el chingon
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
el chingon firmographics
Firmographics- Name
- el chingon
- Legal name
- El Chingon
- Website
- https://elchingon.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
el chingon industry classification
Industry- Product category
- Mexican Restaurants & Nightlife
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
el chingon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Primary revenue from selling Mexican cuisine (tacos, burritos, fajitas, etc.) and alcoholic beverages including craft cocktails, tequilas, mezcals, and specialty drinks. Includes happy hour promotions and daily specials.
- VIP Bottle Service: Premium table reservations with dedicated server, express entry, and minimum spend on premium spirits and champagne. Includes themed VIP packages (El Guero, El Chapo, La Buchona, etc.) with luxury spirits.
- Private Events and Venue Buyouts: Hosting private parties, corporate events, birthdays, and full venue buyouts with capacities ranging from 25-300 guests. Food and beverage minimums required.
- Merchandise Sales: Branded apparel including t-shirts, hoodies, and hats sold through the online shop (shop.elchingon.com), with free shipping on orders over $90.
- Takeout and Delivery: Takeout and delivery services for food orders alongside dine-in experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour - Wed-Fri 3:00-9:00PM (Dallas) |
| Unit Pricing | Pay-as-you-go | Happy Hour - Mon-Fri 2pm-6pm (San Diego) |
| Unit Pricing | Pay-as-you-go | Happy Hour - Mon-Fri Open-8pm (Fort Worth) |
| Unit Pricing | Pay-as-you-go | Main Menu Items (Dallas) |
| Unit Pricing | Pay-as-you-go | Main Menu Items (San Diego) |
| Unit Pricing | Pay-as-you-go | Main Menu Items (Fort Worth) |
| Unit Pricing | Pay-as-you-go | VIP Bottle Service Packages (San Diego) |
| Unit Pricing | Pay-as-you-go | Sunday Brunch (Fort Worth) |
| Unit Pricing | Pay-as-you-go | Merchandise - Apparel |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
el chingon product offering
Product offeringCore offering
El Chingon operates full-service Mexican restaurants across three locations (San Diego Gaslamp Quarter, Fort Worth Cultural District, Dallas Old East Dallas) offering traditional Mexican cuisine with elevated ingredients, hand-crafted agave-based cocktails, and an extensive tequila and mezcal collection. Each location transitions from daytime dining into a high-energy nightlife destination featuring DJs and VIP bottle service. Additional revenue lines include private event hosting (25-300+ guests), happy hour specials, Sunday brunch programs, a Taco Tuesday promotion, takeout and delivery, gift cards, and a branded apparel e-commerce shop.
Product overview
El Chingon is a hospitality company operating three Mexican restaurant and nightlife venues in San Diego (Gaslamp Quarter), Fort Worth (Cultural District), and Dallas (Old East Dallas). The core offering consists of full-service restaurant dining with a Mexican cuisine menu featuring elevated traditional dishes, complemented by hand-crafted cocktails, an extensive tequila and mezcal collection, and high-energy nightlife entertainment. The company operates multiple product lines including dine-in restaurant service, VIP bottle service, private event hosting, and a branded apparel e-commerce store. The product portfolio spans physical hospitality experiences (restaurant, bar, events) and retail merchandise, unified under the 'Bad Ass Mexican' brand identity inspired by Mexican revolutionary Pancho Villa.
Differentiator
Problem solved
Functional benefit
Brands
- Bad Ass Apparel: Branded merchandise including t-shirts, hoodies, and hats sold through shop.elchingon.com in partnership with Alpine Tees
Quantifiable outcome
- Event capacity: 25-300+ guests depending on venue configuration
- +1 more outcomes
Companies that use el chingon
Customer profileSegments4 records
Ideal customer profiles3 records
el chingon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
el chingon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Alpine TeesminorPartnership for branded merchandise production and fulfillment. El Chingon branded apparel (t-shirts, hoodies, hats) sold through shop.elchingon.com with free shipping on orders over $90.
- Golden Lasso EntertainmentcoreSafety certification partnership for Fort Worth location. Golden Lasso Safety-Branded Establishment Certification signifies adherence to safety protocols and commitment to secure entertainment spaces.
- GBOD Group ([email protected])coreParent company/management group for El Chingon. Contact email indicates shared corporate operations across locations. Also manages related venues including Mezé Greek Fusion, Havana 1920, and Prohibition in San Diego.
Scale indicators4 records
Recent moves7 records
el chingon competitors and assessment
Company assessmentDirect peers
- Puesto: California-based upscale Mexican restaurant group with craft cocktails, premium tequila, and multiple San Diego/CA locations — a direct comparable on cuisine positioning, beverage program, and California presence overlapping El Chingon's San Diego market.
- Toca Madera: Modern Mexican steakhouse with upscale cocktails, DJs, and late-night energy in major metros (LA, Chicago, Dallas). Highly comparable on the upscale-Mexican-meets-nightlife positioning and on El Chingon's Dallas expansion thesis.
- Coyo Taco: Casual-to-upscale Mexican restaurant with a strong bar/nightlife scene and multi-market U.S. presence. Comparable on the Mexican + bar/nightlife duality and on the multi-market expansion model.
- Rosa Mexicano: Upscale full-service Mexican restaurant group with multiple U.S. locations and a strong agave/cocktail program. Most directly comparable to El Chingon on cuisine category, full-service dining, premium tequila focus, and multi-city footprint.
- Bartaco: Mexican-inspired upscale-casual chain with craft cocktails and a beach-bar/social atmosphere. Comparable on multi-market footprint, elevated Mexican menu, and beverage-forward model, though slightly more casual than El Chingon's nightlife-led positioning.
- Javier's: Southern California upscale Mexican restaurant group with multiple locations and a strong tequila/cocktail program. Comparable on elevated-casual Mexican dining, premium agave focus, and California multi-location footprint.
- Bodega Taqueria y Spirits: Mexican taqueria + hidden speakeasy/nightlife concept that combines casual Mexican fare with high-energy bar and bottle service — the closest conceptual match to El Chingon's day-to-night transformation and VIP package model.
Broad incumbents
- On The Border Mexican Grill & Cantina: National Mexican casual dining chain with full bar programs and a long-established Texas presence. Comparable as a broad incumbent in the same category and overlapping Texas markets, though positioned more value-casual than El Chingon.
- Uncle Julio's: Upscale-casual Mexican restaurant chain with strong Texas presence (Dallas, Houston, Fort Worth). Directly relevant as an incumbent in El Chingon's DFW market and on full-service Mexican positioning, though without the nightlife/DJ transformation model.
- Casa Olé: Established multi-state Mexican casual dining chain. Comparable as a broader incumbent operating at scale in the same Mexican full-service category, though without El Chingon's nightlife/VIP-bottle-service component.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
el chingon social profiles
Digital presenceel chingon compliance and trust
Trust signalCompliance2 records
el chingon financial estimates
Financial estimateRevenue estimate
Valuation estimate
el chingon leadership team
Management profileNumber of profiles
Profiles1 record
el chingon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
el chingon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about el chingon
What does el chingon do?
El Chingon operates full-service Mexican restaurants across three locations (San Diego Gaslamp Quarter, Fort Worth Cultural District, Dallas Old East Dallas) offering traditional Mexican cuisine with elevated ingredients, hand-crafted agave-based cocktails, and an extensive tequila and mezcal collection. Each location transitions from daytime dining into a high-energy nightlife destination featuring DJs and VIP bottle service. Additional revenue lines include private event hosting (25-300+ guests), happy hour specials, Sunday brunch programs, a Taco Tuesday promotion, takeout and delivery, gift cards, and a branded apparel e-commerce shop.
Is el chingon a public or private company?
el chingon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was el chingon founded?
el chingon was founded in -1.
How does el chingon make money?
Five revenue lines are on record. Food and Beverage Sales are the primary driver. The others are VIP Bottle Service, private Events and Venue Buyouts, merchandise Sales and takeout and Delivery.
Who are el chingon's main competitors?
Direct peers on record are Puesto, Toca Madera, Coyo Taco, Rosa Mexicano, Bartaco, Javier's and Bodega Taqueria y Spirits. Broad incumbents are On The Border Mexican Grill & Cantina, Uncle Julio's and Casa Olé.
Does el chingon have an API?
No public API is recorded for el chingon.
What industry is el chingon in?
el chingon's product category is Mexican Restaurants & Nightlife. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.