What beachbum does

Beachbum (legal entity BEACHBUMSUP LTD) is a UK-based, direct-to-consumer watersports brand founded by Max Reynolds in Dorset. The company designs, sources, and sells its own brand of inflatable stand-up paddleboards (iSUPs), towel-changing robes marketed as "Brobes," springsuits, swimwear, and related beach and paddling accessories, primarily serving UK recreational paddlers, beachgoers, and families. Distribution is exclusively via its own Shopify-powered e-commerce storefront, with shipping currently restricted to the United Kingdom.

The technical core of the product line is the iSUP range, built on Fusion Drop-Stitch construction and advertised at a 10K waterproof rating, sold as complete bundles including paddle, pump, leash, and fins. The Brobe line extends the brand into apparel and changing wear, with newer iterations using recycled materials. Pricing is positioned in the premium-DTC band: flagship iSUPs start around £299 and Brobes around £120. Klarna is integrated as a buy-now-pay-later checkout option to reduce friction on higher-ticket items.

The business model is a bootstrapped, founder-led DTC operation with a 1-10 employee team and no disclosed external funding. Revenue is generated entirely through one-time consumer purchases on the Shopify storefront, supplemented by repeat cross-category buys across boards, robes, and apparel. Marketing is driven by earned media in outlets including Vogue, Harrods, National Geographic, BBC, and The Times, alongside a 53,951+ review base at a 4.9/5 average rating that functions as the primary social proof asset. There are no disclosed B2B, wholesale, or subscription revenue lines.

Name

beachbum

Legal name

BEACHBUMSUP LTD

Website

https://beachbumsup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Beachbum is a UK-based DTC watersports brand selling own-brand inflatable paddleboards, changing robes (Brobes), swimwear, and accessories to UK recreational paddlers, beachgoers, and families through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Watersports Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Inflatable paddle boards
• Watersports equipment
• Changing robes
• Outdoor water gear
• Paddleboard accessories

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct product sales through e-commerce website. Revenue generated from selling inflatable paddle boards, changing robes (Brobes), springsuits, swimwear, accessories, and gift cards. One-time purchase model with no subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Beachbum designs, sources and sells inflatable stand-up paddle boards (adult and kids) along with water-use apparel and accessories, including waterproof changing robes (Brobes), towel robes, springsuits, swimsuits, headwear and paddleboard accessories. Products are sold as complete kits via direct-to-consumer e-commerce, primarily to UK outdoor enthusiasts and families.

Product overview

Beachbum is a UK-based watersports brand offering a focused portfolio of inflatable paddle boards and outdoor gear. The core product lines include adult and kids SUP (Stand Up Paddleboard) kits, waterproof changing robes called Brobes, swimwear (springsuits and swimsuits), and accessories. SUP products are sold as complete kits including the board, paddle, pump, leash, fins, and carry bag. Brobes are premium waterproof changing robes made from 100% recycled materials with sherpa lining. The accessory range includes paddleboard-specific items (fins, kayak seats, paddles, dry bags, electric pumps), headwear (beanies and caps), water bottles, and recycled tote bags. The brand targets outdoor enthusiasts, families, and water sports beginners with emphasis on accessibility and British weather readiness.

Differentiator

Problem solved

Functional benefit

Brands

• Brobe: Waterproof changing robes made from 100% recycled materials, featuring sherpa lining, 10k waterproof outer shell, and hot water bottle pockets.

Products and services

• Adult SUP Full Kits Inflatable stand-up paddle boards for adults of all skill levels (beginners to experienced paddlers). Adult boards measure 10'6" long with Fusion Drop-Stitch construction, 30" width, 6" thickness, and a 160kg weight limit. Sold as complete kits including the board, adjustable paddle, pump, leash, fins, carry bag, kayak conversion seat, dry bag, and waterproof phone case.
• Kids SUP (Paddle Boards) Scaled-down inflatable paddle boards for children, 8' long with 4" thickness and a 60kg maximum rider weight. Designed to be lighter and easier to manoeuvre for younger paddlers, available in colours that match the adult board range.
• Brobes (Waterproof Changing Robes) Waterproof and windproof changing robes made from 100% recycled materials, featuring a 10K-rated waterproof outer shell, soft sherpa lining with quick-wicking technology for faster drying and warming, and an inner hot water bottle pocket. Available in adult and kids sizes in multiple colours including Mint Green, Pink, Sea Blue, Olive Green, Charcoal, Lilac, and Rich Burgundy.
• Towel Robes Hooded towel robes for drying off and changing after water activities, made from towel material with the same oversized fit as the Brobe collection. Available in adult and kids sizes.
• Springsuits Neoprene wetsuit-style swimwear for cooler water conditions, designed with stretchy neoprene that fits close to the body for paddling and water activities in colder temperatures.
• Swimsuits UV-resistant swimwear for adventure and water activities, including long-sleeve and regular swimsuits in various colours such as Azure Blue.
• Paddleboard Accessories Accessories for paddle boarding including 3-piece fins, large center fin, kayak conversion seat, 3-piece aluminium paddle, dry bag, and electric pump.
• Beanies (Adult and Kids) Knitted headwear for warmth during outdoor water activities, available in adult and kids sizes.
• Caps Headwear for sun protection during water activities.
• Water Bottles Reusable water bottles for hydration during outdoor adventures.
• Recycled Reversible Tote Bags Eco-friendly tote bags made from recycled Brobe offcuts, with a reversible design for carrying wet gear or everyday use.
• Beachbum Gift Card Digital gift cards available in £20, £50, £100, and £300 denominations that never expire and can be redeemed on the website or in Beachbum stores.

Quantifiable outcome

• Setup time of 10 minutes from car to water
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DPDcoreOthersUK shipping carrier providing next-day express delivery service for paddle board orders. Orders include DPD tracking numbers.
• Royal MailminorOthersUK shipping carrier for standard delivery orders. Provides 48-hour tracked service.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the beachbumsup.com online store. Handles payment processing, order management, and store operations.
• KlarnacoreTechnology or IntegrationPayment provider offering buy-now-pay-later options for UK customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Red Paddle Co: UK-based premium inflatable SUP brand selling boards, paddles, and accessories worldwide. Closest direct peer — same core product category, similar premium positioning, and overlapping UK customer base, but with broader international distribution and longer operating history.
• Dryrobe: Original and category-defining waterproof changing robe brand, sold globally through outdoor and surf channels. Direct competitor to Beachbum's Brobe line, with substantially larger scale, athlete sponsorship, and international distribution.
• Bluefin SUP: Inflatable SUP brand selling complete kit packages direct-to-consumer in the UK and EU. Closely comparable bundled-product model and price band, competing for the same first-time paddler segment Beachbum targets.
• ISLE Surf & SUP: US-based inflatable paddle board DTC brand selling boards, paddles, and accessories direct-to-consumer. Comparable product architecture (inflatable SUPs as complete kits) and similar beginner-to-intermediate target customer.
• Tower Paddle Boards: DTC inflatable paddle board brand with strong review volume and bundle-based pricing. Comparable business model (direct-to-consumer, complete-kit SUPs) and overlapping value-conscious but quality-seeking customer.

Broad incumbents

• Finisterre: UK-based sustainable outdoor and surf apparel brand selling changing robes, swimwear, and outerwear. Overlaps with Beachbum's Brobe, springsuit, and swimsuit lines as a broader outdoor lifestyle incumbent with deeper brand heritage.
• Rooster: Established UK watersports and marine apparel brand selling rashguards, wetsuits, and accessories. Comparable marine apparel category but distributed primarily through specialist sailing and watersports retailers rather than DTC.
• Saltrock: UK surf lifestyle brand with apparel, swimwear, and accessories sold through physical stores and online. Overlaps with Beachbum's swimwear, accessories, and coastal lifestyle positioning for UK coastal consumers.
• Decathlon (Tribord): Global sporting goods retailer with own-label SUPs, wetsuits, and watersports accessories at aggressive price points. Sets the floor on price/quality expectations for entry-level UK paddle board buyers and competes for the same first-time customer.

Emerging players

• Passenger: UK outdoor lifestyle DTC brand selling recycled and outdoor apparel with strong content-led marketing. Comparable DTC playbook, sustainability narrative, and coastal/outdoor consumer targeting in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beachbumsup
• Instagraminstagram.com/beachbumsup
• LinkedInlinkedin.com/company/beachbum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beachbum