dodge city roundup

What dodge city roundup does

Dodge City Roundup Inc. is a Kansas-based nonprofit organization founded in 1977 that produces the annual Dodge City Roundup Rodeo and related Western heritage events from its 5,200-seat Roundup Arena at 608 S 14th Ave in Dodge City. The organization runs the marquee PRCA-sanctioned rodeo during Dodge City Days, supplemented by Xtreme Bulls, the KPRA Finals, a Kansas HS/JH Rodeo, Mutton Bustin', and the Miss Rodeo Kansas Pageant. It operates with a lean paid staff (an office manager and ticket-window personnel) supported by 200-300 year-round volunteers, governed by an elected committee of officers including Vice President Jerry Pegelow, Secretary Crysta Stella, and Treasurer Teresa Martin, with Stephen Deges serving as president since 2023.

The organization's product surface consists of physical, recurring annual events rather than a software or technology platform. Underlying capabilities are concentrated in talent curation — notably its 1991-vintage partnership with Frontier Rodeo Company (10x PRCA Stock Contractor of the Year) and contracts with elite rodeo personnel — and venue infrastructure, including recent upgrades to electrical systems and grandstand seating. The organization has been inducted into the ProRodeo Hall of Fame (2012) and named PRCA Rodeo of the Year nine times.

Dodge City Roundup's business model is a diversified nonprofit revenue stack built on three streams: ticket sales to rodeo spectators via direct website and box-office channels, multi-tiered sponsorships from over 100 local and national businesses (including Wrangler, Justin Boots, Boot Hill Casino, Cargill, and National Beef), and concessions operated by the Dodge City Women's Chamber of Commerce, a separate nonprofit that channels proceeds to scholarships and community services. Distribution is primarily direct-to-consumer and regional, anchored by Dodge City Days as the primary demand-generation engine. The organization does not disclose financial figures, and there are no parent entities, subsidiaries, or external investor structures.

Name

dodge city roundup

Legal name

Dodge City Roundup Inc.

Website

https://dodgecityroundup.org

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Dodge City Roundup is a Kansas-based nonprofit, founded in 1977, that produces the annual PRCA-sanctioned Dodge City Roundup Rodeo and related Western heritage events at its 5,200-seat Roundup Arena, serving rodeo spectators, professional contestants, and over 100 local business sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

Dodge City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for rodeo performances, Xtreme Bulls, and other events at Roundup Arena.
2. Sponsorships: Featured sponsors, event-specific sponsors (bull riding, barrel racing, etc.), chute sponsors, video board sponsors, catering sponsors, and general sponsors. Over 100 businesses provide financial support.
3. Concessions: Concessions operated by the Dodge City Women's Chamber of Commerce, a nonprofit that donates proceeds to scholarships and community service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dodge City Roundup is a nonprofit event organization that produces an annual slate of PRCA-sanctioned professional rodeo competitions at Roundup Arena in Dodge City, Kansas. Its offerings include the flagship PRCA Rodeo, the Xtreme Bulls Tour stop, the KPRA Finals, the Kansas HS/JH Rodeo, the Mutton Bustin' youth event, and the Miss Rodeo Kansas Pageant scholarship program, supported by Frontier Rodeo Company as stock contractor and a roster of PRCA contract personnel.

Product overview

Dodge City Roundup is a rodeo event organization that produces multiple annual rodeo events. The core offering is the PRCA-sanctioned rodeo, supplemented by specialized events including Xtreme Bulls, KPRA Finals, and youth rodeo competitions. Additional programming includes the Miss Rodeo Kansas Pageant scholarship program and Mutton Bustin' children's competition. The organization also facilitates various PRCA contract personnel including announcers, bullfighters, and stock contractors. The events are managed through a volunteer committee and operate out of Roundup Arena in Dodge City, Kansas.

Differentiator

Problem solved

Functional benefit

Products and services

• PRCA Rodeo The main Professional Rodeo Cowboys Association (PRCA) rodeo event featuring bareback riding, saddle bronc riding, bull riding, steer wrestling, team roping, barrel racing, and tie-down roping for professional rodeo athletes and spectators.
• Xtreme Bulls A dedicated bull-riding event on the PRCA Xtreme Bulls Tour featuring top bull riders competing on elite bucking bulls from Frontier Rodeo Company.
• KPRA Finals The Kansas Professional Rodeo Association Finals competition hosted annually at Roundup Arena.
• Kansas HS and JH Rodeo High school and junior high rodeo competition for students in grades 5-12 organized through the Kansas High School Rodeo Association.
• Mutton Bustin' A youth rodeo competition for children ages 4-7 weighing 60 pounds or less in which participants ride on the backs of sheep, sponsored by Justin Boots.
• Miss Rodeo Kansas Pageant A scholarship program and pageant for young ladies ages 14-24 that promotes rodeo across Kansas, culminating in the crowning of Miss Rodeo Kansas and Miss Teen Rodeo Kansas.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, minor, major and featured.

• Frontier Rodeo CompanycoreStrategic or Co-development Partner · 1 January 1991Jerry Nelson's Frontier Rodeo Company has been the stock contractor for Dodge City Roundup since 1991. The company spans over 10,000 acres in northwest Oklahoma and provides all bucking horses and bulls for the rodeo. Frontier was awarded PRCA Stock Contractor of the Year (2023) and has earned this prestigious award 10 times to date.
• Dusty MyersminorOthersRodeo clown/barrelman performing at the 2026 Dodge City Roundup Rodeo. Second-generation rodeo clown from Jumpertown, Mississippi. Selected as barrelman at the 2025 National Finals Rodeo.
• Boyd PolhamuscoreOthersAnnouncer for Dodge City Roundup Rodeo for over a decade. Three-time PRCA Announcer of the Year, has been selected to call the action at the Wrangler National Finals Rodeo 16 times including the last 13 consecutive years.
• Benje Bendele (Crazy Heart Sound & Lighting LLC)coreOthersOfficial soundman for the Wrangler National Finals Rodeo. Has been the sound producer for Dodge City Roundup for multiple years. Known as the best sound producer in professional rodeo.
• Dodge City Women's Chamber of CommercecoreStrategic or Co-development PartnerFounded in 1959, the Women's Chamber operates concessions at Roundup Arena. Over half their budget goes to community service or scholarships - giving 14 scholarships in a recent year. Also supports Circle of Hope cancer organization and other service groups.
• Justin BootsmajorGTM or Marketing PartnerFeatured sponsor for Mutton Bustin' competition. Major rodeo brand providing sponsorship support for the annual event.
• WranglermajorGTM or Marketing PartnerSound sponsor for the rodeo. Major western wear and equipment brand supporting professional rodeo events.
• Boot Hill Casino & ResortfeaturedGTM or Marketing PartnerFeatured sponsor of the rodeo. Local casino and resort providing financial support for the annual event.
• Cargill Meat SolutionsfeaturedGTM or Marketing PartnerFeatured sponsor of the rodeo. Major meat processing company based in Dodge City providing sponsorship support.
• National BeeffeaturedGTM or Marketing PartnerFeatured sponsor of the rodeo. Major beef processing company based in Dodge City providing sponsorship support.
• PRCA (Professional Rodeo Cowboys Association)coreStrategic or Co-development PartnerGoverning body for professional rodeo. The Roundup is a Silver Level event on the PRCA's Wrangler Million Dollar Tour and one of the top 25 rodeos in the country.
• Kansas Professional Rodeo Association (KPRA)majorStrategic or Co-development PartnerKPRA Finals are held annually at the Dodge City Roundup Rodeo Grounds. KPRA's mission is to promote the sport of rodeo and entertain in a family-friendly environment.
• Victory ElectricminorGTM or Marketing PartnerUtility company that upgraded electrical infrastructure at Roundup Arena, burying power lines and improving the electrical grid. They approached the rodeo committee to help with safety improvements.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• National Finals Rodeo: The PRCA's championship event crowning world titleholders. Direct peer within the same PRCA ecosystem, sharing the same stock contractors, announcers, and contestants as Dodge City Roundup, and operating on similar event-promotion economics.
• National Western Stock Show: A major annual livestock exhibition and rodeo held in Denver, Colorado. Comparable as a multi-event livestock and rodeo operation with similar nonprofit governance, youth programming, and community-driven sponsorship model.
• Calgary Stampede: One of the world's largest rodeos and Western heritage festivals held annually in Calgary, Alberta. Comparable as a premier multi-day rodeo event featuring top-tier stock contractors, prize money, and a similar volunteer/community-driven nonprofit model.
• Reno Rodeo: A Silver Level PRCA Wrangler Million Dollar Tour event, like Dodge City Roundup. Direct peer competing for the same top-tier contestants, sponsors, and audience within the PRCA circuit.
• Fort Worth Stock Show & Rodeo: A long-running PRCA rodeo and livestock show in Fort Worth, Texas. Comparable as a multi-week rodeo event with similar Western heritage programming, livestock exhibitions, and nonprofit sponsorship structure.
• Pendleton Round-Up: A historic PRCA rodeo held annually in Pendleton, Oregon, since 1910. Direct peer as a community-rooted, volunteer-supported rodeo with comparable scale, multi-event programming, and Western heritage emphasis.
• Cheyenne Frontier Days: The world's largest outdoor rodeo held annually in Cheyenne, Wyoming. Direct peer as a similarly structured PRCA-sanctioned, volunteer-supported rodeo event with comparable scale, multi-event programming, and sponsorship-driven economics.
• San Antonio Stock Show & Rodeo: A major PRCA rodeo and livestock show with a similar nonprofit mission, scholarship focus, and youth rodeo programming. Comparable event-promoter-and-facility-operator model to Dodge City Roundup.
• Houston Livestock Show and Rodeo: The largest livestock exhibition and rodeo in the world, held annually in Houston, Texas. Direct peer as a major PRCA-sanctioned rodeo with similar multi-event programming, sponsorship tiers, and nonprofit/community-mission structure.

Emerging players

• Professional Bull Riders (PBR): The premier bull riding tour and producer of Xtreme Bulls events, including the one hosted by Dodge City Roundup. Comparable as the operator of the bull riding component within Dodge City Roundup's PRCA-sanctioned rodeo programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DodgeCityRoundup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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