berkeley's place

What berkeley's place does

Berkeley's Place is a registered Canadian charity (CRA #737701672RR0001) founded in 2014 by Lillian Courtney and based in Edmonton, Alberta. The organization supports animal rescue organizations and pet guardians across Alberta and the Northwest Territories through a portfolio of interconnected programs: the Pantry Initiative (food and supply distribution to 15 active CRA-registered rescue partners, delivering 396,000 lbs of dry food and assisting 21,875 pets per year), Journey's End (hospice support for animals with terminal or special needs, generating nearly $12,000 since 2018 via annual online auctions), the Brooker-Gretz Memorial Fund (emergency relief for displaced pet guardians, averaging 5 assists per year), the Honouring Ceremony (monthly memorial events for bereaved pet owners), and an Inuvik Partnership shipping beds, supplies, and sanitization equipment to the Inuvik animal shelter via Canadian North Airlines and Northwind Transportation.

Operationally, the charity is volunteer-driven, with a five-person board (President Lillian Courtney, Vice President Karen Doyle Veitenheimer, Secretary Cheryl Posein, Director Kristine Fabish, Board Member Gordon Courtney, and an open Treasurer position) and notes that the bulk of operational work has historically fallen to just two people. The business model is purely donation-funded: monetary contributions flow through website, e-transfer, mail-in cheque, and the ATB Cares/Benevity workplace giving platform, while corporate sponsors (Pet Valu, Petland, KONG, Terwillegar Veterinary Clinic, Edmonton Raw Food, Serenity Veterinary Services, Dogs Haven Grooming, Glenpark Pet Hotel, Eric S. Margolis Foundation) provide in-kind pet food, supplies, and veterinary services. The organization states that 100% of monetary donations directly benefit animals, and on average raises approximately $10,000 CAD per annum.

The go-to-market is community-led, relying on organic social media (Facebook, Instagram, X/Twitter), a MailChimp newsletter, educational blog content, media coverage from CBC, CTV, and Global News, and event hosting. Notable infrastructure includes pet food bank collection bins at multiple Pet Valu and Petland locations across Edmonton. There is no proprietary technology platform; the digital footprint consists of a WordPress site, social channels, and standard nonprofit fundraising tooling. Since inception, Berkeley's Place has helped over 65 animal rescue organizations, found homes for 20 animals (13 cats and 7 dogs), and received a 2019 Mayoral commendation from the Mayor of Inuvik.

Name

berkeley's place

Legal name

Berkeley's Place

Website

https://berkeleysplace.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Berkeley's Place is a registered Canadian charity based in Edmonton that supports animal rescues and pet guardians across Alberta and Inuvik, Northwest Territories through food and supply distribution, hospice care, emergency relief, and grief support programs.

Ownership category

akta.pro rank

Product category

Animal Welfare Charity Services

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Foster & Volunteer Network Programs (BPAGAIAF)

akta.pro secondary industry

Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Animal rescue support
• Pet supply distribution
• Animal hospice care
• Emergency pet relief
• Animal welfare charity

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Donations and Fundraising: Berkeley's Place relies entirely on donations from generous donors. The organization raises approximately $10,000 per annum. Donations come through their website, e-transfers, mail-in cheques, and ATB Cares via Benevity workplace giving platform.
2. Sponsorships: Corporate sponsors provide in-kind donations including pet food, supplies, veterinary services, grooming, training services, and enrichment products. Sponsors include Pet Valu, Petland, Terwillegar Veterinary Clinic, KONG, and others.
3. Online Auctions: Berkeley's Place holds an annual online auction to raise money for their Journey's End hospice initiative. They have raised nearly $12,000 since 2018 through these auctions.
4. Event Hosting: The organization hosts and participates in events throughout the year including pet food drives, adoption events, and fundraising activities.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Berkeley's Place is a registered Canadian charity that supports animal rescue organizations and pet guardians by distributing pet food and supplies, providing emergency aid to displaced pets, and running a hospice program (Journey's End) for animals with terminal or special needs. The organization channels 100% of donations directly to animal welfare programs across Alberta and the Northwest Territories.

Product overview

Berkeley's Place operates as a single unified charitable service focused on animal welfare, offering multiple interconnected programs including the Pantry Initiative for food/supply distribution, Sanctuary Care Partnership, Journey's End hospice support, Honouring Ceremony for pet memorials, Emergency Initiatives via the Brooker-Gretz Memorial Fund, Inuvik Partnership for northern shelter support, Education Resources for community outreach, and a Sponsorship Program. These initiatives work together to provide end-to-end animal welfare support from rescue assistance through end-of-life care.

Differentiator

Problem solved

Functional benefit

Products and services

• Pantry Initiative A food and supply distribution program that assists CRA-registered charity and non-profit animal rescues by providing thousands of pounds of pet food and supplies annually, allowing rescues to redirect their finances toward veterinary care.
• Journey's End A hospice initiative that assists animals in hospice or sanctuary care with special needs or terminal illness, providing specialized food, therapeutic equipment, mobility devices, and financial support to ensure comfort and quality of life.
• Brooker-Gretz Memorial Fund (Emergency Initiatives) An emergency relief fund providing aid to families displaced with pets during personal tragedies such as house fires, offering pet supplies, food, crates, medical supplies, grooming, and veterinary care support averaging five assists per year.
• Sanctuary Care Partnership A partnership initiative working closely with animal sanctuaries to share information through mutual alliance and respect, supporting animals in sanctuary-type situations such as Hum-Furry Bogart, a senior cat welcomed as a permanent sanctuary animal.
• Honouring Ceremony A monthly ceremony held to honour animals that have passed to the Rainbow Bridge, allowing guardians to submit photos and names for inclusion in prayers, blessings, and tributes for grieving pet owners.
• Inuvik Partnership Program An ongoing partnership with the Inuvik animal shelter in the Northwest Territories, providing dog beds, food, supplies, sanitization systems, and transportation support to address supply challenges in remote northern communities.

Quantifiable outcome

• Provides 396,000 lbs of dry food to animal rescues in Alberta yearly
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and supporting.

• Pet ValucoreChannel Partner/ Reseller/ DistributorPet Valu donates pet food, treats, litter and more to local animal rescue organizations. Hosts adoption events, nail clipping clinics and photo days. Collection bins for pet food bank donations at multiple Edmonton locations.
• PetlandcoreChannel Partner/ Reseller/ DistributorPet store locations in Edmonton area support Berkeley's Place with collection bins for pet food bank donations. Locations include Emerald Hills, Fort Saskatchewan, Windermere, and Southpark.
• Terwillegar Veterinary CliniccoreStrategic or Co-development PartnerFull service animal hospital providing emergency and general medical, surgical, and dental services. Located at 14735 40 Ave NW, Edmonton, AB T6R 1N1. Has treated Berkeley and other animals in the organization's care.
• KONGsupportingGTM or Marketing PartnerProud partner providing many different kinds of enrichment toys for animals in care. Puzzle toys keep dogs' minds and bodies busy. KONG is a partner of the T.R.A.I.N. series of webinars.
• North of 60 Medical SolutionssupportingStrategic or Co-development PartnerDonated a cleaning system to the Inuvik animal shelter for sanitization purposes, helping prevent spread of parvo and other diseases.
• Canadian North AirlinessupportingStrategic or Co-development PartnerTransportation partner helping ship crates, supplies, and materials to Inuvik, Northwest Territories. Essential partner for northern supply deliveries.
• Northwind TransportationsupportingStrategic or Co-development PartnerTransportation partner assisting with shipping supplies to Inuvik, Northwest Territories.
• Naturally Fluent Animal TrainingsupportingStrategic or Co-development PartnerNina, graduate from Karen Pryor Academy, provides animal training education through That B.I.T.E.S. and T.R.A.I.N. series webinars to help guardians understand their companion animals.
• Edmonton Raw FoodsupportingGTM or Marketing PartnerRaw pet food distributors providing quality products. Donated $600 in food for Chewie the burn survivor dog. Located at edmontonrawfood.com.
• Serenity Veterinary Services EdmontonsupportingStrategic or Co-development PartnerPeaceful euthanasia veterinarian offering home visits for private end-of-life experiences. Contact: 587-400-4667, [email protected]
• Dogs Haven GroomingsupportingStrategic or Co-development PartnerPet groomer and doggy day care located at 25 Chisholm Ave #105, St. Albert, AB T8N 5A5. Provides grooming services for animals in Berkeley's Place care.
• Glenpark Pet HotelsupportingStrategic or Co-development PartnerPremium pet care and accommodation serving north-central Alberta since 2008. Located 15 minutes south of Edmonton International Airport at 48219, Range Rd 251, AB T0C 1Z0.
• Meika's SafehousecoreStrategic or Co-development PartnerOngoing partnership providing additional financial support for veterinary care. Helped with vetting for Casey (bird) and wellness exams and medications for animals brought into care.
• NASAP (Northern Alberta Society for Animal Protection)coreStrategic or Co-development PartnerOriginal rescue where Berkeley was adopted. Continued partnership in animal rescue efforts. Source of Berkeley the dog after whom the organization was named.
• AARCS (Alberta Animal Rescue Crew Society)supportingOthersPartner rescue organization on Berkeley's Place network.
• Inuvik Animal SheltercoreStrategic or Co-development PartnerNorthwest Territories animal shelter receiving ongoing support since 2018. Berkeley's Place has shipped beds, supplies, vaccines, and sanitization equipment. Received commendation from Mayor of Inuvik.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alberta Animal Rescue Crew Society (AARCS): AARCS is a CRA-registered animal rescue organization in Alberta that is both a partner of Berkeley's Place and operates rescue, fostering, and adoption programs in the same geography, making it the closest direct peer in terms of mission.
• Northern Alberta Society for Animal Protection (NASAP): Edmonton-based CRA-registered rescue that is both a Berkeley's Place partner and a peer running adoption, fostering, and rescue programs in the same Northern Alberta geography.
• Second Chance Animal Rescue Society (SCARS): Alberta-based CRA-registered animal rescue that is a Berkeley's Place partner and operates rescue, fostering, and adoption programs serving the same regional animal welfare ecosystem.

Broad incumbents

• Edmonton Humane Society: A larger, established animal welfare organization based in the same Edmonton market, operating a shelter and adoption programs. Comparable as a regional incumbent in animal welfare fundraising and rescue support.
• Calgary Humane Society: Major Alberta animal welfare charity operating a shelter, adoption, and community programs. Comparable as a regional incumbent competing for similar donor dollars and rescue partnerships in Alberta.
• Humane Canada: National federation of humane societies and SPCAs in Canada. Comparable as a broader incumbent umbrella organization shaping policy, donor trends, and standards in the Canadian animal welfare sector where Berkeley's Place operates.
• BC SPCA: One of Canada's largest animal welfare charities operating shelters, rescue, and advocacy. Comparable as a broad incumbent with overlapping donor pool and programs (food banks, rescue support) to Berkeley's Place.
• PetSmart Charities of Canada: Major corporate-affiliated animal welfare charity that funds rescue, adoption, and pet food assistance programs nationally. Comparable as a large incumbent funder operating a similar 'food bank / rescue support' model at scale.
• Best Friends Animal Society: Large U.S. animal welfare charity running sanctuary, rescue, and advocacy programs. Comparable as a broad incumbent with a multi-program platform model (sanctuary, rescue support, advocacy) similar to Berkeley's Place's initiative structure.

Regional players

• RedRover: U.S.-based nonprofit that provides emergency sheltering, advocacy, and financial assistance for animals in crisis. Comparable as a regional (different geography) peer running emergency relief and rescue support programs analogous to Berkeley's Place's Brooker-Gretz Memorial Fund.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/berkeleysplace
• Facebookfacebook.com/BerkeleysPlace
• Instagraminstagram.com/berkeleys_place

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about berkeley's place