dalyn corporation

Name

dalyn corporation

Legal name

Dalyn Rug Company

Website

https://dalynrugs.com

Company type

Private

Founded year

1979

Operating status

Operating

Ownership category

akta.pro rank

Product category

Area Rugs and Home Textiles

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Tufted Floor Coverings Manufacturing (IMAOAJAE), Carpet & Area Rug Flooring Retail (CRAIAGAE), Pillows & Pillow Systems Retail (CRAIABAC)

Keywords

• Area rugs
• Home textiles
• Decorative pillows
• Throw blankets
• Custom rug builder

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Rug and Home Decor Product Sales: Dalyn generates revenue through the direct sale of rugs, pillows, and throw blankets. Products are sold through both direct e-commerce and dealer/retailer channels. This is a one-time purchase model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dalyn Rug Company manufactures and sells area rugs, indoor-outdoor rugs, decorative pillows, and throw blankets across multiple named style collections, including a line of machine-washable Luxury Washables and USA-crafted rugs. The company distributes its products through a dealer/retailer network and a direct-to-consumer e-commerce storefront, and offers customers the Integra Custom Rug Builder tool to design personalized rugs.

Product overview

Dalyn Rug Company is a home textiles manufacturer offering a portfolio of three core product categories: area rugs (including machine-washable Luxury Washables and USA-crafted rugs), decorative pillows, and throw blankets. These products are organized into multiple named collections such as Marquette, Aloha, Bluewater, Aristo, Kenner, Vico, Nexus, Lumara, and Silk Road. The company differentiates through an Integra Custom Rug Builder tool that enables customers to design personalized rugs. Products are distributed through a dealer network and the company's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Area Rugs

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Direct peers

• Loloi Rugs: US-based designer area rug brand selling machine-washable, indoor-outdoor, and printed rugs through both dealer/wholesale channels and DTC. Closest direct peer to Dalyn in assortment breadth, dealer-led distribution, and presence in the mid-market value-to-premium price band.
• Jaipur Living: US-based rug and home textiles company selling area rugs, pillows, and throws through a global dealer network plus DTC. Highly comparable assortment (rugs + complementary soft goods), B2B-led go-to-market, and similar style-driven collection strategy.
• Safavieh: Long-established US rug and home furnishings brand with a very broad area rug assortment across traditional, transitional, and contemporary styles, distributed through furniture stores and department stores plus DTC. Closely matches Dalyn in assortment depth and dealer-channel model.
• Nourison: Direct US-headquartered competitor with a comparable product portfolio spanning area rugs, washables, runners, and home accents sold through dealers and big-box retailers. Comparable mid-to-upper price positioning and category breadth.
• Surya: US-based rug, pillow, and home accessories brand with deep dealer relationships and broad style assortment, similar to Dalyn's strategy. Operates showroom-led sales to interior designers and retailers, paralleling Dalyn's dealer-network motion.
• Rugs USA: Pure-play DTC rug retailer offering area rugs, washable rugs, and outdoor rugs directly to US consumers. Represents the digitally native competitive threat Dalyn faces in the same category, with strong overlap in washable and indoor-outdoor segments.

Emerging players

• Loloi (parent reference: Loloi Rugs & COCOCO Home): Already included as primary direct peer, but Loloi's rapid expansion into washable and outdoor rugs with designer collaborations (e.g., Amber Lewis, Joanna Gaines) exemplifies the design-velocity threat Dalyn faces.

Broad incumbents

• Shaw Industries: Berkshire Hathaway-owned US flooring giant (carpet, rugs, hard surface) with vastly greater scale and retail relationships than Dalyn. While focused on broadloom/carpet tile, Shaw's rug and washable rug lines compete for the same floor covering shelf space and dealer attention.
• Mohawk Industries: Largest US flooring manufacturer with broad carpet, rug, and hard-surface portfolios including the Karastan and Mohawk Home area rug brands. Overlaps Dalyn's mid-market rug offering and dwarfs it in scale, distribution, and marketing spend.
• Oriental Weavers: Egypt-based global rug manufacturer with US distribution (OW/Homespice), competing directly in the machine-made area rug category. Comparable broad style assortment and price positioning to Dalyn, but with significantly larger international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dalyn corporation