.
• Composite Veneers Tooth-colored resin veneers applied in layers, sculpted, and polished by the dentist, with same-day results at a more budget-friendly price point.
• Emax Veneers Lithium disilicate ceramic veneers known for durability, translucency, and natural appearance, with a 10-15 year lifespan.
• Smile Makeover A comprehensive treatment generally addressing at least five teeth, typically eight to ten, by combining cosmetic procedures for a complete smile transformation.
• Bespoke Smile Academy Professional dental education offering in-person courses with live patients, online courses, a post-graduate diploma in porcelain veneer treatment, and one-to-one mentorship.

Quantifiable outcome

• Veneers consistent for 10-20 years with proper maintenance
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The London Centre for Cosmetic Dentistry: A London private practice specializing in cosmetic dentistry, including veneers, smile makeovers, whitening, orthodontics, and implants. It serves a similar affluent, appearance-conscious patient base through a premium, consultation-led model.
• Harley Street Dental Studio: A multi-disciplinary private practice on Harley Street providing cosmetic dentistry, implants, orthodontics, and general dental services. It competes for similar London patients seeking high-value, broad treatment journeys.
• London Smile Studio: A central London cosmetic dental practice offering veneers, smile makeovers, orthodontics, and restorative treatments. Its direct patient proposition and premium location make it a close operating and customer peer.
• Sonria Dental Studio: A London private dental studio focused on cosmetic and restorative treatments, orthodontics, and smile transformations. Its service mix and affluent-consumer positioning closely resemble Bespoke Smile's core offer.
• Dental Excellence: A UK private dental practice specializing in advanced restorative and cosmetic dentistry. It is a direct operating peer for patients seeking clinician-led, high-value elective treatment.

Broad incumbents

• Bupa Dental Care: A large UK dental provider with a broad network covering general, cosmetic, orthodontic, and restorative care. It is a scale and brand incumbent rather than a direct feather-veneer competitor, but competes for patients and clinicians.
• mydentist: A large UK dental network spanning general, cosmetic, orthodontic, and restorative services. It provides a relevant multi-location and volume benchmark, although its service mix is more mass-market than Bespoke Smile's premium niche.
• Portman Dental Care: A UK dental group with private and mixed practices delivering general, cosmetic, orthodontic, and implant services. It is a broader incumbent benchmark for multi-site operations and clinician recruitment, but is less specialized in ultra-thin veneers.

Regional players

• The Berkeley Clinic: A Glasgow-based private practice offering cosmetic dentistry, orthodontics, implants, and restorative care. It is comparable in clinician-led, high-value services, although its primary geography differs from Bespoke Smile's southern UK base.

Others

• Align Technology: The company behind Invisalign, a clear-aligner system used in cosmetic and orthodontic treatment. Bespoke Smile's Elite-provider status and 300-plus case history make it a relevant adjacent technology peer, not a direct clinic operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dr.samjethwa
• LinkedInlinkedin.com/company/bespokesmile

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bespoke Smile