theater de maagd

What theater de maagd does

Theater De Maagd (legally Stichting Podiumkunsten Bergen op Zoom en omgeving) is a Dutch non-profit cultural institution operating since 1990 from a converted church at Grote Markt 32 in Bergen op Zoom, Netherlands. It runs two complementary venues — Theater De Maagd (theater, cabaret, dance, classical music, musicals in a main hall and small hall) and Poppodium Gebouw-T (pop and contemporary music, jointly operated since 2023) — under a single foundation with ANBI (public benefit) status.

The organization serves a broad regional audience including general theatergoers, families with children, schools and students, corporate event clients, and regional cultural organizations. Its offerings span programmed performances, the Onbeperkt Avontuur Abonnement subscription (17 exclusive performances for €125/season), the Business Club corporate sponsorship program (100+ member companies at €10,000/year), venue rental for private and corporate events, Cultuur Educatie educational programs, Artists in Residence, accessibility services (blindentolk audio description), and the sustainability initiative Shift2Green. Technology infrastructure consists of a website-based ticket sales platform with account management, wishlist, ticket sharing, and Mollie-powered payments, plus exploratory work on a Digital Twin customer-journey project with Avans Hogeschool.

The business model is a diversified non-profit revenue mix: primary ticket sales (€12.50-€63.50 per ticket across seating tiers plus €4.50-€4.75 administrative fees), venue rental income, on-site F&B, tax-deductible donations enabled by ANBI status, and the Business Club. Distribution is direct-to-consumer via the website and box office, with some third-party ticketing (e.g., Stager) for Poppodium Gebouw-T shows. The organization reaches approximately 106,000 visitors annually across both venues as of the 2024/2025 season.

Name

theater de maagd

Legal name

Stichting Podiumkunsten Bergen op Zoom en omgeving

Website

https://demaagd.nl

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Theater De Maagd is a Dutch non-profit cultural foundation operating a historic theater and pop music venue (Poppodium Gebouw-T) in Bergen op Zoom, serving regional audiences with performances, subscriptions, venue rentals, and a corporate Business Club.

Ownership category

akta.pro rank

Product category

Live Theater & Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Regional & Repertory Theatre Companies (MPAGABAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Theater, Musicals & Performing Arts (THAJAFAB), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Live performing arts
• Theater venue operations
• Concert and event hosting
• Ticket sales services
• Cultural venue management

Headquarters

HQ city

Bergen Op Zoom

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for theater performances, concerts, and events. Variable pricing based on seating section.
2. Venue Rental: Rental of theater spaces including Grote Zaal (Main Hall) and De Maagd - Kleine Zaal (Small Hall) for events, corporate functions, and private rentals.
3. Donations: Accepts donations due to ANBI (public benefit organization) status, allowing tax deductions for donors.
4. Food and Beverage: On-site dining and bar services for theater patrons.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Theater De Maagd is a Dutch nonprofit theater venue housed in a former church in Bergen op Zoom, programming live performances in cabaret, theater, dance, classical music, and musicals across its Grote Zaal (main hall) and Kleine Zaal (small hall). Since 2023 it jointly operates Poppodium Gebouw-T for pop and live music, selling tickets through its own website and box office alongside subscriptions, venue rental, the Business Club corporate sponsorship program, and cultural-education initiatives.

Product overview

Theater De Maagd operates as a multi-venue cultural organization combining Theater De Maagd (a historic theater in a former church) and Poppodium Gebouw-T (a pop music venue). The core product offering includes programmed performances across genres (cabaret, theater, dance, classical, musicals) with an integrated online ticket sales platform. Additional offerings include the Onbeperkt Avontuur Abonnement subscription (17 exclusive performances), the Business Club corporate sponsorship program, venue rental services, Cultuur Educatie educational programs, Artists in Residence, accessibility services with blindentolk support, and sustainability initiative Shift2Green.

Differentiator

Problem solved

Functional benefit

Products and services

• Theater De Maagd Venue Performances Live performing arts programming (cabaret, theater, dance, classical music, musicals) across the Grote Zaal (main hall) and Kleine Zaal (small hall) of the historic former-church theater in Bergen op Zoom, for general audiences and families.
• Poppodium Gebouw-T Concerts Pop music concerts and live music performances held at the jointly operated Poppodium Gebouw-T venue in Bergen op Zoom, integrated with Theater De Maagd since 2023.
• Onbeperkt Avontuur Abonnement Annual subscription product granting access to 17 exclusive performances with first-class seating and flexible attendance for the 2026-2027 season, priced at €125.
• Business Club Corporate Sponsorship Corporate sponsorship program where participating businesses contribute €10,000 annually to support regional talent development across both Theater De Maagd and Poppodium Gebouw-T.
• Venue Rental (Verhuur) Rental of the Grote Zaal and Kleine Zaal theater spaces for corporate events, private functions, team activities, and special occasions in the historic former-church venue.
• Cultuur Educatie Cultural-education programming that brings theater experiences to school groups, including the Scholierenabonnement student subscription and masterclasses for young local talent.
• KinderTheaterWeek Children's theater programming during autumn vacation, part of a national KinderTheaterWeek initiative with around 100 participating Dutch theaters, presenting family and youth performances at €14.50–€24.50.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Avans HogeschoolcoreStrategic or Co-development Partner · 30 December 2024Partnership with Avans for Digital Twin project exploring customer journey digitalization for theater and concert visits. Joint research initiative with Poppodium Gebouw-T and Theater De Maagd.
• Poppodium Gebouw-TcoreStrategic or Co-development PartnerJoint operation since 2023 forming the combined cultural venues of Bergen op Zoom. Gebouw-T serves as pop music venue while De Maagd hosts theater and larger performances.
• Stichting Komt het Zien!minorStrategic or Co-development PartnerAccessibility partnership providing blindentolk services for visually impaired theatergoers, enabling inclusive attendance at performances.
• URLANDminorStrategic or Co-development PartnerRotterdam-based performance collective partnering as creative makersplaats (creative maker space) for innovative theatrical projects.
• Fontys Hogeschool voor de KunstenminorStrategic or Co-development PartnerEducational partnership for musical theater masterclass program, supporting development of young local talent in collaboration with The Diamond Baritones.
• VriendenLoterijminorGTM or Marketing PartnerLottery partner offering 50% discount on tickets for participants, providing marketing reach and discount incentive program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chassé Theater: Regional theater and venue operator in Breda, Netherlands, hosting theater, dance, music, and cabaret programming. Directly comparable as a mid-sized Dutch regional theater offering multi-genre programming to a similar catchment size.
• Parkstad Limburg Theaters: Multi-venue cultural organization in the Parkstad Limburg region of the Netherlands operating several theaters and a pop venue under combined management. Directly comparable to Theater De Maagd's integrated dual-venue model combining theater and pop music.
• Schouwburg De Lawei: Regional theater in Drachten, Netherlands, hosting theater, music, dance, and family programming with combined pop venue operations. Comparable mid-sized Dutch regional cultural institution serving a similar provincial market.
• Theater De Vest: Theater in Alphen aan den Rijn, Netherlands, offering theater, cabaret, dance, and family programming with similar regional positioning. Comparable as a Dutch regional theater venue operating on a comparable scale with multi-genre programming.
• Stadsschouwburg De Harmonie: Theater and venue complex in Leeuwarden, Netherlands, hosting theater, music, and cultural programming. Comparable Dutch regional theater operator with similar non-profit/government-supported structure.
• Poppodium Annabel: Pop music venue in Rotterdam, Netherlands, hosting concerts and live music programming. Comparable to the Poppodium Gebouw-T side of the Theater De Maagd operation as a Dutch mid-sized pop venue operator.

Broad incumbents

• Stadsschouwburg Amsterdam: Major theater venue in Amsterdam offering broad theater and performing arts programming. Larger and more established than Theater De Maagd but operating in the same Dutch theater venue category with overlapping programming.
• Tivoli Vredenburg: Large multi-venue music and performing arts complex in Utrecht combining classical, pop, and theater programming under one roof. Comparable to the integrated Theater De Maagd + Poppodium Gebouw-T model but at substantially larger scale and national draw.
• Het Nationale Theater: Major producing theater company operating multiple venues in The Hague. Comparable as a Dutch theater operator but with in-house production capability and larger scale than Theater De Maagd's venue-operator model.
• Luxor Theater: Large theater venue in Rotterdam hosting musicals, concerts, and live entertainment. Comparable as a Dutch theater venue but with a heavier focus on large-scale commercial productions and broader regional/national draw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/theaterdemaagd
• Facebookfacebook.com/theaterDeMaagd
• Instagraminstagram.com/theaterdemaagd
• LinkedInlinkedin.com/company/theater-de-maagd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about theater de maagd