What over easy bistro does

Over Easy is a privately-held breakfast, brunch, and lunch restaurant chain operating under the legal entity Over Easy Franchising, LLC, headquartered in Scottsdale, Arizona. The company was founded in 2008 by classically trained Chef Aaron May in Phoenix and has since grown to 20 locations: 19 across Arizona (including Phoenix, Scottsdale, Gilbert, Mesa, Chandler, Glendale, Goodyear, Buckeye, Surprise, Peoria, Queen Creek, Tempe, and Flagstaff) and one in Sioux Falls, South Dakota (opened June 2026), with a Meridian, Idaho location planned for Q1 2027. The core offering is made-from-scratch American breakfast, brunch, and lunch served dine-in, takeout, and via delivery, with a daytime cocktail program (mimosas, bloody marys, specialty beverages) and a dedicated kids menu supporting the Kids Helping Kids charitable initiative for Phoenix Children's Hospital.

The technology stack is composed of best-of-breed third-party platforms rather than proprietary infrastructure. Online ordering and POS run on Incentivio; digital waitlist management is integrated with OpenTable; catering orders flow through the ezCater marketplace; and the company operates its own iOS/Android mobile app (launched 2024) that bundles waitlist access, online ordering, and the Easy Eggstras points-based loyalty program (2 points per $1 spent). Gift cards are sold in digital and physical formats.

Revenue is generated through four primary streams: dine-in restaurant sales across 20 locations, corporate and group catering via ezCater (with $50 minimums and $30+ delivery fees to Phoenix), digital ordering transaction revenue through the app and website, and gift card sales. Catering pricing ranges from $5-$15/person for breakfast items and $10-$16/item for sandwiches and wraps. The company is co-owned by Brian Terpay and Jared Field alongside founder Aaron May, operates without disclosed institutional or private equity backing, and has no publicly disclosed revenue figure. The chain was recognized by Restaurant Business Online as one of the Top 50 Emerging Brands in the U.S. in 2025 and has earned multiple Food Network features including Diners, Drive-Ins & Dives and the Top 10 Brunch episode airing June 2026.

Name

over easy bistro

Legal name

Over Easy Franchising, LLC

Website

https://eatatovereasy.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Over Easy is a privately-held breakfast, brunch, and lunch restaurant chain founded in 2008 by Chef Aaron May, operating 20 locations across Arizona and South Dakota with planned expansion to Idaho in 2027, serving made-from-scratch daytime cuisine with a cocktail program, mobile ordering app, and corporate catering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

• Breakfast restaurants
• Brunch restaurants
• Casual dining
• Breakfast catering
• Daytime dining

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Revenue from breakfast, brunch, and lunch orders at 20 restaurant locations across Arizona and South Dakota. Serves made-from-scratch American breakfast and brunch cuisine with daytime cocktails and specialty beverages.
2. Catering Services: Full-service catering through partnership with ezCater, offering breakfast staples, sandwiches, wraps, salads, sides, and beverages. Minimum 10 guests, prices range $5-$16 per person.
3. Mobile App and Online Ordering: Direct ordering through proprietary mobile app (iOS and Android) and website. Generates transaction revenue from food and beverage purchases placed through digital channels.
4. Gift Cards: Digital and physical gift cards sold to consumers, generating upfront revenue redeemable for future food and beverage purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Over Easy operates a regional chain of full-service breakfast, brunch, and lunch restaurants serving made-from-scratch American daytime cuisine at 20 locations across Arizona and South Dakota. Offerings include dine-in service, takeout, delivery, a daytime cocktail and brunch beverage program, full-service catering through ezCater, gift cards, and a mobile app with Easy Eggstras loyalty rewards.

Product overview

Over Easy is a breakfast, brunch, and lunch restaurant chain with a unified restaurant experience built around made-from-scratch dishes. The core product is the restaurant dining experience (dine-in, takeout, delivery) at 20 locations across Arizona and South Dakota, supplemented by digital products including a mobile app for iOS and Android, online ordering via Incentivio, a digital waitlist system, and the Easy Eggstras loyalty program. Additional offerings include catering services through ezCater partnership, gift cards, and a dedicated kids menu supporting Phoenix Children's Hospital through the Kids Helping Kids initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Over Easy Restaurant Dining
• Over Easy Mobile App
• Easy Eggstras Loyalty Program
• Catering Services
• Online Ordering
• Gift Cards
• Digital Waitlist
• Kids Menu

Quantifiable outcome

• 20 locations across 2 states with continued expansion planned

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Idaho StatesmanminorGTM or Marketing Partner · 14 August 2026Featured in Idaho Statesman article announcing Over Easy's upcoming Meridian, Idaho location at The District at Ten Mile. Article titled 'Boozy brunches, cheerful lunches: An inviting new restaurant's coming, Meridian.'
• ezCatercoreChannel Partner/ Reseller/ DistributorPartnership with ezCater for full-service catering ordering. Customers can order Monday through Sunday 7:30 AM to 2 PM through the ezCater platform for office breakfasts, team brunches, and casual events.
• Phoenix Children's HospitalcoreOthersOngoing charitable partnership: Kids Helping Kids program dedicates portion of every kids' meal sold to support Phoenix Children's Hospital. Pledged $500,000 over 4 years to support Child Life program and The Zone play space.
• Phoenix Children's FoundationcoreOthersFeatured in Phoenix Children's Foundation's 'Serving Up Hope' story. Over Easy's Maker's Space in The Zone carries the 'Rays of Hope' name from Over Easy's charitable initiative.
• United Food BankminorOthersDollars for a Dozen fundraiser: Over Easy matches guest donations dollar for dollar, while Hickman Family Farms and Shamrock Farms donate eggs and dairy to United Food Bank.
• Hickman Family FarmsminorOthersDonates dozens of eggs during Over Easy's annual Dollars for a Dozen fundraiser benefiting United Food Bank.
• Shamrock FarmsminorOthersDonates dairy products during Over Easy's annual Dollars for a Dozen fundraiser benefiting United Food Bank.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• First Watch Restaurant Group: First Watch is the largest breakfast/brunch/lunch focused chain in the U.S. with hundreds of locations, serving made-to-order breakfast, brunch, and lunch with daytime cocktails—directly comparable concept, customer base, and revenue model to Over Easy, but at significantly greater scale and with public-company visibility.
• Snooze, an A.M. Eatery: Snooze is a fast-casual breakfast/brunch concept with dozens of locations emphasizing creative daytime dishes, cocktails, and a vibrant atmosphere—overlapping target customer (brunch-focused millennials/families), price point, and made-from-scratch positioning similar to Over Easy.
• Another Broken Egg Cafe: Another Broken Egg is an upscale breakfast/brunch/lunch franchise with 70+ locations across the U.S., offering a chef-driven menu and cocktails—same category, same daytime-only service model, and overlapping franchise growth trajectory to Over Easy.
• Eggspectation: Eggspectation operates casual breakfast/brunch restaurants with an egg-centric, chef-inspired menu and a comparable daytime cocktail program—direct concept overlap with Over Easy though at smaller scale.
• Black Bear Diner: Black Bear Diner is a family-friendly, breakfast-heavy full-service diner concept with 150+ locations—comparable breakfast-forward menu mix, family customer base, and ongoing multi-state expansion strategy.

Emerging players

• The Breakfast Club: The Breakfast Club is a growing regional breakfast/brunch chain emphasizing made-from-scratch comfort food and vibrant atmospheres—comparable target demo and menu philosophy, with smaller regional footprint than Over Easy.

Broad incumbents

• IHOP: IHOP is the largest U.S. breakfast-focused chain with thousands of locations, offering breakfast/brunch all day—broader incumbent with overlapping breakfast customer base and franchise model, though positioned at a lower price tier than Over Easy.
• Denny's: Denny's is a legacy 24/7 family dining chain with thousands of locations and a strong breakfast daypart—competes for the same breakfast/brunch occasions, though at a different price and service tier than Over Easy's premium fast-casual concept.

Regional players

• Yolk (Yolk Restaurant Group): Yolk is a breakfast/brunch/lunch chain operating primarily in the Midwest with a chef-inspired menu—comparable concept and target customer, but operates in a different regional footprint than Over Easy's Arizona-heavy base.
• Breakfast Republic: Breakfast Republic is a San Diego-born breakfast/brunch chain with Southern California locations offering made-from-scratch daytime fare and cocktails—comparable brunch concept and customer, but concentrated in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eatatovereasy
• Instagraminstagram.com/eatatovereasy
• TikToktiktok.com/@eatatovereasy
• LinkedInlinkedin.com/company/eatatovereasy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about over easy bistro